GSD Alcala

What GSD Alcala does

GSD Alcalá is a private bilingual school located at C/ Octavio Paz 29, Alcalá de Henares (Madrid), operated by Educación Activa Complutense S.Coop. Mad, a worker cooperative established in 2007 and part of the Grupo Cooperativo GSD network. The school delivers the full Spanish K-12 pathway from Educación Infantil through Bachillerato, with a Spanish-English bilingual program, values-based pedagogy, and an extensive extracurricular catalogue covering 19+ sports disciplines, a music school, cultural activities (ALOHA mental arithmetic, International House language programs), and robotics. Accreditations include Madrid Excelence, Proa+, Ecoescuelas, Erasmus+, and AENOR.

Beyond classroom instruction, GSD Alcalá runs a Shopify-based e-commerce storefront (eacomplutense.es) that distributes uniforms, sportswear, textbooks in Spanish, English, and French, branded sports equipment (Adidas and LÖK pádel rackets), and Totto-branded bags and accessories. The catalog spans 564+ SKUs at unit prices of €1.51-€400, with Click & Collect on campus and free delivery above €50. The platform is gated exclusively to enrolled GSD Alcalá families. Technology is limited to off-the-shelf Shopify and standard content-management features; no proprietary platform or AI capabilities are in use.

The business operates two revenue streams: recurring K-12 tuition (undisclosed) and one-time retail sales through the exclusive school store, with auxiliary income from on-campus facility rentals (pádel courts, swimming pool, football field, gymnasium) booked through the Playtomic integration. Customer acquisition is community-led, relying on word-of-mouth within the school community and the GSD Educación brand. Capital structure includes an EU NextGenerationEU grant received for the installation of on-campus photovoltaic panels under Spain's Recovery, Transformation, and Resilience Plan; there is no venture or private equity ownership.

Name

GSD Alcala

Legal name

Educación Activa Complutense S.Coop. Mad

Website

https://eacomplutense.es

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

GSD Alcalá is a private bilingual K-12 school in Alcalá de Henares, Madrid, operated by the worker cooperative Educación Activa Complutense under Grupo Cooperativo GSD. It serves enrolled families with academic instruction, an exclusive Shopify-based school store, and on-campus sports facilities.

Ownership category

akta.pro rank

Product category

Private K-12 Education Services

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Exam Preparation for Language Proficiency (TOEFL/IELTS/DELE/HSK/JLPT, etc.) (EDAMAFAF)

Keywords

• Private education services
• Bilingual school programs
• School uniforms retail
• Educational textbooks store
• Padel sports equipment

Headquarters

HQ city

Alcalá de Henares

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Educational Services: GSD Alcalá generates revenue through educational services, providing schooling from infant/childhood education through Bachillerato (equivalent to high school). As part of the Grupo Cooperativo GSD, the school operates as a worker cooperative managed by Educación Activa Complutense (EAC).
2. School Store - Uniforms and Apparel: Online retail sales of school uniforms including jerseys, tracksuits, shorts, skirts, pichis (school dresses), sports shirts, and school footwear. Products sold through Shopify e-commerce platform with prices ranging from €1.51 to €50.63. Available exclusively to GSD Alcalá users.
3. School Store - Textbooks: Sales of reading books and textbooks in Spanish, English, and French. Publishers include Vicens Vives, Anaya, Vivens Vivens, Austral, Planeta, Ariel, Maeva, Cátedra, and Alba y Mayo. Prices range from €7.95 to €16.00.
4. Sports Equipment - Pádel: Sales of pádel equipment including Adidas pádel rackets (prices from €45 to €400), LÖK Pádel products, pádel bags, and accessories. Discounts available for GSD users.
5. School Supplies - Bags and Accessories: Sales of backpacks, pencil cases, school bags, and accessories under the Totto brand (over 400 products). Prices range from €6.99 to €69.99.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

GSD Alcalá is a private bilingual school (infant through bachillerato) in Alcalá de Henares, Madrid, operated by the worker cooperative Educación Activa Complutense (EAC). Alongside tuition-based schooling, it runs an online school store (eacomplutense.es) selling uniforms, textbooks in Spanish/English/French, sportswear, pádel equipment, and Totto-branded school bags, exclusively to enrolled student families, with Click & Collect pickup on campus.

Product overview

GSD Alcalá (Educación Activa Complutense) operates an e-commerce platform primarily serving as a school supplies store for the GSD educational community. The offering consists of school uniforms (from El Mercante brand and custom GSD items), reading books in multiple languages (Spanish, English, French from publishers like Anaya, Vicens Vives, Vivens Vivens), sports equipment and apparel (including Adidas and LÖK padel rackets, tracksuits, PE kits), Totto brand backpacks and accessories, and GSD-branded merchandise. The store uses Shopify e-commerce platform with Click & Collect and delivery services, catering primarily to students and families of the GSD Alcalá school in Alcalá de Henares, Madrid.

Differentiator

Problem solved

Functional benefit

Brands

• EAC Cooperativa: The cooperative arm of Educación Activa Complutense that manages the school operations

Products and services

• GSD Alcalá Bilingual K-12 Education Private bilingual (Spanish-English) school education for students from early childhood (Educación Infantil) through Bachillerato (upper secondary), delivered on the Alcalá de Henares campus.
• School Uniforms School uniforms (jerseys, trousers, skirts, pichis, PE kits, footwear) for nursery, primary, and secondary students, sourced from El Mercante, Titanitos, and Zapato Feroz, sold exclusively to GSD Alcalá families via the online store with Click & Collect pickup.
• Reading Books and Textbooks Reading books and textbooks in Spanish, English, and French from publishers including Anaya, Vicens Vives, Austral, Planeta, Maeva, Cátedra, and Alba y Mayo, priced €7.95–€16.00, available to GSD Alcalá student families.
• Adidas Pádel Equipment Adidas-branded pádel rackets (Metalbone, Cross It, Arrow Hit, RX Series, Drive lines), racket bags, backpacks, and accessories, with rackets priced €45–€400 and GSD user discounts available.
• LÖK Pádel Equipment LÖK brand pádel rackets and equipment, including Carbon Flow, Carbon Hype, and Be Flow series, priced €110–€350, available to GSD Alcalá families.
• Totto Bags and School Accessories Totto-branded backpacks, school bags, pencil cases, and accessories across 400+ products including Yatra and Eco-Friendly collections, priced €6.99–€69.99.
• Sports Apparel and PE Kits Sports clothing and equipment including tracksuits, sports shirts, shorts, swimming wear, and sports accessories for school PE and extracurricular disciplines.
• GSD Branded Sports Equipment and Merchandise GSD-branded sports backpacks, sport bags, and school merchandise available to enrolled families.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American School of Madrid: ASM is a private K-12 American/international school in Madrid providing English-language college-preparatory education with a Spanish bilingual component. It targets the same fee-paying, internationally-oriented Madrid families as GSD Alcalá.
• Highlands School Los Fresnos: Highlands School is a bilingual K-12 institution in the Madrid region emphasizing English-language immersion and holistic education with strong extracurricular programming. Highly comparable in model, target family, and bilingual positioning.
• British Council School Madrid: British Council School is a K-12 bilingual school in Madrid offering the British National Curriculum alongside Spanish education. It directly competes with GSD Alcalá for English-bilingual, internationally-oriented families in the Madrid metropolitan area.
• Brains International School: Colegio Brains is a Madrid-based private bilingual K-12 school with extensive extracurricular offerings (sports, music) and a similar comprehensive education model. Comparable on student profile, fee tier, and academic structure.
• Colegio Montpellier: Colegio Montpellier is a Madrid-based private bilingual K-12 school with a similar Catholic/humanistic orientation and full Infantil-through-Bachillerato pathway. It directly competes for Madrid-region bilingual families.
• Agora Madrid: Agora is a network of bilingual private K-12 schools in Spain offering Spanish-English education with strong extracurricular and international programs. It competes for the same Madrid-region, fee-paying bilingual families.
• SEK International Schools: SEK is a network of bilingual (Spanish-English) and international K-12 schools operating multiple campuses across Spain. SEK is a direct competitor to GSD Alcalá in the Madrid-region private bilingual K-12 segment, sharing the same customer profile and academic pathway structure.
• Colegio San Patricio (Madrid): Colegio San Patricio is a long-established private K-12 bilingual Catholic school in Madrid offering full pathway from Infantil through Bachillerato. Comparable as a Madrid-based comprehensive bilingual institution with strong community ties.
• Other Grupo Cooperativo GSD schools: Sister schools within the same Grupo Cooperativo GSD network share the cooperative ownership model and similar bilingual/cooperative positioning. They are the most directly comparable institutions given shared parent governance and brand.

Broad incumbents

• Grupo Attendis (Colegios Attendis): Attendis is a broader Spanish network of private K-12 schools including bilingual and international programs across multiple regions. It competes in the same Spanish private-school segment but operates across more geographies than GSD Alcalá.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gsd-alcala

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSD Alcala