East High School

What East High School does

East High School is a public secondary school operated by Madison Metropolitan School District (MMSD), serving grades 9-12 at 2222 E. Washington Ave, Madison, Wisconsin. Established in 1922 and commemorating its centennial in 2022, the school is the oldest public high school still operating in Madison and one of more than 50 schools in MMSD, which serves over 27,000 students district-wide. The school reports an enrollment in excess of 1,600 to 1,700 students supported by over 125 faculty across 17 academic departments.

The school's academic offering spans more than 150 (some sources cite 250+) courses, organized around Advanced Placement programs, Dual Language Immersion (Spanish-English), AVID college readiness, Career and Technical Education pathways (health services, IT, applied technology, business, family/consumer science), Early College / dual-enrollment, and World Language Scholars. Student support is delivered through a Small Learning Community model with four neighborhoods (Olbrich, Tenney, Warner, Yahara), each assigned dedicated Assistant Principals, Counselors, Social Workers, Psychologists, Deans, and Nurses. The technology stack is built on Finalsite for the public website, Infinite Campus as the student information system (with parent portal), Google Workspace for education, Xello for Academic and Career Planning, and ClassLink for single sign-on.

East operates as a non-tuition public institution funded through MMSD's annual operating budget (state aid and local property tax revenues) supplemented by targeted grants, including a documented partnership with Equal Opportunity Schools that increased AP enrollment 14% in 2018-2019. Long-running community partnerships under the Adopt-a-School program (since 2005) connect the school with corporate backers (Alliant Energy, American Family Insurance, Summit Credit Union), while the Foundation for Madison's Public Schools and the parent-run Purgolder Boosters provide additional supplemental funding for athletics, facilities (including a $1 million alumnus-funded Milt McPike field house), and innovative programming. Distribution is via MMSD's centralized enrollment system, with no commercial go-to-market; selection is governed by district residency and school-choice processes.

Name

East High School

Legal name

East High School

Website

https://east.madison.k12.wi.us

Company type

Public

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

East High School is a public secondary school in Madison, Wisconsin, serving 1,600+ students in grades 9-12 within Madison Metropolitan School District, offering college preparatory, career-technical, and bilingual programs funded by public education budgets.

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

Keywords

• Public secondary education
• College preparatory programs
• Advanced placement courses
• Career technical education
• Dual language immersion

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Education Funding: East High School is a public high school funded through Madison Metropolitan School District (MMSD) tax revenues and state funding. No tuition is charged to students. The school operates under MMSD's annual budget approved by the school board.
2. Grant Funding: School receives grant funding from various sources including the Equal Opportunity Schools partnership for AP course enrollment, and community partners for specific programs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

East High School is a public high school serving grades 9-12 in Madison, Wisconsin, delivering comprehensive secondary education through 17 academic departments with more than 150 courses, including Advanced Placement (AP), Dual Language Immersion, Career and Technical Education pathways, AVID college readiness, athletics, and over 60 student organizations. The school organizes students into four Small Learning Community Neighborhoods (Olbrich, Tenney, Warner, Yahara), each with dedicated Assistant Principals, Counselors, Social Workers, Psychologists, Deans, and Nurses providing personalized support toward college, career, and community readiness.

Product overview

East High School is a public high school offering a comprehensive educational program through multiple interconnected academic and extracurricular offerings. The school provides over 150 courses across 17 academic departments, with core programs including Advanced Placement (AP) courses for college credit, Dual Language Immersion for bilingual education, AVID college readiness, Personalized Pathways for customized academic planning, and Career and Technical Education pathways in health services, IT, applied technology, business, and family sciences. Additional offerings include World Language Scholars (bilingual recognition), Library Media Center resources, Athletics (25+ teams), and 60+ Clubs & Activities. The school uses Small Learning Community Neighborhoods (Olbrich, Tenney, Warner, Yahara) to provide personalized support, and partners with tools like Infinite Campus (student information), Xello (career planning), and ClassLink (single sign-on) to support student success.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Placement (AP) Program College-level courses and exams allowing students to earn college credit while in high school, with 14+ AP courses offered including AP Biology, AP Calculus, AP Chemistry, AP Computer Science, AP English, AP Psychology, AP Spanish, and AP European History. Targeted at college-bound high school students.
• Dual Language Immersion (DLI) Program Bilingual Spanish-English education program combining English Language Learners and native English speakers, with courses in US History, World History, Ethnic Studies, Latin America Studies, and AP Spanish Language and Literature.
• AVID (Advancement Via Individual Determination) College readiness program designed to prepare students for four-year college eligibility, with dedicated counselors and structured support for academic success.
• Career and Technical Education (CTE) Pathways Career-focused programs including Health Services Pathway, Information Technology & Communication Pathway, Applied Technology (auto/metals/welding), Family and Consumer Science, and Business & Marketing with youth apprenticeship opportunities.
• Personalized Pathways Individualized academic planning approach allowing students to explore interests and build customized four-year course plans aligned with college, career, and community readiness goals.
• World Language Scholars Program Bilingual recognition program offering Global Scholars Program and Seal of Biliteracy to acknowledge students achieving proficiency in two languages.
• Early College Opportunities Dual credit and early college programs allowing students to earn college credit through dual enrollment courses and Early College STEM Academy partnerships.
• Academic and Career Planning (ACP) Structured guidance program helping students explore career interests, identify strengths, and develop post-secondary plans through grade-level specific activities, supported by the Xello platform.
• Library Media Center School library providing access to physical and digital resources, research support, ClassLink library portal, Follett catalog access, and collaborative learning spaces.
• Athletics Program Comprehensive athletic program with 25+ teams including basketball, wrestling, football, soccer, and track, supported by the Purgolder Boosters parent organization.
• Clubs & Activities Over 60 student organizations including academic clubs, cultural groups (Mariachi Band, Raza United, Black Student Union, Africa Club), honor societies, and leadership communities.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Madison Public Schools Foundation - Adopt-a-School ProgramcoreStrategic or Co-development Partner · 1 January 2005Adopt-a-School is a program connecting community resources with MMSD schools since 2005. Partners have invested more than $6 million in financial and in-kind gifts, along with 100,000+ volunteer hours. East's partners include Alliant Energy, American Family Insurance, and Summit Credit Union.
• Equal Opportunity SchoolscoreStrategic or Co-development PartnerPartnership resulted in 14% increase in enrollment in Advanced Placement Courses and addition of 100 low income students and 136 historically underrepresented students in AP courses for 2018-2019.
• Foundation for Madison's Public SchoolscoreOthersIndependent community non-profit dedicated to sustaining and extending excellence of Madison's public schools by providing funding for creative initiatives outside core school budget. Raises funds benefiting children long-term, makes grants to innovative projects, and develops partnerships between schools and community groups.
• Madison East High Purgolder BoosterscoreChannel Partner/ Reseller/ DistributorAll-volunteer parent-run organization providing financial support for 25 athletic teams. Raises money to purchase supplies, equipment, uniforms, and capital items beyond athletic budget. Sponsors events, provides concessions, and sells East apparel.
• Alliant EnergyminorOthersAdopt-a-School partner providing community support to East High School.
• American Family InsuranceminorOthersAdopt-a-School partner providing community support to East High School.
• Summit Credit UnionminorOthersAdopt-a-School partner and financial literacy resource provider for students. Also provides on-campus financial services information.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Peers

• Middleton High School:

Direct peers

• Capital High School (Madison): Another alternative MMSD public high school offering non-traditional pathways. Competes with East for students seeking alternative graduation routes within the same district.
• Shabazz City High School: Alternative MMSD public high school. Smaller and project-based; competes for the same alternative-seeking student pool within Madison and shares the same district parent entity.
• Memorial High School (Madison): Another comprehensive MMSD public high school in Madison. Directly competes with East for school-choice enrollment and shares the same district funding, AP program structure, and neighborhood model.
• La Follette High School (Madison): Fourth traditional comprehensive high school in MMSD. Comparable size and program scope, and operates within the same district funding and labor framework as East.
• West High School (Madison): Sister comprehensive public high school within MMSD serving grades 9-12 in Madison. Most direct comparable for curriculum breadth, AP offerings, athletics, and district-level funding dynamics.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mmsdtv/featured
• Facebookfacebook.com/purgolderpride
• LinkedInlinkedin.com/school/east-high-school-31
• Instagraminstagram.com/purgolderpride

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East High School