Eastlake Community Church SML

What Eastlake Community Church SML does

Eastlake Community Church SML is an independent, non-denominational Christian church founded in 2006 and headquartered at 1201 Timberwood Lane in Moneta, Virginia, where it operates from a 162-acre campus hosts a 300-seat sanctuary, classrooms, nursery, kid's worship center, and the co-located Smith Mountain Lake Christian Academy. The church serves Smith Mountain Lake–area residents and, since 2024, the broader Roanoke, Virginia market through a second satellite campus at 3230 King St NE. Its ministry spans weekly in-person worship (Sundays 9am and 11am, Wednesdays 6:30pm), online livestreaming, children's ministry (infants through 5th grade), student ministry (grades 6–12), small groups (PDF Groups), prayer ministry, missions, marriage and family support, pastoral counseling, and a planned-giving program (Legacy of Worship Ministry).

The church is led by Senior Pastor Troy Keaton with an executive bench that includes a Worship Pastor, Executive Pastor, Administrative Pastor, Family Life Pastors, Children's Pastor, Youth Pastor, and a Leadership & Renewal Coach, alongside a Roanoke campus team led by a Campus Pastor. Its digital infrastructure is built on standard SaaS for the sector: a SnapPages-hosted website (eastlake-church.com), a Subsplash-powered mobile app for live streaming, sermon archive, group sign-ups, and giving, Church Center for event/group/people management, and Constant Contact for daily email devotionals. No proprietary technology is built in-house beyond standard content and program operations.

Revenue is generated entirely through voluntary member donations: tithes, offerings collected via a physical giving kiosk and weekly services, online/recurring gifts through the website and app, and planned/legacy gifts (qualified charitable distributions, charitable gift annuities, retirement account beneficiary designations, wills, trusts, non-cash assets). Services are free of charge to attendees; there is no pricing model, deferred revenue, or external capital structure. The church is governed by a board of elders and is privately held with no parent company, institutional investors, or public listings.

Name

Eastlake Community Church SML

Legal name

EastLake Community Church

Website

https://eastlake-church.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastlake Community Church SML is an independent non-denominational Christian church founded in 2006 in Moneta, Virginia, operating two campuses (SML and Roanoke) that serve local congregations with weekly worship, children's and student ministries, small groups, and digital giving.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious Organizations (813110)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Religious worship services
• Children's ministry programs
• Student ministry programs
• Church community groups
• Planned giving ministry

Headquarters

HQ city

Moneta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tithes and Offerings: Voluntary donations from congregation members during Sunday services, through giving kiosks, or during office hours. Core revenue for church operations and ministry.
2. Online Giving: One-time, weekly or monthly gifts through secure website or EastLake app
3. Planned Giving and Legacy Gifts: Legacy of Worship Ministry accepting qualified charitable distributions (QCD), charitable gift annuities, retirement account beneficiary designations, wills, trusts, and non-cash assets

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

EastLake Community Church is an independent Christian church that delivers weekly worship services, age-based ministries (children's, student, family life), small groups, prayer ministry, missions, pastoral care, and planned-giving programs across its SML campus in Moneta, VA and its Roanoke satellite campus. All ministry programming and services are offered free to attendees; revenue is generated through voluntary tithes, offerings, and donations (including online and legacy/estate gifts).

Product overview

EastLake Community Church offers a multi-faceted ministry with both physical programs and digital platforms. The church's digital offerings include the EastLake App (powered by Subsplash) for live streaming, on-demand content, and mobile giving, combined with an online giving platform supporting multiple donation methods. In-person programs span EastLake Kids (children's ministry from nursery through 5th grade), EastLake Students (student ministry for grades 6-12), and various adult ministries including prayer meetings, community groups, and the Legacy of Worship planned giving program. The Connect Card service facilitates visitor integration, while Daily Email Devotionals provide ongoing spiritual content. At the Roanoke campus, additional services include Connext Class orientation and PDF (Prayer, Discipleship, Fellowship) groups for community building.

Differentiator

Problem solved

Functional benefit

Brands

• Smith Mountain Lake Christian Academy: Christian school operated on the church property at Smith Mountain Lake
• Legacy of Worship Ministry

Products and services

• EastLake App
• Online Giving Platform
• EastLake Kids
• EastLake Students
• Prayer Ministry
• Connect Card
• Legacy of Worship Ministry
• Connext Class
• PDF Groups (Prayer, Discipleship and Fellowship)
• Daily Email Devotionals

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Smith Mountain Lake Christian Academy (SMLCA)coreStrategic or Co-development PartnerCo-located on EastLake's 162-acre campus. A Christian school serving the community, sharing the same property and mission as EastLake Community Church.
• Parkway House of PrayerminorStrategic or Co-development PartnerChurch in Roanoke that provided generous support for the initial church planting vision in 2005-2006, helping launch EastLake Community Church.
• ReNew NationminorStrategic or Co-development PartnerMinistry partner listed on EastLake's 'Our Story' page as one of their ministry partners.
• Agape Center SMLminorStrategic or Co-development PartnerMinistry partner listed on EastLake's 'Our Story' page as one of their ministry partners serving the Smith Mountain Lake community.
• Strategic RenewalminorStrategic or Co-development PartnerMinistry partner listed on EastLake's 'Our Story' page as one of their ministry partners focused on renewal and church revitalization.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Cross Assembly: Raleigh, NC-based multi-site church with a comparable mid-market regional profile and contemporary worship model. Closely matches EastLake in scale, demographic target, and multi-site footprint strategy.
• Watermark Church: Todd Wagner's Plano, TX-based non-denominational church with a strong focus on discipleship, community groups, and multiplying leaders. Similar in its community-group-centric programming and sending philosophy to EastLake.
• Christ Fellowship Church: Palm Beach Gardens, FL-based multi-site church with an emphasis on family ministry and church planting. Comparable to EastLake in its family-centric programming and multi-site expansion strategy.
• Cross Church: Northwest Arkansas-based multi-site church led by Ronnie Floyd with a strong church-planting and missions emphasis. Closely comparable to EastLake in regional-mid-market multi-site profile and sending-church DNA.
• Summit Church: J.D. Greear's Durham, NC-based multi-site church with an explicit church-planting and sending mission. Highly comparable to EastLake in size, philosophy, and emphasis on multiplying leaders and congregations.

Broad incumbents

• North Point Community Church: Andy Stanley's Alpharetta, GA-based multi-site church with a strong emphasis on developing leaders and planting churches. Comparable to EastLake in its sending-church philosophy and strategic leadership pipeline approach.
• Life.Church: One of the largest multi-site churches in the U.S., based in Edmond, OK. Operates dozens of physical campuses and a globally used online Bible app, making it a benchmark multi-site, church-planting organization with a similar sending philosophy to EastLake.
• Gateway Church: Robert Morris's DFW-based multi-site megachurch with campuses across multiple states. Comparable to EastLake as a multi-site contemporary evangelical church, though operating at substantially larger scale.
• Elevation Church: Steven Furtick's multi-site church headquartered in Charlotte, NC with multiple campuses across the U.S. Comparable to EastLake in its contemporary worship style, multi-site model, and use of digital platforms for sermon distribution.

Regional players

• McLean Bible Church: Vienna, VA-based multi-site church serving the greater Washington, D.C. area. Geographically adjacent to EastLake's Virginia footprint, with a comparable multi-site model and contemporary evangelical style.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/elcc_students
• LinkedInlinkedin.com/company/eastlake-community-church-sml

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastlake Community Church SML