EASTERN FLOORING CENTER, INC.

What EASTERN FLOORING CENTER, INC. does

Eastern Flooring Center, Inc. is a family-owned, veteran-operated retail distributor of flooring, cabinetry, and surface products headquartered in Palm Coast, Florida. The company sells waterproof vinyl plank, laminate, hardwood and engineered hardwood, porcelain and ceramic tile, carpet, and sheet vinyl, alongside all-wood kitchen and bath cabinets and quartz and granite countertops. It serves a fragmented mix of homeowners, landlords and property investors, remodelers and builders, and commercial businesses across Northeast Florida — specifically Flagler, Volusia, St. Johns, and Putnam counties — operating two showroom locations in Bunnell and St. Augustine plus a Palm Coast warehouse.

The business operates on a direct-to-consumer retail model with two physical showrooms, in-stock and special-order inventory, and a dedicated closeout/specials channel with publicly listed per-square-foot pricing. Revenue is generated primarily through one-time material sales priced by the square foot (range of roughly $0.69–$2.79 per sqft on closeout items), with cabinetry and countertops sold per project via custom quote. A separate professional installation service stream is delivered through a vetted network of local contractors, scoped to include furniture moving, subfloor preparation, removal of existing flooring, and a 1-year labor warranty.

The company's commercial posture is built on three pillars: a low-price guarantee with active price-match/beat of competitor quotes, two-plus decades of continuous local operation, and a customer-voted award streak of fourteen consecutive years. Distribution is purely physical and regional; there is no e-commerce transactional platform, no disclosed technology or software stack, no third-party integrations, and no parent company, subsidiaries, funding rounds, or public-market listing. Contact points are Robert ([email protected]) and Michael ([email protected]), consistent with a closely-held founder/family operation.

Name

EASTERN FLOORING CENTER, INC.

Legal name

Eastern Flooring Center, Inc.

Website

https://easternflooringcenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Eastern Flooring Center is a family-owned, veteran-operated retail store in Northeast Florida selling flooring, kitchen and bath cabinets, and quartz and granite countertops through two showrooms and a warehouse, serving homeowners, landlords, remodelers, and small commercial buyers across Flagler, Volusia, St. Johns, and Putnam counties.

Ownership category

akta.pro rank

Product category

Flooring and Home Improvement Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Flooring retail store
• Kitchen cabinets
• Quartz countertops
• Floor installation services
• Home remodeling supplies

Headquarters

HQ city

Bunnell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Retail sale of flooring materials including waterproof vinyl plank, laminate, hardwood, tile, carpet, and vinyl. Products sold per square foot with in-stock and special-order options available.
2. Cabinet and Countertop Sales: Sale of kitchen cabinets, bath cabinets, quartz countertops, and granite countertops. Custom and standard options available with professional design assistance.
3. Professional Installation Services: Installation services provided through recommended local contractors. Includes floor installation with furniture moving, subfloor preparation, removal of existing flooring, and 1-year labor warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Eastern Flooring Center is a brick-and-mortar retail store selling flooring (waterproof vinyl plank, laminate, hardwood, tile, carpet, and sheet vinyl), kitchen and bath cabinets, and quartz and granite countertops to residential and commercial customers across Northeast Florida. The company also coordinates professional floor installation services through a vetted network of local contractors, backed by a one-year labor warranty.

Product overview

Eastern Flooring Center is a family-owned, veteran-operated retail store offering a comprehensive portfolio of flooring, cabinet, and countertop products for residential and commercial customers in Northeast Florida. The core offering spans multiple flooring categories including waterproof vinyl plank, laminate, hardwood/engineered hardwood, porcelain/ceramic tile, carpet, and sheet vinyl. Complementing the flooring line are kitchen and bath cabinets (all-wood construction) and quartz/granite countertops, all available with professional installation services through recommended local contractors. The product portfolio is distributed through two showroom locations in Bunnell and St. Augustine, with a low-price guarantee and whole-home packages available for larger projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterproof Vinyl Plank Flooring

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Empire Today: In-home flooring sales and installation specialist serving U.S. residential customers. Closely comparable business model — flooring product sale bundled with professional installation — but operates at national scale with mobile showrooms.
• Flooring America: Cooperative of locally owned flooring stores across the U.S. providing carpet, hardwood, tile, and installation services. Most directly comparable peer in terms of store-level operations, multi-category flooring offering, and local brand focus.

Emerging players

• ProSource Wholesale Floorcoverings: Wholesale flooring trade supplier serving remodelers, builders, and designers. Adjacent to Eastern Flooring Center's contractor/remodeler customer segment, offering trade pricing and a different go-to-market.

Broad incumbents

• LL Flooring (formerly Lumber Liquidators): National flooring retailer selling hardwood, laminate, vinyl, and tile direct and through stores. Overlaps with Eastern Flooring Center's core product mix and price-based value proposition, though its distribution model is much larger.
• Carpet One Floor & Home: Cooperative of independently owned flooring retailers across North America offering carpet, hardwood, tile, and vinyl. Comparable local-store experience and installation services, with cooperative buying power and brand marketing behind each member store.
• Lowe's: National home improvement chain with strong flooring and installation offering, including proprietary brands. Competes with Eastern Flooring Center on selection, financing, and price; cited indirectly as a price-match reference.
• Mohawk Industries: One of the world's largest flooring manufacturers selling carpet, laminate, LVT, and tile through independent retailers and home centers. Comparable in product mix and dealer-network retail model, though at far greater scale and with proprietary brands.
• Shaw Floors: Major flooring manufacturer with direct-to-consumer retail partnerships and store-within-store programs at home centers. Comparable product lines (carpet, hardwood, vinyl, tile) and serves the same Florida residential market through dealers.
• Home Depot: National home improvement big-box with extensive flooring department, installation services, and aggressive pricing. The primary competitor Eastern Flooring Center explicitly price-matches against; offers broader assortment but less localized expertise.
• Floor & Decor: National specialty flooring retailer with showrooms across the U.S. Offers hard surface flooring, tile, and installation services at scale. Directly overlaps with Eastern Flooring Center's product categories but operates at vastly greater scale and price competitiveness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eastern-flooring-center-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASTERN FLOORING CENTER, INC.