FRANKIE4
- Company typePrivate
- Founded2010
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
FRANKIE4 firmographics
Firmographics- Name
- FRANKIE4
- Legal name
- FRANKIE4
- Website
- https://frankie4.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
FRANKIE4 industry classification
Industry- Product category
- Women's Footwear
- NAICS
- Footwear Manufacturing (3162), Footwear Manufacturing (31621), Shoe Retailers (458210)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where FRANKIE4 is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
FRANKIE4 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Footwear Sales: One-time purchase model for shoes including sneakers, boots, flats, heels, slides and sandals. Main brand FRANKIE4 and sub-brand COAST focused on summer-proof styles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Footwear products ranging from $129 to $359.95 AUD |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
FRANKIE4 product offering
Product offeringCore offering
FRANKIE4 designs, manufactures, and sells women's footwear including heels, boots, flats, sneakers, slides, and sandals that integrate proprietary podiatrist-designed footbed technology (Sole Hero®, LuxaLite®) for comfort and support. The company sells direct-to-consumer through its own e-commerce site and ten Australian concept stores, with a sub-brand called COAST by FRANKIE4 focused on summer-proof styles.
Differentiator
Problem solved
Functional benefit
Brands
- COAST by FRANKIE4: A sub-brand launched by Frankie4 focused on 'summer-proof' shoe styles.
Products and services
- Boots A line of women's boots including water-resistant, ankle, flat, mid-heel, high-heel, and knee-high styles built on the company's proprietary Sole Hero® footbed for all-day support.
- Sneakers Women's sneakers in white, black, neutral, and slip-on variants, supported by Sole Hero® and gel cushion technology for casual everyday wear.
- Flats Women's flats including dress, casual, ballet, espadrille, and loafer styles, with the ballet flat designs being patent-protected.
- Heels Women's heels in low, mid, high, slingback, and LuxaLite® variants, designed with the lightweight LuxaLite® footbed for all-day comfort.
- Slides and Sandals Women's slides and sandals including LuxaLite® slides, rice husk slides, and COAST by FRANKIE4 summer-proof styles for warm-weather wear.
- COAST by FRANKIE4 A sub-brand of FRANKIE4 offering 'summer-proof' shoe styles targeting the coastal and summer market segment, including slides and sandals designed for warm-weather wear.
- Gift Cards Electronic gift cards redeemable across the FRANKIE4 range of footwear products.
Companies that use FRANKIE4
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
FRANKIE4 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
FRANKIE4 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brainchild FoundationcoreFRANKIE4 passes on 100% of customer donations to Brainchild Foundation, which supports families who have children dealing with brain cancer. This giving back initiative is integrated into the checkout experience.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
FRANKIE4 competitors and assessment
Company assessmentDirect peers
- Vionic Shoes: Vionic is a direct peer — a footwear brand built on podiatrist-designed orthotic footbeds targeting women seeking comfortable, supportive everyday shoes. Highly comparable on product positioning, target customer, and proprietary technology approach.
- Allbirds: Allbirds is a DTC footwear brand built on sustainable materials and comfort. Comparable on direct-to-consumer model, B Corp-equivalent positioning, and emphasis on ethically produced comfortable everyday footwear for women.
- Naturalizer: Naturalizer is a long-established women's comfort footwear brand focused on combining style with supportive construction for everyday wear. Closely comparable to FRANKIE4's positioning across heels, flats, and boots with comfort technology.
- Tieks by Gavrieli: Tieks is a direct-to-consumer women's ballet flats brand competing in the same category where FRANKIE4 holds patented ballet flat designs. Highly comparable on DTC model, premium pricing, and core product category.
- Rothy's: Rothy's is a DTC women's footwear brand making sustainable flats, sneakers, and loafers. Comparable on DTC-first go-to-market, women's everyday footwear focus, and emphasis on sustainability/ethical positioning.
- Vivaia: Vivaia is a DTC women's footwear brand making comfortable knit flats, loafers, and heels with sustainability emphasis. Comparable on DTC model, women's comfort-fashion positioning, and global e-commerce reach.
Broad incumbents
- Skechers: Skechers is a global footwear giant with significant comfort/wellness positioning and arch-fit technology. Competes in the comfort footwear space with vastly larger scale, broader product portfolio, and global retail distribution.
- Birkenstock: Birkenstock is a global incumbent in contoured footbed footwear with IPO in 2023. Competes in the broader comfort/orthopedic footwear space with significantly larger scale, brand recognition, and global retail footprint.
- Clarks: Clarks is a heritage British footwear brand with strong comfort/walking lines. Comparable on comfort footwear positioning for women and families, but operates globally at much larger scale with broader category range.
- Ecco: Ecco is a global Danish footwear manufacturer and retailer with comfort and walking categories. Comparable on comfort footwear positioning and vertical manufacturing, but operates at significantly larger scale and broader product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FRANKIE4 social profiles
Digital presenceFRANKIE4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRANKIE4 leadership team
Management profileNumber of profiles
Profiles3 records
FRANKIE4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRANKIE4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRANKIE4
What does FRANKIE4 do?
FRANKIE4 designs, manufactures, and sells women's footwear including heels, boots, flats, sneakers, slides, and sandals that integrate proprietary podiatrist-designed footbed technology (Sole Hero®, LuxaLite®) for comfort and support. The company sells direct-to-consumer through its own e-commerce site and ten Australian concept stores, with a sub-brand called COAST by FRANKIE4 focused on summer-proof styles.
Is FRANKIE4 a public or private company?
FRANKIE4 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FRANKIE4 founded?
FRANKIE4 was founded in 2010. It employs 101 to 250 people.
Where is FRANKIE4 based?
FRANKIE4 is headquartered in Brisbane, Australia, in the Oceania region.
How does FRANKIE4 make money?
One revenue line is on record: footwear Sales.
Who are FRANKIE4's main competitors?
Direct peers on record are Vionic Shoes, Allbirds, Naturalizer, Tieks by Gavrieli, Rothy's and Vivaia. Broad incumbents are Skechers, Birkenstock, Clarks and Ecco.
Does FRANKIE4 have an API?
No public API is recorded for FRANKIE4.
What industry is FRANKIE4 in?
FRANKIE4's product category is Women's Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 3162 and its SIC code is 3140.