Earthcare Enviromental

What Earthcare Enviromental does

Earthcare Environmental Limited is a privately held New Zealand waste management and recycling company, founded in 2011 and headquartered in Auckland at 1 Ihumata Road, Milford. The company operates across three customer segments: households (subscription kerbside collection of garden waste and general rubbish via 240-litre wheely bins on a 4-weekly cycle), businesses (audit-driven, scalable recycling and waste management solutions for offices, retail, cafes, restaurants, and manufacturers), and local councils (total waste infrastructure management, exemplified by the Putaruru Food Waste Recycling Trial). It also rents skip bins ranging from 3 to 9 cubic metres for higher-volume needs.

The underlying technology is operational rather than digital: organic waste is collected through kerbside routes and channelled into composting systems, with separate food waste collection piloted in Putaruru to reduce landfill methane and produce quality compost. The company has no disclosed APIs, software products, or AI capabilities, and its core competitive differentiator is the flexibility of a private collection service versus fixed council offerings.

Earthcare generates revenue primarily through recurring monthly subscriptions for household collection services, recurring contracts for business waste management, and one-time or ongoing skip bin rentals. Go-to-market is hybrid: inbound via website ordering and a free phone line (0800 200 320), outbound business sales triggered by free waste assessments, and community engagement through event sponsorships (Hamilton Half Marathon, Wings Over Wairarapa, Oversew Fashion Awards, Marlborough Kids Duathlon) and the Leaf Turner newsletter. The company employs 16 people and operates exclusively within New Zealand, with active presence in Marlborough, Hamilton, Wairarapa, and Putaruru.

Name

Earthcare Enviromental

Legal name

Earthcare Environmental Limited

Website

https://earthcarenz.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Earthcare Environmental is a New Zealand waste management and recycling company serving households, businesses, and councils across the North and South Islands with kerbside collection, skip bin rentals, and audit-driven commercial waste solutions, employing 16 people.

Ownership category

akta.pro rank

Product category

Waste Management and Recycling Services

NAICS

Solid Waste Collection (562111), Other Nonhazardous Waste Treatment and Disposal (562219)

SIC

Refuse Systems (4953)

akta.pro primary industry

Organics (Food/Yard) Collection (Residential & Commercial) (EUAIAAAO)

akta.pro secondary industries

Residential Curbside Organics Programs (Municipal/Franchise) (BPALAEAF), Yard Waste, Land Clearing & Green Waste Processing (Mulch/Compost Feedstock) (BPALAEAG), Yard Waste & Green Waste Hauling (Leaves, Grass, Brush) (HSAIAOAA)

Keywords

• Kerbside waste collection
• Green waste recycling
• Business waste management
• Organic waste composting
• Skip bin hire

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Household Waste Collection Services: Recurring collection services for green/garden waste and general household rubbish delivered to households via kerbside wheely bin collection on scheduled cycles.
2. Business Waste Management Services: Scalable recycling and waste solutions for businesses including waste audits, tailored plans, and ongoing collection services.
3. Skip Bin and Container Rentals: One-time or ongoing rental of skip bins ranging from 3 to 9 cubic metres and alternative containers for larger waste volumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Earthcare Environmental provides scheduled kerbside collection of green/garden waste and general household rubbish via 240-litre wheely bins in Marlborough and other New Zealand regions, turning collected green waste into compost rather than landfill. For businesses, the company offers scalable waste audits, tailored recycling plans, and ongoing collection services; for councils, it delivers total waste infrastructure solutions including food waste recycling trials such as the one in Putaruru. Skip bins ranging from 3 to 9 cubic metres are available on enquiry for larger volumes.

Product overview

Earthcare Environmental is a waste management and recycling services company offering a unified portfolio of collection services. The core offerings consist of Green/Garden Waste Collection (240-litre wheely bins collected on a 4-weekly cycle) and General Rubbish Collection (240-litre wheely bins and skip bins from 3-9 cubic metres), both serving household customers. These core services are extended into Business Waste and Recycling Services (scalable, audit-driven solutions for commercial clients) and Council Waste Infrastructure Services (outsourced waste management for local councils). A notable initiative is the Putaruru Food Waste Recycling trial program. The company also publishes the Leaf Turner Newsletter, a community-focused publication on composting and green gardening.

Differentiator

Problem solved

Functional benefit

Products and services

• Green/Garden Waste Collection Service Kerbside collection of garden waste using a 240-litre wheely bin on a regular 4-weekly cycle, turning garden waste into high-quality compost. Optional property-collection upgrade available for a small additional fee. Designed for households wanting affordable private recycling.
• General Rubbish Collection Service Kerbside collection of general household waste via a 240-litre wheely bin, with skip bins from 3 to 9 cubic metres and alternative containers available on enquiry for larger volumes. Targets households needing general rubbish disposal in Marlborough and other New Zealand regions.
• Business Waste and Recycling Services Scalable waste management and recycling solutions for businesses including offices, retail outlets, cafes, restaurants, and manufacturing. Services begin with a waste audit to tailor solutions to each business, designed to maximise recycling rates and reduce waste costs. Quote-based pricing with free initial assessment.
• Council Waste Infrastructure Services Innovative and progressive waste solutions for local councils addressing environmental challenges, including total waste infrastructure management. Targets councils seeking outsourced, environmentally focused waste services.
• Putaruru Food Waste Recycling Trial Trial food waste recycling program in Putaruru that collects food waste separately from green waste to reduce landfill and produce compost. Pilots a separate-stream collection model for council-scale rollout.

Quantifiable outcome

• Up to 80% of waste stream going to landfills comes from businesses, creating significant market opportunity
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Oversew Fashion Awards (TOF)coreGTM or Marketing Partner · 23 May 2015Partnership with The Oversew Fashion Awards to promote upcycled fashion by recognizing talented individuals who recreate pre-loved clothing into fashion garments. Mike Jones, Managing Director, describes it as 'a marriage made in recycling heaven'.
• SBS Bank Hamilton Half MarathonminorGTM or Marketing Partner · 2 October 2011Earthcare Environmental sponsored the SBS Bank Hamilton Half Marathon event including 10km Run/Walk, 5km Fun Run/Walk and Earthcare Environmental Kids Marathon. Event held at Flagstaff Park, Hamilton.
• Trust House Wings Over WairarapaminorGTM or Marketing Partner · 21 January 2011Earthcare Environmental provided support for this iconic airshow event at Hood Aerodrome in Masterton, one of Australasia's largest and fastest growing airshows.
• Marlborough Kids DuathloncoreGTM or Marketing Partner · 3 October 2010Annual event involving up to 500 kids in Marlborough area with two courses: Little Corkers (run 1km, bike 3km, run 1km) and Grape Expectations (run 2km, bike 5.5km, run 1km). Montana provides vineyard setting; New Zealand Olympian Shane Reed attends as special guest.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Waste Management NZ: New Zealand's largest waste and recycling services company, offering kerbside collection, commercial waste, and recycling solutions across both islands. Directly comparable to Earthcare across household, business, and council segments in NZ.
• Smart Environmental: NZ-based waste and recycling company with kerbside collection and commercial waste services. Comparable in scale and product mix to Earthcare, particularly in regional NZ markets.
• EnviroWaste Services: Major NZ waste management provider offering commercial and residential collection, recycling, and skip bin services. Closely comparable to Earthcare's household and business service lines and a direct competitor in the NZ market.
• Green Gorilla Skip Bins: New Zealand skip bin rental and waste removal company offering 3-9 cubic metre bins for residential and commercial customers. Comparable to Earthcare's skip bin and direct container rental services.
• Cleanaway New Zealand: NZ arm of Australasia's largest waste management company, providing solid waste collection, recycling, and resource recovery. A scaled direct competitor in commercial and council waste services.
• Skip Bin Network NZ: NZ aggregator/local operator for skip bin and waste removal services servicing residential and commercial customers. Overlaps with Earthcare's skip bin and bulk container offerings.

Emerging players

• Junk Run NZ: NZ-based on-demand junk removal and waste hauling service for residential and small commercial customers. Comparable to Earthcare's general rubbish and skip bin offering as a smaller, customer-experience-focused operator.
• MyGreenstone (Compost & Organics): NZ-based organics and compost services provider focused on food and green waste processing. Comparable to Earthcare's composting and organic waste recovery activity, particularly the Putaruru food waste trial.

Broad incumbents

• Veolia New Zealand: NZ subsidiary of global environmental services group, providing waste collection, recycling, and resource recovery to municipal and industrial clients. Comparable as a large incumbent offering overlapping services across NZ.
• Fulton Hogan (Waste Services): Large Australasian infrastructure and waste services contractor with collection and processing capabilities for councils and commercial customers. Comparable as a broader infrastructure player offering waste management services alongside other civil works.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/earthcare-enviromental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthcare Enviromental