East Coast Pools & Spas

What East Coast Pools & Spas does

East Coast Pools & Spas is a privately held, family-owned pool construction and outdoor living company founded in 2001 and headquartered at 300 Walnut Street in Ormond Beach, Florida, with a second office opened in 2025 in St. Augustine. The company designs and builds custom swimming pools primarily for residential homeowners across East Central Florida, covering Volusia County, Flagler County, and now St. Johns County, with a secondary commercial segment serving community associations, HOAs, multi-family housing, and resort projects.

The company's core products are custom Gunite pools, built via a 12-step hand-carved sprayed-application process that takes 8 to 16 weeks from dig to final inspection, and fiberglass pools sourced from manufacturer BR Pools. The company holds Certified PebbleTec Builder status for premium pool finishes and is a Marquis Spas dealer for hot tub sales and installation. Supporting offerings include pool remodels and resurfacing, on-demand service calls starting at $165, recurring monthly pool maintenance, and a portfolio of outdoor living add-ons (outdoor kitchens, screen enclosures, decking and pavers, water features, fire features, summer kitchens, and infinity/vanishing edge designs).

The business operates on a sales-led, direct-to-consumer model with in-person design consultations, free estimates, and project-based revenue from custom construction complemented by smaller recurring maintenance contracts. The company deploys its owner and in-house crews on every job rather than subcontracting, and offers consumer financing through four partnered lenders (Lyon Financial, HFS, Viking Capital, Home Upgrade Financing) with loans up to $225,000 and terms up to 20 years. Marketing is multi-channel across social media (Facebook, Instagram, YouTube, TikTok, LinkedIn, Twitter) and lead-generation platforms (Angi, Yelp, Google Reviews, Alignable), supported by sustained local brand recognition including the Daytona Beach News Journal Reader's Choice Award for Best Pool & Spa Builder every year since 2014 and 2026 FLCAJ Platinum Level recognition.

Name

East Coast Pools & Spas

Legal name

East Coast Pools & Spas

Website

https://eastcoastpoolsandspas.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

East Coast Pools & Spas is a family-owned pool builder founded in 2001 in Ormond Beach, Florida, designing and constructing custom Gunite and fiberglass pools for residential homeowners and commercial clients across East Central Florida, with related remodels, maintenance, and outdoor living services.

Ownership category

akta.pro rank

Product category

Residential Pool Construction Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Custom pool construction
• Gunite pool building
• Fiberglass pool installation
• Pool renovation services
• Outdoor living design

Headquarters

HQ city

Ormond Beach, Florida

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool Construction: One-time project-based revenue from designing and building custom swimming pools for residential and commercial clients. Process includes design consultation, permitting, construction, and final walkthrough. Revenue varies based on pool complexity, features, and materials selected.
2. Pool Remodels and Resurfacing: Renovation and resurfacing services for existing pools including tile updates, full-scale renovations, deck work, and equipment upgrades. Commercial and residential pool renovation services.
3. Service Calls and Repairs: On-demand repair services for pumps, filters, heaters, salt systems, lighting, and automation. Service calls start at $165 with charge deducted from final bill if repairs completed.
4. Monthly Pool Service: Recurring monthly maintenance contracts for pool upkeep including water testing, cleaning, and equipment monitoring.
5. Spa Sales: Marquis Spa dealer offering spa and hot tub sales and installation as a complementary product line.
6. Outdoor Living Products: Sale and installation of outdoor essentials including outdoor kitchens, fire features, screen enclosures, and poolside living products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

East Coast Pools & Spas designs and builds custom residential and commercial swimming pools in East Central Florida, specializing in gunite pools built through a proprietary 12-step process and fiberglass pool installations. The company also delivers pool remodels and resurfacing, on-demand service calls and repairs, recurring monthly pool maintenance, and complementary outdoor living amenities such as spas, outdoor kitchens, screen enclosures, decking, water features, and fire features. Services span design consultation, permitting, HOA assistance, construction by in-house crews, and post-completion support.

Product overview

East Coast Pools & Spas is a pool construction and outdoor living company offering two primary pool types—custom Gunite pools (built via a 12-step hand-carved process) and Fiberglass pools—as its core products. The company provides comprehensive related services including pool remodels/resurfacing, service calls and repairs, monthly pool maintenance, and spa installations (as a Marquis Spas dealer). The product portfolio extends to outdoor living amenities such as outdoor kitchens, screen enclosures, decking/pavers, water features (waterfalls, fountains), fire features, and summer kitchens. Commercial offerings include commercial pool builds, multi-family and resort projects, and fitness-focused lap pools. The company also offers financing assistance through four partnered lenders. The offering functions as a full-service pool-and-outdoor-living package where the core pool construction is complemented by add-on modules for design features, ongoing maintenance, and complementary outdoor structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Gunite Pool Construction Custom gunite swimming pools built using a sprayed-on hand-carved application. Construction follows a 12-step process including layout, dig, steel, gunite shell, plumbing, tile, decking, electric, screen enclosure, plaster, and final inspection, typically taking 8 to 16 weeks. Targeted at residential and commercial customers seeking durable, fully custom pools.
• Fiberglass Pool Installation Fiberglass pool installations offering quick setup, low maintenance, and long-lasting durability. Available in multiple models including Billabong Cove, Coral Sea, Daydream, Pacific, and Whitsunday designs. Targeted at residential customers seeking faster installation than gunite pools.
• Pool Remodels & Resurfacing Resurfacing and remodeling services for existing pools, spas, water features, and pool decks. Services include tile updates, full-scale renovations, and refreshing outdated pool equipment. Serves both residential and commercial properties seeking to upgrade aging pools.
• Pool Service Calls & Repairs On-demand repair services for pool pumps, filters, heaters, salt systems, lighting, and automation systems. Service calls start at $165, with the service call charge deducted from the final bill if repairs are completed. Targeted at residential and commercial pool owners needing repairs.
• Monthly Pool Service Recurring monthly maintenance service for pools and spas, covering water testing, cleaning, and equipment monitoring to ensure proper operation. Targeted at residential and commercial pool owners wanting turnkey upkeep.
• Spas (Marquis Spas) Hot tub and spa sales and installations as a certified Marquis Spas dealer, offering brand-new spa products for residential and commercial settings. Targeted at homeowners seeking to complement their pool or add a standalone spa.
• Outdoor Kitchens Custom outdoor kitchen installations ranging from simple grill stations to gourmet cooking spaces, designed to complement pool areas and elevate backyard experiences. Targeted at homeowners and commercial properties seeking complete outdoor entertainment spaces.
• Screen Enclosures Screen enclosure installations to keep pool areas clean and shaded with functional style. Targeted at Florida residential and commercial pool owners seeking debris protection and shade.
• Decking & Pavers Pool deck installation services using concrete, pavers, or travertine materials with texturing and proper base preparation. Targeted at residential and commercial pool owners seeking finished pool surrounds.
• Water Features Custom water features including waterfalls, fountains, and rock features to enhance pool aesthetics and ambiance. Targeted at residential and commercial pool projects seeking upgraded visual elements.
• Fire Features Fire pits and outdoor fireplaces adding warmth and ambiance to outdoor living spaces. Targeted at residential and commercial outdoor living projects.
• Commercial Pool Builds New pool construction services for commercial properties including community pools, multi-family residences, and resort projects. Targeted at community associations, HOAs, resorts, hotels, and multi-family housing developers.
• Lap Pools & Fitness-Focused Pools Fitness-focused pool designs tailored for swimming exercise and lap swimming. Targeted at residential fitness enthusiasts and commercial properties such as resorts or community centers.
• Infinity & Vanishing Edge Pools Luxury pool designs featuring infinity edges and vanishing edges for a sophisticated visual effect. Targeted at high-end residential and commercial customers seeking premium aesthetics.

Quantifiable outcome

• 24+ years serving East Central Florida as premier pool builder
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PebbleTeccoreTechnology or IntegrationEast Coast Pools & Spas is a certified PebbleTec Builder, offering premium pebble pool finishes. PebbleTec is a specialized pool surface material known for durability, natural appearance, and long-term performance. This certification demonstrates technical expertise in high-end pool construction.
• Marquis SpascoreChannel Partner/ Reseller/ DistributorEast Coast Pools & Spas is a Marquis Spa Dealer, offering Marquis brand spas and hot tubs for sale and installation as part of their product portfolio.
• BR Pools (BR Pools USA)coreChannel Partner/ Reseller/ DistributorBR Pools is the fiberglass pool manufacturer whose products East Coast Pools & Spas offers. East Coast positions themselves as one of the only pool contractors offering fiberglass pools in the Volusia/Flagler areas.
• Pool Hot Tub AllianceminorOthersIndustry association membership showing commitment to industry standards and best practices.
• NEFBA (Northeast Florida Builders Association)minorOthersLocal builders association membership for networking and industry standards.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Pebble Technology International (PebbleTec): Manufacturer of premium pool interior finishes and a named partner of East Coast Pools via the certified PebbleTec Builder program. Adjacent rather than competitive — supplies the differentiated finish material that East Coast offers its customers.
• Marquis Spas: Manufacturer of hot tubs and spas, distributed via authorized dealers. East Coast Pools is a Marquis Spa dealer, making Marquis a channel partner and upstream supplier rather than a competitor.

Direct peers

• Blue Haven Pools & Spas: National pool builder offering custom gunite and fiberglass pool construction, remodels, and service across multiple U.S. markets. Comparable in product mix (custom pools, remodels, service), financing partnerships, and turnkey project delivery.
• Anthony & Sylvan Pools: Established U.S. pool builder with decades of history providing custom inground pools, renovations, and outdoor living enhancements. Similar business model combining design, construction, and service in regional markets.
• River Pools & Spas: Manufacturer and installer specializing in fiberglass pools with significant content-marketing presence. Directly comparable to East Coast's fiberglass offering via BR Pools, and competes on the low-maintenance/installation-speed positioning.
• Premier Pools & Spas: One of the largest custom pool builders in the U.S. with a franchise model operating across multiple states. Directly comparable to East Coast Pools in custom gunite/fiberglass construction, residential and commercial pool builds, and full-service outdoor living offerings.

Regional players

• California Pools & Landscape: Regional pool builder serving Southern California with custom pool construction, outdoor living, and remodels. Directly comparable product/service mix but in a different geographic market with its own competitive dynamics.
• Shasta Pools: Long-standing custom pool builder based in Arizona serving the Phoenix metro with design, construction, remodels, and service. Comparable product offering (gunite pools, outdoor living) but operates in a different regional market with similar climate-driven demand dynamics.

Broad incumbents

• Latham Group: Public pool products manufacturer offering vinyl pool liners, safety covers, fiberglass pools, and related components. Supplies the broader pool construction industry including builders like East Coast, but does not directly compete in the local builder market.
• Pentair: Global water treatment and pool equipment manufacturer whose pumps, filters, heaters, and automation systems are installed by pool builders like East Coast. Acts as an upstream supplier rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EastPoolsSpas
• YouTubeyoutube.com/@eastcoastpoolsandspas
• Facebookfacebook.com/eastcoastpoolsandspas
• LinkedInlinkedin.com/company/east-coast-pools-spas
• Instagraminstagram.com/eastcoastpoolsspas
• TikToktiktok.com/@tomg0801

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Pools & Spas