What PebbleTec does

PebbleTec (legal entity Pebble Technology International) is a U.S.-based manufacturer of premium aggregate pool finishes, founded in 1987 and headquartered in Scottsdale, Arizona. The company's core technology combines carefully sourced and screened natural river pebbles with cement and proprietary pigment systems to produce a portfolio of eight distinct finish lines — the original PebbleTec finish plus PebbleSheen, PebbleBrilliance, PebbleEssence, PebbleFina, PebbleBreeze, PebbleQuartz, and the entry-level PebbleCrystal — available in 50+ colors. Complementary product lines include Lightstreams handcrafted glass tiles for waterlines, Shimmering Sea (shell-based) and Luminous (glass bead) finish enhancers, and a Fire + Water Elements catalog of fire bowls, fire pits, water bowls, scuppers, and planters.

The company distributes exclusively through a vetted channel of Elite Builders (always use PebbleTec), Certified Builders (usually use PebbleTec), and Authorized Installers, all of whom must complete a rigorous onboarding process. A dedicated traveling Quality Assurance team, full-time R&D function, and an Authorized Installer workmanship warranty (minimum 5 years, paired with the product warranty) back the channel. End demand comes primarily from U.S. residential homeowners investing in new pool builds or remodels, with a secondary commercial segment covering resorts, hotels, and spas, including international projects. Consumer-facing demand generation combines a 'Find a Builder' locator, an AI-powered visualization partnership with Yardzen, social and content marketing, trade-press engagement, and an annual World's Greatest Pools design contest and Applicator Conference.

PebbleTec is a private subsidiary within Oldcastle APG's family of building-products brands, alongside Belgard, Barrette Outdoor Living, RDI Railing, Techniseal, and Catalyst Fence Solutions, which enables cross-promotion of bundled outdoor-living solutions. Revenue is not publicly disclosed and the company does not report fundraisings, M&A, or leadership changes as a privately held operating subsidiary.

Name

PebbleTec

Legal name

Pebble Technology International

Website

https://pebbletec.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

PebbleTec (Pebble Technology International) is a Scottsdale-based manufacturer of premium aggregate pool finishes, glass tiles, and outdoor fire/water elements, founded in 1987. It sells exclusively through a vetted network of authorized builders and installers to residential homeowners and commercial developers.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Finish Materials: PebbleTec manufactures and sells aggregate pool finish materials (PebbleTec, PebbleSheen, PebbleBrilliance, PebbleEssence, PebbleFina, PebbleBreeze, PebbleQuartz) through authorized builder and installer partners. These are one-time material purchases for pool construction or renovation projects.
2. Glass Tile Products: Sale of Lightstreams handcrafted glass tiles for pool waterlines and spas, sold through authorized channels.
3. Fire + Water Elements: Fire bowls, fire pits, water bowls, scuppers, and decorative media for outdoor living spaces.
4. Pool Finish Additives: Specialty additives like Shimmering Sea (shell pieces) and Luminous (glass beads) that enhance pool finish aesthetics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

PebbleTec manufactures and sells aggregate pool finish materials (PebbleTec, PebbleSheen, PebbleBrilliance, PebbleEssence, PebbleFina, PebbleBreeze, PebbleQuartz, PebbleCrystal) used for new pool construction and pool resurfacing. The company distributes exclusively through a vetted network of Authorized Builders and Installers, supported by handcrafted Lightstreams glass pool tiles and a Fire + Water Elements line of outdoor fire bowls, fire pits, water bowls, scuppers, and decorative media.

Product overview

PebbleTec is a pool finish manufacturer offering a comprehensive portfolio of aggregate pool finishes and outdoor living products. The core product line consists of seven distinct pool finish sub-brands: PebbleTec (original finish, established 1987), PebbleSheen (smoother texture), PebbleBrilliance (with glass beads), PebbleEssence (enhanced colors), PebbleFina (mini-pebble), PebbleBreeze (with shell pieces), PebbleQuartz (quartz aggregate), and PebbleCrystal (entry-level). Complementary enhancement products include Lightstreams handcrafted glass tiles for waterlines, Shimmering Sea (shell additive), and Luminous (glass bead additive). The Fire + Water Elements line offers decorative outdoor features including fire bowls, fire pits, water bowls, scuppers, and planter combinations. The company operates through an authorized installer network and offers pool remodel and new build services for both residential and commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• PebbleTec: Original pebble pool finish - the company's flagship product line featuring natural stone aggregate
• PebbleSheen
• PebbleBrilliance
• PebbleEssence
• PebbleFina
• PebbleBreeze
• PebbleQuartz
• PebbleCrystal
• Lightstreams
• Shimmering Sea
• Luminous

Products and services

• PebbleTec Original Finish The flagship pebble pool finish introduced in 1987, combining screened natural river pebbles with cement to create durable, textured pool surfaces with distinctive water colors. Sold through authorized builders and installers for new pools, remodels, and resurfacing projects.
• PebbleSheen Pebble pool finish featuring smaller, more tightly packed pebbles than the original, creating a smoother texture while maintaining durability and vibrant water color options. Sold through authorized installers for new builds and resurfacing.
• PebbleBrilliance Premium pool finish combining natural stone aggregate with vivid glass beads that create a sparkling, luminescent water appearance with medium blue hues. Sold through authorized installers for premium residential and commercial projects.
• PebbleEssence Pool finish featuring smaller pebble size with enhanced color tones, offering a refined texture and sophisticated water color palette. Sold through authorized builders and installers.
• PebbleFina Mini-pebble pool finish offering the smoothest texture among PebbleTec products, combining smaller aggregate with traditional white for a classic pool appearance. Sold through authorized installers.
• PebbleBreeze Pool finish featuring a blend of small pebbles and shell pieces, creating a distinctive textured look with enhanced visual interest. Sold through authorized installers.
• PebbleQuartz Pool finish incorporating colored quartz aggregate for vibrant, long-lasting color with a smooth texture and enhanced durability. Sold through authorized installers.
• PebbleCrystal Entry-level PebbleTec pool finish offering the quality and durability of the brand at a more accessible price point for budget-conscious pool projects. Sold through authorized installers.
• Lightstreams Glass Tile Handcrafted North American-made glass pool tiles with iridescent and metallic finishes for waterline and spa applications, available in 1x1, 1x2, and 2x2 inch sizes and multiple color families including Gold Iridescent and Renaissance II collections. Sold through authorized channels.
• Shimmering Sea Pool finish additive containing shell pieces that adds sparkle and visual interest to pool water when mixed into aggregate finishes, creating a premium aesthetic effect. Sold through authorized installers.
• Luminous Pool finish additive featuring glass beads that create extra sparkle and a luminous effect in pool water, enhancing the overall aesthetic of aggregate finishes. Sold through authorized installers.
• Fire + Water Elements Complete line of outdoor fire and water features for poolscapes, including fire bowls, fire pits, water bowls, scuppers, planter bowls, patio planters, and decorative media. Sold through authorized channels for residential and commercial projects.

Quantifiable outcome

• PebbleTec has been the industry standard since 1987, with products used worldwide
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Oldcastle APGcoreOthersPebble Technology International is part of the Oldcastle APG family of brands. This parent company relationship provides PebbleTec with the backing of a major building materials manufacturer, allowing collaboration with related outdoor living brands including Belgard (pavers, porcelain pavers, wall systems), Barrette Outdoor Living (fencing, railing, decking), RDI Railing, and Techniseal (hardscape sealants and cleaners).
• BelgardcoreStrategic or Co-development PartnerBelgard is part of the Oldcastle APG family alongside PebbleTec. They offer concrete pavers & slabs, porcelain pavers, wall systems, and caps/copings/edgers. Belgard products are positioned as perfect complements to PebbleTec pools, creating cohesive outdoor living spaces. The partnership enables 'complete outdoor vision' through coordinated design.
• YardzenminorGTM or Marketing PartnerPebbleTec partnered with Yardzen to help homeowners visualize their backyard makeovers using AI-generated design ideas. Users can upload a photo and explore design possibilities, integrating with PebbleTec's inspiration gallery.
• National Plasterers CouncilminorStrategic or Co-development PartnerPebbleTec aligns its pool care and maintenance recommendations with the National Plasterers Council (NPC) standards. References NPC guidelines for water chemistry, maintenance procedures, and consumer education on proper pool care.
• Catalyst Fence SolutionsminorOthersPart of Oldcastle APG family of brands, Catalyst offers modern fencing systems as part of complete outdoor living solutions complementing PebbleTec pools.
• RDI RailingminorOthersPart of Oldcastle APG family of brands, RDI Railing elevates outdoor living with customizable railing systems for decks, porches, and poolside spaces.
• Barrette Outdoor LivingminorOthersPart of Oldcastle APG family of brands, Barrette offers fencing, railing, decking, and pergola products for complete outdoor living spaces.
• TechnisealminorOthersPart of Oldcastle APG family, Techniseal is a world-leading manufacturer of polymeric sand, paver sealers, cleaners, and adhesives for hardscape installation and maintenance.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SGM Inc. SGM Inc. manufactures competing aggregate pool finishes including Diamond Brite, Hydrazzo, and River Rok - directly comparable products sold through pool builders and installers. SGM is one of PebbleTec's most established direct competitors in the U.S. pool finish category.
• Stonescapes: Stonescapes is a competing aggregate/glass bead pool finish brand sold through pool builders, positioned similarly to PebbleTec across the premium pool finish market.
• Wet Edge Technology: Wet Edge is a smaller competing pool finish manufacturer offering alternative aggregate finishes, providing direct product overlap with PebbleTec's portfolio.

Emerging players

• EcoFINISH: EcoFINISH produces spray-applied polymer pool coatings (ecoFINISH, aquaBRIGHT) that compete against traditional aggregate finishes on speed of installation and aesthetic differentiation. It represents a technology-adjacent threat to PebbleTec's aggregate-franchise.

Broad incumbents

• LATICRETE International: LATICRETE is a large, established manufacturer of tile and stone installation systems with overlap in pool/spa surfacing materials. It competes more broadly across construction chemicals and is a broader incumbent in the adjacent installation-systems space.
• Mapei: Mapei is a global manufacturer of construction chemicals, adhesives, and specialty finishes with adjacency to PebbleTec's pool surfacing category. It is a broad incumbent across building materials rather than a pool-finish specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWwn1RN_01m9AX83G7-pakQ
• Facebookfacebook.com/PebbleTechnology
• LinkedInlinkedin.com/company/pebble-technology-international
• Instagraminstagram.com/pebbletec
• Pinterestpinterest.com/pebbletecIntl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PebbleTec