EarthyHues

What EarthyHues does

Earthy Hues Tours (operating as EarthyHues) is a privately held, founder-owned boutique nature travel company headquartered in Bangalore, India. The company designs and sells themed nature-travel packages covering five categories — Wildlife Tours, Birding Tours, Mountains Calling, Beach Chill, and Sun Sand Dunes — alongside a Custom Tour vertical for fully bespoke itineraries. The customer base is direct-to-consumer, segmented horizontally across nature/wildlife, birding, mountain, beach, and desert enthusiasts, primarily individuals and small groups purchasing one-time travel packages rather than recurring enterprise contracts. The company claims to have served 1K+ travellers cumulatively across multiple countries including Kenya and India.

The underlying technology is a website-based booking platform (no native mobile app, no public API) with online inquiry forms for custom tour requests and Razorpay-powered online payments under PCI-DSS compliance. There is no proprietary AI, ML, or data-driven functionality disclosed. Distribution is organic and content-led via website, travel blog, testimonials, and conscious-travel content; inbound conversion runs through phone (+91 89042 78007) and email ([email protected]) consultations.

The business model is a pure direct-to-consumer travel operator with two revenue streams: pre-designed tour packages sold as fixed itineraries, and custom tour packages priced individually on consultation. Pricing is quote-based and not publicly disclosed. The company is bootstrapped, with no disclosed funding rounds, no acquisitions, and no institutional investors; it is incubated at IIMB-NSRCEL (IIM Bangalore) and holds sustainability affiliations with GreenSignature, Guardian of Nature, and the World Travel & Tourism Council. The team is 5 employees, and the company operates from SNN Raj Serenity, Begur Koppa Road, Bangalore.

Name

EarthyHues

Legal name

Earthy Hues Tours

Website

https://earthyhues.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Earthy Hues Tours is a Bangalore-based, founder-owned boutique nature travel company offering pre-designed and bespoke itineraries across wildlife, birding, mountains, beaches, and desert destinations for individual travellers globally.

Ownership category

akta.pro rank

Product category

Nature Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (48799), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAIAD

Eco-Tours & Sustainable Nature Travel

Travel & Hospitality/Tours, Attractions & Experiences/Nature & Wildlife Experiences (National Parks, Wildlife Encounters, Eco-tours)

SECONDARYTHAAAEAB

Wildlife Viewing & Birdwatching Tours

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Ecotourism Operators & Nature-Based Tours

SECONDARYTHAAAEAJ

Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Ecotourism Operators & Nature-Based Tours

SECONDARYTHAAALAE

Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

SECONDARYTHAAAIAE

Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)

Keywords

• Nature travel experiences
• Wildlife safari tours
• Birding expeditions
• Custom tour packages
• Regenerative tourism

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Pre-designed Tour Packages: Nature travel packages covering wildlife, birding, mountains, beaches, and desert destinations sold as fixed itineraries.
2. Custom Tour Packages: Fully customized travel experiences designed around individual client preferences, timing, duration, and budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

EarthyHues (Earthy Hues Tours) is a boutique nature travel company that sells pre-designed themed tour packages across five categories — Wildlife, Birding, Mountains Calling, Beach Chill, and Sun Sand Dunes — as well as fully customized itineraries. Bookings are taken via the company website, phone, and email, with pricing determined per trip based on destination, duration, accommodation, and client preferences. The company positions itself around sustainable, regenerative, and conscious travel experiences led by certified guides.

Product overview

EarthyHues is a nature travel experience company offering a curated portfolio of themed tour products and custom travel planning services. The core offerings include five distinct tour categories: Wildlife Tours, Birding Tours, Mountains Calling, Beach Chill, and Sun Sand Dunes. These tour products are supplemented by a Custom Tour service that enables customers to design personalized vacation packages tailored to their specific preferences and budgets. The company positions itself as a sustainable and conscious travel provider focused on immersive nature experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildlife Tours
• Birding Tours
• Mountains Calling
• Beach Chill
• Sun Sand Dunes
• Custom Tour

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• IIMB-NSRCEL (IIM Bangalore)coreStrategic or Co-development PartnerEarthy Hues Tours has been Incubated at IIMB-NSRCEL (IIM Bangalore) where they actively work towards development and promotion of regenerative travel concepts. The company is affiliated with this prestigious institution for business development support.
• Guardian of NatureminorStrategic or Co-development PartnerAffiliation for nature and environmental conservation initiatives supporting regenerative travel mission
• World Travel Tourism CouncilminorStrategic or Co-development PartnerAffiliated with the global travel and tourism council for industry standards and best practices
• GreenSignatureminorStrategic or Co-development PartnerEco-certification partner for green and sustainable business practices

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Yatra: Major Indian OTA with holiday packages including wildlife and adventure offerings; comparable end customer but broader category focus and substantially larger scale.
• Thomas Cook India: Large, legacy Indian travel operator with broad outbound holiday offerings including wildlife and nature packages; overlaps in category but operates at significantly greater scale across many travel segments.
• G Adventures: Global small-group adventure travel operator with a strong nature/wildlife tour portfolio and a community/conscious-travel positioning — comparable niche positioning at significantly larger global scale.
• MakeMyTrip: India's largest OTA, offering holiday packages alongside flights, hotels, and experiences; competes for the same outbound nature traveller but as a small slice of a much broader portfolio with significantly greater marketing scale.

Regional players

• Savaari: India-focused car rental and outstation tour platform with customizable itineraries — comparable consultative/custom-tour model though oriented around road travel rather than curated nature experiences.

Direct peers

• Kesari Tours: India-based tour operator with a strong focus on group and customized outbound holidays, including wildlife and adventure circuits — directly comparable in product and customer profile.
• Incredible India Tours: Boutique India-based tour operator offering customized wildlife and nature itineraries within India and select international destinations; directly comparable in scale, product mix, and consultative booking motion.
• Natural Habitat Adventures: US-based adventure travel company specializing exclusively in nature and wildlife expeditions worldwide; serves the same niche audience (nature/wildlife enthusiasts) with small-group, expert-led itineraries globally.
• SOTC Travel: Established Indian tour operator with packaged and customized holiday offerings including wildlife safaris and nature destinations; competes directly for the same Indian outbound nature-travel customer.
• Veena World: Indian outbound tour operator offering both group and customized tour packages across wildlife, nature, and adventure destinations — same product category, similar target customer, and comparable consultative booking motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/earthyhues

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarthyHues