Madison Memorial High School

What Madison Memorial High School does

Vel Phillips Memorial High School (formerly Memorial High School) is a public high school operated by the Madison Metropolitan School District (MMSD) in Madison, Wisconsin. The school serves students in grades 9-12 with an estimated enrollment of 1,500-2,000 students, organized into four administrative neighborhoods (Fox River, Rock River, Wisconsin River, and Wolf River), each with dedicated attendance lines and administrative staff. It is one of six high schools within MMSD, which is the second-largest school district in Wisconsin, serving over 27,000 students across 52 schools and covering approximately 74 square miles. The school is named after Vel Phillips (1924-2018), the first African American woman to graduate from UW Law School and to serve on Wisconsin's Supreme Court.

The school delivers comprehensive secondary education including academic coursework, college preparation, career planning, athletics, and extracurricular activities. Specialized programs include the Early College STEM Academy (earning college credits), AVID/TOPS college readiness, Music Production, ESL/multilingual support, and the Sword and Shield student newspaper. Technology infrastructure relies on standard district-wide third-party platforms: ClassLink for single sign-on, Infinite Campus for student information and parent portal, Xello for academic and career planning, Follett for library catalog management, and Peachjar for digital flyer distribution. The school maintains a community ecosystem anchored by partnerships with UW Health (athletic training), Chavez Elementary (feeder pipeline), Metro Transit (free student bus passes), and Adopt-a-School community business partners.

As a public school, the school does not charge tuition to district residents. Funding flows through MMSD from state education aid, local property taxes, and federal education grants. Distribution occurs through MMSD's centralized online enrollment portal and in-person registration events. The school is led by Principal Matt Hendrickson under the oversight of the MMSD Board of Education. Customer/constituent segments include enrolled students (primary) and their families/guardians (primary), who engage via the Parent Portal, weekly announcements, and school communication channels.

Name

Madison Memorial High School

Legal name

Vel Phillips Memorial High School

Website

https://jmm.madison.k12.wi.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vel Phillips Memorial High School is a public secondary school in Madison, Wisconsin, serving approximately 1,500-2,000 students in grades 9-12 through the Madison Metropolitan School District, offering academic, athletic, and college preparatory programs.

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industry

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)

Keywords

• Public secondary education
• High school education
• College preparation programs
• Student support services
• Extracurricular activities

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Education Funding: Public high school operated by Madison Metropolitan School District (MMSD), funded through state education funding, local property taxes, and federal education grants. No tuition charged to district residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vel Phillips Memorial High School is a public high school serving grades 9-12 within the Madison Metropolitan School District. It provides comprehensive secondary education including academic instruction, college and career preparation programs (AVID/TOPS, Early College STEM Academy), athletics, extracurricular activities, ESL support, and student services. The school is organized into four neighborhood structures (Fox River, Rock River, Wisconsin River, Wolf River) and serves approximately 1,500-2,000 students free of tuition to district residents.

Product overview

Vel Phillips Memorial High School operates as a comprehensive public high school within the Madison Metropolitan School District, offering a unified educational program that combines academic instruction with extracurricular activities. The school is organized into four neighborhood structures (Fox River, Rock River, Wisconsin River, and Wolf River) for administrative purposes. Core academic offerings are supplemented by specialized programs including the Early College STEM Academy, AVID college readiness program, and Music Production. The school provides access to student information management through Infinite Campus, career planning via Xello, and library resources through Follett Software. Student life encompasses athletics, National Honor Society, the Sword and Shield newspaper, and Achievement Connections tutoring services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vel Phillips Memorial High School (Core Academic Program) Comprehensive public secondary education for grades 9-12 offering academic instruction across core subjects, organized into four neighborhood structures (Fox River, Rock River, Wisconsin River, Wolf River) with dedicated administrative staff and attendance lines.
• Early College STEM Academy Specialized program allowing students to earn college credits while in high school, focused on science, technology, engineering, and mathematics pathways.
• AVID/TOPS (Advancement Via Individual Determination) College readiness program designed to help students develop academic skills, organizational habits, and college awareness through weekly tutorials and field trips.
• Athletics Department Offers various competitive sports programs including football, basketball, and other athletic activities with support from community partners like UW Health Summer Strength and Speed program.
• English as a Second Language (ESL) Program Language support program for students learning English as a second language, with dedicated Spanish language support staff.
• Music Production Program Music education program allowing students to pursue music production and creative arts development.
• Sword and Shield Student Newspaper The school's student-run newspaper providing journalism experience and publishing news coverage for the school community.
• National Honor Society Academic honor society for qualified high school students recognizing excellence in scholarship, service, leadership, and character.
• Library Media Center Provides students with access to library resources, research tools, ClassLink digital resources, Follett catalog access, and public library information services.
• Student Services Provides enrollment support, course selection assistance, transcript requests, work permits, and real-world learning experiences for students.
• Achievement Connections Tutoring After-school tutoring program connecting students with academic support in various subject areas.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Metro TransitminorStrategic or Co-development Partner · 1 January 2025Free Summer Youth Bus Passes program for all students (valid June 12-September 7). Students can access passes through Metro's Fast Fare mobile app or request physical cards. Supports student transportation to and from school and summer activities.
• Chavez Elementary SchoolcoreStrategic or Co-development PartnerPipeline relationship where Chavez Elementary students are mentored by Memorial High School students and visit the high school to see their future. Class of 2026 celebrations held at Chavez building with elementary students seeing themselves as future high school graduates.
• UW HealthcoreStrategic or Co-development PartnerPartnership providing Summer Strength and Speed athletic training program for student athletes, led by UW Health trainers to support student athletic development and performance.
• Madison Metropolitan School DistrictcoreStrategic or Co-development PartnerParent district providing centralized enrollment, transportation, food services, technical support, and administrative oversight. District serves over 27,000 students across 52 schools.
• Adopt-a-School PartnersminorStrategic or Co-development PartnerCommunity business and organization partners that support school programs and resources through the district Adopt-a-School Program at Memorial.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madison East High School: Another comprehensive public high school within Madison Metropolitan School District serving grades 9-12 with similar academic, athletic, and extracurricular programs under the same district funding model and operational policies.
• La Follette High School: MMSD high school operating under identical district governance, serving grades 9-12 with overlapping course catalog, athletics, and extracurricular offerings. Direct competitor for open enrollment transfers within Madison.
• Shabazz City High School: Another MMSD high school in the same district network, offering secondary education to Madison students. Provides alternative programming that competes for students in the same geographic market.
• Capital High: MMSD alternative high school serving the same district's 9-12 student population but with alternative credit recovery and continuation-focused programming rather than the comprehensive model at Memorial.
• Madison West High School: Sister school within MMSD, serving the same 9-12 grade student population with comparable curriculum, college preparatory programs, and athletics. Operates under the same district governance and per-pupil funding structure as Memorial.

Regional players

• Sun Prairie High School: Comprehensive public high school serving grades 9-12 in the Sun Prairie Area School District, northeast of Madison. Operates under similar Wisconsin state funding formulas and serves comparable suburban student demographics.
• Verona Area High School: Public high school serving the Verona area school district in the Madison metropolitan region. Competes with Memorial for open-enrollment transfers and serves a comparable socioeconomic demographic in the western Madison suburban corridor.
• Middleton High School: Comprehensive public high school in the adjacent Middleton-Cross Plains Area School District serving 9-12 students in the Madison metro area. Competitor for open enrollment transfers and benchmark for academic programming in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mmsdtv/featured
• Facebookfacebook.com/VelPhillipsMemorialHighSchool
• LinkedInlinkedin.com/company/madison-memorial-high-school
• Instagraminstagram.com/madison_memorial_hs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Memorial High School