The Village Vet - Toorak
The Village Vet - Toorak is a founder-owned, single-location veterinary clinic in Toorak, Victoria, established in 1993, providing comprehensive small-animal clinical care, surgery, diagnostics, cat boarding, and on-site dog grooming for pet owners in Toorak and South Yarra.
- Company typePrivate
- Founded1993
- HeadquartersToorak, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Village Vet - Toorak does
The Village Vet - Toorak is a single-location, founder-owned veterinary clinic in Toorak, Victoria, Australia, established in 1993 by Dr Rod Graham and operating continuously for over 30 years. The clinic provides comprehensive small-animal veterinary care — clinical examinations, vaccinations, desexing, dental, general surgery, in-house digital x-ray, in-house blood testing, laser therapy, and emergency services — for cats, dogs, rabbits, and guinea pigs. A defining operational feature is the stress-reduced facility design, with physically separate waiting areas, consultation rooms, and hospital wards for cats and dogs. Capacity is approximately six staff, including four veterinarians (with a fifth joining in February 2026), a practice manager, veterinary nurses, and receptionists.\n\nThe clinic's technology stack is conventional veterinary clinical equipment: digital radiography, in-house hematology, laser therapy (photobiomodulation), and visiting-specialist ultrasound via Insight Mobile Veterinary Diagnostics. Patient-facing tools include online booking and a Wix-hosted website. There is no proprietary software, AI/ML tooling, or app product.\n\nRevenue is generated primarily through fee-for-service professional consultations and procedures, supplemented by cat boarding (Village Vet Cattery), dog grooming operated on premises by Tails of Toorak (Shelly Forbes), referral arrangements with Kip dog boarding and Pawssum at-home euthanasia, an affiliate partnership with Vets Love Pets online pet supplies (5% client discount), a Vet Direct recurring flea/worm treatment delivery service, and discounted desexing via the National Desexing Network. Pricing is quote-based and not publicly disclosed. The go-to-market is direct-to-consumer via the physical clinic, the website, Facebook, and Instagram, with community partnerships (Wildlife Victoria, APWF, Save-A-Dog Scheme, Victoria University) supporting word-of-mouth. The clinic is privately held with no external investors.
The Village Vet - Toorak firmographics
Firmographics- Name
- The Village Vet - Toorak
- Legal name
- The Village Vet - Toorak
- Website
- https://villagevet.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Village Vet - Toorak is a founder-owned, single-location veterinary clinic in Toorak, Victoria, established in 1993, providing comprehensive small-animal clinical care, surgery, diagnostics, cat boarding, and on-site dog grooming for pet owners in Toorak and South Yarra.
- Ownership category
- akta.pro rank
The Village Vet - Toorak industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industries
- Veterinary-Affiliated/Medical Boarding (HSANADAG), Dental & Oral Surgery Veterinary Clinics (HLAMAAAK), Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH)
Keywords
Where The Village Vet - Toorak is headquartered
LocationHeadquarters
- HQ city
- Toorak
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Village Vet - Toorak business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Veterinary Consultation and Treatment: General clinical examinations, vaccinations, surgeries, dental health services, and emergency care for cats, dogs, rabbits, and guinea pigs
- Cat Boarding (Village Vet Cattery): In-clinic cat boarding service with daily medication administration, feeding, and care by veterinary staff
- Dog Grooming: Dog grooming services provided by Tails of Toorak operating from the clinic premises
- Pet Supplies (Vets Love Pets): Online pet supply store partnership offering 5% discount to clinic clients with free shipping over $49
- Vet Direct: Monthly flea and worming treatment delivered directly to pet owners at no added cost
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard veterinary consultation |
| Other | Pay-as-you-go | National Desexing Network discounted desexing |
| Transaction based/ take rate | Pay-as-you-go | Online pet supplies with clinic discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Village Vet - Toorak product offering
Product offeringCore offering
The Village Vet - Toorak is a single-location veterinary clinic providing comprehensive pet healthcare services including clinical examinations, vaccinations, desexing, dental care, in-house blood testing, digital radiography, general surgery, emergency care, and laser therapy. The clinic also offers ancillary services such as in-clinic cat boarding (Village Vet Cattery), dog grooming through a partner on-site, visiting ultrasound specialists, and a monthly flea/worming treatment delivery service (Vet Direct).
Product overview
The Village Vet - Toorak is a single-location veterinary clinic offering a comprehensive suite of pet healthcare services. The core clinical services include general examination, vaccination, desexing, dental health, blood testing, digital radiography, general surgery, emergency care, and laser therapy. The clinic provides specialized add-on services including cat boarding (Village Vet Cattery), dog grooming (Tails of Toorak), ultrasound diagnostics (via Insight MVD), dog boarding coordination (via Kip), at-home euthanasia (via Pawssum), and an online pet supply shop (Vets Love Pets). Additional offerings include pet insurance assistance, a Vet Direct medication delivery service, and participation in the National Desexing Network. The clinic operates a calm clinic environment with separate cat and dog facilities, and partners with Wildlife Victoria for wildlife rehabilitation support.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinical Examination
- Vaccination
- Desexing Surgery
- Digital X-Ray (Radiograph)
- In-House Blood Testing
- General Surgery
- Dental Health Services
- Emergency Veterinary Services
- Laser Therapy
- Village Vet Cattery (Cat Boarding)
- Vet Direct (Monthly Flea and Worming Delivery)
- Dog Grooming (Tails of Toorak)
Quantifiable outcome
- Stress-reduced pet visits through separate cat/dog areas
- +2 more outcomes
Companies that use The Village Vet - Toorak
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Village Vet - Toorak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Village Vet - Toorak partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Wildlife VictoriacoreVillage Vet works closely alongside Wildlife Victoria to assess, stabilise and provide care for injured wildlife. The clinic assesses all wildlife individuals handed in and rehabilitates them when possible.
- Australian Pet Welfare Foundation (APWF)coreVillage Vet donates $500 monthly to APWF, which is committed to reducing the number of animals being euthanised in shelters and pounds through evidence-based solutions and community advocacy.
- Save-A-Dog SchememinorNo-kill shelter in Glen Iris housing cats and dogs needing forever homes. Village Vet supports through donations and has a donation box at reception.
- Victoria UniversitycoreVillage Vet donates $6,000 annually to Victoria University to help underprivileged students acquire education.
- National Desexing Network (NDN)coreVillage Vet is a proud participant offering discounted desexing surgery rates to pet owners with financial limitations through NDN vouchers.
- Kip (formerly Vern Ryans Pet Resort)coreKip provides dog and cat boarding services. Village Vet acts as pickup and dropoff point, making boarding access convenient for clients.
- Insight Mobile Veterinary Diagnostics (Insight MVD)coreDr Clint Yudelman provides specialist-quality ultrasound scans of abdomen and heart, endoscopy, and sample collection services at Village Vet with complete thorough reports.
- Vets Love PetscoreAustralian-owned online pet store. Village Vet clients receive 5% discount on all purchases. Village Vet acts as referral partner driving customers to the platform.
- Tails of Toorak (Shelly Forbes)coreIndependent dog grooming service operated by Shelly Forbes from Village Vet premises. Provides dog grooming services using positive reinforcement approach.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Village Vet - Toorak competitors and assessment
Company assessmentBroad incumbents
- Greencross Vets: Australia's largest veterinary network with clinics across most suburbs. Operates the same companion animal clinical offering (vaccination, desexing, surgery, dental) but at scale, with corporate back-office, group purchasing, and 24/7 specialist referral capacity The Village Vet cannot match.
- Petbarn Veterinary Services: National pet retail chain with in-store veterinary clinics and grooming. Comparable as a one-stop pet care destination that bundles clinical services with retail and grooming, similar to Village Vet's bundled offering.
- Animal Referral Hospital (ARH): Multi-location specialist and emergency veterinary hospital in Melbourne. Comparable offering in advanced diagnostics and specialist services that Village Vet accesses through visiting consultants but operates at specialty referral scale.
- Lort Smith Animal Hospital: Iconic Melbourne veterinary institution offering full clinical services to companion animals with a strong welfare and community focus. Comparable in community ethos and broad service range, but operates at much larger scale with multiple departments and dedicated facilities.
Direct peers
- Port Melbourne Veterinary Clinic: Independent inner-Melbourne veterinary clinic providing clinical, surgical, and preventive care for companion animals. Directly comparable as a single-location suburban GP practice targeting pet owners in an urban Melbourne catchment.
- Bayside Veterinary Hospital: Independent Melbourne-area companion animal clinic offering general practice, surgery, dental, and boarding services for cats, dogs, and small pets. Highly comparable independent boutique model serving an affluent suburb in the same metro area.
Emerging players
- Kip (formerly Vern Ryans Pet Resort): Premium pet boarding operator. Partner of Village Vet for dog boarding pickup/drop-off and an adjacent competitor in the pet-care services cluster Village Vet offers through its cattery and partners.
- Pawssum: Mobile veterinary service offering in-home consultations and euthanasia. Material overlap as a Village Vet partner and a direct competitor for at-home services, but with a fundamentally different mobile-first delivery model.
- Vets on Call: On-demand mobile veterinary platform offering in-home consultations across Melbourne. Comparable in target customer (urban pet owners) but competes via doorstep delivery rather than a physical clinic experience.
Others
- Tails of Toorak: Independent dog grooming service operating from Village Vet's premises. Direct ecosystem partner rather than competitor; illustrates the adjacency between the clinic and the local pet services network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Village Vet - Toorak social profiles
Digital presenceThe Village Vet - Toorak financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Village Vet - Toorak leadership team
Management profileNumber of profiles
Profiles7 records
The Village Vet - Toorak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Village Vet - Toorak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Village Vet - Toorak
What does The Village Vet - Toorak do?
The Village Vet - Toorak is a single-location veterinary clinic providing comprehensive pet healthcare services including clinical examinations, vaccinations, desexing, dental care, in-house blood testing, digital radiography, general surgery, emergency care, and laser therapy. The clinic also offers ancillary services such as in-clinic cat boarding (Village Vet Cattery), dog grooming through a partner on-site, visiting ultrasound specialists, and a monthly flea/worming treatment delivery service (Vet Direct).
Is The Village Vet - Toorak a public or private company?
The Village Vet - Toorak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Village Vet - Toorak founded?
The Village Vet - Toorak was founded in 1993. It employs 1 to 10 people.
Where is The Village Vet - Toorak based?
The Village Vet - Toorak is headquartered in Toorak, Australia, in the Oceania region.
How does The Village Vet - Toorak make money?
Five revenue lines are on record. Veterinary Consultation and Treatment is the primary driver. The others are cat Boarding (Village Vet Cattery), dog Grooming, pet Supplies (Vets Love Pets) and vet Direct.
Who are The Village Vet - Toorak's main competitors?
Broad incumbents on record are Greencross Vets, Petbarn Veterinary Services, Animal Referral Hospital (ARH) and Lort Smith Animal Hospital. Direct peers are Port Melbourne Veterinary Clinic and Bayside Veterinary Hospital. Emerging players are Kip (formerly Vern Ryans Pet Resort), Pawssum and Vets on Call. Tails of Toorak is listed as an others.
Does The Village Vet - Toorak have an API?
No public API is recorded for The Village Vet - Toorak.
What industry is The Village Vet - Toorak in?
The Village Vet - Toorak's product category is Veterinary Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of HSANADAG, Veterinary-Affiliated/Medical Boarding. Its NAICS code is 54194 and its SIC code is 8011.