What EASY RIDE AUTO RESCUE does

Easy Ride Auto Rescue (operating as EasyRide Uganda) is a Kampala-headquartered private company founded in 2012 that provides 24/7 motor rescue, roadside assistance, auto repair coordination, and vehicle financing to drivers in Uganda. The company's core offering, branded Auto Rescue, delivers towing, battery jump-start, flat tire change, fuel delivery, and lockout assistance, dispatched through a self-serve mobile application (iOS and Android), a phone hotline, and a WhatsApp contact point, with a marketed 20-minute average response time. Its core technology stack centers on a real-time dispatch and tracking system paired with a live operations dashboard that updates every 30 seconds, showing active rescues, response times, completed jobs, and customer satisfaction metrics.

The company operates an asset-light model: emergency response is coordinated through its own dispatch layer while physical repair work is fulfilled through a nationwide network of certified partner garages (the Auto Fix product), covering engine diagnostics, brake services, electrical, AC, and general maintenance. A third product line, Auto Finance, extends the platform into vehicle purchase loans, repair financing, insurance premium plans, and fleet financing. Revenue is generated through four streams: per-incident transaction fees for emergency rescue, transactional revenue on repairs routed to partner garages, subscription-based membership plans, and interest/processing fees from the auto finance business. The company also exposes a "Join as a Partner" onboarding flow, indicating continued partner-side network buildout.

Go-to-market is product-led and mobile-first, targeting individual vehicle owners as the primary segment and fleet operators and vehicle buyers as secondary segments. The company is privately held with no disclosed institutional funding, no parent entity, and a headcount listed at 1-10 employees, suggesting the partner garage network carries a significant share of service delivery capacity. Coverage is described as nationwide within Uganda, with no disclosed international operations.

Name

EASY RIDE AUTO RESCUE

Legal name

EasyRide Uganda

Website

https://easyrideug.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

Keywords

• Roadside assistance
• Vehicle towing
• Auto repair
• Vehicle financing
• Emergency rescue

Headquarters

HQ city

Kampala, Central Region

HQ country

Uganda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Emergency Roadside Assistance Services: One-time service fees for emergency rescue services including towing, battery jump-start, flat tire change, fuel delivery, and lockout assistance. Customers pay per incident or service rendered.
2. Auto Repair Services: Revenue from vehicle repairs through network of certified partner garages including engine diagnostics, brake services, electrical repairs, AC & cooling systems, and general maintenance.
3. Membership Plans: Subscription-based membership plans providing benefits and priority access to rescue services. Customers can subscribe for ongoing coverage and preferential pricing.
4. Auto Finance Products: Financing services for vehicle purchases, repairs, insurance premiums, and fleet financing. Revenue generated through interest, processing fees, and quick approval charges.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Easy Ride Uganda (Easy Ride Auto Rescue) provides 24/7 emergency motor rescue and roadside assistance across Uganda, dispatching technicians and tow trucks for towing, battery jump-start, flat tire change, fuel delivery, and lockout assistance. Through its network of certified partner garages, it also delivers professional vehicle repair services (engine diagnostics, brakes, electrical, AC, general maintenance). The company additionally offers vehicle purchase loans, repair financing, insurance premium plans, and fleet financing.

Product overview

Easy Ride Uganda operates as a three-service platform offering integrated motor rescue and automotive solutions across Uganda. The core offerings consist of Auto Rescue (24/7 emergency roadside assistance including towing, battery jump-start, tire change, fuel delivery, and lockout services), Auto Fix (professional vehicle repairs through a network of certified partner garages covering diagnostics, brakes, electrical, and AC systems), and Auto Finance (flexible financing options for vehicle purchases and repairs including loans, insurance premium plans, and fleet financing). These three services work together to provide complete motor solutions from emergency rescue through repairs to financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Rescue 24/7 emergency roadside assistance service providing towing, battery jump-start, flat tire change, fuel delivery, and lockout assistance to get vehicles back on the road or safely towed to a garage. Targeted at individual drivers and fleet operators across Uganda.
• Auto Fix Professional vehicle repair services delivered through a network of certified partner garages across Uganda, covering engine diagnostics, brake services, electrical repairs, AC and cooling systems, and general maintenance. Serves individual drivers and fleet operators needing post-rescue or standalone repairs.
• Auto Finance Flexible financing solutions for vehicle purchases and repairs, including vehicle purchase loans, repair financing, insurance premium plans, fleet financing, and quick approval processing. Targets individual vehicle buyers, repair customers, and fleet operators in Uganda.
• Membership Plans Subscription-based membership plans providing ongoing coverage, preferential pricing, and priority access to Easy Ride's rescue and repair services. Targets individual drivers in Uganda seeking recurring roadside assistance coverage.

Quantifiable outcome

• 20-minute average response time for emergency rescue services
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Certified Partner Garages NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of certified partner garages across Uganda providing professional vehicle repairs including engine diagnostics, brake services, electrical repairs, AC & cooling systems, and general maintenance. These garages receive dispatched customers and provide the physical repair services while Easy Ride handles the rescue and logistics.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AAA (American Automobile Association): AAA is the largest membership-based roadside assistance provider in North America, offering towing, battery, lockout, and repair services through an owned network. Comparable as the incumbent, scaled analogue of Easy Ride's membership-driven roadside business.
• Allstate Roadside Services: Allstate's Roadside Services division operates a national tow and lockout network under the Good Sam and Allstate brands, representing a broad incumbent competing in the same digital roadside category as Easy Ride.

Others

• Spire (formerly Roadside Inc / Agero roadside tech): Spire (formerly known in roadside tech circles) provides software, dispatch, and AI-driven workflow tooling to tow and roadside assistance operators. Comparable to Easy Ride as adjacent enabling technology for the broader roadside ecosystem rather than a direct consumer competitor.

Direct peers

• Honk Technologies: Honk is an on-demand, app-based roadside assistance marketplace in the US/Canada connecting drivers with towing, lockout, and battery service providers—closely mirroring Easy Ride's real-time dispatch and partner-technician model.
• Agero: Agero (which absorbed Urgent.ly) is the leading digital roadside assistance platform in North America, connecting stranded drivers with tow and repair providers via a mobile-first dispatch model—directly analogous to Easy Ride's app-based rescue and partner-garage dispatch in Uganda.

Regional players

• Tracker South Africa: Tracker provides vehicle recovery, roadside assistance, and fleet telematics services across Southern Africa. Its roadside and recovery operations are comparable to Easy Ride's towing and dispatch business in a different African geography.
• Automobile Association of Kenya (AA Kenya): AA Kenya is a regional roadside assistance and motoring club serving Kenyan drivers with rescue, towing, and membership services. It represents the East African regional analogue to Easy Ride's Uganda-focused roadside and membership model.
• AA South Africa: The Automobile Association of South Africa provides 24/7 roadside assistance, towing, battery and lockout services to a large membership base. It is the closest analogue to Easy Ride in terms of business model but operates in South Africa rather than East Africa.

Emerging players

• Cartrack Holdings: Cartrack offers telematics, stolen vehicle recovery, and fleet management with roadside support across Africa and Southeast Asia. Its emerging-market telematics-plus-rescue model partially overlaps with Easy Ride's roadside and fleet financing offerings.
• DigiCar Africa: DigiCar is an emerging automotive services platform in Nigeria offering roadside assistance, repair, and dealer-network integration. It is a comparable emerging-market peer in a neighbouring African country addressing the same fragmented roadside market as Easy Ride.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easy-ride-auto-rescue

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASY RIDE AUTO RESCUE