North Toronto Early Years Learning Centre
Lullaboo (formerly North Toronto Early Years Learning Centre) is a privately held Ontario childcare operator running 21 owned-and-operated campuses across the Greater Toronto Area, serving families with infants, toddlers, and preschoolers through daily care, on-site chef-prepared meals, and a proprietary iCare mobile app for parent updates.
- Company typePrivate
- Founded-
- HeadquartersAurora, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What North Toronto Early Years Learning Centre does
Lullaboo Nursery and Childcare Centers Inc., formerly known as North Toronto Early Years Learning Centre, is a privately held Ontario corporation operating a 21-campus direct-to-consumer childcare network across the Greater Toronto Area. The company provides full-day early learning and care for children aged six weeks through preschool age, with operating hours of 7:00 AM to 6:30 PM Monday through Friday. Programs are segmented by age (Infant, Toddler, Preschool) and supplemented by an Extra-Curricular enrichment line, fresh meals prepared daily by on-site chefs, and oversized playground facilities.
The company's primary technology asset is the proprietary iCare Lullaboo mobile application, distributed on iOS and Google Play, which delivers daily photo updates, meal logs, and activity reports to enrolled families. Operations are supported by a corporate-level staff of approximately 8 employees (with the bulk of workforce composed of educators and chefs at each campus), a dedicated careers portal, and active social channels on Instagram, TikTok, Facebook, YouTube, and LinkedIn. The customer base is exclusively consumer families, with no enterprise or B2B relationships, and the revenue model is subscription-recurring monthly tuition that may be subsidized through the federal/provincial Canada-Wide Early Learning and Child Care (CWELCC) program.
Lullaboo markets itself through multi-channel family engagement: campus tours booked via the website, organic social content, mobile app store presence, a Family Blog, and accumulated third-party endorsements including Top Choice Childcare in the GTA (2021–2023), Canadian Choice Award (2025), Three Best Rated Certificate of Excellence (2024), Cambridge Times Readers Choice Awards (2021–2024), Growth 500, WXN Top 100, and the Vaughan Chamber Business Award. No public listing, institutional investors, or cap-table disclosure are available in the source data.
North Toronto Early Years Learning Centre firmographics
Firmographics- Name
- North Toronto Early Years Learning Centre
- Legal name
- Lullaboo Nursery and Childcare Centers Inc.
- Website
- https://earlyyearslearning.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lullaboo (formerly North Toronto Early Years Learning Centre) is a privately held Ontario childcare operator running 21 owned-and-operated campuses across the Greater Toronto Area, serving families with infants, toddlers, and preschoolers through daily care, on-site chef-prepared meals, and a proprietary iCare mobile app for parent updates.
- Ownership category
- akta.pro rank
North Toronto Early Years Learning Centre industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Full-Day Childcare Centers (EDACAAAA)
- akta.pro secondary industries
- Preschool Programs within Childcare Centers (EDACABAL), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)
Keywords
Where North Toronto Early Years Learning Centre is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- Canada
- HQ region
- North America
Offices19 records
Markets served
North Toronto Early Years Learning Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Childcare Service Fees: Lullaboo generates revenue through childcare service fees charged to families for infant, toddler, and preschool care programs. Services include full-day childcare from 6 weeks to preschool age, with operating hours from 7:00 AM to 6:30 PM Monday through Friday. The company participates in the CWELCC (Canada-wide Early Learning and Child Care) program which provides subsidized childcare rates for eligible families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Childcare services for infants (6 weeks to 18 months) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
North Toronto Early Years Learning Centre product offering
Product offeringCore offering
North Toronto Early Years Learning Centre, operating as Lullaboo, provides licensed full-day childcare and early childhood education for children from 6 weeks to preschool age across 21 physical campuses in the Greater Toronto Area. Core programs include age-segmented Infant, Toddler, and Preschool daycare delivered by qualified on-site educators, with freshly prepared meals, extended hours (7:00 AM to 6:30 PM), and parent communication through the proprietary iCare Lullaboo mobile app. The company also participates in the government-funded CWELCC program to offer subsidized childcare rates to eligible families.
Product overview
Lullaboo is a childcare service provider offering a unified platform of early childhood education programs across multiple campuses in the Greater Toronto Area. The core offering consists of age-based daycare programs (Infant, Toddler, and Preschool) supplemented by the iCare Lullaboo App for parent communication, the CWELCC Program for affordable childcare access, and Extra-Curricular Programs for enrichment. The company operates over 20 campuses across Aurora, Bradford, Brampton, Cambridge, Milton, Mississauga, Oshawa, Richmond Hill, Toronto, and Vaughan.
Differentiator
Problem solved
Functional benefit
Products and services
- Infant Daycare Program
Companies that use North Toronto Early Years Learning Centre
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
North Toronto Early Years Learning Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
North Toronto Early Years Learning Centre partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- CrayolaminorEducational supplies vendor providing art materials and supplies for childcare programs and activities.
- Learning ResourcesminorEducational supplies vendor providing learning materials and manipulatives for early childhood education programs.
- Melissa & DougminorEducational toy and craft supplies vendor providing wooden toys and creative play materials for childcare activities.
- HapeminorEducational toy manufacturer providing eco-friendly wooden toys and learning materials.
- RoylcominorEducational supplies vendor providing art and craft materials for childcare programs.
- Educational InsightsminorEducational supplies vendor providing learning toys, games, and classroom materials.
- WescominorEducational supplies vendor providing play and learning materials for childcare activities.
- PlaywellminorEducational supplies vendor providing play and learning materials for early childhood education.
- Trend EnterprisesminorEducational supplies vendor providing learning materials, decorations, and classroom supplies.
- Creative MindsminorEducational supplies vendor providing learning and creative materials for childcare programs.
- FDMTminorEducational supplies vendor providing learning and play materials for early childhood education.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
North Toronto Early Years Learning Centre competitors and assessment
Company assessmentBroad incumbents
- Learning Care Group: Operates multiple early childhood education brands (Childtime, Tutor Time, La Petite Academy, Montessori Unlimited) across the U.S. with full-age-range programming — comparable multi-brand multi-campus childcare operator.
- Childcare Network: Large U.S. multi-brand childcare operator with hundreds of centers across infant through school-age programs — directly comparable multi-campus for-profit childcare operator at broader U.S. scale.
- KinderCare Learning Companies: Large North American for-profit early childhood education provider operating thousands of centers across infant, toddler, and preschool age groups — directly comparable service offering but at vastly broader geographic scale.
- YMCA of Greater Toronto: Charitable operator of licensed childcare centers across the Greater Toronto Area serving infants through school-age — comparable GTA licensed childcare competitor operating at broader community scale with subsidized programs.
- BGC Canada (Boys & Girls Club): National Canadian nonprofit operating before/after-school care and licensed early learning programs across provinces — comparable licensed childcare delivery at scale though non-profit and broader in scope.
- Bright Horizons Family Solutions: Largest North American operator of employer-sponsored childcare centers serving infants through preschool with proprietary parent-engagement technology — comparable category leader but at global scale with broader employer-channel GTM.
Direct peers
- Kids & Company: Canadian multi-campus corporate childcare operator serving infants through preschool across multiple provinces with employer-sponsored care partnerships — directly comparable to Lullaboo's GTA operating model and target demographic.
- Compass Early Learning Centre: Canadian multi-campus early learning operator offering infant through school-age programs — directly comparable operating model and Canadian regulatory context to Lullaboo's GTA footprint.
- Wee Watch Enriched Day Care: Ontario-based licensed home childcare agency that brokers home daycare across the province — comparable licensed Ontario childcare service but distributed via home-based providers rather than owned campuses.
Regional players
- Hilltop Daycare & Kindergarten: Ontario childcare operator with multiple campuses serving infants through school-age — comparable licensed Ontario multi-campus model though with more limited geographic spread than Lullaboo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
North Toronto Early Years Learning Centre social profiles
Digital presenceNorth Toronto Early Years Learning Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Toronto Early Years Learning Centre leadership team
Management profileNumber of profiles
North Toronto Early Years Learning Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Toronto Early Years Learning Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Toronto Early Years Learning Centre
What does North Toronto Early Years Learning Centre do?
North Toronto Early Years Learning Centre, operating as Lullaboo, provides licensed full-day childcare and early childhood education for children from 6 weeks to preschool age across 21 physical campuses in the Greater Toronto Area. Core programs include age-segmented Infant, Toddler, and Preschool daycare delivered by qualified on-site educators, with freshly prepared meals, extended hours (7:00 AM to 6:30 PM), and parent communication through the proprietary iCare Lullaboo mobile app. The company also participates in the government-funded CWELCC program to offer subsidized childcare rates to eligible families.
Is North Toronto Early Years Learning Centre a public or private company?
North Toronto Early Years Learning Centre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North Toronto Early Years Learning Centre founded?
North Toronto Early Years Learning Centre was founded in -1. It employs 1 to 10 people.
Where is North Toronto Early Years Learning Centre based?
North Toronto Early Years Learning Centre is headquartered in Aurora, Canada, in the North America region.
How does North Toronto Early Years Learning Centre make money?
One revenue line is on record: childcare Service Fees.
Who are North Toronto Early Years Learning Centre's main competitors?
Broad incumbents on record are Learning Care Group, Childcare Network, KinderCare Learning Companies, YMCA of Greater Toronto, BGC Canada (Boys & Girls Club) and Bright Horizons Family Solutions. Direct peers are Kids & Company, Compass Early Learning Centre and Wee Watch Enriched Day Care. Hilltop Daycare & Kindergarten is listed as a regional player.
Does North Toronto Early Years Learning Centre have an API?
No public API is recorded for North Toronto Early Years Learning Centre.
What industry is North Toronto Early Years Learning Centre in?
North Toronto Early Years Learning Centre's product category is Childcare Services. Its primary akta.pro industry code is EDACAAAA, Full-Day Childcare Centers, with a secondary code of EDACABAL, Preschool Programs within Childcare Centers. Its NAICS code is 62441 and its SIC code is 8351.