What E2Pack does

E2Pack S.r.l. is an Italian industrial packaging and handling automation company headquartered in Cuneo with production facilities in Montecchio Emilia (Emilia-Romagna), operating as a wholly-owned subsidiary of Bottero Group. Founded in 2017 through the consolidation of five historic Italian packaging machinery firms (Emmeti, Mectra, Sipac, Logik, Zecchetti), the company designs and manufactures modular, custom-engineered robotic and automation systems for the packaging, palletizing, and intralogistics stages of production lines. Its product portfolio spans robotic unwrapping (EASYROCK), depalletizing systems, conveying lines, secondary packaging lines (case packers and decasers), basket loaders/unloaders, gantry and anthropomorphic robot palletizers (including the MT576 TWIN-PAL and EASY ROBO-PAL), robotic labellers (TRACY), automated vertical warehouses (UNO/SPAZIO/UNICO), and stacker cranes, complemented by an integrated WMS/WCS software stack and the proprietary E2Pack Layer Optimizer.

The company serves enterprise customers across eight primary verticals — Beverage, Food & Pet Food, Glass, PET, Pharmaceutical, Chemicals, Can Making, and Tissue — with the first three identified as core segments. Go-to-market is direct enterprise field sales through dedicated International and Americas sales offices (the latter based in Clearwater, Florida), supplemented by trade show presence at Interpack, Pack Expo Las Vegas, and Drinktec. Revenue is generated through project-based turnkey hardware sales (5,000+ systems installed across 110+ countries) plus recurring streams from after-sales service, spare parts, revamping/retrofitting, and warranty-maintenance contracts.

E2Pack positions itself around Industry 5.0 principles and AI-driven automation, drawing on the AI capabilities of Bottero Group's GlassForm.AI subsidiary for predictive maintenance, anomaly detection, and real-time process optimization. With 44 employees, a custom-engineered B2B model, and no public pricing disclosure, the company competes on modularity, integration depth, and the combined heritage of more than 60 years across its legacy brands.

Name

E2Pack

Legal name

E2Pack S.r.l.

Website

https://e2pack.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

E2Pack designs and manufactures modular, custom-engineered robotic and automation systems for packaging, palletizing, and intralogistics, serving enterprise customers across Beverage, Food, Glass, and adjacent verticals from its base in Italy's Packaging Valley, as a subsidiary of Bottero Group.

Ownership category

akta.pro rank

Product category

Industrial Packaging Automation Machinery

NAICS

Packaging Machinery Manufacturing (333993), Industrial Machinery Manufacturing (3332), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD), Packaging Machinery Parts, Tooling & Changeover Kits (IMAHAOAO)

Keywords

• Packaging automation systems
• Industrial palletizing equipment
• Robotic depalletizing solutions
• Automated warehouse systems
• Conveying line equipment

Headquarters

HQ city

Cuneo

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Systems & Machinery Sales: E2Pack generates primary revenue through the design, manufacturing, and sale of complete packaging automation systems including robotic unwrapping, depalletizing, conveying, palletizing, and storage solutions. Systems are sold as turnkey solutions with interchangeable heads and modular configurations tailored to customer needs.
2. After-Sales Service & Spare Parts: Ongoing revenue from after-sales support including spare parts supply, preventive maintenance, remote and on-site technical support, and technological upgrades. The company maintains an independent spare parts warehouse and offers interactive spare parts catalog.
3. Revamping & Retrofitting: Revenue from system upgrades, performance improvements, and technology updates for existing customer installations. Services include condition assessment, new functionality integration, efficiency optimization, and equipment lifespan extension.
4. Warranty Extensions & Maintenance Contracts: Extended warranty available only in combination with scheduled maintenance contracts. Coverage includes all spare parts except normal wear components.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

E2Pack designs, manufactures, and sells turnkey industrial automation systems for packaging and handling operations, including robotic unwrapping, depalletizing, conveying, secondary packaging, palletizing, robotic labelling, automated vertical warehouses, and stacker cranes. Solutions are custom-engineered with modular, interchangeable configurations and integrated software (WMS/WCS, Layer Optimizer) for global industrial customers in beverage, food, glass, pharmaceutical, PET, can-making, tissue, and chemical sectors.

Product overview

E2Pack offers a comprehensive portfolio of packaging and handling automation solutions as a unified platform approach. The core product line includes Robotic Unwrapping Systems (EASYROCK), Depalletizing Systems, Conveying Lines, Secondary Packaging Lines (case packers and decasers), Basket Loaders/Unloaders, Palletizing Systems (gantry, robotic, and high-speed variants), Robotic Labellers, Automated Vertical Warehouses, and Stacker Cranes. These products work together to enable fully integrated and interconnected production from incoming pallets to finished goods. Supporting software includes a proprietary WMS with integrated WCS functionality. The company also provides comprehensive After Sales services including maintenance, spare parts, and retrofitted system upgrades. All solutions feature modular design with interchangeable components and are supported by AI-powered optimization capabilities derived from parent company Bottero's expertise.

Differentiator

Problem solved

Functional benefit

Brands

• EASYROCK: Automatic pallet unwrapping system designed for reliable, continuous, and safe operation in high-throughput production environments. Features cold-cutting technology and automatic detection of pallet dimensions and load configuration.
• EASY-LOADER
• EASY-UNLOADER
• ROBO-LOADER
• EASY-PACKER
• ROBO-PACKER
• EASY-CRATER
• EASY-DECRATER
• ROBO-CRATER
• ROBO-DECRATER
• PALLETTIZZATORE A PORTALE
• MT576 TWIN-PAL
• EASY ROBO-PAL
• EASY ROBO-PAL HS
• REDFOX
• R-SHUTTLE
• T-FORMER
• EASY PAL
• RBR PAL
• RBR ROBOT PAL
• TRACY
• UNO
• SPAZIO
• UNICO

Products and services

• EASYROCK Automatic Pallet Unwrapping System Automatic system that removes stretch film from palletized loads using cold-cutting blade technology. Features automatic detection of pallet dimensions and load configuration, continuous operation, and integration into existing depalletizing lines. For industrial manufacturers with high-throughput palletized incoming goods.
• Depalletizing Systems Modular depalletizing systems available in single-column Cartesian and anthropomorphic robot configurations, with interchangeable gripper heads for handling various container types including glass, PET, cans, and cartons. For beverage, food, glass, and packaging manufacturers.
• Conveying Lines Custom-designed transport lines for handling PET, glass, cans, and various packaging formats. Includes air or vacuum systems for empty and full containers with production capacities up to 2,000 containers per minute. For industrial packaging lines.
• Secondary Packaging Lines Carton packaging lines and case packing/decasing solutions using Cartesian and anthropomorphic robot systems for handling containers of any shape and material into American cartons or plastic crates. For beverage, food, and consumer goods manufacturers.
• Basket Loaders and Unloaders Cestonatori/decestonatori systems for loading/unloading products into baskets for sterilization in autoclaves. Available in Cartesian and anthropomorphic robot configurations with magnetic, linear transfer, and vacuum gripper heads. For food and pharmaceutical sterilization lines.
• Palletizing Systems Comprehensive palletizing solutions including gantry palletizers, high-speed twin-lift systems (MT576 TWIN-PAL up to 11 layers/minute), anthropomorphic robots (EASY ROBO-PAL with 60,000-hour MTBF), layer preparation systems (REDFOX up to 150 manipulations/minute with E2Pack Layer Optimizer software), rail-mounted shuttles, tray formers (T-FORMER), and row palletizers. Modular design with automatic format changeovers via HMI. For industrial end-of-line operations.
• Robotic Labeller (TRACY) Robotic labeller with anthropomorphic robot design enabling label application on multiple sides and positions of pallets and stacked loads. Features dual printers for automatic bobbin changes without production stops. For end-of-line pallet labelling operations.
• Automated Vertical Warehouses (UNO, SPAZIO, UNICO) Automated tray warehouses maximizing vertical storage space using goods-to-person concept. Available in UNO (single module, up to 14m height), SPAZIO (2-10 modules), and UNICO (multi-module unlimited expansion) configurations. For finished goods storage.
• Stacker Cranes Automated stacker cranes for high-density automatic storage of load units. Available in single-column and double-column configurations, capable of operating at temperatures below -25°C. For warehouse automation.
• WMS / WCS Warehouse Management Software Integrated logistics automation software with native WMS and WCS modules for inventory management, order preparation, and automation diagnostics. Implemented in hundreds of warehouses across all sectors. For warehouse and distribution center operations.
• After Sales Services (Maintenance, Spare Parts, Revamping, Retrofits) Comprehensive after-sales support including preventive maintenance, real-time technical support, rapid spare parts supply, technological upgrades, and revamping/retrofitting services for existing systems. Includes warranty extensions paired with scheduled maintenance contracts. For existing E2Pack customers.
• AI Strategy & Consulting Expert consulting in developing an AI strategy and integrating AI into business processes for the packaging industry. For industrial manufacturers seeking AI-driven production transformation.

Quantifiable outcome

• Over 5,000 systems installed worldwide across 110+ countries
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Bottero GroupflagshipStrategic or Co-development PartnerE2Pack is integrated within Bottero Group, an international leader since 1957 in technology and automation for flat and hollow glass sectors. Through Bottero's control, E2Pack positions the Group to drive significant advancements in integrated solutions for the entire packaging world, leveraging the Group's cross-disciplinary know-how.
• GlassForm.AIcoreTechnology or IntegrationGlassForm.AI is Bottero Group's AI subsidiary - the only company in the industry to have made significant investments in AI algorithms for real-time process control. E2Pack fully benefits from this robust AI know-how, combining it with its industrial expertise to bring innovative AI solutions to the packaging world.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMA S.p.A. Italian public-listed automatic machinery leader for pharma and food processing - a broad incumbent serving overlapping CPG/pharmaceutical customers; less direct overlap on end-of-line palletizing but comparable scale and Italian heritage.
• Tetra Pak: Global food and beverage packaging giant (parent of Sidel); broader carton packaging scope than E2Pack but the same enterprise procurement customer base for beverage and food producers worldwide.

Direct peers

• Krones AG: German global leader in packaging line engineering for beverage and food - directly comparable to E2Pack on integrated end-of-line systems (palletizing, conveying, depalletizing, intralogistics). Operates at materially larger scale but same product/customer category.
• Sidel: Part of Tetra Pak, French-origin leader in PET packaging and complete beverage lines. Overlaps with E2Pack on depalletizing, conveying, and palletizing for the beverage industry specifically.
• Swisslog: Warehouse automation specialist (KUKA subsidiary) producing stacker cranes, automated storage and WMS/WCS - directly comparable to E2Pack's UNO/SPAZIO/UNICO vertical warehouse and stacker crane lines plus its integrated WMS/WCS software.
• Coesia: Italian industrial group owning multiple packaging machinery brands (GDM, AcmaVolpak, R.A Jones). Italian headquartered peer to E2Pack in end-of-line packaging, with similar customer verticals (personal care, food, beverage) and a comparable polycentric industry-business structure.
• KHS GmbH: German packaging machinery manufacturer within the Salzgitter group, focused on beverage filling and packaging - directly competes with E2Pack on palletizing, conveying and end-of-line systems for the beverage vertical.
• ProMach: US-based integrator of packaging machinery across multiple verticals with strong case-packing, palletizing and material-handling brands - comparable US-market competitor to E2Pack's Clearwater-based Americas operations.
• SMI Group: Italian mid-cap specializing in end-of-line packaging for the beverage and food sector - directly overlaps with E2Pack's palletizing, shrink-wrapping, conveying and case-packing portfolio serving similar CPG customers globally.
• Syntegon (formerly Bosch Packaging Technology): German packaging line integration specialist serving food, pharma, and confectionery with palletizing, conveying and case-packing equipment that is closely aligned with E2Pack's secondary packaging and palletizing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/e2pack

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E2Pack