Malaysia China Education Association

What Malaysia China Education Association does

The Malaysia China Education Association (EAMC, legally 'Education Association Between Malaysia and China' / 马来西亚中国教育协会) is a non-profit national-level social organization registered with the Malaysian Registry of Societies on May 25, 2019 (registration number PPM-005-10-25052019), headquartered in Petaling Jaya, Selangor, with a 6-person staff. EAMC serves as a bilateral bridge organization connecting Malaysian and Chinese educational institutions, government education bodies, and industry partners across higher education, vocational training, K-12, and youth cultural exchange. As of October 31, 2025, the association had 40 member units and cooperative relationships with over 50 Chinese universities and institutions, operating under a five-committee structure covering higher education, international cultural exchange, children's education, vocational education & employment, and a charitable education fund.

EAMC's product surface centers on a coordination platform rather than proprietary technology products. Core offerings include the '院校数据库' (University Database, hosted at unidb.uniting.top) for institutional information, the Belt and Road Lecture Hall 5G and Big Data Training Course (in partnership with Guangdong Science and Technology Vocational College), the 'Huijiang Workshop' (徽匠工坊) vocational training centers co-established with multiple Chinese VTCs at New Era University College, the 'Mango Space Talent Cultivation and Internship Academy' for media industry training, and programs to promote MUET (Malaysian University English Test) internationalization in China. The organization orchestrates annual conferences, delegation visits, MOU signings, and youth exchange events including the Mandarin Debate World Cup (115 teams) and 'Asian Games Football Dream Malaysia' (139 participating schools).

EAMC's revenue model combines subscription-style recurring membership fees (300 MYR one-time entrance fee, 500 MYR annual contribution, payable by February 1 each year for a January–December membership year) with event organization and partnership service fees, plus likely sponsorship from collaborating Chinese institutions. Membership requires endorsement by two existing members and Central Committee approval. Go-to-market is relationship-driven and event-led, leveraging bilateral delegation visits, formal MoU signings, government engagement, and a multi-channel presence (official website, WeChat, Facebook, email) targeting Malaysian institutions seeking Chinese partnerships and Chinese institutions seeking Malaysian expansion. As a non-profit, EAMC operates without disclosed investors or parent entities, governed by its elected Central Committee and President Jiang Zhongqi.

Name

Malaysia China Education Association

Legal name

Education Association Between Malaysia and China

Website

https://eamc.org.my

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Malaysia China Education Association (EAMC) is a Malaysian-registered non-profit organization that serves as a bilateral bridge connecting Malaysian and Chinese educational institutions, government bodies, and industry partners across higher education, vocational training, K-12, and youth exchange.

Ownership category

akta.pro rank

Product category

International Education Cooperation Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

International Branch Campus & Offshore Program Partnerships (EDAIABAI)

akta.pro secondary industry

Inbound Exchange Hosting & Visiting Student Administration (EDAIABAK)

Keywords

• Educational association services
• International education cooperation
• Cross-border academic exchange
• Vocational education partnerships
• Member institution networks

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The association generates revenue through annual membership fees. Members pay an entrance fee of 300 Malaysian Ringgit and an annual contribution of 500 Malaysian Ringgit. The membership year runs from January 1 to December 31, with annual fees due by February 1 each year.
2. Event Organization and Partnership Services: Revenue is generated through organizing international academic conferences, educational exchange events, forums, and competitions between Malaysia and China. The association also facilitates partnership agreements and project coordination between educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Malaysia China Education Association (EAMC) is a non-profit membership-based association that connects Malaysian and Chinese educational institutions, government education bodies, and industry partners to facilitate cross-border cooperation. Its core offerings include institutional membership (300 MYR entrance fee and 500 MYR annual contribution), a University Database platform for educational resource information, and the organization of international academic conferences, bilateral education forums, delegation visits, vocational training programs (including Huijiang Workshop), MoU signings between Malaysian and Chinese universities, and academic competitions. The association also promotes internationalization of the MUET (Malaysian University English Test) and coordinates student/faculty exchange programs.

Product overview

Malaysia China Education Association (EAMC) operates as a membership-based non-profit organization that serves as a platform and bridge for educational exchange between Malaysia and China. The organization's core offerings include a university database platform (院校数据库) for institutional information, Belt and Road Lecture Hall training programs in 5G and big data technology, and various cultural and educational exchange activities. The association facilitates cooperation across higher education, vocational training, K-12 education, and youth cultural exchange through its network of member institutions and professional committees.

Differentiator

Problem solved

Functional benefit

Products and services

• EAMC Institutional Membership Annual membership for educational institutions, organizations, and education-related companies seeking access to EAMC's bilateral networks and resources between Malaysia and China. Members pay an entrance fee of 300 MYR and an annual contribution of 500 MYR, endorsed by two existing members.
• University Database (院校数据库) Online database platform providing information on educational institutions including university profiles, admission requirements, and course offerings for students and institutions seeking Malaysia-China educational opportunities.
• Belt and Road Lecture Hall: 5G and Big Data Training Course (一带一路大讲堂5G与大数据培训课程) Online training program introducing China's advanced 5G and big data technology to Malaysian students, fostering cooperation in intelligent technology and talent training between Malaysia and China.
• International Education Conferences and Forums Organization of international academic conferences, education forums, and bilateral seminars connecting Malaysian and Chinese institutions on topics such as education modernization, vocational education, talent cultivation, and media-fusion education. Includes flagship events such as the 'Media-Fusion Education Future' forum.
• Delegation Visits and Bilateral Meetings Organization of delegation visits between Malaysia and China (e.g., to Anhui Province) and reciprocal visits from Chinese university delegations to Malaysia, serving as the association's primary go-to-market activity for institutional partnership development and relationship building.
• Malaysia Huijiang Workshop (马来西亚徽匠工坊) Vocational education cooperation center established at New Era University College through EAMC-facilitated partnership with Chinese vocational colleges, providing 'Chinese + Vocational Skills' training programs (e.g., Chinese + New Energy Vehicle Technology) for Malaysian trainees.
• Mandarin Debate World Cup International Mandarin-language academic debate competition organized by EAMC for schools and youth organizations, with CENTRAL committee member 巅峰思辨 (Dianfeng Sibian) winning the 2025 championship.

Quantifiable outcome

• 139 schools participated in the 'Asian Games Football Dream Malaysia' program within two months
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, moderate and minor.

• 马来西亚芒果传媒有限公司 (Mango Media Malaysia)coreStrategic or Co-development Partner · 3 December 2025EAMC facilitated a cooperation agreement between Huainan University and Mango Media Malaysia for an e-commerce livestreaming talent training program, signed on December 3, 2025. EAMC also previously facilitated the establishment of the 'Mango Space Talent Cultivation and Internship Academy' with New Era University College on March 30, 2025, covering short drama production, variety show production, acting training, scriptwriting, and post-production.
• 淮北职业技术学院 (Huaibei Vocational and Technical College)coreStrategic or Co-development Partner · 25 November 2025EAMC facilitated Huaibei Vocational and Technical College's establishment of the 'Malaysia Xiangcheng College (Huijiang Workshop)' and Malaysia Equipment Manufacturing Technology Innovation Center, signed with New Era University College on November 25, 2025. The first 'Chinese + New Energy Vehicle Technology' training program launched on December 5, 2025, serving 60+ Malaysian trainees.
• 马来西亚国家教育监督委员会 (National Education Oversight Committee of Malaysia)coreStrategic or Co-development Partner · 17 November 2025EAMC signed an MOU with Malaysia's National Education Oversight Committee on November 17, 2025, to promote MUET (Malaysian University English Test) internationalization in China. The partnership aims to establish MUET test centers in China and develop cross-border educational assessment cooperation.
• 厦门大学马来西亚分校 (Xiamen University Malaysia)coreStrategic or Co-development Partner · 16 November 2025EAMC and Xiamen University Malaysia co-organized the 'Media-Fusion Education Future' Malaysia-China Education New Ecosystem Forum on November 16, 2025, at Xiamen University Malaysia campus. The forum focused on education modernization, international talent cultivation, technology-empowered teaching, and cultural communication innovation. XMU's Media School dean participated in panel discussions on industry-education integration.
• 中国教育在线 (China Education Online)moderateStrategic or Co-development Partner · 16 November 2025China Education Online participated as a supporting unit in the 'Media-Fusion Education Future' forum and provides international education information services, cross-border institutional resource matching, and overseas education cooperation support. They also presented on 'Vocational Education Going Overseas' practices at the forum.
• 马来西亚国家职业技术教育与培训理事会 (Malaysian TVET Council)moderateStrategic or Co-development Partner · 16 November 2025The Malaysian TVET Council co-organized the 'Media-Fusion Education Future' forum as an implementing partner, contributing to discussions on vocational education internationalization and talent cultivation models.
• 马鞍山职业技术学院 (Ma'anshan Vocational and Technical College)coreStrategic or Co-development Partner · 9 September 2025EAMC facilitated Ma'anshan Vocational and Technical College's partnership with Malaysian institutions, resulting in the establishment of the 'Malaysia Huijiang Workshop' at New Era University College and the 'Anhui Cuisine Training Center' with the Malaysian Chinese Catering Industry Association on September 9, 2025.
• 马来西亚人工智能机器人学会 (Malaysia AI Robotics Society)moderateStrategic or Co-development Partner · 14 August 2025EAMC and the Malaysia AI Robotics Society jointly operate the Intelligent Robotics Track of the 2025 World Youth Innovation and Entrepreneurship Competition, launched on August 14, 2025. The track focuses on robotics innovation applications in smart manufacturing, healthcare services, and home services, promoting cross-border technology collaboration.
• 淮南联合大学 (Huainan University)coreStrategic or Co-development Partner · 8 June 2025EAMC co-organized the 2025 China-Malaysia Vocational Education Seminar with Huainan University on June 4, 2025. The partnership involves multiple Chinese and Malaysian universities discussing vocational education cooperation, talent cultivation models, and industry-academia integration. The seminar marked a milestone in implementing China-Malaysia Community of Shared Future.
• 马来西亚国家人才资源局 (National Human Resources Authority of Malaysia)coreStrategic or Co-development Partner · 7 May 2025EAMC signed a strategic cooperation agreement with Malaysia's National Human Resources Authority and Chongqing Western Industry-Education Integration Research Institute on May 7, 2025, for the China-Malaysia International Education Cooperation Project. The agreement focuses on vocational education cooperation, talent cultivation, skills certification, and industry matching through a 'skills training + academic credentials' dual pathway approach.
• 安徽省职业与成人教育协会 (Anhui Vocational and Adult Education Association)coreStrategic or Co-development Partner · 21 April 2025EAMC signed a framework cooperation agreement with the Anhui Vocational and Adult Education Association on April 21, 2025, in Hefei. The agreement covers professional co-construction, curriculum development, faculty and student exchanges, and joint organization of educational exchange conferences between Anhui and Malaysian institutions.
• 拉曼大学 (Universiti Tunku Abdul Rahman, UTAR)moderateStrategic or Co-development Partner · 11 April 2025EAMC co-hosted the CGTN 'Power of Thought — China and ASEAN' dialogue event with UTAR on April 11, 2025. EAMC members also conducted a field visit to UTAR on November 17, 2025, exploring cooperation in curriculum recognition, student exchange, short-term study tours, and cross-border talent cultivation.
• 联合国世界粮食计划署 (UN World Food Programme)minorStrategic or Co-development Partner · 25 June 2023EAMC served as a supporting unit for the 'Nutritious School Meals · Nourish the Future' art exhibition, a parallel exhibition of the Fifth UWEE Louvre International Art Expo at the Water Cube, co-organized by the UN World Food Programme China Office and UWEE Euro-Asia Education Alliance.
• 广东科学技术职业学院 (Guangdong Science and Technology Vocational College)moderateStrategic or Co-development Partner · 13 January 2022EAMC supported Guangdong Science and Technology Vocational College and UNIMY in launching the 'Belt and Road Lecture Hall: 5G and Big Data Training Course' on January 13, 2022. The online program introduced China's advanced 5G and big data technology to Malaysian university students, marking a new cooperation opportunity in technology talent training between the two countries.
• 杭州第19届亚运会组委会 (Hangzhou 2022 Asian Games Organizing Committee)minorStrategic or Co-development Partner · 20 December 2021EAMC partnered with the Hangzhou 2022 Asian Games Organizing Committee to serve as the local organizer for the 'Asian Games Football Dream · Malaysia Football Dream' public welfare program in Malaysia. The program received applications from 139 local schools across Malaysia, with sports equipment donated to schools.
• 中国新闻图片网 (China News Service Images)minorGTM or Marketing Partner · 1 November 2021EAMC co-organized the Second 'Belt and Road · All the Way Forward' Photography Competition with China News Service Images and the Malaysia Belt and Road Committee, with support from the Embassy of China in Malaysia. The competition focused on Malaysia-China cooperation under the Belt and Road Initiative.
• 马来西亚政府社团注册局 (Malaysian Registry of Societies)coreOthers · 25 May 2019The association was officially registered and approved as a national-level social organization by the Malaysian Registry of Societies on May 25, 2019, with registration number PPM-005-10-25052019. This registration provides the official mandate for the association's activities.
• 新纪元大学学院 (New Era University College, NEUC)coreStrategic or Co-development PartnerNEUC is EAMC's primary Malaysian university partner, hosting multiple cooperation projects including the Huijiang Workshop, Mango Space Academy, and various delegation visits and cooperation discussions facilitated by EAMC.
• 协和国际学校 (Concord College International School)moderateStrategic or Co-development PartnerEAMC organized a member visit to Concord College International School on November 17, 2025, to explore cooperation in the international school sector, including campus tours and curriculum discussions covering kindergarten through secondary education.
• 马来西亚一带一路委员会 (Malaysia Belt and Road Committee)moderateStrategic or Co-development PartnerThe Malaysia Belt and Road Committee is a strategic cooperation partner supporting EAMC's initiatives. EAMC Vice President Liang Zhihua also serves as Secretary-General of the Malaysia Belt and Road Committee, creating an embedded strategic relationship.
• 东南亚社科研究中心 (SEARCH)moderateStrategic or Co-development PartnerSoutheast Asia Social Science Research Center (SEARCH) co-organized the Belt and Road Lecture Hall: 5G and Big Data Training Course and photography competition with EAMC. SEARCH's CEO Liang Zhihua also serves as EAMC's Vice President, creating an embedded strategic relationship.
• 江苏师范大学科文学院 (Jiangsu Normal University Kewen College)moderateStrategic or Co-development PartnerEAMC received a delegation from Jiangsu Normal University Kewen College on December 10, 2025, to explore cooperation in student exchange programs, faculty visits, and research collaboration. Both parties discussed multi-level and multi-form cooperation between the college and Malaysian universities.
• 安徽理工大学 (Anhui University of Science and Technology)moderateStrategic or Co-development PartnerEAMC received a delegation from Anhui University of Science and Technology on November 28, 2025, to discuss cooperation in undergraduate and graduate joint programs, semester exchange programs, and faculty internationalization training. The delegation explored potential collaborations in engineering, environmental studies, food science, and information technology.
• 黄山职业技术学院 (Huangshan Vocational and Technical College)moderateStrategic or Co-development PartnerEAMC facilitated Huangshan Vocational and Technical College's visit on December 1, 2025, along with New Era University College for trilateral cooperation discussions. The partnership focuses on vocational education cooperation models, faculty and student exchanges, joint talent cultivation, and short-term training programs.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Campus France: French national agency promoting higher education in France and managing international student mobility. Comparable as a national-level body facilitating international education promotion and partnerships, though focused on France's outbound education strategy.
• EducationUSA: U.S. Department of State-supported network promoting U.S. higher education to international students. Comparable as a government-backed international education promotion platform with a global network of advising centers, similar in function to EAMC's MUET internationalization ambitions.
• DAAD (German Academic Exchange Service): Germany's national agency for international academic cooperation and student exchange. Comparable as a government-backed international education intermediary, though focused on Germany rather than Malaysia-China, with a much more developed funding/scholarship infrastructure.
• ASEAN University Network (AUN): Regional network of leading ASEAN universities focused on harmonization of higher education and academic collaboration. Comparable as an institutional higher-education cooperation network in the ASEAN region, though broader in scope and not Malaysia-China bilateral.
• British Council: UK government's international organization for cultural relations and educational opportunities. Comparable as a national-level body facilitating international education partnerships, student mobility, and cross-border credential recognition, though much larger and better-resourced.
• Confucius Institute Headquarters (Center for Language Education and Cooperation): China's global network of Chinese language and culture teaching centers hosted in universities worldwide. Comparable as a China-funded international education platform, with significant overlap in the cross-border education and cultural exchange space EAMC operates in.
• Education New Zealand (ENZ): New Zealand government's national agency for international education. Comparable as a government-backed entity promoting education exports and cross-border partnerships, with a similar mandate to grow international student flows and institutional cooperation.

Direct peers

• Malaysia-China Business Council (MCBC): Bilateral business council facilitating Malaysia-China economic and trade relations. Operates as a similar bridge organization between the two countries, with overlapping leadership and partner networks, though focused on commercial rather than education cooperation.
• China Education Association for International Exchange (CEAIE): China's national-level non-profit organization coordinating international education exchanges and partnerships with foreign institutions. Operates as a similar bilateral/multi-country bridge organization, though at much larger scale, making it directly comparable as a peer in the international education association space.

Regional players

• China-Britain Business Council (CBBC): UK-China bilateral business and education council. Comparable as a bilateral intermediary organization connecting institutions between two countries, though focused on UK-China rather than Malaysia-China bilateral relations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/malaysia-and-china-education-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Malaysia China Education Association