New Dubai Nursery

What New Dubai Nursery does

New Dubai Nursery is a single-location early childhood education center in Dubai, United Arab Emirates, operating under the Early Years Education Group (EYEG) umbrella and licensed by the Knowledge and Human Development Authority (KHDA). Founded in September 1985, the nursery serves children ages 2-6 with the Early Years Foundation Stage (EYFS) curriculum covering seven learning areas, and it positions school readiness as its primary outcome metric. The product portfolio is anchored by the core NDNELC program and supplemented with extended care until 6:00 p.m., RTA-approved supervised transportation, an Early Years Fitness Programme with professional coaching, a Junior Gym, soft play and outdoor areas, a Parent App for real-time progress monitoring, an E-Learning Experience platform with virtual tours, and seasonal holiday programs.

The business operates a direct-to-consumer model with year-round admissions, accepting parents via phone, WhatsApp, email, and online contact form, with required documentation including passport copies, Emirates ID, birth certificate, immunization records, and photos. Revenue is generated through three subscription/recurring streams: core tuition for standard school hours, extended care fees, and transportation fees, with pricing not publicly disclosed and provided upon inquiry. Marketing relies on a website, Facebook, Instagram, virtual tours, and a heavy word-of-mouth channel reinforced by extensive published parent testimonials. The customer base is entirely individual families — no enterprise or institutional clients — making revenue naturally diversified across a long tail of SMB contracts.

The parent organization EYEG was formally established as a group brand in 2021, suggesting latent multi-site ambitions, though the input data only confirms a single operating nursery. The center is managed by Ms. Shefali (Center Manager) with no other leadership team members disclosed. No external funding, M&A, headcount, or revenue figures are publicly available, and the company remains privately held with no parent company beyond the EYEG operating group.

Name

New Dubai Nursery

Legal name

New Dubai Nursery Early Learning Center

Website

https://earlyyearsedugrp.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

New Dubai Nursery is a KHDA-licensed early childhood education center in Dubai, operating since 1985 under the Early Years Education Group. It delivers the EYFS curriculum to children ages 2-6 through a single location, with add-on services including extended care, RTA-approved transport, and a Parent App.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Child Care Services (62441), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Preschool Programs within Childcare Centers (EDACABAL)

akta.pro secondary industries

Nursery School Wraparound Care (Extended Hours) (EDACACAG), Nursery School Readiness & Transition Programs (EDACACAL)

Keywords

• Early childhood education
• Preschool nursery services
• EYFS curriculum programs
• Childcare and daycare
• Kindergarten readiness

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Core Nursery Tuition: Standard nursery fees for early childhood education programs for children aged 2-6 years during regular school hours (8:00 a.m. to 12:00 p.m. Monday-Thursday, 8:00 a.m. to 10:30 a.m. Friday).
2. Extended Care Services: Extended care available until 6:00 p.m. for parents requiring additional childcare coverage beyond regular school hours (without transport).
3. Transportation Services: RTA-approved transportation under supervision of female assistant with safety compliance. Transport fees likely separate from tuition.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

New Dubai Nursery operates an early childhood education center in Dubai, UAE, delivering the UK-based Early Years Foundation Stage (EYFS) curriculum for children aged 2-6 years under KHDA regulatory approval. The center offers a structured preschool program supplemented by ancillary paid services including Extended Care, RTA-approved Transportation, an Early Years Fitness Programme, and a Holiday Program, with a Parent App supporting family communication.

Product overview

New Dubai Nursery Early Learning Center operates as a unified early childhood education service for children ages 2 to 6, founded in September 1985 and operating under KHDA regulation. The core offering is the NDNELC program, which implements the Early Years Foundation Stage (EYFS) curriculum with seven areas of learning. This core service is supported by several add-on modules including a Parent App for real-time learning progress tracking, Extended Care Facilities for after-school hours, RTA-Approved Transportation with supervised transport, an Early Years Fitness Programme with professional sports coaching, E-Learning Experience for digital supplementation, Holiday Programs during breaks, and Age-Group Newsletters for parent communication. The organization is part of Early Years Education Group (EYEG), which has over 40 years of experience in early childhood education.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Half of a child's adult intelligence is formed during the first five years - creating strong demand for quality early childhood education
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Knowledge and Human Development Authority (KHDA)coreOthers · 1 September 1985New Dubai Nursery is licensed, registered, and approved by the KDHA (Knowledge and Human Development Authority) in Dubai. This regulatory approval is fundamental to the nursery's operation as an officially recognized early childhood education center. The nursery complies with all aspects of KHDA regulations.
• Roads and Transport Authority (RTA)minorOthersRTA provides approval and sets safety standards for the nursery's transportation services. Bus drivers and assistants receive RTA training on safety standards. Transport is provided under RTA compliance with female assistant supervision.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kids First Group: Premium Dubai nursery chain with multiple branches offering early childhood education and after-school care. Direct peer sharing the same expatriate family demographic, regulatory environment, and ARPU-enhancing add-on services (transport, extended care).
• British Orchard Nursery: Multi-branch Dubai nursery chain offering EYFS-aligned early childhood education for ages 0-6. Direct competitor in the same Dubai market with the same regulatory backdrop (KHDA) and similar age-segment focus.
• Maple Bear Global Schools: International early childhood education chain with a presence in the UAE offering preschool programs. Comparable in early-years curriculum focus and franchise-style multi-site delivery, serving similar affluent family segments.
• Blossom Nursery: Established Dubai-based nursery chain providing early years education across multiple locations. Directly comparable in target customers (expat families, ages 2-6), KHDA-approved status, and EYFS-style curriculum delivery.
• Jumeirah International Nursery: Long-standing Dubai-based nursery group serving expatriate families with early years programs. Direct competitor in the same geographic and demographic market with comparable EYFS-style curriculum.

Broad incumbents

• GEMS Education: UAE's largest private K-12 operator with a broad network of schools and early-years centers. Comparable as a KHDA-regulated education provider in Dubai, though it operates at vastly greater scale and across the full schooling spectrum rather than nursery-only.
• Taaleem: UAE-listed education provider operating premium schools across Dubai and Abu Dhabi. Comparable as a KHDA-regulated Dubai-based private education operator, though it spans K-12 rather than focusing on early years.
• Nord Anglia Education: Global premium schools group with UAE campuses. Adjacent competitor serving the same affluent expatriate Dubai family segment with school-readiness positioning, though it operates at K-12 scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EYEIG15
• Instagraminstagram.com/eyeg_15
• LinkedInlinkedin.com/company/new-dubai-nursery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Dubai Nursery