What Utah Pride Center does

The Utah Pride Center is a 501(c)(3) tax-exempt nonprofit organization headquartered at 68 South Main Street, 9th Floor, in The McIntyre Building in Salt Lake City, Utah. It traces its institutional lineage to the 1986 founding of the Gay and Lesbian Community Council of Utah (GLCCU) and adopted its current name in 2005 after successive rebrandings. The organization operates as Utah's only brick-and-mortar, all-ages LGBTQ+ community center and delivers programs, services, and events for LGBTQIA+ youth, adults, families, and allies.

Its core offerings include the annual Utah Pride Festival, Parade, and Pride Rally & March held the first full weekend of June, recurring weekly and monthly programming (peer-led support groups, social groups, After-School Study Hours), Utah's largest LGBTQ+ library with thousands of historical books, free access to computers and study spaces during operating hours (Mon-Fri 4pm-8pm), and a community resource directory covering health, legal, food, shelter, and social services. The center supports these programs through an ecosystem of healthcare and advocacy partners including the University of Utah Transgender Health Program, UAF Legacy Health, Salt Lake County Health Department STD Clinic, Flourish Therapy & Wellness, the LGBTQ-Affirmative Therapist Guild of Utah, The Trevor Project, and YWCA Salt Lake Area Family Justice Center. Additional co-hosted programming with the Glitter Foundation, UAF Legacy Health, and Camp Tuttle extends events beyond the center's walls.

The organization is funded primarily through donations processed via GiveButter, supplemented by event-driven revenue from the annual Utah Pride Festival and select ticketed events such as the Crossroads of the West Rodeo and PRIDE Family Camp. It is governed by a Board of Directors chaired by Dylan Walker with 11 additional directors and executive officers, and led operationally by Executive Director Chad Call, Director of Operations and Outreach Jackson Carter, and Program Lead Jay Tactay. A volunteer base of hundreds of community members annually supports festival, parade, and ongoing programming.

Name

Utah Pride Center

Legal name

Utah Pride Center

Website

https://www.utahpridecenter.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Utah Pride Center is Utah's only brick-and-mortar, all-ages LGBTQ+ community center, providing programs, events, support groups, a historical library, and community resources for LGBTQIA+ youth, adults, families, and allies in Salt Lake City.

Ownership category

akta.pro rank

Product category

LGBTQ+ Community Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industry

Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL)

Keywords

• LGBTQ+ community services
• LGBTQ+ support programs
• Pride event organization
• Community resource center
• Peer-led support groups

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: The organization is a 501(c)(3) tax-exempt organization (federal tax ID 87-0504077) that accepts donations through GiveButter platform.
2. Financial Reports Available: Publicly available financial reports including audits and 990 filings for fiscal years 2011-2023.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Utah Pride Center operates Utah's only brick-and-mortar, all-ages LGBTQ+ community center, delivering peer-led support groups, social programs, an LGBTQ+ library, community resources, and the annual Utah Pride Festival, Parade, and Rally & March. Programming is delivered in person at its downtown Salt Lake City headquarters and at partner venues across the region, with most services offered free of charge.

Product overview

The Utah Pride Center is Utah's only brick-and-mortar, all-ages community center serving LGBTQ+ youth, adults, families, and allies. The organization operates as a unified community center offering a portfolio of interconnected programs: the flagship Utah Pride Festival and Parade (annual events), ongoing Youth/Adult/Family programming (support groups, social groups, after-school study hours), an LGBTQ+ library with thousands of historical books, community resources and study spaces, and various special interest groups including support groups for Gay Men, Transgender/Non-Binary individuals, recovery meetings, Latine social gatherings, game nights, and movie clubs. The center also provides event spaces and resource information to the broader LGBTQ+ community.

Differentiator

Problem solved

Functional benefit

Products and services

• Utah Pride Festival The largest annual LGBTQ+ celebration in Utah, featuring two days of music, food, vendors, and all-ages activities held on the first full weekend of June. Open to the broader LGBTQ+ community, families, and allies.
• Utah Pride Parade A Sunday tradition filling downtown Salt Lake City streets with music, performances, and thousands of participants marching proudly. Held during the annual Utah Pride festivities.
• Pride Rally & March A Saturday morning event featuring speeches, performances, and a march that amplifies voices advocating for LGBTQ+ rights and equity. Held during the annual Utah Pride festivities.
• Youth, Adult, Family & Ally Programs Weekly peer-led support groups, social groups, and special seasonal events promoting physical, emotional, and mental wellness of LGBTQ+ individuals and families. For LGBTQ+ youth, adults, families, and allies.
• Utah LGBTQ+ Library Utah's largest LGBTQ+ library featuring thousands of books dating back to the 1950s with a historically significant collection celebrating LGBTQ+ stories, history, memoirs, and culture. Free library cards available.
• Community Resources & Study Spaces

Quantifiable outcome

• Free library cards and resources available to all community members

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Salt Lake County Health DepartmentcoreStrategic or Co-development PartnerHealth resource partner providing STD clinic services. The Utah Pride Center links to their STD Clinic at 610 South 200 East, 2nd Floor, Salt Lake City for community health needs.
• University of Utah PrEP Community CliniccoreStrategic or Co-development PartnerHealth resource partner providing HIV prevention services including PrEP. Located at 1525 West 2100 South, Salt Lake City.
• University of Utah Transgender Health ProgramcoreStrategic or Co-development PartnerTrans-affirming healthcare resource. Located at 50 North Medical Drive, Salt Lake City. Provides specialized healthcare services for transgender individuals.
• Glitter FoundationcoreStrategic or Co-development PartnerCo-host of annual Trans Pool Party event. Partnership provides transgender, nonbinary, and gender-diverse adults 18+ with access to a free pool party event.
• UAF Legacy HealthcoreStrategic or Co-development PartnerCo-host of annual Trans Pool Party event. Partnership supports transgender community health and wellness programming.
• Camp TuttlemajorStrategic or Co-development PartnerHost of PRIDE Family Camp, a weekend camp experience for queer and transgender family members of all ages. Camp Tuttle offers gender-expansive housing at every summer session.
• Arches Healing & GrowthcoreStrategic or Co-development PartnerTherapists from Arches Healing & Growth facilitate the Adult Transgender/Non-Binary Support Group at the Utah Pride Center. Provides mental health support services.
• Flourish Therapy & WellnesscoreStrategic or Co-development PartnerListed as a mental health resource partner with offices in Salt Lake City, South Jordan, and Orem. Provides LGBTQ-affirming therapy services.
• LGBTQ-Affirmative Therapist Guild of UtahcoreStrategic or Co-development PartnerDirectory of over 150 mental health professionals in Utah listed as a resource. Supports finding affirming mental health providers.
• The Trevor ProjectcoreStrategic or Co-development Partner24/7 crisis support for LGBTQ+ youth linked as a resource. Provides lifeline and textline services.
• Utah Gay Rodeo Association (UGRA)minorStrategic or Co-development PartnerHost of The Crossroads of the West Gay Rodeo, featured on the Utah Pride Center calendar as a community event.
• EncirclecoreStrategic or Co-development PartnerListed as a support group partner offering weekly adult and youth friendship circles and activity nights.
• YWCA Salt Lake Area Family Justice CentercoreStrategic or Co-development PartnerSexual and domestic violence resource partner. Located at 310 East 300 South, Salt Lake City. Provides crisis support and justice services.
• Voice of Hope (VoA)coreStrategic or Co-development PartnerSubstance use help resource partner offering Men's Detoxification and Center for Women and Children services.
• Stonewall SportsminorStrategic or Co-development PartnerSocial and competitive sports leagues listed as an LGBTQ+ club and organization resource. Provides year-round sporting opportunities.
• Utah LGBTQ+ Chamber of CommerceminorStrategic or Co-development PartnerResource to foster the success of all LGBTQ+ and allied businesses listed in the community resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Encircle: Utah-based LGBTQ+ nonprofit providing youth and family programs, including weekly friendship circles, listed as a direct support group partner of Utah Pride Center. Highly comparable mission and overlapping program offerings within the same Salt Lake City geography.
• Equality Utah: Utah's leading statewide LGBTQ+ civil rights advocacy organization, focusing on policy and legislative work. Operates in the same Utah LGBTQ+ ecosystem as Utah Pride Center, with overlapping mission around advocacy and community visibility.
• Resource Center (Dallas): Texas-based LGBTQ+ nonprofit operating community center programs, youth services, and the Alan Ross Texas Freedom Parade. Closely comparable as a regional LGBTQ+ center operating in a politically mixed state, similar to Utah Pride Center's context.
• Center on Halsted: Chicago's LGBTQ+ community center offering youth programs, senior services, behavioral health, and community resources. Most directly comparable mid-sized brick-and-mortar LGBTQ+ center with a comparable mix of programs and resource navigation.

Broad incumbents

• San Francisco LGBTQ+ Community Center: Long-standing LGBTQ+ community center offering programs, arts, youth services, and resource navigation in San Francisco. Highly comparable in core mission and operating model (physical community center, peer-led groups, library, advocacy) though serving a much larger and denser urban population.
• PFLAG National: National LGBTQ+ family and ally support organization with local chapters offering support groups and education. Comparable in mission around family and ally engagement, peer-led support, and community education.
• NYC LGBT Community Center: One of the oldest and largest LGBTQ+ community centers in the U.S., providing youth, family, senior, and arts programming plus advocacy. Closest analog in terms of mission scope and service mix to Utah Pride Center.
• Los Angeles LGBT Center: Largest LGBTQ+ community center in the world, offering programs, housing, healthcare, and advocacy across multiple LA sites. Directly comparable to Utah Pride Center in mission (LGBTQ+ affirming space, youth/adult/family programming, advocacy) but operates at vastly greater scale and geographic breadth.

Others

• The Trevor Project: National LGBTQ+ youth crisis organization providing 24/7 lifeline, text, and chat support. Comparable as a youth-serving LGBTQ+ resource partner, though focused on crisis intervention rather than physical community center programming. Listed by Utah Pride Center as a resource partner.

Emerging players

• The Center: 7 Rivers LGBTQ+ Connection: Wisconsin-based LGBTQ+ community center offering support groups, youth programs, and resource navigation. Comparable small-to-mid regional center model serving a similarly conservative-leaning state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UTpridecenter
• Instagraminstagram.com/utahpridecenter
• Xx.com/utahpridecenter
• LinkedInlinkedin.com/company/utahpridecenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Pride Center