East Care Specialist Centre

What East Care Specialist Centre does

East Care Specialist Centre is an integrated urgent care and health hub facility based at 260 Botany Road, Howick, Auckland, New Zealand, founded in 1989 and operating as East Care Limited under the Care Group corporate structure led by CEO Benedict Hefford. The facility operates as a walk-in Accident & Medical (A&E) clinic serving the East Auckland community (Howick and Botany), open 7am to 1am daily including public holidays. East Care provides urgent care consultations, ACC accident treatment, casual healthcare for non-enrolled and overseas visitors, and nurse-led clinics for wound care, vaccinations, plaster casting, and infusions. The catchment is geographically concentrated in East Auckland with no disclosed multi-site operation.

The product portfolio is anchored by five core service lines: Urgent Care (A&E), ACC Treatment Services, Medical Care Services for non-urgent illness, Nursing Services, and Minor Illness & Injury Clinics operated by Nurse Prescribers. These are complemented by co-located adjacent services forming a one-stop health hub: SuperClinic Pharmacy (after-hours dispensing), Allevia Radiology (X-ray, CT, MRI, ultrasound, mammography), East Care Dental (cosmetic, restorative, and emergency dentistry including IV sedation), Dilworth Hearing (audiology), East Care Physiotherapy / Habit Health (rehabilitation), and the private East Care Specialist Centre hosting approximately 40 visiting medical specialists. The site also hosts the public Botany Super Clinic operated by Te Whatu Ora (formerly Counties Manukau DHB). The disclosed technology stack is limited to standard healthcare IT — electronic prescribing integrated with the on-site pharmacy, and the My Indici patient portal for repeat prescriptions and test results — with no APIs, SDKs, or AI capabilities described.

Revenue is generated entirely on a fee-for-service basis across walk-in consultations, with pricing structured by age band and time of visit. Standard weekday adult urgent care consultations are priced at NZD 139 (NZD 169 after 5pm, weekends, and public holidays); ACC follow-up visits are NZD 43; and non-resident visits are NZD 375. Nurse-led services and partner-operated dental, radiology, audiology, and physiotherapy services are billed by each partner within the building. Distribution is direct-to-consumer via walk-ins, online bookings through the IntelliMed patient portal, and GP referrals for specialist consultations. The centre accepts ACC claims, Southern Cross Easy-claim for dental, and casual self-pay patients. Marketing is light — primarily organic website content, Facebook, and Instagram — with patient acquisition driven by 30+ years of community trust, extended-hours positioning, and word-of-mouth in East Auckland.

Name

East Care Specialist Centre

Legal name

East Care Limited

Website

https://eastcare.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

East Care Specialist Centre is an Auckland-based integrated health hub founded in 1989, operating a walk-in urgent care clinic open 7am-1am daily and co-locating pharmacy, radiology, dental, audiology, physiotherapy, and specialist services for the East Auckland community.

Ownership category

akta.pro rank

Product category

Urgent Care Medical Services

NAICS

Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent/Chain Urgent Care Centers (HLAFADAD)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Urgent care services
• Accident medical clinic
• General practice consultations
• Diagnostic imaging services
• Specialist medical referrals

Headquarters

HQ city

Howick, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Urgent Care Consultations: Fee-for-service consultations for walk-in A&E and medical services. Consultation fees vary by age group and time of visit (standard rates during business hours, higher rates after 5pm and on weekends/public holidays). CSC holders receive discounted rates.
2. ACC Treatment Services: ACC-covered accident treatment services where ACC partially covers medical fees following injury assessment. Additional fees apply for materials, ECGs, equipment, and follow-up visits.
3. Casual Healthcare Services: Walk-in GP consultations for non-enrolled patients including overseas visitors. Standard casual fees apply regardless of ACC coverage.
4. Nursing Services and Procedures: Nurse-led clinics providing wound care, plaster casting, flu injections, and other nursing procedures. Fees for change of dressings and other nurse services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

East Care Specialist Centre operates an after-hours urgent care and A&E medical clinic in Howick, Auckland, delivering walk-in accident and medical treatment from 7am to 1am daily. The facility functions as a one-stop health hub, combining core urgent care, ACC accident treatment, nursing clinics, and casual GP consultations with co-located onsite services such as pharmacy, radiology, dental, audiology, physiotherapy, and a private specialist consulting centre hosting approximately 40 medical specialists.

Product overview

East Care Specialist Centre is an urgent care medical facility operating as a health hub model that combines core urgent care and A&E services with integrated adjacent healthcare services. The core offering includes after-hours urgent care (7am-1am), ACC accident treatment, medical consultations, nursing clinics, and casual patient services. These are complemented by onsite partner services including SuperClinic Pharmacy for prescriptions, Allevia Radiology for imaging, East Care Dental for dental care, Dilworth Hearing for audiology, and East Care Physiotherapy for rehabilitation. The site also hosts the private East Care Specialist Centre with 40 medical specialists and the public Botany Super Clinic outpatient services.

Differentiator

Problem solved

Functional benefit

Brands

• SuperClinic Pharmacy: After-hours pharmacy located inside the East Care building, open 8am-10pm daily including public holidays.
• East Care Dental

Products and services

• Urgent Care (A&E Medical Centre)

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Allevia Radiology (formerly Mercy Radiology)coreTechnology or IntegrationAllevia Radiology (formerly Mercy Radiology) provides full-service radiology and imaging services onsite at East Care. Services include X-ray (8am-9pm daily), CT scans, MRI, ultrasound, mammography, bone density/DEXA scans, and image-guided procedures. Located inside the East Care health hub, they provide diagnostic imaging referrals for urgent care doctors.
• SuperClinic PharmacycoreTechnology or IntegrationSuperClinic Pharmacy is an after-hours pharmacy located inside the East Care building, open 8am-10pm daily including public holidays. Provides prescription fulfilment, over-the-counter medicines, and pharmacist advice. Works with East Care doctors for electronic prescription delivery.
• East Care DentalcoreTechnology or IntegrationEast Care Dental provides cosmetic and restorative dentistry services 5 days a week with extended hours on Tuesday and Wednesday (up to 8:30pm). Established in 1997, they offer emergency dental care, IV sedation options, and accept ACC claims for dental injuries.
• Dilworth HearingcoreTechnology or IntegrationDilworth Hearing operates an audiology clinic onsite at East Care, offering free hearing screening checks, full diagnostic assessments, hearing aid services, tinnitus assessments, auditory processing testing, and paediatric hearing testing. Established in 1960.
• East Care Physiotherapy / Habit HealthcoreTechnology or IntegrationEast Care Physiotherapy provides expert physiotherapy services onsite at the East Care health hub. Services include joint/spine mobilisation, acupuncture, massage, injury rehabilitation, Pilates, arthritis treatment, sports screening, and breathing retraining. Referrals available from urgent care doctors.
• Te Whatu Ora / Counties Manukau District Health BoardcoreStrategic or Co-development PartnerTe Whatu Ora (formerly Counties Manukau District Health Board) operates outpatient clinics at the Botany Super Clinic located onsite at East Care. Provides public health services including specialist outpatient care for orthopaedics, oncology, renal care, and other specialties.
• Southern Cross Health SocietyminorChannel Partner/ Reseller/ DistributorSouthern Cross Health Society Easy-claim is accepted at East Care Dental, allowing members to claim dental treatment directly without upfront payment.
• Care GroupcoreStrategic or Co-development PartnerCare Group is the parent organization overseeing East Care Urgent Care and East Care Specialist Centre. CEO Benedict Hefford leads multiple healthcare portfolios under Care Group, which is passionate about ensuring continuity of care for patients.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Habit Health: NZ physiotherapy and rehabilitation provider, with its own East Care-based site. Comparable to East Care's physiotherapy services and increasingly operating integrated rehab offerings in the same Auckland market.
• White Cross Healthcare: Largest network of urgent care and walk-in GP clinics in New Zealand, offering accident and medical services with extended hours — the most direct multi-site competitor to East Care's core walk-in A&E model.
• Shorecare Urgent Care: Auckland urgent care clinic offering A&E walk-in services on the North Shore with extended hours; directly comparable in operating model, hours of operation, and Auckland catchment.
• Tāmaki Health (Local Doctors): Auckland-based network of urgent care and GP clinics serving high-need communities with walk-in and after-hours access; directly comparable to East Care's urgent care and casual patient offering, including ACC services.

Emerging players

• CityMD: US-based walk-in urgent care chain offering extended hours, on-site imaging, and integrated occupational health — closely parallels East Care's hub-adjacent urgent care model in a different healthcare system.
• SmartClinics (Australia): Australian network of family medical and urgent care clinics offering walk-in services, integrated allied health, and extended hours; a like-for-like after-hours primary/urgent care operator in a neighbouring healthcare market.

Regional players

• Pegasus Health: Canterbury-based Primary Health Organisation supporting general practice and after-hours urgent care networks; comparable in after-hours service model and primary care integration, though primarily South Island.

Broad incumbents

• St John New Zealand: NZ's primary emergency ambulance and first-response provider operating across the healthcare system; while focused on emergency transport, it overlaps with East Care in acute injury triage and accident services and is a broader incumbent in NZ urgent care.
• ProCare Health: Auckland Primary Health Organisation supporting a network of GP and urgent care practices; comparable as a wider incumbent in Auckland primary/urgent care delivery and ACC contracting.
• Allevia Radiology: Major NZ radiology provider (formerly Mercy Radiology), operating on-site at East Care; comparable to the radiology component of East Care's hub model and a broader incumbent in NZ diagnostic imaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eastcareurgentcare
• Instagraminstagram.com/eastcare_urgent_care
• LinkedInlinkedin.com/company/east-care-specialist-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Care Specialist Centre