East End Pizza

What East End Pizza does

East End is a single-location, independently owned restaurant operating at 1650 Park Street in Alameda, California, since 2011. The establishment is built around a native-yeast sourdough pizza concept: dough is made daily from Chef Paul's personal starter and organic flour, and pizzas are cooked in a 900-degree wood-fired oven. The menu extends beyond pizza to include oysters on the half shell, craft cocktails, house-made pasta, salads, and seasonal house specialties such as oxtail risotto and wood-oven half chicken, with most menu items adaptable to vegetarian or vegan preparations. The proposition emphasizes locally sourced purveyors, antibiotic- and hormone-free proteins, sustainable seafood, and in-house preparation of pasta, desserts, and ice cream.

The business operates a direct-to-consumer model with three revenue streams: dine-in service (Tuesday through Saturday evenings, with reservations for parties of 2 to 8 via ToastTab), takeout (ordered online via ToastTab or by phone, with pizza preparation options such as Uncut, Late Bake, and Charred Crust), and delivery via DoorDash. Pricing is unit-based, with pizzas priced between $23 and $31, pasta entrees $26 to $28, and the oxtail risotto at $38. Ancillary revenue includes a $25 corkage fee per 750ml bottle, a $20 cakeage fee per guest-brought dessert, and gift certificates sold through ToastTab. The operation runs with 8 employees, no parent company, no institutional investors, and no franchise or multi-unit footprint, with operating hours limited to the evening dinner service.

Name

East End Pizza

Legal name

East End

Website

https://eastendalameda.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

East End is an independent, single-location restaurant in Alameda, California, operating since 2011 and serving native-yeast sourdough wood-fired pizza, oysters, craft cocktails, and house-made pasta to local diners via dine-in, takeout, and DoorDash delivery.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAB

Pizza Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Wood-fired pizza
• Craft cocktails
• Italian restaurant
• House-made pasta
• Restaurant dining

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-In Food Service: Restaurant dining with full menu including wood-fired pizza, pasta, salads, starters, and house specialties. Reservations available for parties of 2-8.
2. Beverage and Cocktail Sales: Craft cocktails, draft beer, wines by the glass or bottle, and soft drinks. Happy hour specials daily 5-6pm with $1 off drinks and oyster specials.
3. Takeout and Delivery: Takeout ordered via ToastTab or phone; delivery via DoorDash. Takeout pizza available in various preparations (Uncut, Late Bake, Charred Crust).
4. Corkage and Cakeage Fees: $25 corkage fee per 750ml bottle; $20 cakeage fee per guest-brought dessert.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

East End Pizza operates a single-location, full-service restaurant in Alameda, California serving native-yeast sourdough wood-fired pizza (14-inch specialty and classic varieties), supplemented by oysters on the half shell, craft cocktails, house-made pasta, salads, starters, and house-made desserts. The restaurant offers dine-in service with reservations, takeout via ToastTab, and delivery through DoorDash, with a seasonally rotating menu built around local purveyors and sustainably raised proteins.

Product overview

East End Pizza is a 100% independent and locally owned restaurant in Alameda, California, operating since 2011. The company offers a unified dining experience centered on native-yeast sourdough wood-fired pizza (14-inch specialty and classic varieties), supplemented by oysters, craft cocktails, house-made pasta, salads, and house specialties. The business operates primarily as a dine-in restaurant with take-out and delivery capabilities through third-party integrations (Toast Tab and DoorDash). The menu is described as eclectic and seasonally reflective, with most items made in-house from scratch. Take-out pizza preparation options include Uncut (fully baked for reheating), Late Bake, and Charred Crust styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood-Fired Pizza Signature native-yeast sourdough pizza cooked in a 900-degree wood-fired oven using Chef Paul's own starter and organic flour. Sold in 14-inch specialty and classic varieties with customizable toppings (meat add-ons $5, special stuff $4, veggies $3, other savories $2, plant-based Impossible sausage +$4). Available for dine-in and takeout.
• Oysters on the Half-Shell Rotating selection of premium West Coast oysters shucked to order and served on the half shell. Half dozen $22, dozen $42. Happy hour special 12 oysters for $12 (dine-in only, orders placed before 6pm).
• Craft Cocktails and Beverages Seasonal Originals (Gintonica, Ancho & Lefty, Be Cool Honey Bunny, etc.) and House Standards (Gimlet, Daiquiri, Margarita, Martini, Manhattan, Negroni, Old-Fashioned, Spritz, Vesper), plus draft beer, wines by the glass or bottle, and soft drinks. Daily happy hour 5-6pm with $1 off original cocktails, draft beer, and house wines by the glass.
• Starters and Small Plates Small plates including Seared Yellowfin Tuna ($22), Oven-Warmed Olives, East End Fry'd Bread, Bread ($8), House Fries ($18), Wings (1 lb), and Meatballs. Available for dine-in and select items for takeout.
• Salads Seasonal salads including Arugula ($15), Char-Grilled Escarole ($13), Mixed Seasonal Greens ($13), Little Gems, and The Chop. Made with house vinaigrettes; most can be made vegan or vegetarian.
• House-Made Pasta Fresh, house-made pasta dishes including Campanelle with Mushroom Ragù ($26), Vermicelli à la Carbonara, Papardelle with Lamb & Pork Ragù ($28), and Simple Pasta for kids.
• House Specialties Signature entrees including Oxtail Risotto (carnaroli rice with braised oxtail, $38) and Wood-Oven Half Chicken (Mary's All-Natural antibiotic/hormone-free chicken cooked in the 900-degree wood oven).
• House-Made Desserts In-house desserts including S'Mores (TCHO chocolate pudding with marshmallow fluff), Lemon Pie in a Jar, Cobbler, and Scoop o' Ice Cream ($7) in rotating seasonal flavors.
• Takeout Service Takeout ordering via ToastTab or by phone (510-263-9630). Pizza takeout options include Uncut (fully baked for crisping at home), Late Bake (browner crust), and Charred Crust (extra flame char) to preserve in-restaurant quality.
• Delivery Service Delivery via DoorDash partnership. Hours may differ from dine-in hours, with potential Friday limitations especially between 5-7pm.
• Dine-In Reservations Reservation system via ToastTab Tables accommodating parties of 2-8. Walk-ins welcomed with some seats kept open; bar seating is first-come, first-served. No indoor waiting space and no space for strollers.
• Gift Certificates Gift certificates available for purchase via the ToastTab platform, redeemable at the restaurant.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash is used as the delivery platform for East End. Customers can order delivery through DoorDash. Note that delivery hours on Fridays may be limited or paused, especially during peak times between 5-7pm. East End has limited control over delivery hours and menu content on third-party platforms.
• ToastTabcoreChannel Partner/ Reseller/ DistributorToastTab is the primary online ordering and reservation platform for East End. Used for takeout orders, gift certificates, and table reservations. East End uses ToastTab for online ordering, reservation management, and gift card sales.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sliver Pizzeria: Bay Area wood-fired pizzeria with locations in Berkeley and Oakland, known for craft pizza and a tight menu similar in spirit to East End's focused approach.
• Tony's Pizza Napoletana: Tony Gemignani's flagship wood-fired pizza destination in San Francisco's North Beach, featuring Neapolitan, classic, and New York styles plus housemade pastas. Comparable artisan wood-fired concept at the high end of the Bay Area pizza market.
• Pizzeria Delfina: Bay Area artisan Neapolitan-style pizzeria founded by a Chez Panisse alum; offers wood-fired pizzas, antipasti, and Italian small plates across multiple Bay Area locations. Directly comparable concept, cuisine, and price point to East End, with greater scale and geographic footprint.
• Boot and Shoe Service: Oakland neighborhood wood-fired pizzeria with rotating menu and bar program. Comparable casual wood-fired pizza concept serving an East Bay clientele seeking craft pizza and cocktails.
• A16 Restaurant: San Francisco wood-fired Neapolitan pizzeria and Italian restaurant with a craft cocktail program. Directly comparable to East End on cuisine (Southern Italian), wood-fired oven cooking, premium pizza focus, and full bar/cocktail orientation.
• Cheese Board Pizza: Iconic Berkeley single-style vegetarian pizza cooperative with a cult following since 1968. Comparable in independent, single-category artisan pizza positioning and Berkeley-adjacent East Bay customer base.
• The Forge Pizza: Oakland wood-fired pizza restaurant with a similar craft cocktail and housemade from-scratch approach. Closest geographic peer to East End given shared East Bay location and concept overlap.
• Square Pie Guys: Bay Area craft pizzeria with multiple locations, known for Detroit-style square pan pizzas and a full bar. Comparable independent pizza-forward concept serving Bay Area diners with dine-in, takeout, and delivery.

Broad incumbents

• Patxi's Pizza: Regional Bay Area deep-dish and thin-crust pizza chain with multiple locations. Comparable to East End in crust and ingredient focus but operates as a scaled multi-location concept.
• Zachary's Chicago Pizza: Long-established Bay Area Chicago-style deep-dish pizza chain with multiple locations across the East Bay and beyond. Wider portfolio operator in the same Bay Area pizza category, scaled beyond East End's single-site model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/east-end-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East End Pizza