Earth Action North Devon
Earth Action North Devon is a UK registered charity (Reg No: 1182464) operating in North Devon and Torridge that delivers community-led environmental action through beach and trail cleans, a six-location Repair Cafe network, the Ocean Explorer Academy youth education programme, a Coastal Rivers restoration project, and sustainable events and tourism services, funded by grants, donations, and event revenue.
- Company typePrivate
- Founded2018
- HeadquartersNorth Devon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Earth Action North Devon does
Earth Action North Devon is a UK registered charity (Reg No: 1182464) operating in North Devon and Torridge that delivers community-led environmental action across a portfolio of interconnected programs. Core activities include organised beach, trail, and estuary cleans (with annual flagship events such as Day of Action across 17+ locations and the Tarka Trail & Estuary Clean Up); a Repair Cafe network operating in six locations (Landkey, Bishops Tawton, Braunton, South Molton, Ilfracombe, Barnstaple) where volunteer fixers repair textiles, bikes, electronics, and jewellery; the Ocean Explorer Academy youth education programme that has engaged 350+ students since 2022; the Coastal Rivers Project delivering nature-based water quality restoration (leaky dams, baffles, scrapes, wetland creation) with the National Trust, Save the Waves Coalition, and North Devon World Surf Reserve; sustainable event services (Water Bar, reusable cup hire); and sustainable tourism offerings (Toy Library at holiday parks, bellyboard rentals). The organisation also acquired the Croyde Ocean Triathlon in 2023 and launched the Surf & Conservation Festival in 2025.
The charity was founded in 2018 by Desiree Young as Plastic Free Braunton, partnered with Surfers Against Sewage to roll out the Plastic Free Communities movement across North Devon, and rebranded to Earth Action North Devon in March 2025 to reflect its expanded mission addressing climate, ecological, and intersectional environmental challenges beyond plastic reduction. The technology stack is operational rather than proprietary: a Squarespace-hosted website, email newsletter, Facebook/Instagram organic social, and event management systems. The Coastal Rivers Project is the most technically distinctive work, using nature-based solutions rather than software or AI.
The business model is donation- and grant-driven. Revenue streams include individual donations (via TotalGiving), corporate donations and CSR sponsorship packages, event revenue (Croyde Ocean Triathlon profits, festival sponsorship), minor service fees (minibus hire ~£10 suggested donation, reusable cup hire ~£10 suggested donation, ~90 cups available), and institutional grant funding from Devon Environment Foundation, The Norman Family Trust, The National Lottery Community Fund, and Garfield Weston Foundation. The organisation employs 7-12 part-time staff and is led by CEO Claire Moodie with Operations Manager Anne-Marie Eveleigh and an Education Coordinator. Customer concentration is moderate, with reliance on a handful of major UK foundation funders alongside diversified individual giving and volunteer participation.
Earth Action North Devon firmographics
Firmographics- Name
- Earth Action North Devon
- Legal name
- Earth Action North Devon
- Website
- https://earthactionnorthdevon.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Earth Action North Devon is a UK registered charity (Reg No: 1182464) operating in North Devon and Torridge that delivers community-led environmental action through beach and trail cleans, a six-location Repair Cafe network, the Ocean Explorer Academy youth education programme, a Coastal Rivers restoration project, and sustainable events and tourism services, funded by grants, donations, and event revenue.
- Ownership category
- akta.pro rank
Earth Action North Devon industry classification
Industry- Product category
- Community Environmental Services
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- akta.pro primary industry
- Water Stewardship Solutions (Conservation, Reuse, Wastewater Treatment) (THAAANAG)
- akta.pro secondary industry
- Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC)
Keywords
Where Earth Action North Devon is headquartered
LocationHeadquarters
- HQ city
- North Devon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Earth Action North Devon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Direct donations from individuals supporting environmental work in North Devon communities.
- Corporate/Business Donations: Donations from businesses, including CSR programme participation, event sponsorship, and community clean sponsorship packages.
- Event Revenue: Profits from Croyde Ocean Triathlon and potentially other events directed to charity.
- Service Hire: Minibus hire service for community cleans (9-seater with approximately £10 suggested donation).
- Grant Funding: Funding from Devon Environment Foundation, The Norman Family Trust, National Lottery Community Fund, Garfield Weston Foundation, and other institutional funders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based individual giving |
| Unit Pricing | Pay-as-you-go | Minibus Hire |
| Unit Pricing | Pay-as-you-go | Reusable Cup Hire for Events |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Earth Action North Devon product offering
Product offeringCore offering
Earth Action North Devon is a registered UK charity that delivers community-led environmental action across North Devon and Torridge. It coordinates volunteer beach, trail and community clean-ups, runs a network of community repair cafes, delivers youth and school environmental education, provides sustainable event support (Water Bar, reusable cup hire), operates sustainable tourism rentals (Toy Library, bellyboards), and runs nature-based river restoration through the Coastal Rivers Project.
Product overview
Earth Action North Devon is a community environmental charity operating as a single integrated organization focused on grassroots environmental action. The organization offers a portfolio of interconnected programs including community cleans, repair cafes, environmental education (Ocean Explorer Academy), sustainable events services (Water Bar, reusable cup hire), sustainable tourism initiatives (Toy Library, bellyboard rentals), community lobbying campaigns, and the Coastal Rivers Project. The organization evolved from Plastic Free North Devon in March 2025 to reflect its expanded mission beyond plastic reduction to broader sustainability challenges. Key programs include the annual Day of Action, Tarka Trail Clean-Up, Surf & Conservation Festival, and the Croyde Ocean Triathlon. The charity serves North Devon communities through volunteer mobilization, education, and direct environmental intervention programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Cleans Organised beach, trail and community clean-up events mobilising volunteers to remove litter and plastic pollution from local outdoor spaces, including regular cleans at Saunton, Instow, Croyde and Woolacombe and annual flagship Day of Action and Tarka Trail events.
- Repair Cafes Drop-in community repair hubs where volunteer fixers help repair textiles, bikes, electrical items and jewellery to reduce waste and promote reuse, operating across six or more locations in North Devon.
- Ocean Explorer Academy Environmental education programme for young people offering outdoor learning sessions, citizen science surveys, beach cleans and creative activities, having reached over 350 students since 2022.
- Coastal Rivers Project Nature-based water quality improvement initiative using leaky dams, baffles, scrapes and land drain breaks to slow runoff and restore rivers feeding into the North Devon surf reserve, in partnership with North Devon World Surf Reserve, National Trust and Save the Waves Coalition.
- Toy Library Loan service providing toys for children at holiday accommodations to reduce single-use plastic toy waste, installed at locations including Saunton Beach, Ilfracombe Holiday Park, Combe Martin and Hele Bay.
- Bellyboard Rentals Sustainable wooden bodyboard rentals providing reusable alternatives to disposable plastic bellyboards for surf and beach use in North Devon.
- Water Bar Filtered water service providing portable drinking water at events to eliminate single-use plastic bottle consumption.
- Reusable Cup Hire Rental service for approximately 90 reusable cups for events, with a suggested donation of £10, to reduce single-use cup waste.
- Minibus Hire 9-seater minibus rental service for transporting volunteers and equipment to community clean events, with a suggested donation of around £10.
- Sustainable Business Resources Resources, toolkits and support helping local businesses adopt sustainable practices and run plastic-free events.
- Croyde Ocean Triathlon Annual triathlon event acquired and transformed into a sustainable sporting event, with profits directed to the charity.
Quantifiable outcome
- 4+ tonnes of rubbish removed from Saunton Beach since 2018
- +4 more outcomes
Companies that use Earth Action North Devon
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Earth Action North Devon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Earth Action North Devon partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- The Restart ProjectcoreUK-wide repair cafe network organisation co-hosting repair cafe event at Houses of Parliament; represents repair cafe movement nationally.
- Back MarketminorRefurbished electronics marketplace co-hosting repair cafe event at Parliament to advocate for Right to Repair policies.
- Earth Repair ShopminorLocal repair organisation now operating Ilfracombe Repair Cafe independently with support from Earth Action North Devon network.
- Museum of Barnstaple and North DevonminorVenue hosting 'Explorers Create!' exhibition showcasing Ocean Explorer Academy student work.
- North Devon World Surfing ReservecoreCo-host of Surf & Conservation Festival 2025, working together to combine surf culture with conservation messaging.
- North Devon Coast National LandscapecoreFunding and supporting partner for Surf & Conservation Festival and ongoing environmental initiatives across North Devon coastline.
- National TrustcoreKey partner in Coastal Rivers Project leading nature-based water quality restoration work; also partner for beach cleans and conservation activities.
- Westcountry Rivers TrustminorConservation partner supporting Surf & Conservation Festival and water quality initiatives.
- Surfing EnglandminorGoverning body partner supporting surf and conservation activities.
- Devon Environment FoundationcoreCore funding partner providing financial support for charity operations and specific programmes including Ocean Explorer Academy. Long-term supporter whose funding gave confidence to develop the charity.
- Turnstyle DesignscoreCore support partner (Game Changers sponsor) providing ongoing funding support as part of long-term partnership that enabled charity development.
- PowervaultcoreCore support partner (Game Changers sponsor) providing financial support as part of long-term partnership enabling charity development.
- SunSide StudiominorWeb design and branding partner responsible for the charity rebrand from Plastic Free North Devon to Earth Action North Devon.
- Surfers Against SewagecoreNational environmental charity collaborated with to roll out Plastic Free Communities movement across North Devon.
- Braunton Countryside CentrecoreVenue host for repair cafes and educational activities; partner for sustainable tourism and beach clean programmes.
- North Devon CouncilcoreCouncil partner providing equipment loans for community cleans, supporting events, and collaborating on environmental campaigns including bin sticker initiative.
- Torridge District CouncilcoreCouncil partner collaborating on Day of Action events and environmental initiatives across northern Devon.
- Dryrobe LtdcorePrize sponsor for Day of Action volunteer incentive programme; festival sponsor providing prizes to encourage participation.
- North Devon BiospherecoreFunding partner and collaborator on environmental education and nature exploration programmes.
- Save the Waves CoalitioncoreInternational partner providing climate mitigation funding for Coastal Rivers Project pilot programme to protect and restore rivers feeding into the surf reserve.
- Saunton Beach StakeholderscoreOngoing partnership with Christie's Estates, Saunton Beach Enterprises Ltd, Saunton Break Cafe, Braunton Countryside Centre for regular beach clean programme.
- North Devon Voluntary Service (NDVS)minorLocal voluntary sector infrastructure organisation supporting Repair Cafe network delivery.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Earth Action North Devon competitors and assessment
Company assessmentDirect peers
- The Restart Project: UK-wide charity running community repair cafe events to reduce e-waste and advocate for Right to Repair - directly comparable peer in repair-cafe programming and policy advocacy. EAND partnered with The Restart Project and Back Market for the Houses of Parliament repair cafe event.
- City to Sea: UK charity focused on preventing plastic pollution at source through campaigns, retail partnerships, and refill-reuse infrastructure - comparable mission in single-use plastic reduction and community-level behavior change.
- Surfers Against Sewage: National UK environmental charity focused on plastic pollution, beach cleans, and the Plastic Free Communities movement - directly comparable operating model. EAND explicitly partnered with SAS to roll out the Plastic Free Communities movement across North Devon.
- Westcountry Rivers Trust: Regional charity focused on river restoration and water quality improvement across the Westcountry - direct peer for EAND's Coastal Rivers Project nature-based water quality work; existing EAND partner.
Broad incumbents
- Marine Conservation Society: UK charity dedicated to ocean protection, marine litter, and coastal conservation - established peer addressing coastal pollution and beach cleanups that overlaps with EAND's Community Cleans and Coastal Rivers Project mission.
- Keep Britain Tidy: Established UK-wide environmental charity focused on litter prevention, beach and street cleans, and environmental education - broad incumbent doing similar community cleanup and education work at significantly larger national scale.
Emerging players
- Fidra: Scottish environmental charity focused on plastic pollution, beach cleans, and pellet-free coastlines - comparable emerging environmental non-profit working on coastal plastic pollution with similar science-meets-community approach.
- Final Straw Foundation: UK charity tackling single-use plastic pollution through community campaigns and business engagement - emerging peer with comparable mission in plastic reduction and corporate-partnership model.
- Hubbub Foundation: UK environmental charity using behavior-change campaigns and community activations to address pollution and waste - comparable emerging peer with similar event-driven and community-engagement GTM.
Regional players
- Keep Wales Tidy: Welsh environmental charity running beach and street cleans, education programs, and volunteer mobilization - direct regional peer operating comparable community-clean and education programs in a different UK geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Earth Action North Devon social profiles
Digital presenceEarth Action North Devon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Action North Devon leadership team
Management profileNumber of profiles
Profiles3 records
Earth Action North Devon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Action North Devon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Action North Devon
What does Earth Action North Devon do?
Earth Action North Devon is a registered UK charity that delivers community-led environmental action across North Devon and Torridge. It coordinates volunteer beach, trail and community clean-ups, runs a network of community repair cafes, delivers youth and school environmental education, provides sustainable event support (Water Bar, reusable cup hire), operates sustainable tourism rentals (Toy Library, bellyboards), and runs nature-based river restoration through the Coastal Rivers Project.
Is Earth Action North Devon a public or private company?
Earth Action North Devon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Earth Action North Devon founded?
Earth Action North Devon was founded in 2018. It employs 11 to 50 people.
Where is Earth Action North Devon based?
Earth Action North Devon is headquartered in North Devon, United Kingdom, in the Europe region.
How does Earth Action North Devon make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate/Business Donations, event Revenue, service Hire and grant Funding.
Who are Earth Action North Devon's main competitors?
Direct peers on record are The Restart Project, City to Sea, Surfers Against Sewage and Westcountry Rivers Trust. Broad incumbents are Marine Conservation Society and Keep Britain Tidy. Emerging players are Fidra, Final Straw Foundation and Hubbub Foundation. Keep Wales Tidy is listed as a regional player.
Does Earth Action North Devon have an API?
No public API is recorded for Earth Action North Devon.
What industry is Earth Action North Devon in?
Earth Action North Devon's product category is Community Environmental Services. Its primary akta.pro industry code is THAAANAG, Water Stewardship Solutions (Conservation, Reuse, Wastewater Treatment), with a secondary code of EUABABAC, Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation). Its NAICS code is 712190.