East Hollywood High

What East Hollywood High does

East Hollywood High School is a free, public charter high school serving approximately 300 students in grades 9-12 at a single campus located at 2185 S. 3600 W. in Salt Lake City, Utah, inside the historic Channel 2 studio building. The school is operated by an independent nonprofit corporation under a charter agreement with the State of Utah and is accredited through Cognia; it is led by Director of Education & Operations Katrina Walker, Director of Finance Ryan Marchant, and Assistant Principal Nolan May, with governance provided by a Board of Directors chaired by Skip Francone.

The school's core product is a media-arts-anchored secondary education program built around three differentiated programs (Film, Music, and Visual Arts) supplemented by CTE pathways in Broadcasting & Digital Media, Programming & Software Development, and (launching 2026-27) K-12 Teaching as a Profession. Supporting infrastructure includes professional film production facilities, music studios, art studios, flexible scheduling options (AM/PM, full-day project-based, and credit recovery via SOEP/Northridge Learning Center), Snow College concurrent-enrollment courses for Associate's degree pathways, and a counseling center with two licensed social workers. The technology stack consists of an Aspire student information system, Google Workspace, online payment tools, and content production equipment; no AI/ML components are documented.

East Hollywood's business model is non-commercial: it is a tuition-free public charter school, with the majority of operating revenue derived from state per-pupil funding and federal reimbursements, supplemented by modest meal program receipts (breakfast $2.60 full / $0.40 reduced; lunch $2.00 full / $0.30 reduced), auxiliary fees for yearbooks and merchandise, and a $54,610.88 School LAND Trust allocation for 2025-26. Customer acquisition is direct-to-family through an online enrollment portal, a website, organic social channels (Facebook, Instagram, YouTube), a film-center blog, and scheduled on-campus tours. The target customer is students seeking a nontraditional high school experience with creative-industry preparation, smaller class sizes under 25, and individualized support, including credit-deficient and at-risk learners.

Name

East Hollywood High

Legal name

East Hollywood High School

Website

https://easthollywood.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

East Hollywood High School is a free, public charter high school in Salt Lake City, Utah, serving about 300 students in grades 9-12 with a media-arts-focused curriculum in film, music, and visual arts, plus flexible scheduling and concurrent-enrollment college credit options.

Ownership category

akta.pro rank

Product category

Charter High School Education

NAICS

Elementary and Secondary Schools (611110), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJACAK

Charter Career & Technical Education (CTE) Schools

Education/K–12 / Primary & Secondary Education/Charter K–12 Schools

SECONDARYEDAJACAJ

Charter College-Prep & Advanced Academics Schools

Education/K–12 / Primary & Secondary Education/Charter K–12 Schools

Keywords

• Charter high school education
• Media arts education
• Public charter school
• Secondary education services
• Career technical education

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Education Funding: As a free public charter school, East Hollywood receives state and federal funding based on student enrollment. This is the primary revenue source supporting all school operations.
2. Student Meals Program: School lunch and breakfast program with federal reimbursement for meals served. Full price: breakfast $2.60/lunch $2.00, reduced price: breakfast $0.40/lunch $0.30.
3. Auxiliary Services: Online payment system for optional services including yearbooks and lunch payments.
4. School LAND Trust Funding: Annual funding from Utah School Trust Lands program. 2025-26 allocation: $54,610.88.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

East Hollywood High School is a free, public charter school serving grades 9-12 with a media-inspired curriculum built around film, original music, and visual arts programs combined with a solid liberal arts college-prep foundation. The school delivers individualized education with class sizes under 25 students, flexible scheduling (half-day, full-day, AM/PM, online credit recovery), CTE pathways, and Snow College concurrent enrollment for college credit, all housed in a historic Channel 2 studio building.

Product overview

East Hollywood High School is a free, public charter school offering a unified educational program specializing in media arts for grades 9-12. The core offerings consist of Film, Music, and Visual Arts programs, complemented by CTE Pathways (Broadcasting & Digital Media, Programming & Software Development, and K-12 Teaching as a Profession). Additional educational services include Snow College concurrent enrollment for college credit, credit recovery via SOEP/Northridge Learning Center, The Arena self-paced program for credit-deficient students, flexible scheduling options (half-day, full-day, AM/PM sessions), and a comprehensive Counseling Center providing academic, career, and mental health support.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Program Comprehensive film production program offering horror production, music video production, cinematography, editing, video game design, and special effects makeup courses. The school produces a feature-length film every other year, run like a professional film set. Targets students in grades 9-12.
• Music Program Original music composition and concert production program featuring musical numbers with themes and original student compositions. Targets students in grades 9-12 with interest in music production and performance.
• Visual Arts Program Visual arts program providing opportunities for creative work in the arts with gallery showcases of student work. Targets students in grades 9-12 with interest in visual arts.
• CTE Pathways Career and Technical Education pathways including Broadcasting & Digital Media, Programming & Software Development, and K-12 Teaching as a Profession (launching 2026-27). Targets students in grades 9-12 seeking career readiness.
• Snow College Concurrent Enrollment Snow College classes offered at the school allowing students to earn their General Education certificate or Associate's Degree while in high school. Targets students in grades 9-12 seeking college credit.
• Credit Recovery / SOEP Credit recovery program for juniors and seniors to recover failed courses, offered through the Statewide Online Education Program (SOEP) via Northridge Learning Center. Targets credit-deficient students in grades 11-12.
• The Arena (Self-Paced Program) Self-paced program for 11th and 12th graders who are credit deficient or need extra support due to challenging situations, offered in AM and PM sessions. Targets credit-deficient high school students.
• Student Meals Program School breakfast and lunch program offered to enrolled students, with federal reimbursement. Full price: breakfast $2.60/lunch $2.00; reduced price: breakfast $0.40/lunch $0.30. Targets enrolled students and families.

Quantifiable outcome

• Students report less bullying and harassment than peers across the state according to Utah School Climate Survey
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Snow CollegecoreStrategic or Co-development PartnerSnow College partners with East Hollywood to offer college courses at the high school location. Students can take Snow College classes to earn their General Education certificate or Associate's Degree while attending high school. This partnership enables concurrent enrollment opportunities.
• Project ConnectioncoreStrategic or Co-development PartnerPartnership provides in-school therapy options for students. Students can contact the school counselor for referral information to access mental health services.
• Common Sense MediaminorOthersEast Hollywood utilizes Common Sense Media resources to educate teachers, students, and community about digital citizenship and Internet safety.
• United Way 211minorOthersCommunity partnership providing health and human resources information. Callers can dial 2-1-1 for assistance and volunteer opportunities.
• SLC Youth ServicesminorOthersProvides children, youth, and families in crisis with immediate safety, shelter, and support. Services include a Juvenile Receiving Center, substance abuse day treatment, and afterschool programs.
• Utah Pride CenterminorOthersLGBTQ+ community organization providing safe, welcoming space for education, partnerships, services, and events that advance collective health, wellness, and success.
• CogniacoreOthersEast Hollywood is accredited through Cognia, a global nonprofit education improvement organization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BASIS Charter Schools: National network of charter and independent schools known for rigorous college-prep academics. Comparable to East Hollywood as a charter operator but operates at much larger scale with STEM/liberal-arts focus rather than media arts.
• KIPP Public Schools: One of the largest U.S. charter school networks operating K-12 campuses nationwide. Comparable to East Hollywood as a charter operator, but serves a much broader college-prep mission across many schools rather than specializing in media arts.

Direct peers

• Frank Sinatra School of the Arts: Public high school in Queens, NY specializing in the performing and visual arts. Comparable as a free, public arts-focused secondary school with specialized programming and college-prep mission.
• New World School of the Arts: Public magnet high school and college in Miami offering programs in art, music, dance, theater, and film. Comparable to East Hollywood as a tuition-free public arts school serving secondary students with college-credit pathways.
• Professional Performing Arts School (PPAS): Public middle and high school in Los Angeles focused on performing and visual arts. Comparable to East Hollywood in being a free public school with arts specialization serving secondary students.
• Duke Ellington School of the Arts: Public high school in Washington, D.C. for students with artistic talent in the performing, visual, and media arts. Highly comparable to East Hollywood's media-arts specialization and small-class individualized model.
• Los Angeles County High School for the Arts (LACHSA): Public arts-focused high school serving grades 9-12 in Los Angeles. Directly comparable to East Hollywood as a tuition-free public school specializing in visual and performing arts with selective admissions and professional-grade facilities.
• Las Vegas Academy of the Arts: Nevada magnet high school with intensive study in performing and visual arts. Comparable to East Hollywood as a tuition-free public arts school offering specialized tracks and small-class environments.

Regional players

• Salt Lake Center for Science Education: Public charter high school in Salt Lake City focused on math and science. Comparable to East Hollywood as a same-city Utah charter secondary school serving SLC families, but with a STEM rather than media-arts focus.

Emerging players

• Idyllwild Arts Academy: Residential arts high school and summer program in California. Comparable to East Hollywood for its focus on media and performing arts education at the secondary level, though it is private/boarding rather than a free public charter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCa751Bwxlfp7cS59kDJrmvA
• Facebookfacebook.com/easthollywoodhighschool
• Instagraminstagram.com/manbearehhs/?hl=en
• LinkedInlinkedin.com/company/east-hollywood-high

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Hollywood High