What Dynamo Distribution S.A.S. does

Dynamo Distribution S.A.S. is a Colombian privately held commercial distributor (Sociedad por Acciones Simplificada) founded in 2011 and headquartered in Bogotá D.C. The company holds exclusive distribution rights in Colombia for four globally recognized consumer brands: VANS (footwear and apparel), JANSPORT (backpacks and bags), FJALLRAVEN (outdoor apparel and gear), and NEW ERA (headwear and accessories). It serves individual Colombian consumers seeking authentic, premium branded merchandise that is not otherwise broadly available in the domestic market.

The company operates a multi-channel go-to-market model comprising owned physical retail points of sale, dedicated outlet stores for prior-season inventory, and a proprietary e-commerce platform at dynamodistribution.com.co. Customer support is delivered through a dedicated SAC phone line, email channel, and brand-specific PQRSF (Peticiones, Quejas, Reclamos, Sugerencias y Felicitaciones) systems, with warranty and exchange terms codified under Colombian consumer protection law (Ley 1480 de 2011, Circular Externa 018 de 2011, Decreto 735 de 2013). Headcount is approximately 25 employees.

Revenue is generated through one-time retail transactions at point of sale, with no subscription or recurring component. Pricing is not publicly disclosed; promotional and outlet sales carry no exchange or return eligibility, while full-price purchases are subject to 30-day exchange windows (60-day warranty on footwear). Demand generation relies primarily on the brand equity of the distributed labels and the company's own website, rather than proprietary marketing IP. There is no proprietary technology stack, no app, no AI/ML capability, and no disclosed funding, M&A, or leadership information.

Name

Dynamo Distribution S.A.S.

Legal name

Dynamo Distribution S.A.S.

Website

https://dynamodistribution.com.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynamo Distribution S.A.S. is a Colombian exclusive distributor of VANS, JANSPORT, FJALLRAVEN, and NEW ERA, operating physical retail stores, outlet locations, and a proprietary e-commerce platform serving individual consumers across Colombia.

Ownership category

akta.pro rank

Product category

Branded Apparel and Footwear Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Footwear Merchant Wholesalers (424340), Clothing and Clothing Accessories Merchant Wholesalers (42435)

akta.pro primary industry

Athletic Footwear & Performance Apparel Distribution (CRAOAJAH)

akta.pro secondary industries

Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB), Handbags, Luggage & Travel Goods Wholesale (CRAOADAD)

Keywords

• Branded apparel distribution
• Footwear retail
• Exclusive brand distribution
• Outdoor gear retail
• Licensed brand retail

Headquarters

HQ city

Bogotá D.C.

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Branded Apparel and Accessories Retail: Dynamo Distribution generates revenue through one-time retail transactions selling footwear, apparel, accessories, and jewelry under licensed global brands (VANS, JANSPORT, FJALLRAVEN, NEW ERA) to end consumers in Colombia. Revenue is earned at point of sale with no subscription or recurring component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Dynamo Distribution S.A.S. is the exclusive distributor in Colombia for four globally recognized brands: VANS (skateboarding footwear and apparel), JANSPORT (backpacks and bags), FJALLRAVEN (outdoor apparel and gear), and NEW ERA (caps and headwear). The company sells these branded products to end consumers through owned physical retail stores, dedicated outlet stores, and a proprietary e-commerce platform. Revenue is generated through one-time retail transactions with standard retail pricing, promotional, and liquidation sales.

Product overview

Dynamo Distribution S.A.S. is a Colombian commercial distributor of four major international brands: VANS (footwear and apparel), JANSPORT (backpacks and bags), FJALLRAVEN (outdoor gear), and NEW ERA (headwear). The company operates through physical retail stores, dedicated brand customer service pages (PQRSF systems for VANS and JANSPORT), and outlet stores selling previous season merchandise. The portfolio is organized as individual brand verticals with separate customer support channels.

Differentiator

Problem solved

Functional benefit

Products and services

• VANS branded products Skateboarding footwear, apparel, and accessories under the VANS brand, distributed exclusively by Dynamo Distribution S.A.S. in Colombia through physical retail, outlet stores, and e-commerce. Targeted at Colombian consumers seeking authentic VANS merchandise with official warranty coverage (30 days for accessories, 60 days for footwear).
• JANSPORT branded products Backpacks, casual bags, and accessories under the JANSPORT brand, distributed exclusively by Dynamo Distribution S.A.S. in Colombia across retail, outlet, and e-commerce channels. Includes a dedicated PQRSF customer service page for the brand.
• FJALLRAVEN branded products Outdoor clothing and gear under the FJALLRAVEN brand, distributed exclusively by Dynamo Distribution S.A.S. in Colombia to provide Colombian consumers access to this globally recognized outdoor apparel and equipment label.
• NEW ERA branded products Caps, hats, and headwear accessories under the NEW ERA brand, distributed exclusively by Dynamo Distribution S.A.S. in Colombia through retail and e-commerce channels.
• Outlet store sales (previous-season inventory) Physical outlet stores selling former-season VANS, JANSPORT, FJALLRAVEN, and NEW ERA products at promotional and liquidation pricing. Outlet items are not eligible for exchanges or returns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• VANScoreChannel Partner/ Reseller/ DistributorDynamo Distribution S.A.S. holds exclusive distribution rights for VANS branded products (footwear, apparel, accessories) in Colombia. Dynamo manages all commercial activities including retail, outlet, and e-commerce channels, as well as warranty and exchange services under Colombian consumer law.
• JANSPORTcoreChannel Partner/ Reseller/ DistributorDynamo Distribution S.A.S. holds exclusive distribution rights for JANSPORT branded backpacks and accessories in Colombia. Dynamo manages retail operations, customer service, and warranty handling for the brand across all sales channels.
• FJALLRAVENcoreChannel Partner/ Reseller/ DistributorDynamo Distribution S.A.S. holds exclusive distribution rights for FJALLRAVEN branded products in Colombia, enabling access to this globally recognized outdoor apparel and gear brand for Colombian consumers.
• NEW ERAcoreChannel Partner/ Reseller/ DistributorDynamo Distribution S.A.S. holds exclusive distribution rights for NEW ERA branded headwear and accessories in Colombia, commercializing the brand through its retail and e-commerce channels.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Americanino (part of Grupo HERMECO): Colombian youth-lifestyle multi-channel apparel retailer carrying international brands. Comparable to Dynamo's JANSPORT/NEW ERA portfolio as a Colombian multi-channel branded youth lifestyle retailer targeting similar consumer demographics, with overlapping supplier relationships.
• Punto Blanco / Ya (Textiles Empresarial): Colombian multi-channel apparel and accessories brand and retailer with owned retail and e-commerce. Comparable to Dynamo's Colombian multi-channel branded apparel/footwear retail model, competing for overlapping consumer wallets at similar price points.
• Totto: Colombian-founded lifestyle accessories and footwear brand with owned retail across Latin America. Directly comparable to Dynamo as a Colombian-headquartered, multi-channel branded footwear/accessories operator with both owned-brand and distributed-brand exposure, competing for similar middle-class Colombian consumers.
• Studio F: Colombian multi-brand fashion retailer operating hundreds of stores across Latin America. Comparable to Dynamo as a Colombian-headquartered multi-channel branded apparel and accessories retailer competing for the same horizontal consumer segment with a similar store-network model.
• Cueros Vélez: Colombia's leading premium leather goods, footwear, and accessories retailer with owned retail footprint. Comparable to Dynamo's premium positioning in Colombian footwear/accessories, multi-channel retail (physical stores + e-commerce), and brand-led value proposition, though operating with proprietary rather than licensed brands.

Others

• Adidas Colombia: Brand-direct retail operations of a global athletic footwear and apparel brand in Colombia. Comparable to Dynamo's VANS distribution business as an alternative go-to-market model (brand-owned retail vs. exclusive licensed distributor) competing for the same Colombian athletic/lifestyle consumer.

Broad incumbents

• Liverpool (El Puerto de Liverpool): One of Mexico's largest department store chains with multi-channel branded apparel, footwear and accessories retail. Comparable to Dynamo as a multi-brand lifestyle retailer operating physical stores plus e-commerce in a major Latin American market, though at significantly greater scale and category breadth.
• Ripley: Chilean multi-category department store with Peru and Colombia operations. Comparable to Dynamo as a multi-channel (physical + e-commerce) branded goods retailer competing for similar Colombian consumer spending, though offering a substantially broader assortment.
• Alkosto / Grupo Alcora: Colombian big-box and online retailer of footwear, apparel, electronics and household goods. Comparable to Dynamo as a Colombian multi-channel footwear and apparel retailer competing for similar value-conscious and mid-market consumers, though with a substantially broader assortment including non-fashion categories.
• Falabella Colombia: Chilean-origin multi-category department store operator with a large Colombia retail footprint. Comparable to Dynamo as a multi-channel branded goods retailer in Colombia, but competes much more broadly across categories and operates at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dynamo-distribution-s-a-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamo Distribution S.A.S.