What Easytech Shield does

Easytech Shield (legal entity EASYTECH SHIELD BRASIL LTDA, CNPJ 22864015000130) is a privately held Brazilian chemical formulations company founded in 2015 and headquartered in Palhoça, Santa Catarina. The company specializes in nanotechnology-based surface protection products, with its core technology built on silicon-dioxide (SiO2 and SiO4) chemistry and extended more recently into graphene-enhanced formulations. It operates with a small team of approximately 10 employees and has built a catalog of 73+ products across 12 categories, including ceramic coatings, waxes, cleaners, sealants, fabric waterproofing compounds, and accessories. Its flagship Insignia 9H ceramic coating holds SGS third-party certification, positioning it as the first SGS-certified ceramic coating produced by a Brazilian manufacturer.

The company's product portfolio targets three primary end-user segments: professional vehicle detailers (the principal commercial channel), automotive enthusiasts, and residential consumers seeking surface protection for vehicles, marine craft, and household applications. Product differentiation rests on proprietary nano-formulations rather than on platform, software, or AI-based capabilities, and the company has progressively expanded its chemistry platform — adding graphene-based variants (e.g., Rootz Spray Wax Grafeno) alongside the SiO2/SiO4 base technology.

The business model combines direct-to-consumer e-commerce with a reseller/dealer network, supported by WhatsApp-based customer service and an active presence on Facebook, Instagram, YouTube, and a corporate blog. The company maintains a bilingual Portuguese-English website, indicating readiness for cross-border distribution, though no specific export markets or international revenue are disclosed. There are no signs of external funding, M&A activity, or large enterprise customers; the company has been bootstrapped to its current scale.

Name

Easytech Shield

Legal name

EASYTECH SHIELD BRASIL LTDA

Website

https://easytechshield.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Easytech Shield is a Brazilian chemical formulations company that develops nanotechnology-based ceramic coatings, sealants, and surface protection products, serving professional detailers, automotive enthusiasts, and residential consumers via direct sales and a reseller network.

Ownership category

akta.pro rank

Product category

Automotive Care Chemicals

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (32552)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Automotive cleaning products
• Ceramic coatings
• Nanotechnology surface protection
• Fabric waterproofing chemicals
• Automotive detailing supplies

Headquarters

HQ city

Palhoça

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Easytech Shield generates revenue through the sale of chemical products for automotive cleaning, protection, and surface care. Products are sold directly through their e-commerce website and through a network of resellers. Revenue is primarily one-time product purchases with varying price points across their 73+ product catalog including cleaners, sealants, waxes, ceramic coatings, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Easytech Shield develops and manufactures nanotechnology-based chemical products for automotive and residential surface cleaning, protection, and waterproofing. The portfolio spans approximately 73 products across 12 categories, including ceramic coatings (Insignia line), waxes, sealants, glass cleaners, plastic and tire dressings, paint correction compounds, pre-wash cleaners, leather care products, and fabric waterproofing. Products are formulated with SiO2, SiO4, and graphene technologies and sold directly through the company's e-commerce site and a reseller network across Brazil.

Product overview

Easytech Shield is a Brazilian company dedicated to developing high-performance chemical products for cleaning and surface protection. Founded in 2015, the company operates in the automotive and residential care markets, offering approximately 73 products organized across 12 categories. The portfolio includes nano-coatings and ceramic vitrifiers (Insignia line: 9H, Quartz 9H, Light, Matte, Wax, Leather, Rain), automotive waxes (Toque de Mestre carnauba wax, Candy Wax, Rootz Spray Wax Grafeno), glass care products (Limpa Vidros, Reflex, Spotfree), plastic and tire protection (Plasticoat, Fenon, Dress, Talento), paint correction compounds (Brazuca, Alumina All in One), pre-wash and multi-surface cleaners (Pluri Mol, Pluri, Pluri Sensitive), leather care (Soul, Couro QD, Insignia Leather), fabric waterproofing (Ecotextil, Pro Imper), and stain removers (Oxy-4D, Spike). The products leverage nanotechnology based on SiO2 and SiO4 compounds for surface protection, with offerings ranging from professional-grade ceramic coatings to consumer-friendly maintenance products.

Differentiator

Problem solved

Functional benefit

Products and services

• Insignia 9H Professional nano-coating ceramic vitrifier with 9H hardness for automotive paint, SGS certified, offering up to 5 years of paint protection. Targeted at professional detailers and high-end consumers.
• Insignia Quartz 9H SGS Nano paint protector with 9H hardness produced with quartz crystals using 3D SiO2 technology, offering up to 3 years of protection with 110° water droplet angles and chemical resistance.
• Insignia Light First multifunction automotive ceramic coating (5H) on the Brazilian market, applicable to paint, plastics, headlights, glass and leather seats.
• Insignia Matte First Brazilian nano-coating specifically designed to protect matte paints and plotted vehicles.
• Insignia Wax Automotive wax using the same polymers as Insignia 9H, offering up to 4 months durability, high water repellency and chemical resistance.
• Bead Ceramic automotive shampoo with SiO2 protection that provides liquid repellency from the first wash.
• Hidrotech Concentrated nano sealant based on SiO4 with high repellency and durability for automotive paint protection.
• Rootz Spray Wax Grafeno Graphene spray wax combining liquid wax application with graphene technology, offering up to 6 months durability.
• Candy Wax Liquid wax providing wet-look shine, water repellency and protection for up to 2 months; helps disguise minor paint imperfections.
• Insignia Rain Rain repellent for automotive windshields providing up to 1 year of protection, with water repellency starting from 45 km/h.
• Reflex Fast-acting, pH-balanced stain remover for automotive and residential glass.
• Spotfree Acid rain remover and glass restorer for tough automotive glass stains.
• Limpa Vidros Antiembaçante Anti-fog automotive glass cleaner that prevents fogging on windshields and windows for safer driving.
• Limpa Vidros Spray High-performance glass cleaner that safely removes body fat residues and dirt without leaving traces and reduces friction on glass surfaces.
• Plasticoat Ceramic coating for automotive plastics that restores original appearance and prevents deterioration for up to 2 years.
• Dress Matte-finish dashboard and interior plastic protector that hydrates without shine or stickiness, lasting up to 3 months.
• Talento High-gloss tire sealant and conditioner with water repellency and chemical resistance, providing up to 3 months durability and an authentic new car scent.
• Brazuca High-performance polishing compound for deep scratch removal with zero dust generation and superior finish.
• Alumina All in One All-in-one polishing compound that removes P1500 sandpaper marks while delivering intense deep shine.
• Pluri Mol 4-in-1 pre-wash product combining detergent, degreaser, acidic descaler and ferrous decontaminant in a single formulation for complete exterior cleaning.
• Pluri / Pluri Sensitive Multi-surface APC cleaner for upholstery, dashboards, engines and marine tops; Pluri Sensitive is a fragrance-free version.
• Soul Leather moisturizer and protector that restores the original appearance of leather surfaces, maintains softness and provides natural shine without residue.
• Couro QD (Quick Detail) One-step quick detail leather cleaner and moisturizer with neutral pH and authentic leather scent.
• Insignia Leather Leather vitrifier with hydration agents that provides up to 1 year of protection against UV and moisture damage.
• Oxy-4D Oxidizing stain remover using hydrogen peroxide to safely remove wine, blood, coffee and juice stains from fabrics.
• Pro Imper Professional hydrophobic and oleophobic waterproofing for upholstery and fabrics with antifungal and antibacterial action, providing up to 12 months of protection.
• Ecotextil Nano-scale waterproofing for fabrics using SiO2 particles that creates a protective layer around fabric threads; non-toxic and odorless, with approximately 1 year durability under normal use.

Quantifiable outcome

• Insignia 9H ceramic coating provides up to 5 years of protection
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Meguiar's: Established global car-care brand owned by 3M, serving professionals and consumers with cleaners, polishes, waxes and ceramic coatings. Wider portfolio and deeper distribution than Easytech, competing in the same surface-care categories.
• Turtle Wax: Global mass-market car-care brand with broad portfolio of cleaners, polishes, and coatings. Larger incumbent with overlapping product categories but lower specialization in premium ceramic coatings.
• Würth: German global automotive and industrial supplies group with a large Brazilian operation selling chemicals, tools, and consumables to professional workshops. Overlaps with Easytech in automotive cleaning and surface protection chemicals sold to professionals.
• 3M Automotive Aftermarket: Global industrial giant with a broad automotive aftermarket division including cleaners, polishes, tapes, and protective coatings. Operates as a broad incumbent with extensive distribution and R&D resources dwarfing Easytech's.

Direct peers

• Sonax: German premium car-care brand offering nano-coatings, polishes, cleaners and detailing products. Highly comparable in ceramic-coating positioning, professional/consumer dual channel, and global brand presence in car detailing.
• Chemical Guys: US-based car-care brand selling cleaners, polishes, coatings and accessories through DTC e-commerce and detailing channels. Comparable business model (DTC + professional) and broad catalog strategy in the car-care space.
• Mafra: Italian car-care chemicals manufacturer offering car cosmetics, detailing products, and surface protection. Comparable across product portfolio (cleaners, polishes, coatings) and target customer base of detailing professionals and enthusiasts.
• Vonixx: Brazilian manufacturer of professional car-care chemical products (coatings, cleaners, polishes). Closest direct competitor with similar product range, distribution model, and target Brazilian detailing professional and enthusiast segment.
• Soft99: Japanese car-care brand with strong Brazil distribution offering coatings, waxes, cleaners, and glass treatments. Comparable across product categories, ceramic coating technology, and presence in the Brazilian detailing market.
• Koch-Chemie: German manufacturer of premium detailing chemicals including polishes, coatings and surface care. Comparable as a specialty chemicals brand serving professional detailers with high-performance formulations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easytechshield
• Instagraminstagram.com/easytechfloripa
• LinkedInlinkedin.com/company/easytech-shield

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easytech Shield