What Vonixx does

Vonixx is a Brazilian manufacturer of automotive aesthetic and surface-care products, founded in 2002 and headquartered in Fortaleza, Ceará, operating through the legal entity EVC Industrial Ltda. The company develops, formulates, and distributes a portfolio of more than 250 SKUs spanning carnauba-based waxes (Native line), synthetic sealants, ceramic coatings (V-Paint, V-Leather, V-Plastic, V-Light, V-Energy, SIO2-PRO, Sinergy Carbosiloxy line), polishing compounds (V10, V20, V30, V40, V-Cut, V-Finish, V-Polish, Blend line), cleaning chemistry (V-FLOC, V-ECO, SINTRA, IZER, STRIKE), tire and plastic dressings, interior care, glass care, and professional equipment including rotary and roto-orbital polishers built with NSK bearings and Toyo carbon brushes.

The business is built on proprietary chemistry developed in-house by founder-chemist Paulo Henrique, with two registered technology platforms — VHP (Voxer Hybrid Polish) compounds and Carbosiloxy silitzation coatings — and a vertically integrated raw material base via Fazenda Reserva Caraúbas, where the company cultivates more than 17,000 carnauba trees that supply the Native product line. Manufacturing, bottling, and packaging are operated in partnership with parent group Tract Group under EVC Industrial Ltda.

Vonixx monetizes primarily through B2B wholesale to an authorized reseller and distributor network spanning Brazil and more than 40 countries, complemented by direct-to-consumer sales through the online store (store.vonixx.com.br) and four company-owned retail locations in Ceará. The brand architecture is segmented by price point and vertical: Vonixx (premium professional), Native (premium carnauba), Vintex (car wash budget, launched 2020), and Razux (motorcycle, launched 2021). Ancillary revenue is generated through the Vonixx School certification program, which has trained over 20,000 detailing professionals, and through trade event presence including the SEMA Show in Las Vegas (first Brazilian exhibitor, 2017).

Name

Vonixx

Legal name

EVC Industrial Ltda

Website

https://vonixx.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Vonixx is a Brazilian manufacturer of automotive aesthetic and detailing products, selling 250+ SKUs of waxes, sealants, ceramic coatings, polishes, and professional equipment to detailers, car wash operators, and consumers across 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Aesthetic Products: Primary revenue from manufacturing and selling automotive care products including waxes, shampoos, polishes, sealants, ceramic coatings, cleaning products, and accessories. Portfolio of over 250 SKUs sold through resellers, distributors, and direct channels.
2. Professional Equipment: Sale of professional-grade polishing machines (rotary and roto orbital polishers), high-pressure washers, inspection lights, and accessories to automotive detailing professionals.
3. Training and Certification: Vonixx School provides professional training and certification for automotive detailing technicians. During COVID-19 pandemic, free online certification was offered via live streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vonixx develops and manufactures automotive aesthetic products including waxes, polishes, ceramic coatings, decontaminants, cleaning products, and professional polishing equipment. The company sells these products through an authorized reseller and distributor network, online channels, and its own physical retail stores in Brazil and the United States, serving customers in more than 40 countries.

Product overview

Vonixx is a Brazilian automotive care products company offering a diversified portfolio of over 250 products across multiple categories. The core product line includes carnauba-based waxes (Native line: Paste Wax, Cleaner Wax, Spray Wax, Black Wax), synthetic sealants (V80, Spell 2.0), ceramic coatings (V-Paint Pro, V-Leather Pro, V-Plastic Pro, SIO2-PRO), and Carbosiloxy technology products (Sinergy Paint, Sinergy Wheel, Sinergy Plastic). The polishing system (VHP - Voxer Hybrid Polish) includes rotativa and roto orbital polishers, compounds (V10, V20, V30, V40), foam and wool pads (Voxer line), and hologram removers. Supporting categories cover cleaning (V-FLOC, V-ECO, SINTRA, IZER), tire care (REXER, REVOX, DURAX), interior care (HIDRACOURO, FLEXUS, IMPERMAX, EXTRACTUS), glass care (GLAZY, OPTY), equipment (pressure washers, inspection lights, polishing machines), and accessories (microfiber towels, applicators, brushes). The company operates sub-brands Vintex (for car washes) and Razux (for motorcycle care), offers professional training through Vonixx School, and provides vehicle sanitization through Sistema VSC.

Differentiator

Problem solved

Functional benefit

Brands

• Vintex: Brand designed for high turnover car wash market with high-quality products for daily use
• Razux
• Native
• Vonixx School
• VSC System

Products and services

• Native Paste Wax Flagship carnauba-based paste wax formulated with Brazilian carnauba cultivated by Vonixx; designed for professional detailers and automotive enthusiasts seeking premium paint protection and depth of shine.
• V80 Synthetic Sealant Synthetic polymer sealant for automotive paint protection, formulated as a high-gloss, durable alternative to natural carnauba wax; intended for professional detailers and resellers.
• V-Paint Pro Ceramic Coating Professional-grade ceramic coating that creates a long-lasting hydrophobic and chemical-resistant barrier over automotive paint; marketed to professional detailers and high-end resellers.
• Sinergy Carbosiloxy Coating Line Line of Carbosiloxy-based coatings (Sinergy Paint, Sinergy Wheel, Sinergy Plastic) using Vonixx's proprietary Carbosiloxy technology to deliver durable, high-gloss protection across painted, wheel, and plastic surfaces.
• Hydrox Fast / Gladius Coatings Quick-application ceramic spray coatings (Hydrox Fast, Gladius) designed for fast, high-gloss hydrophobic protection on paint, plastics, and exterior trim.
• V-Series Polishers (V10, V20, V30, V40) Line of professional rotary and dual-action polishing machines (V10, V20, V30, V40) designed for paint correction and detailing in professional auto shops.
• Voxer Polishing Machines Professional dual-action and rotary polishers built for paint correction and detailing work, sold under the Voxer equipment brand.
• V-FLOC Car Wash Shampoo Concentrated automotive wash shampoo (V-FLOC) for routine washing in detailing shops and car wash operations.
• RESTAURAX Plastic & Trim Restorer Restorative product (RESTAURAX) used to revive faded plastics, rubber, and exterior trim surfaces.
• Glass Care Products Dedicated glass cleaners and hydrophobic glass treatments formulated for automotive detailing.
• Leather Care Products Cleaners, conditioners, and protectants for automotive leather upholstery.
• IMPERMAX Line Premium line of finishing, sealing, and detailing products (IMPERMAX) for high-end paint finishing workflows.
• Verniz de Motor (Engine Bay Coating) Coating product developed for restoring and protecting engine bay surfaces on automotive and motorcycle applications.
• Vintex Brand (Car Wash Solutions) Vonixx sub-brand offering chemicals, equipment, and consumables for car wash operators and express car wash facilities.
• Razux Brand (Motorcycle Care) Vonixx sub-brand offering cleaning, polishing, protection, and maintenance products developed specifically for motorcycles and two-wheeled vehicles.
• Vonixx School (Training) Professional detailing training program operated by Vonixx to certify detailers on the use of Vonixx products and detailing techniques.
• Sistema VSC (Detailer Support Service) Service program providing professional detailers with business, marketing, and technical support to grow detailing operations using Vonixx products.

Quantifiable outcome

• Up to 12 months protection with Carbosiloxy coatings
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Tract GroupcoreStrategic or Co-development PartnerParent company EVC Industrial Ltda operating under Tract Group integrated management system. Tract Group develops and manufactures plastic products and packaging for automotive conservation and aesthetics, ensuring quality control and manufacturing capabilities for Vonixx products.

Scale indicators7 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• Turtle Wax: Mass-market automotive care brand with broad retail distribution across waxes, washes, and interior care products. Overlaps with Vonixx's product categories but competes primarily at value/mass-market tier rather than Vonixx's premium positioning.
• Meguiar's: Iconic US-based automotive surface care brand (owned by 3M) with century-long heritage spanning consumer and professional detailing products. Comparable in product category but operates at significantly larger scale and broader mass-market reach than Vonixx.
• 3M Auto Care: Diversified industrial conglomerate with broad automotive aftermarket product portfolio including car care, abrasives, and tapes. Overlaps with Vonixx through polishing compounds and surface care but operates as a broad incumbent rather than detailing specialist.

Direct peers

• Griot's Garage: US premium car care manufacturer and equipment maker with enthusiast-focused brand and direct-to-consumer plus professional channels. Comparable to Vonixx in product breadth spanning chemicals, equipment, and accessories plus training/community ecosystem.
• Adam's Polishes: US premium car care manufacturer with strong detailing community following and direct-to-consumer plus professional distribution. Comparable to Vonixx in premium positioning, professional detailer focus, and content-driven marketing approach.
• Koch-Chemie: German professional-grade automotive detailing chemicals manufacturer focused on detailing shops and high-end consumers. Comparable to Vonixx in professional detailing orientation, formulation-driven product strategy, and international distribution.
• Gtechniq: UK-based manufacturer of ceramic coatings, sealants, and surface protection products for automotive and marine markets. Comparable to Vonixx in advanced coating technology and professional detailer positioning.
• Chemical Guys: California-based manufacturer of premium automotive detailing chemicals, waxes, polishes, and accessories sold globally. Closely comparable to Vonixx in product breadth, premium positioning, and direct-to-consumer plus reseller distribution model.
• Sonax: German premium automotive care manufacturer with strong professional detailer following and international distribution. Directly comparable to Vonixx in professional-grade product positioning and breadth across washing, polishing, and coating categories.
• CarPro: Korean-origin specialist in ceramic coatings (CQuartz line) and professional detailing products with global distribution. Comparable to Vonixx in ceramic coating technology development and professional detailer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvonixx
• Facebookfacebook.com/VonixxBR
• Instagraminstagram.com/vonixx
• Xx.com/vonixxbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vonixx