Easygoing

What Easygoing does

Easygoing ApS is a Danish private limited company (CVR 42248568) founded in 2021 by childhood friends Anne Madsen Tabor and Jakob Gaard Nielsen, with Ole also referenced as part of the small, ambitious founding team. Headquartered at Fadet 51, 3. 2, 1799 Copenhagen V, the company rents baby and children's equipment — strollers, car seats, travel cots, high chairs, beach toys, carriers, UV tents, scooters and related items — to families on vacation, delivering directly to their accommodation and picking up at the end of the rental period. Operations currently span three destinations: Copenhagen and North Zealand (Denmark), Mallorca, and Gran Canaria (Spain), with hotels and vacation rentals serving as primary delivery endpoints. The company is supported by Innovationsfonden (Innovation Fund Denmark) and reports only 5-star customer reviews to date.

Name

Easygoing

Legal name

Easygoing ApS

Website

https://easygoing.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Easygoing rents baby and children's equipment — strollers, car seats, travel cots, high chairs, and beach gear — delivering it directly to the vacation addresses of traveling families in Copenhagen, Mallorca, and Gran Canaria.

Ownership category

akta.pro rank

Product category

Baby and Children's Equipment Rental

NAICS

Consumer Goods Rental (5322), Other Consumer Goods Rental (53228)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Baby & Kids Furniture Rental (Cribs, Changing Tables, Youth Beds) (CRAIAOAJ)

Keywords

• Baby equipment rental
• Children's gear rental
• Vacation stroller rental
• Family travel equipment
• Infant travel gear delivery

Headquarters

HQ city

Copenhagen (København V)

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core revenue from renting baby and children's equipment (strollers, car seats, travel cots, high chairs, beach toys, carriers, etc.) to families on vacation. Customers pay per rental day. Equipment is delivered to the customer's vacation address and picked up at the end of the rental period.
2. Delivery and Pickup Fees: Additional revenue from delivery fees (€8 in Copenhagen, €10 on Mallorca/Gran Canaria) and airport delivery fees (€25-30). Express delivery and evening delivery carry €10 surcharges.
3. Merchandise Sales: Sale of Easygoing branded merchandise (t-shirts, sweatshirts, caps, tote bags, beanies) in organic cotton. Items are priced from €28 to €50 and shipped separately from equipment rentals.
4. Destination Owner Partnership Model: Local entrepreneurs invest time or capital to operate a local Easygoing destination in exchange for commission per order (approximately 45%) and partial ownership stake in the destination company.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Easygoing rents baby and children's travel equipment — including strollers, car seats, travel cots, high chairs, beach toys, carriers, scooters and UV tents — to families on vacation in Copenhagen, Mallorca and Gran Canaria. Equipment is delivered directly to the customer's hotel, Airbnb or vacation address on the day of arrival and picked up at the end of the rental period, sparing families from transporting bulky gear through airports.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby and Children's Equipment Rental Per-day rental of strollers (including Baby Jogger City Mini GT2), car seats, travel cots, high chairs, changing tables, baby baths, UV tents, beach toys, carriers, scooters and entertainment equipment, delivered to the customer's vacation address and picked up after the rental period. Targeted at families traveling with infants and young children.
• Airport Equipment Delivery and Pickup Service Premium direct delivery and collection of rented equipment at airport locations: €25 at Copenhagen Airport, €30 at Mallorca and Gran Canaria airports. Includes personal handover to accommodate flight schedules.
• Libero Diapers and Wipes Package Bundle of Libero diapers with wet wipes included, priced at €22 (must be ordered alongside a rental). Diapers-only package available standalone at €7.
• Easygoing Branded Merchandise Organic cotton branded merchandise including t-shirts (€30–35), kids t-shirts (€30), baby bodysuits (€30), sweatshirts (€50), eco tote bags (€30), XL tote bags (€35), beanies (€28), organic cotton caps (€30) and trucker caps (€32). Shipped separately from equipment rentals.
• Destination Owner Partnership Program Franchise-style program recruiting local entrepreneurs (destination owners) to operate Easygoing destinations in new cities. Destination owners handle all local operations — delivery, pickup, cleaning and customer support — earning approximately 45% commission per order plus a partial ownership stake in the destination company.

Quantifiable outcome

• Saves families the cost of checked airline baggage for baby equipment
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Baby JoggercoreTechnology or IntegrationBaby Jogger is a supplier of strollers and strollers for Easygoing's rental fleet. Baby Jogger, founded in 1984, specializes in designing and producing innovative and reliable strollers for active parents. Easygoing's fleet includes Baby Jogger City Mini GT2 strollers, which the company highlights as being suitable for vacation terrain. This is a product partnership where Baby Jogger supplies quality strollers used in Easygoing's rental operations.
• Hotels and Vacation Rental PropertiescoreChannel Partner/ Reseller/ DistributorHotels across Mallorca, Gran Canaria, and Copenhagen serve as Easygoing's primary delivery endpoints. Equipment is delivered to hotel reception desks, and guests pick it up upon arrival. No coordination with customers is needed for hotel deliveries, making hotels key passive channel partners. Easygoing also partners with vacation rental properties (Airbnb, feriehjem) for delivery.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Tiny Trek Rentals: Australian baby equipment hire service that rents strollers, car seats, and travel gear to traveling families across Australia. Solves the same travel-with-baby equipment pain point as Easygoing but in a different geography, making it a useful regional comparator for unit economics and demand patterns.
• Bambino Hire: UK-based baby and toddler equipment hire company offering cots, high chairs, strollers, and other gear for delivery to homes and holiday accommodations. Targets a closely overlapping customer (parents with young children) and operates a comparable home/holiday delivery model to Easygoing, but in the UK market.

Others

• Luggage Free: US-based luggage shipping service that transports bags directly to hotels, resorts, and cruise ships. Addresses a closely related 'travel light' pain point that Easygoing also targets, but solves it through shipping rather than destination-based equipment rental.
• Send My Bag: UK-based luggage shipping service that delivers bags to hotels, vacation rentals, and other destinations worldwide. Solves a similar 'avoid carrying heavy luggage' problem as Easygoing but for general luggage rather than baby equipment, making it an adjacent ecosystem player.
• Kid & Coe: Family-focused vacation home rental platform curating kid-friendly properties. Serves the same 'traveling families with young children' customer as Easygoing but provides the accommodation rather than the gear, making it a complementary rather than directly competitive peer.

Direct peers

• Babys Away: US-based baby equipment rental service that delivers items to hotels, resorts, and vacation homes for traveling families. Operates with a similar delivery-to-destination model and target customer base as Easygoing, making it a directly comparable niche peer.
• BabyQuip: US-based baby gear rental marketplace that delivers strollers, car seats, and other baby equipment to traveling families at hotels and vacation rentals. Closely mirrors Easygoing's core service, delivery model, and target customer (vacationing parents), making it the most direct comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goeasygoing
• LinkedInlinkedin.com/company/easygoing
• Instagraminstagram.com/easygoing.holiday
• TikToktiktok.com/@easygoing_dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easygoing