Easy Step
Easy Step is an Australian women's comfort footwear brand specializing in wider-fitting "Comfort Fit" shoes, sold exclusively through online retailer Shoe HQ at $95-$189 AUD across boots, sneakers, heels, flats, and sandals.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Easy Step does
Easy Step is a women's comfort footwear brand operating in Australia and sold exclusively through Shoe HQ, an online shoe retailer that distributes a portfolio of nine footwear brands. The brand targets women who require wider-fitting shoes than standard B-width, marketing its range under a dedicated "Comfort Fit (C Fit)" designation. Easy Step does not appear to operate as an independent company with its own e-commerce infrastructure, wholesale accounts, or international distribution; all transactional activity flows through Shoe HQ's storefront.
Easy Step's assortment spans boots, sneakers, heels, flats, loafers, and sandals at price points between $95 and $189 AUD, with more recent category extensions into Western boots and Gumboots. The purchase experience inherits Shoe HQ's platform features: Australia-wide shipping, Afterpay installment payments, and a 30-day return window. The brand maintains an Instagram channel for direct consumer engagement, but no standalone website, marketing infrastructure, or third-party retail presence is evidenced in the input.
From a corporate-structure perspective, Easy Step functions as a house label within a multi-brand DTC retailer rather than as a standalone operating entity. No founding date, leadership team, headcount, funding history, or financial disclosures are available, which limits any assessment of corporate scale or capital structure. The brand's strategic surface area is therefore constrained by, and inseparable from, the commercial priorities of its sole distribution partner.
Easy Step firmographics
Firmographics- Name
- Easy Step
- Legal name
- Easy Step
- Website
- https://easysteps.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Easy Step is an Australian women's comfort footwear brand specializing in wider-fitting "Comfort Fit" shoes, sold exclusively through online retailer Shoe HQ at $95-$189 AUD across boots, sneakers, heels, flats, and sandals.
- Ownership category
- akta.pro rank
Easy Step industry classification
Industry- Product category
- Women's Comfort Footwear
- NAICS
- Shoe Retailers (458210)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industry
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)
Keywords
Easy Step business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations
Revenue model
- Footwear Sales: Easy Step generates revenue through the sale of comfort-oriented women's footwear including boots, sneakers, heels, flats, loafers, and sandals. Products are sold at various price points through the Shoe HQ e-commerce platform in Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for comfort footwear |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Easy Step product offering
Product offeringCore offering
Easy Step is a women's comfort footwear brand that designs and sells wider-than-average shoes under its Comfort Fit (C Fit) positioning. The product range includes boots, sneakers, heels, flats, loafers, and sandals made with leather materials and soft no-rub construction for customers needing extra toe room. All products are sold exclusively through Shoe HQ's Australian e-commerce platform at price points between approximately $95 and $189.
Product overview
Easy Step is a women's comfort footwear sub-brand that operates as part of the Shoe HQ retail platform in Australia. The brand offers shoes with a Comfort Fit (C fit) designation, which is wider than the standard B fit and designed for those seeking extra comfort or slightly wider footwear options. Easy Step products are available alongside other brands including Sandler, Jane Debster, Wide Steps, Active Flex, and Ravella. The product portfolio spans multiple categories including boots, sneakers, heels, flats, loafers, and sandals, with new arrivals and sale items available seasonally.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Steps Comfort Footwear Line A women's comfort footwear collection sold under the Easy Step brand featuring a Comfort Fit (C Fit) last that is wider than the standard B fit, designed for customers seeking extra toe room and softer materials. The range covers boots, sneakers, heels, flats, loafers, and sandals in leather and soft no-rub finishes, with new arrivals and sale items updated seasonally and priced between approximately $95 and $189.
Companies that use Easy Step
Customer profileSegments1 record
Ideal customer profiles1 record
Easy Step technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Easy Step partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shoe HQcoreEasy Step is distributed exclusively through Shoe HQ, an Australian online footwear retailer. Shoe HQ stocks Easy Step products alongside other brands including Sandler, Jane Debster, Ravella, Marcs, Pink Inc, Nina, Active Flex, and Wide Steps. The partnership provides Easy Step with access to Shoe HQ's e-commerce platform, Australia-wide shipping infrastructure, and marketing channels.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Easy Step competitors and assessment
Company assessmentRegional players
- Bared Footwear: Bared is an Australian footwear brand focused on biomechanical comfort and arch support. It is comparable to Easy Step as an Australia-based comfort footwear brand targeting women seeking supportive everyday shoes, though with a stronger podiatry-led positioning.
- Frankie4: Frankie4 is an Australian women's comfort footwear brand offering supportive everyday shoes. It is comparable to Easy Step as a domestic comfort brand targeting women seeking fit and comfort, though Frankie4 operates its own retail and DTC channels at greater scale.
Direct peers
- Jane Debster: Jane Debster is another women's footwear brand carried by Shoe HQ. It is comparable to Easy Step as a co-distributed brand competing for the same Australian female shopper across boots, flats, and heels.
- Wide Steps: Also distributed by Shoe HQ, Wide Steps targets women with wider feet. As a sister comfort-fit brand sold on the same platform, it is the closest direct comparable to Easy Step and a likely source of cannibalization or cross-shopping.
- Sandler: Sandler is a flagship women's footwear brand sold alongside Easy Step on Shoe HQ. It is comparable because it is sold through the same channel, targets a similar Australian women's audience, and competes for the same casual/comfort occasion-based purchases.
- Active Flex: Active Flex is a comfort-oriented footwear brand sold on Shoe HQ. It overlaps with Easy Step in targeting women who prioritize comfort and broader fit, making it a directly comparable in-channel peer.
Broad incumbents
- Easy Spirit: Easy Spirit is a women's comfort footwear brand. It is comparable to Easy Step because both target women seeking comfortable everyday shoes with emphasis on fit and wearability, though Easy Spirit operates at a larger global scale.
- Clarks: Clarks is a major global footwear brand with a strong comfort and wider-fit presence. It is comparable to Easy Step as an established incumbent offering women's casual and comfort shoes, with significant brand recognition in Australia.
- Hush Puppies: Hush Puppies is a long-established global comfort footwear brand. It is comparable to Easy Step as a broader incumbent operating in the women's casual comfort footwear category with wider-fit offerings, though it serves a much wider market and channel footprint.
Emerging players
- Vionic: Vionic focuses on comfort and supportive footwear with a foot-health positioning. It is comparable to Easy Step as a comfort-led women's footwear brand, though it leans more toward orthotic support and a higher price point.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Easy Step social profiles
Digital presenceEasy Step financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Step leadership team
Management profileNumber of profiles
Easy Step funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Step M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Step
What does Easy Step do?
Easy Step is a women's comfort footwear brand that designs and sells wider-than-average shoes under its Comfort Fit (C Fit) positioning. The product range includes boots, sneakers, heels, flats, loafers, and sandals made with leather materials and soft no-rub construction for customers needing extra toe room. All products are sold exclusively through Shoe HQ's Australian e-commerce platform at price points between approximately $95 and $189.
Is Easy Step a public or private company?
Easy Step is a private company. It is classified as unknown and is currently operating.
When was Easy Step founded?
Easy Step was founded in -1. It employs 1 to 10 people.
How does Easy Step make money?
One revenue line is on record: footwear Sales.
Who are Easy Step's main competitors?
Regional players on record are Bared Footwear and Frankie4. Direct peers are Jane Debster, Wide Steps, Sandler and Active Flex. Broad incumbents are Easy Spirit, Clarks and Hush Puppies. Vionic is listed as an emerging player.
Does Easy Step have an API?
No public API is recorded for Easy Step.
What industry is Easy Step in?
Easy Step's product category is Women's Comfort Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail. Its NAICS code is 458210 and its SIC code is 5661.