European Auto Group

What European Auto Group does

European Auto Group (EAG) is a privately-held automotive engineering company headquartered in Austin, Texas, that designs, manufactures, and installs gated 6-speed manual transmission conversion kits for high-end European exotic supercars — primarily Ferrari, Lamborghini, Audi, and Maserati models originally delivered with automated paddle-shift or single-clutch automated manual transmissions (F1, E-Gear, R-Tronic). The company's core technology stack integrates reverse-engineered CAN-bus communication, custom ECU firmware reprogramming, in-house CNC machining of billet aluminum and stainless steel components, and 3D-printed prototyping to deliver OEM-level integration that retains factory functions such as ABS, traction control, electronic differential, and Manettino drive modes. EAG's flagship deliverables are complete conversion kits priced between $19,990 and $46,750, optional professional installation at its Austin facility (typically $10,000 labor), and a complementary catalog of precision replacement parts and mail-in ECU calibration services ($2,390–$4,290) that yield claimed 20–30% power gains.

EAG operates a hybrid go-to-market model combining direct-to-consumer e-commerce (eagusa.com), phone and email sales, an in-house installation facility, and a global authorized installer network spanning North America, South America, Europe, the Middle East, Asia-Pacific, and Africa. The company serves a narrow, high-net-worth customer segment — exotic car enthusiasts seeking a more engaging, mechanical driving experience than factory automated transmissions provide — and reports over 400 completed conversions. Revenue mechanics are primarily one-time hardware sales ($19,990–$46,750 per kit) and project-based professional installation, supplemented by recurring mail-in ECU calibration services and a parts aftermarket. EAG is a founder/owner-operated private firm with 19 employees, no disclosed institutional funding, and pre-order deposits of $5,000 already being collected for two new platform launches (Audi R8 and Lamborghini Gallardo) targeted for September 2026.

Name

European Auto Group

Legal name

European Auto Group

Website

https://eagusa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

European Auto Group is a privately-held Austin, Texas automotive engineering firm that designs, manufactures, and installs gated 6-speed manual transmission conversion kits for Ferrari, Lamborghini, Audi, and Maserati exotic supercars, serving high-net-worth enthusiasts via direct e-commerce and a global authorized installer network.

Ownership category

akta.pro rank

Product category

Exotic Automotive Transmission Conversion Services

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Clutch, Torque Converter & Flywheel Manufacturing (IMACAHAI)

akta.pro secondary industries

Passenger Vehicle Transmission & Drivetrain Systems Manufacturing (ICE) (IMACAAAG), Automotive Power Electronics & Inverters/Converters Manufacturing (IMACAJAE), Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

Keywords

• Manual transmission conversions
• Exotic car engineering
• Automotive conversion kits
• Precision automotive parts
• Luxury vehicle customization

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Manual Transmission Conversion Kits: Sale of complete conversion kits including all hardware, fasteners, brackets, linkage, hydraulic clutch components, custom ECU firmware, and wiring harness for DIY installation. Kits available for Ferrari 360, 575, 599, 612, F430, Lamborghini Murcielago, and other models.
2. In-House Professional Installation: Complete in-house conversion services where vehicle is shipped to Austin, Texas facility. Includes professional installation, integration, calibration, and final testing. Required for Audi R8 and Lamborghini Gallardo conversions; optional for other models. Labor costs $10,000.
3. Precision Parts and Components: Sale of individual replacement parts including carbon fiber consoles, ECU heat exchangers, race shift cables, gear selector levers, and window guide rail clips. Individual components for maintenance and upgrades.
4. ECU Calibration Services: Mail-in ECU calibration services for engine performance upgrades and immobilizer recalibration. Prices range from $2,390 to $4,290 depending on model. Delivered as a service with customer shipping their ECUs to EAG facility.
5. Lamborghini Murcielago 2WD Conversion: Conversion kit to eliminate factory front-wheel-drive components and convert vehicle to dedicated rear-wheel-drive configuration. Reduces drivetrain complexity and weight.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

European Auto Group designs, engineers, and sells gated 6-speed manual transmission conversion kits for luxury European supercars, converting factory automated manual transmissions (Ferrari F1, Lamborghini E-Gear, Audi R-Tronic) to traditional gated manual configurations. The company offers DIY conversion kits, professional in-house installation at its Austin, TX facility, mail-in ECU calibration services, and supporting precision components. Its authorized installer network delivers conversions globally.

Product overview

European Auto Group (EAG) is a specialized automotive engineering company that designs and manufactures gated 6-speed manual conversion kits for luxury European supercars. The core product portfolio centers on manual shift conversion kits for Ferrari models (360, 575, 599, 612, F430), Lamborghini models (Gallardo, Murcielago), Audi R8, and Maserati GranTurismo. These conversions transform vehicles from factory automated manual transmissions (F1, E-Gear, R-Tronic) to traditional manual configurations. The product line includes precision parts (carbon consoles, ECU heat exchangers, race shift cables, window guide rail clips, gear selector levers) that complement the conversion kits, and engine tuning services (ECU calibrations and immobilizer calibration) delivered as mail-in services. EAG operates from Austin, Texas with a global dealer and installer network spanning North America, South America, Europe, Middle East, Asia-Pacific, and Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferrari 360 Manual Conversion 6-speed gated manual conversion kit for Ferrari 360 and 360 Challenge Stradale models, replacing the factory F1 automated manual with a traditional gated manual transmission while retaining ABS, traction control, and electronic differential functionality. Sold as a DIY kit or with optional professional installation. Priced $21,250-$34,990.
• Ferrari 575 Manual Conversion 6-speed gated manual conversion kit for Ferrari 575M and 575 Superamerica models, converting from F1 automatic to traditional gated manual transmission. Priced $29,750.
• Ferrari 599 Manual Conversion 6-speed gated manual conversion kit for Ferrari 599 GTB and 599 GTO models, converting from F1 automatic to traditional gated manual transmission. Priced $29,750-$46,750.
• Ferrari 612 Manual Conversion 6-speed gated manual conversion kit for Ferrari 612 and 612 OTO models, converting from F1 automatic to traditional gated manual transmission. Priced $29,750-$37,490.
• Ferrari F430 Manual Conversion 6-speed gated manual conversion kit for Ferrari F430 and 430 Scuderia models, converting from F1 automatic to traditional gated manual transmission. The 430 Scuderia conversion is widely recognized as one of the most technically advanced in the world. Price varies by model variant.
• Lamborghini Murcielago Gated Manual Conversion Kit 6-speed gated manual conversion kit for Lamborghini Murcielago variants, converting from E-Gear automatic to traditional gated manual. Available as kit only, engine-in installation, or engine-out installation. Priced $39,990-$44,990.
• Lamborghini Gallardo Manual Conversion 6-speed manual conversion for Lamborghini Gallardo platform with factory E-Gear automated manual transmission. Pre-order pricing $19,990 with launch price $24,990. In-house installation only at EAG facility in Austin, Texas. Scheduled launch September 2026.
• Audi R8 Manual Conversion 6-speed manual conversion for Audi R8 platform with factory R-Tronic automated manual transmission. Pre-order pricing $19,990 with launch price $24,990. In-house installation only at EAG facility in Austin, Texas. Scheduled launch September 2026.
• Maserati GranTurismo Manual Conversion (2009 F1 Only) 6-speed manual conversion specifically for 2009 Maserati GranTurismo equipped with the factory F1 single-clutch automated manual gearbox. In-house installation only at the Austin, TX facility. Priced $24,990.
• In-House Professional Installation Service End-to-end conversion service where the customer's vehicle is shipped or delivered to EAG's Austin, Texas headquarters for professional installation, integration, calibration, and final testing of the gated 6-speed manual system. Required for Audi R8, Lamborghini Gallardo, and Maserati GranTurismo conversions; optional for Ferrari and Lamborghini Murcielago conversions. Labor cost $10,000.
• ECU Calibration Mail-In Services Mail-in engine performance calibration (Engine Dynamics Performance calibration) for Ferrari 360, 575, 599, 612, and F430 models providing 20-30% power increase depending on exhaust configuration, plus immobilizer calibration services to resolve no-start issues without expensive ECU and key replacements. Prices range from $2,390 to $4,290 depending on model.
• Precision Parts and Components Standalone sale of precision-machined and carbon fiber replacement and upgrade components including Ferrari 360 Challenge Stradale carbon console ($2,990-$3,490), Ferrari 360 ECU heat exchanger pair ($1,195-$1,495), Ferrari 360/F430 race shift cables ($1,299), Ferrari 550/575 window guide rail clip upgrade ($249), Ferrari 360/F430 gear selector lever ($790), and Lamborghini Murcielago 2WD conversion ($3,990).

Quantifiable outcome

• Over 400 manual conversions completed
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Authorized EAG Installer NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of certified technicians specializing in gated manual conversions. Locations include: North America (Austin TX, Miami FL, Los Angeles CA, Closter NJ, Toronto Canada, British Columbia Canada), South America (São Paulo Brazil), Europe (Maidenhead UK, Uppsala Sweden, Moscow Russia), Middle East (United Arab Emirates), Asia-Pacific & Africa (Tokyo Japan, Sydney Australia, Johannesburg South Africa). These installers provide local conversion services for EAG products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Revo Technik: ECU tuning and performance software company specializing in Volkswagen/Audi group vehicles (including R8 platform). Comparable to EAG through ECU calibration service model and aftermarket performance positioning for performance vehicle owners.
• Novitec: Major aftermarket tuner specializing in Ferrari, Lamborghini, and Maserati performance upgrades and styling. Directly comparable to EAG in target customer base (exotic car owners), product category (performance modifications), and aftermarket position outside OEM channels.
• 1016 Industries: US-based aftermarket manufacturer specializing in carbon fiber aerodynamics and performance parts for McLaren, Ferrari, and Lamborghini. Comparable to EAG in serving exotic car owners seeking premium aftermarket modifications using in-house design and manufacturing.
• Tubi Style: Italian aftermarket manufacturer of performance exhausts and parts for Ferrari, Lamborghini, and Maserati. Directly comparable to EAG in target customer (Italian exotic owners) and product category (premium aftermarket performance parts).
• Fabspeed Motorsport: US-based aftermarket manufacturer specializing in performance exhausts, ECU tuning, and engine upgrades for Porsche, Ferrari, Lamborghini, and McLaren. Directly comparable to EAG in product mix (engine tuning, parts, ECU calibration) and exotic car target customer.
• Capristo Exhaust: German manufacturer of high-end performance exhaust systems and ECU tuning for Ferrari, Lamborghini, and other exotics. Comparable to EAG in targeting the same exotic owner segment with premium aftermarket performance products.
• Mansory: German luxury tuner offering bespoke customization, performance upgrades, and carbon fiber bodywork for exotic and ultra-luxury vehicles including Ferrari and Lamborghini. Comparable to EAG in serving ultra-high-net-worth exotic car owners seeking modifications beyond OEM specifications.

Broad incumbents

• COBB Tuning: Established aftermarket performance company specializing in ECU tuning, intakes, and engine management for performance vehicles. Comparable to EAG through ECU calibration/reprogramming services and direct-to-consumer aftermarket model, though broader market focus.
• Brabus: Established German luxury tuner specializing in Mercedes-Benz and high-end vehicles with performance upgrades, ECU tuning, and bespoke modifications. Comparable to EAG as a broader automotive tuning incumbent operating in the premium/exotic aftermarket space with vertical integration.

Emerging players

• Underground Racing: US-based specialty tuner focusing on twin-turbo conversions and performance upgrades for Lamborghini platforms. Comparable to EAG in targeting the same exotic Lamborghini customer base with bespoke drivetrain/performance modifications beyond OEM offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eagsatx
• YouTubeyoutube.com/c/EuropeanAutoGroup
• Facebookfacebook.com/EuropeanAutoGroupTX
• Instagraminstagram.com/eag.usa
• LinkedInlinkedin.com/company/european-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Auto Group