Earning Through Learning

What Earning Through Learning does

Earning Through Learning, operating under the doing-business-as name "Canadian HR Press," is a privately-held educational publishing micro-company headquartered in Aurora, Ontario, Canada. The company produces and sells a single core product: "The Study Guide for the HR Knowledge Exam," a print and digital study guide designed specifically for candidates preparing for the Certified Human Resources Professional (CHRP) and Certified Human Resources Leader (CHRL) certification exams administered in Ontario. The company self-describes as Canada's original supplier of HR study guides targeted at the Ontario certification pathway and claims its content has been reviewed and approved by recognized Ontario institutions, with 20 years of operating history and a cumulative base of 20,000+ HR professionals certified using its materials.

The underlying technology stack is minimal: the company runs a basic Weebly-hosted website (earningthroughlearning.com) that serves as an informational hub and directs buyers to Google Books for purchase. There is no proprietary learning platform, no mobile application, no API or SDK, no LMS integration, and no adaptive learning functionality. Distribution is exclusively through the Google Books marketplace, with no disclosed Amazon, Shopify, institutional, or B2B sales channels. The business is supported by approximately 5 employees with no disclosed management team details, no funding rounds, no parent company, no M&A activity, and no patents or trademarks on file.

Revenue mechanics are straightforward: the company generates income through one-time license/sale transactions of the single study guide via Google Books, with pricing not publicly disclosed on the company website. The customer base consists entirely of individual HR professionals in Ontario pursuing CHRP or CHRL certification — there are no enterprise customers, no institutional licensing arrangements, and no named customer logos in the source data. The company's operating geography is restricted to Ontario, Canada, with no disclosed international or inter-provincial expansion activity.

Name

Earning Through Learning

Legal name

Earning Through Learning

Website

https://earningthroughlearning.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Earning Through Learning (DBA: Canadian HR Press) is a privately-held Aurora, Ontario-based publisher of a single study guide for Ontario CHRP and CHRL HR certification exams, sold to individual HR professionals via Google Books.

Ownership category

akta.pro rank

Product category

Professional Certification Study Guides

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Human Resources Certification Prep (SHRM, HRCI) (EDANAIAK)

akta.pro secondary industries

Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD), Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• HR exam preparation
• CHRP study guide
• CHRL certification prep
• HR certification materials
• Professional exam study guides

Headquarters

HQ city

Aurora

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. HR Exam Study Guide Sales: The company generates revenue through the sale of study guides specifically designed for CHRP and CHRL exams in Ontario. Sales occur through Google Books marketplace as a one-time book purchase.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Earning Through Learning (operating as Canadian HR Press) publishes and sells study guides specifically designed for the CHRP (Certified Human Resources Professional) and CHRL (Certified Human Resources Leader) certification exams in Ontario, Canada. The company has been providing HR exam-prep materials for 20 years and has helped over 20,000 HR professionals get certified. Orders are fulfilled through the Google Books marketplace.

Product overview

Earning Through Learning offers a single core product: The Study Guide for the HR Knowledge Exam, a study guide specifically designed for CHRP (Certified Human Resources Professional) and CHRL (Certified Human Resources Leader) certification exams in Ontario, Canada. The company has been providing exam preparation materials for 20 years and has helped over 20,000 HR professionals get certified.

Differentiator

Problem solved

Functional benefit

Products and services

• The Study Guide for the HR Knowledge Exam

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Study.com: Online learning platform offering exam prep study guides, practice questions, and courses including HR-adjacent content. Comparable as a digital, subscription-style test prep alternative challenging traditional print study guides.
• LinkedIn Learning: Enterprise and individual subscription video courses covering HR topics and certification prep. Adjacent competitor for HR professional learning budgets with a much larger distribution footprint.

Broad incumbents

• Kaplan Test Prep: Major professional and standardized test prep provider with in-person, live online, and self-study options across many credentials. Comparable as a scaled, multi-format professional exam prep brand against which Earning Through Learning competes for the same category of buyers.
• Becker Professional Education: Long-established professional exam prep provider (CPA, CMA, CFA, etc.) with digital courses, practice exams, and adaptive learning. Comparable as a professional certification prep incumbent whose digital model illustrates both the opportunity and the disruptive threat to print-centric prep like Earning Through Learning.
• Human Resources Professionals Association (HRPA): The governing body that administers the CHRP/CHRL designations in Ontario. Comparable as the authority whose exam structure defines demand for Earning Through Learning's guide, and which itself could enter or endorse competing prep materials.
• HR Certification Institute (HRCI): Issuer of PHR, SPHR, and GPHR HR certifications and a seller of prep materials and learning resources. A directly parallel HR certification authority with proprietary exam prep products.
• Society for Human Resource Management (SHRM): US-based HR professional association that issues its own SHRM-CP/SHRM-SCP certifications and sells official learning system and prep materials. Comparable as an HR certification authority-plus-publisher; while US-focused, it represents the same category of HR-specific exam prep content.

Direct peers

• Mometrix Test Preparation: Publishes study guides and practice tests across many professional certifications, including HR-adjacent credentials. Comparable to Earning Through Learning as a multi-credential, marketplace-distributed exam prep publisher, though operating at much broader scale and across US-centric certifications.
• Trivium Test Prep: Independent test prep book publisher selling study guides on Amazon and other book marketplaces for HR, nursing, PMP, and other certifications. Closely mirrors Earning Through Learning's print study-guide, marketplace-channel model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/earning-through-learning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earning Through Learning