What EASY DRIVER OY does

Easy Driver Oy (legal name Autokoulu Easy Driver Oy) is a privately held Finnish driving school operator headquartered in Turku. The company runs a multi-location school network spanning 25 cities across Western, Southern, and Central Finland — including its two main hubs in Turku and Tampere (Hervanta and Kaleva) plus 20 surrounding municipalities — supplemented by a related sub-brand, 'The Autokoulu', in Vantaa. Its commercial offering is the full spectrum of Finnish driver licensing categories: passenger car (B), motorcycle (A1/A2/A), moped (AM120), moped car (AM121), tractor (T), commercial ladder (C1/C1E/C/CE), driving instruction permits (opetuslupa), and mandatory risk training (RTK/EAS), with course fees ranging from €45 (EAS theory-only) to €1,749 (B-license Easy Life Paketti).

The operating model blends in-person instruction with digital self-service. The proprietary Drima platform (easydriver.drima.app) powers online enrollment, theory delivery via remote learning (etäopetus), and student scheduling; in-person driving lessons use a fleet of manual and automatic vehicles plus driving simulators for the risk-training component. All government examinations and license issuance are administered externally through Ajovarma Oy, with associated government fees passed through separately. Course packages include use of training vehicles for the first official examination.

Revenue is generated almost entirely through one-time consumer course fees, with a secondary gift-card channel at kauppa.easydriver.fi. Pricing is structured as pay-as-you-go per package with flexible invoicing via Paytrail (credit card, mobile, OP-lasku, Jousto, Walley, two-installment plans). Customer acquisition relies on the company website with city-specific landing pages, organic social, and a heavy word-of-mouth / testimonial engine; no enterprise channel, B2B sales motion, or resellers are in use. Reported headcount is 8 employees, indicating a model in which licensed driving instructors are engaged as subcontractors across the 25-city network rather than direct W-2 staff.

Name

EASY DRIVER OY

Legal name

Autokoulu Easy Driver Oy

Website

https://easydriver.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy Driver Oy is a privately held Finnish driving school operator running a 25-city network of physical schools supplemented by the Drima online learning platform, delivering B, motorcycle, moped, tractor, and commercial vehicle license courses plus mandatory risk training to individual retail customers across Western, Southern, and Central Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Ylöjärvi

HQ country

Finland

HQ region

Europe

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Driving Course Fees: Easy Driver generates revenue through one-time course fees for various driving license categories. Packages range from basic moped courses (from €149) to comprehensive B-license courses (up to €1,749) and commercial vehicle courses. Government fees (Ajovarma) for theory tests, driving tests, and license permits are paid separately and are not included in course revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Easy Driver Oy is a Finnish driving school chain that delivers structured driving license courses across all major Finnish vehicle categories — moped (AM120), moped car (AM121), passenger car (B), motorcycle (A1/A2/A), tractor (T), and commercial vehicles (C1/C1E/C/CE) — together with risk training (RTK), driving instruction permit (opetuslupa) courses, and EAS basics-of-traffic theory. The company uses the Drima online platform for enrollment and remote theory lessons, complemented by in-person practical instruction with modern vehicles and driving simulators across 25 locations in Finland.

Product overview

EASY DRIVER OY operates as a network of driving schools across 25 locations in Finland, offering a comprehensive portfolio of driving license courses. The company provides structured driving education programs through its Drima learning platform and in-person instruction. Core offerings span passenger vehicles (B-kortti), mopeds (AM120, AM121), motorcycles (A1, A2, A), tractors (T), and commercial vehicles (C1, C1E, C, CE), along with driving instruction permits (Opetuslupa) and mandatory risk training (Riskikoulutus). The company supplements its main license courses with additional driving lessons and flexible course packages, utilizing driving simulators and training vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• B-license (B-kortti) passenger car driving courses

Quantifiable outcome

• Driving test passed on first attempt - multiple student testimonials confirm successful first-attempt passes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ajovarma OycoreOthersAjovarma Oy handles all official government driving license examinations (theory tests, handling tests, driving tests) and issues driving license permits. Government fees for permits, theory exams, and driving tests are paid separately to Ajovarma. The company is the sole authorized examiner for driving tests in Finland.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Liikennekoulu: One of Finland's largest multi-location driving school chains offering B, motorcycle, and commercial license courses. Directly comparable to Easy Driver in product portfolio, target market (Finnish consumers), and multi-city operating model. Likely the closest head-to-head competitor in shared geographies.
• Autokoulu Helmi: Finnish driving school offering B, motorcycle, and moped license courses across multiple Finnish cities. Direct competitor in the same regulated market with comparable package pricing, instructor-led delivery, and Ajovarma-exam coordination.
• The Autokoulu: Related driving school brand referenced in Easy Driver's own website (linked under the city selector as serving Vantaa). Operates a similar Finnish driving-school model with comparable license categories and is positioned as either a sister brand or close Finnish-market competitor.

Emerging players

• DriversEd.com: US-based online driving school platform offering state-approved online driver education courses. Represents the digital-first delivery model that could erode Easy Driver's classroom theory component; comparable end-customer (learner-driver) but different geography and delivery modality.
• Aceable: Mobile-first US driver education platform delivering state-approved courses via app, with partnerships for in-car driving lessons. Comparable consumer-driver-education focus and modern digital delivery; emerging threat model for traditional driving schools like Easy Driver.

Regional players

• Straba Trafikskola: Multi-location Swedish driving school chain providing car, motorcycle, and truck license courses. Comparable Nordic operator with similar tiered pricing structure, online booking, and regulated curriculum delivery to Easy Driver's Finnish model.
• NAF Skole: Driving school arm of Norway's automobile federation, offering car, motorcycle, and trailer license courses across Norway. Nordic peer with same regulated curriculum model, mandatory risk training requirements, and consumer B2C orientation comparable to Easy Driver.
• RED Driving School: Large UK-based multi-instructor driving school with structured course packages (intensive, semi-intensive, standard) and online theory components. Directly comparable to Easy Driver's tiered package model and online theory delivery.
• AA Driving School: UK driving school brand operated under the Automobile Association, offering car and motorcycle courses across hundreds of locations with tiered pricing packages analogous to Easy Driver's B-kortti tiers. Comparable multi-category consumer driving education at scale.
• British School of Motoring (BSM): One of the UK's largest multi-location driving school chains offering comparable car, motorcycle, and intensive course packages through a franchise/instructor network. Directly comparable business model, though operating in a different regulatory and geographic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easy-driver-oy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASY DRIVER OY