East Memphis Athletic Club

What East Memphis Athletic Club does

East Memphis Athletic Club (EMAC) is a family-owned, single-location fitness and wellness studio in Memphis, Tennessee, founded in 2018 by Brian Rooney and Natalie Rooney, with Josh Laclair serving as Owner and General Manager and "Coach Quay" as Head Fitness Coach. The club serves the East Memphis and Germantown communities with a stated mission of transforming the health and fitness of local residents, and reports an active member base spanning ages 16 to 88 across all fitness levels.

Its core product is the FOCUS Transformation Program, an all-inclusive offering that pairs each member with an expert coach and bundles private coaching, group workouts (bootcamp, strength and conditioning, spinning, group power, yoga, bungee fitness), nutrition planning supported by an in-house Registered Dietitian Nutritionist, and weekly goal tracking using a medical-grade body composition analyzer and MyZone heart-rate monitoring technology. Supporting products include tiered month-to-month memberships (Limited 6 classes/month, Legacy unlimited classes, Unlimited full access), a Bungee Fitness class-pack line sold both to members and direct-to-consumer online ($22 single class to $320 20-class pack), open gym access across the 10,000+ sq ft facility, and specialty services covering mindset coaching, stretch therapy, and injury recovery. Free resources (Transformation Kit, 21 Day Home Challenge) and a 'No Sweat Intro' consultation form the top-of-funnel acquisition motion.

The business operates a direct-to-consumer, contract-free model with no external investors, no parent company, and no disclosed funding. Marketing is concentrated on organic social (Instagram, Facebook) and a content funnel, with sales completed on-site or via the website booking system. The club employs approximately 7 people and has no disclosed revenue, app, API, patents, trademarks, or public certifications.

Name

East Memphis Athletic Club

Legal name

East Memphis Athletic Club

Website

https://eastmemphisathletic.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

East Memphis Athletic Club is a family-owned, single-location fitness studio in Memphis, TN that delivers coach-led transformation programs, group classes, bungee fitness, nutrition planning, and body-composition tracking to adult members in the East Memphis and Germantown communities.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Fitness training services
• Personal training programs
• Group fitness classes
• Bungee fitness workouts
• Nutrition coaching services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Month-to-month and legacy membership plans offering varying class access levels. Limited membership provides 6 classes per month; Legacy membership offers unlimited classes.
2. Bungee Fitness Class Packs: Single classes at $22, 5-class packs for $100, 10-class packs for $180, and 20-class packs for $320. Class passes expire within 6 months.
3. Personal Training: One-on-one coaching sessions where coaches work with members on specific goals, proper form, resistance, and tempo execution.
4. Open Gym Access: Over 10,000 square feet of workout area with all equipment included, available to members as part of their program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

East Memphis Athletic Club is a family-owned fitness club operating a 10,000+ sq ft facility in Memphis, TN, selling personalized FOCUS Transformation Programs, private personal training, group classes (bootcamp, spinning, yoga, bungee fitness), open gym access, and nutrition plans supported by an in-house Registered Dietitian. Members access services via monthly memberships (Limited, Legacy, Unlimited) and standalone bungee fitness class packs.

Product overview

East Memphis Athletic Club offers a unified fitness and wellness platform centered around its FOCUS Transformation Programs, which integrate private coaching, group classes, nutrition planning, and specialty programs under one roof. The core offerings include personal training (1-on-1 and small group), bungee fitness classes (Levels 1-3), group workouts (bootcamp, spinning, yoga, strength training), open gym access (10,000+ sq ft), nutrition support with in-house RDN, body composition tracking, and specialty services (mindset coaching, stretch therapy, injury recovery). The club operates on a membership-based model with tiered plans (Limited, Legacy, Unlimited) and also sells standalone bungee fitness class packs. Free resources include a Transformation Kit and 21-Day Home Challenge. The company is family-owned, established in 2018, serving the East Memphis and Germantown communities.

Differentiator

Problem solved

Functional benefit

Products and services

• FOCUS Transformation Programs All-inclusive fitness transformation programs tailored to individual goals, timeframe, fitness level, and obstacles. Includes fitness training, nutrition coaching, goal setting and tracking, and accountability coaching with an expert transformation coach.
• Private Personal Training One-on-one coaching with a personal trainer focusing on specific goals, proper exercise form, resistance, tempo, and developing lasting fitness habits.
• Bungee Fitness Classes Defy Gravity bungee fitness program with three levels (Level 1, 2, and 3) featuring 45-minute sessions combining low-impact, high-intensity resistance training with cardio, strength, core work, flexibility, and mobility.
• Group Fitness Classes Small group training, boot camp, strength and conditioning, group power, spinning, yoga, and bungee fitness classes designed to make workouts fun and effective.
• Open Gym Access

Quantifiable outcome

• Members report losing approximately 20 pounds and gaining lean muscle
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gold's Gym: Established national gym brand with personal training, group classes, and strength training programs. Broader and less specialized than EMAC but competes for the same premium-training member.
• Equinox: Premium national fitness brand with personal training, boutique-style group classes, and recovery/wellness amenities. Represents the upper end of the competitive set for premium-priced transformation memberships.
• Life Time Fitness: Premium national fitness chain offering personal training, group classes, and nutrition services under one roof. Overlaps with EMAC's bundled transformation model but at much larger scale and broader amenity set.
• Crunch Fitness: Mid-market national chain emphasizing group fitness programming and personal training. Comparable group class mix but operates at broader, lower-touch scale than EMAC.

Direct peers

• 9Round Fitness: Boutique kickboxing fitness franchise with 30-minute coached circuit workouts and recurring memberships. Similar boutique, membership-led studio model to EMAC.
• Burn Boot Camp: Bootcamp-style group fitness franchise with personal training, nutrition focus, and free childcare. Strong overlap with EMAC's bootcamp + nutrition plan offering and community-driven feel.
• F45 Training: Functional group training franchise built around short, coached workouts and fitness transformations. Comparable in size and structure to EMAC's group class + transformation offer.
• Pure Barre: Boutique barre fitness studio chain with class-pack and unlimited memberships. Analogous small-group boutique format with comparable member pricing tiers.
• Orangetheory Fitness: Heart-rate-monitored, group-based interval training franchise with personal transformation-oriented programming. Closely mirrors EMAC's MyZone-driven, accountability-focused model with tiered memberships.
• Title Boxing Club: Boutique group boxing fitness franchise combining cardio, strength, and group coaching. Comparable boutique fitness studio with membership tiers and specialty class differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/about
• Instagraminstagram.com/eastmemphisathletic
• LinkedInlinkedin.com/company/east-memphis-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Memphis Athletic Club