East Coast Podiatry

What East Coast Podiatry does

East Coast Podiatry is a small private podiatric medical practice operating under MH Sub I, LLC (a subsidiary of Officite, a medical and dental digital marketing company) with two physical offices in Ormond Beach and Port Orange, Florida, and hospital privileges at AdventHealth Daytona Beach. The practice employs 12 staff including three podiatrists — Dr. Donald C. Johnson, Dr. Lisa Farrar (FACFAS), and Dr. Robert D. Weaver — and serves individual patients in the Ormond Beach, Port Orange, and Palm Coast communities for foot and ankle conditions ranging from bunions, heel pain, plantar fasciitis, and ankle sprains to diabetic foot care, wound care, and toenail disorders. Clinical capabilities include on-site X-ray diagnostics, surgical correction of bunions and hammertoes, wound care for diabetic and peripheral vascular disease patients, clinical nail care, and custom molded orthotics, braces, and orthopedic shoes.

The company generates revenue through professional services billed to patients and insurance providers, accepting Medicare, Blue Cross Blue Shield, Aetna, Cigna, United Healthcare, and other major plans, with self-pay as an option. Patients access the practice via phone, online appointment scheduling, or the Intelichart patient portal. An ancillary retail line offers Power Step branded orthotic insoles (Pinnacle Plus Met, Memory Foam, Pro Tech Control Wide, Pro Tech Full Length) via the website. The go-to-market is direct-to-consumer local healthcare with light content marketing through an educational blog on foot conditions. The practice is a sub-scale, locally focused medical provider with no disclosed funding, no technology differentiators beyond standard clinical equipment, and no public reporting of revenue or growth metrics.

Name

East Coast Podiatry

Legal name

MH Sub I, LLC

Website

https://eastcoastpodiatry.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

East Coast Podiatry is a private podiatric medical practice with two offices in Ormond Beach and Port Orange, Florida, employing three podiatrists to serve individual patients with foot and ankle conditions, including diabetic foot care, wound care, and surgical corrections.

Ownership category

akta.pro rank

Product category

Podiatric Healthcare Services

NAICS

Offices of Podiatrists (621391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

Keywords

• Podiatric medical services
• Foot and ankle care
• Diabetic wound care
• Custom orthotic devices
• Bunion and hammertoe surgery

Headquarters

HQ city

Ormond Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Revenue generated through medical consultations, diagnostic procedures, treatments, and surgeries for foot and ankle conditions. Accepts most major insurance providers including Medicare, Blue Cross Blue Shield, Aetna, Cigna, United Healthcare, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

East Coast Podiatry provides comprehensive podiatric medical care for foot and ankle conditions, including diagnostic evaluation, in-office X-ray imaging, surgical correction of bunions and hammertoes, diabetic wound and ulcer care, clinical nail care, and custom molded orthotics, braces, and orthopedic shoes. The practice serves individual patients in Ormond Beach, Port Orange, and Palm Coast, Florida, accepting most major insurance plans including Medicare.

Product overview

East Coast Podiatry is a medical practice offering podiatric healthcare services across multiple locations. The practice provides a comprehensive range of foot and ankle treatments including general podiatric care, surgical corrections, wound care, clinical nail care, and custom orthotic devices. The practice operates offices in Ormond Beach, Port Orange, and Palm Coast, Florida, and features on-site X-ray capabilities. The practice specializes in treating conditions such as bunions, heel pain, plantar fasciitis, diabetic foot care, and offers a selection of Power Step branded orthotic products for sale.

Differentiator

Problem solved

Functional benefit

Products and services

• General Podiatric Services Comprehensive podiatric care covering conditions such as Achilles tendon issues, ankle sprains, arthritic foot and ankle care, athlete's foot, bunions, calluses, crush injuries, diabetic foot, flat feet, fungus toenails, geriatric foot care, hammertoes, heel spurs, ingrown toenails, injuries and infections, metatarsalgia, neuromas, plantar fasciitis, poor circulation, warts, and wounds. For individual patients in the Ormond Beach, Port Orange, and Palm Coast, Florida areas.
• X-Ray Diagnostic Services
• Surgical Correction Services
• Wound Care Services
• Clinical Nail Care Services
• Custom Molded Orthotics, Braces and Shoes
• Power Step Pinnacle Plus Met Orthotic Insole
• Power Step Pinnacle Memory Foam Orthotic Insole
• Power Step Pro Tech Control Wide Orthotic Insole
• Power Step Pro Tech Full Length Orthotic Insole

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• AdventHealth Medical Group: Large hospital-owned medical group affiliated with AdventHealth Daytona Beach, where East Coast Podiatry physicians also see patients. Overlap in patient referrals and orthopedics/podiatry scope within the same health system footprint.
• Weil Foot & Ankle Institute: One of the largest podiatry practice groups in the U.S., providing comprehensive foot and ankle care including surgery, orthotics, and diabetic wound care. Comparable in service breadth to East Coast Podiatry but at materially greater scale.
• US Foot & Ankle Specialists: Multi-state podiatry practice platform backed by private equity (NMS Capital). Operates affiliated podiatry clinics across multiple U.S. regions, making it a broad incumbent peer to East Coast Podiatry in the consolidation of small podiatry practices.

Direct peers

• Family Foot & Ankle Centers: Group podiatry practice model with multiple physicians and locations, providing foot/ankle surgery, orthotics, wound care, and general podiatric care. Shares similar profile of being a multi-DPM group serving a regional community.
• Podiatry Associates: Multi-doctor podiatry group practice offering comprehensive foot and ankle care, including surgical and diabetic foot services. Comparable mid-size group model with similar in-office diagnostic capabilities.
• Affiliated Foot & Ankle Surgeons: Multi-location podiatry group offering surgical correction, wound care, orthotics, and general podiatric services. Closely comparable in clinical scope to East Coast Podiatry across multiple service lines.
• Advanced Foot & Ankle Specialists: Group podiatry practice providing medical and surgical foot/ankle care in multiple office locations. Closely comparable operating model (multi-DPM, multi-office, broad insurance) and clinical scope to East Coast Podiatry.

Others

• Hanger Clinic: National provider of orthotic and prosthetic devices, including custom molded orthotics and bracing. Comparable as an adjacent operator in the orthotics/footwear device channel that East Coast Podiatry also dispenses.

Regional players

• Ankle & Foot Centers of Florida: Regional Florida podiatry group operating multiple clinics and offering surgical, diabetic, and routine foot/ankle care. Comparable patient population and clinical service mix to East Coast Podiatry within the same state.
• Foot & Ankle Specialists of Florida: Florida-based multi-location podiatry group serving similar patient demographics across the state. Direct overlap in geography and service scope (bunions, heel pain, diabetic foot care) makes this the closest regional peer for East Coast Podiatry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/east-coast-podiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Podiatry