DYA

What DYA does

DYA (Asociación de Ayuda en Carretera) is a non-profit emergency response organization founded in 1966 in Bilbao, Spain by Juan Antonio Uspatitza Lecumberri. The organization provides emergency road assistance, specialized mountain and aquatic rescue, and emergency health transport throughout Spanish territory, serving drivers, road users, and the broader public in distress. Services are dispatched through the national emergency phone line 46.46.22 using yellow branded vehicles, and the organization supplements emergency response with preventive first aid training courses and a social program called Programa Nahia supporting elderly individuals with chronic illnesses. The operating model rests on a volunteer base of over 400 personnel and approximately 30,000 financial members and collaborators, with operations coordinated through a central operations center.

The organization's core technology is a sophisticated communications network with repeaters that guarantees coverage across all regions of Spain, forming the backbone for emergency dispatch nationwide. Service lines include Transporte Sanitario de Urgencia (Emergency Health Transport), Ayuda en Carretera (Road Assistance), Unidades de Socorro (Rescue Units), Cursos de Asistencia Preventiva (Preventive Training), and the Centro de Operaciones (Operations Center). The revenue model is built on recurring membership contributions rather than transactional fees, with no disclosed pricing or public revenue figures, and the public-facing website (dya.es) functions primarily as an educational platform publishing first aid, emergency response, and road safety articles rather than as a commercial channel.

As a private non-profit association headquartered in Bilbao with operations confined to Spain, DYA operates without venture capital backing, public listing, subsidiaries, or disclosed parent entities. Marketing is limited to content-driven blog publication, and emergency services are distributed directly via phone dispatch. The organization exhibits a mature, stable operating posture with a long-standing national brand and infrastructure footprint built over six decades.

Name

DYA

Legal name

Asociación de Ayuda en Carretera

Website

https://dya.es

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DYA (Asociación de Ayuda en Carretera) is a Spanish non-profit founded in 1966 in Bilbao that delivers emergency road assistance, rescue operations, and health transport nationwide through a 400+ volunteer network and 30,000+ financial members.

Ownership category

akta.pro rank

Product category

Emergency Road Assistance and Rescue Services

NAICS

Emergency and Other Relief Services (624230), Other Individual and Family Services (624190), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Health Services (8000), Transportation Services (4700)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

akta.pro secondary industries

Disaster Medical Assistance & Field Care (DMAT/Field Hospitals) (HLAJAGAE), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Emergency road assistance
• Rescue services
• Nonprofit association
• First aid training
• Humanitarian response

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Contributions: Members and collaborators contribute economically to support the organization's humanitarian and emergency services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

DYA is a non-profit association that provides emergency road assistance, medical transport, mountain and aquatic rescue, and first-aid training across Spain, coordinated through a central operations center and a national communications repeater network. Services are funded by approximately 30,000 members and collaborators and delivered by more than 400 volunteers using yellow branded response vehicles accessible via the emergency phone number 46.46.22.

Product overview

DYA (Asociación de Ayuda en Carretera) is a non-profit emergency response organization founded in 1966 in Bilbao, Spain. The organization offers a portfolio of emergency and rescue services centered around road assistance (Transporte Sanitario de Urgencia, Ayuda en Carretera), specialized rescue units (Unidades de Socorro for mountain and aquatic rescue), and a centralized operations center. Additionally, DYA provides preventive training courses and runs the social program Nahia for elderly and chronically ill individuals. The organization operates through a volunteer network and coordinates via a sophisticated communications infrastructure using yellow vehicles branded with the DYA name.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mapfre Asistencia: Mapfre's roadside assistance arm serves Spanish drivers through insurance and subscription products. Comparable to DYA in roadside and travel assistance services, though operates as a commercial insurer rather than a humanitarian nonprofit.
• Cruz Roja Española (Spanish Red Cross): Spain's Red Cross society provides emergency response, first aid training, and humanitarian assistance nationwide. Directly comparable to DYA in emergency relief, volunteer-driven operations, and social programs for vulnerable populations.
• Protección Civil España: Spain's Civil Protection agency coordinates volunteer-based emergency response across the country. Comparable to DYA in disaster response, volunteer mobilization, and emergency coordination activities, though publicly funded rather than membership-based.
• RACE (Real Automóvil Club de España): RACE is Spain's primary automobile club providing roadside assistance, similar to AAA in the US. Directly comparable to DYA in core service (roadside aid) and target customer (Spanish drivers), though structured as a club rather than a humanitarian association.

Broad incumbents

• The AA (UK): UK's leading roadside assistance provider with millions of members. Comparable to DYA in subscription-based roadside service, though operates commercially and at far greater scale.
• ADAC (Allgemeiner Deutscher Automobil-Club): Germany's largest automobile club with 21M+ members providing roadside assistance. Comparable to DYA in membership-funded roadside aid and emergency services, though much larger and offers broader travel/insurance products.
• AAA (American Automobile Association): AAA is the largest US automobile club providing roadside assistance to 60M+ members. Comparable to DYA in core roadside service and membership-driven model, but operates at far greater scale and as a commercial entity.

Emerging players

• Médicos Sin Fronteras (MSF Spain): Spanish branch of Doctors Without Borders, focused on humanitarian medical aid. Comparable to DYA in humanitarian mission and emergency medical response, though focused internationally rather than domestic roadside assistance.

Others

• Emergencias 112 España: Spain's public emergency dispatch number 112, coordinated by regional governments. Comparable to DYA in emergency coordination and dispatch, though public-sector and not membership-funded.

Regional players

• SAMUR-Protección Civil (Madrid): Municipal emergency medical response service for Madrid. Comparable to DYA in emergency medical transport and roadside response, though publicly funded and limited to the Madrid region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dya

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DYA