Earth and Stone Wood Fired Pizza
Earth and Stone Wood Fired Pizza is a privately held, founder-operated wood-fired pizza restaurant and catering business in Huntsville, Alabama, co-located with Yellowhammer Brewery at Campus 805 and operating the Campus Creamery adult ice cream sub-brand.
- Company typePrivate
- Founded2013
- HeadquartersHuntsville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Earth and Stone Wood Fired Pizza does
Earth and Stone Wood Fired Pizza is a privately held, founder-operated restaurant business founded in May 2013 by Stan Stinson and Tina Ford in Huntsville, Alabama. The company operates a brick-and-mortar wood-fired pizza restaurant located inside the Yellowhammer Brewery building at the Campus 805 entertainment district (2600 Clinton Avenue West), and it also runs a mobile catering operation for private events, corporate functions, weddings, festivals, and farmers markets. Its core product is hand-crafted pizza cooked in a wood-fired oven, with a menu of 10-inch and 14-inch specialty pizzas (e.g., The Patriarch, The Porkalicious, The Margherita), build-your-own pizzas, sandwiches, calzones, salads, and small plates, complemented by a sub-brand called Campus Creamery that sells house-made adult ice cream (21+), including a signature Bourbon Butter Pecan flavor.
The business generates revenue through three primary streams: dine-in restaurant sales at its Campus 805 location, full-service catering for private and corporate events (including Redstone Arsenal functions), and ice cream sales through Campus Creamery. Pricing is publicly disclosed (e.g., 10" pizzas $11-$16, 14" pizzas $15-$24, sandwiches $9.99-$12.99, Calzones $11-$14, pints of adult ice cream $12), and the company pairs its food with Yellowhammer Brewing's craft beer to create a craft pizza and craft beer dining experience. The go-to-market motion is community-led, originally built through farmers market presence, a favorable review by AL.com food reporter Matt Wake, and sustained word-of-mouth, with marketing primarily via Facebook, Instagram, and an email newsletter offering $5 off for new subscribers.
The company operates with approximately 18 employees, serves the Huntsville, Alabama market exclusively, and has no parent company, institutional investors, or public listing. Its operating hours run 11am-9pm Monday-Thursday, 11am-11pm Friday and Saturday, and 11am-8pm Sunday. Strategic positioning is anchored to its first-mover status at Campus 805 and its co-location with Yellowhammer Brewery, which together form a destination dining duo in the local Huntsville market.
Earth and Stone Wood Fired Pizza firmographics
Firmographics- Name
- Earth and Stone Wood Fired Pizza
- Legal name
- Earth and Stone Wood Fired Pizza
- Website
- https://earthandstonepizza.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Earth and Stone Wood Fired Pizza is a privately held, founder-operated wood-fired pizza restaurant and catering business in Huntsville, Alabama, co-located with Yellowhammer Brewery at Campus 805 and operating the Campus Creamery adult ice cream sub-brand.
- Ownership category
- akta.pro rank
Earth and Stone Wood Fired Pizza industry classification
Industry- Product category
- Pizza Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Earth and Stone Wood Fired Pizza is headquartered
LocationHeadquarters
- HQ city
- Huntsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Earth and Stone Wood Fired Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Restaurant Dine-In Sales: Point-of-sale revenue from customers dining at the brick-and-mortar location at Campus 805. Menu includes wood-fired pizzas (featured and build-your-own), sandwiches, calzones, salads, small plates, and adult ice cream.
- Catering Services: Full-service catering for private events, company parties, graduations, weddings, sporting events, church socials, and festivals. Started as the company's original business model in 2013 before expanding to brick-and-mortar.
- Ice Cream and Dessert Sales: Campus Creamery offers adult ice cream (containing alcohol, 21+) and regular ice cream. Signature flavor is Bourbon Butter Pecan. Available by scoop, pint, or quart.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Plates - Appetizers and starters |
| Unit Pricing | Pay-as-you-go | Salads - Full and side portions |
| Unit Pricing | Pay-as-you-go | Basic Cheese and Pepperoni Pizzas |
| Unit Pricing | Pay-as-you-go | Featured Signature Pizzas |
| Unit Pricing | Pay-as-you-go | Build-Your-Own Pizza Toppings |
| Unit Pricing | Pay-as-you-go | Sandwiches |
| Unit Pricing | Pay-as-you-go | Calzones |
| Unit Pricing | Pay-as-you-go | Lunch Specials (11am-2pm) |
| Unit Pricing | Pay-as-you-go | Kid's Menu (10 and under) |
| Unit Pricing | Pay-as-you-go | Ice Cream |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Earth and Stone Wood Fired Pizza product offering
Product offeringCore offering
Earth and Stone Wood Fired Pizza operates a dine-in restaurant at Campus 805 inside Yellowhammer Brewery in Huntsville, Alabama, selling wood-fired pizzas (build-your-own and signature specialty), sandwiches, salads, calzones, small plates, and adult ice cream under the Campus Creamery sub-brand. The company also provides full-service catering for private and corporate events and operates a mobile pizza vending presence at farmers markets and festivals.
Product overview
Earth and Stone Wood Fired Pizza operates as a restaurant with multiple food offerings centered around their wood-fired pizza as the core product. The portfolio includes featured specialty pizzas (The Patriarch, The Porkalicious, The Favorite, and others), build-your-own blank canvas pizzas in 10" and 14" sizes, supporting items like small plates, salads, sandwiches, and calzones. A key addition is Campus Creamery, their adult ice cream sub-brand featuring alcoholic ice cream like Bourbon Butter Pecan, completing the craft pizza and craft beer dining trio. The business also offers catering services for events and private functions. The restaurant is located at Campus 805 in Huntsville, Alabama, adjacent to Yellowhammer Brewery.
Differentiator
Problem solved
Functional benefit
Brands
- Campus Creamery: House-made adult ice cream brand offering artisanal ice cream flavors including signature Bourbon Butter Pecan.
Companies that use Earth and Stone Wood Fired Pizza
Customer profileSegments2 records
Ideal customer profiles2 records
Earth and Stone Wood Fired Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Earth and Stone Wood Fired Pizza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yellowhammer BrewingcoreEarth and Stone collaborated with Yellowhammer Brewing to open their brick-and-mortar restaurant inside the Yellowhammer brewery building at Campus 805. This co-location creates a synergy between craft pizza and craft beer. Yellowhammer Brewing is located at Huntsville's Campus 805 entertainment district, which is the South's premier brewery, event and entertainment venue developed on former Stone Middle School properties. Earth and Stone was the first brewery and restaurant to open at Campus 805.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Earth and Stone Wood Fired Pizza competitors and assessment
Company assessmentDirect peers
- &pizza: East Coast fast-casual wood-fired pizza concept with a similar craft/elevated brand aesthetic. Comparable on cooking method, target demographic, and dine-in experience.
- Pieology: Fast-casual personalized pizza chain with stone-fired ovens at comparable price points. Closely aligned in menu structure, customization, and limited-service restaurant model.
- Blaze Pizza: Fast-casual build-your-own pizza chain with a flame-fired oven, priced in the same $10–$15 range. Directly comparable in throughput, customization model, and dine-in counter-service experience.
- MOD Pizza: National fast-casual pizza chain with build-your-own and signature pies, oven-baked (not wood-fired) at similar price points. Closest direct comparable in service model, menu architecture, and target customer.
- Mellow Mushroom: Casual sit-down pizza chain with craft beer focus and an artisanal/wood-fired heritage. Highly comparable on the pizza + craft-beer pairing model and the dine-in experience Earth and Stone offers.
Broad incumbents
- California Pizza Kitchen: Established casual dining chain with a wood-fired pizza heritage and a broader menu (sandwiches, salads). Comparable in upscale-casual pizza positioning though at a larger national scale.
- Marco's Pizza: Large national pizza franchise with broader menu and franchise-driven distribution. Overlaps in pizza category but differs in delivery-led, lower-AUV model.
Emerging players
- Slim & Husky's: Nashville-based independent pizza chain with a craft/artisanal brand similar to Earth and Stone. Comparable positioning as a growing independent with a hip, community-driven identity, though different menu and regional footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Earth and Stone Wood Fired Pizza social profiles
Digital presenceEarth and Stone Wood Fired Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth and Stone Wood Fired Pizza leadership team
Management profileNumber of profiles
Profiles2 records
Earth and Stone Wood Fired Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth and Stone Wood Fired Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth and Stone Wood Fired Pizza
What does Earth and Stone Wood Fired Pizza do?
Earth and Stone Wood Fired Pizza operates a dine-in restaurant at Campus 805 inside Yellowhammer Brewery in Huntsville, Alabama, selling wood-fired pizzas (build-your-own and signature specialty), sandwiches, salads, calzones, small plates, and adult ice cream under the Campus Creamery sub-brand. The company also provides full-service catering for private and corporate events and operates a mobile pizza vending presence at farmers markets and festivals.
Is Earth and Stone Wood Fired Pizza a public or private company?
Earth and Stone Wood Fired Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earth and Stone Wood Fired Pizza founded?
Earth and Stone Wood Fired Pizza was founded in 2013. It employs 11 to 50 people.
Where is Earth and Stone Wood Fired Pizza based?
Earth and Stone Wood Fired Pizza is headquartered in Huntsville, United States, in the North America region.
How does Earth and Stone Wood Fired Pizza make money?
Three revenue lines are on record. Restaurant Dine-In Sales are the primary driver. The others are catering Services and ice Cream and Dessert Sales.
Who are Earth and Stone Wood Fired Pizza's main competitors?
Direct peers on record are &pizza, Pieology, Blaze Pizza, MOD Pizza and Mellow Mushroom. Broad incumbents are California Pizza Kitchen and Marco's Pizza. Slim & Husky's is listed as an emerging player.
Does Earth and Stone Wood Fired Pizza have an API?
No public API is recorded for Earth and Stone Wood Fired Pizza.
What industry is Earth and Stone Wood Fired Pizza in?
Earth and Stone Wood Fired Pizza's product category is Pizza Restaurant. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.