Easy Ticket Service

What Easy Ticket Service does

Easy Ticket Service is a regional online ticketing platform headquartered in Stuttgart, Germany, operating as a non-independent business division (Geschäftsbereich) of in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG. Founded in 1992, the company sells advance tickets for live events across the Stuttgart and Baden-Württemberg region, serving B2C consumers (event attendees) and B2B clients (concert promoters, theater productions, sports organizers, and venue operators). Its core product is a web-based e-commerce platform at easyticket.de supported by native iOS and Android mobile applications, complemented by physical presale locations (Vorverkaufsstellen), a ticket hotline, and venue box offices; the platform supports interactive seat maps, print-at-home tickets, gift vouchers, and a range of payment methods including PayPal, credit cards, Apple Pay, Google Pay, and SEPA direct debit.

The business model is built on transaction fees: Easy Ticket Service earns commissions on ticket sales as an authorized retailer for partner venues and promoters, augmented by a transparent online booking fee capped at €1.50 per ticket and ancillary shipping/handling fees for physical delivery. The company's core technology is a standard web-based e-commerce platform with mobile applications, third-party integrations for analytics (Google Analytics), customer chat (3CX), email marketing (Cleverreach), and accessibility (Eye-Able), and it carries no patents, proprietary AI/ML systems, or external funding.

Customer segments split into two primary personas: individual consumers seeking tickets for concerts, theater, comedy, sports, classical music, and family entertainment, and B2B event organizers and venues requiring ticketing distribution. Key supply-side partners include Stuttgarter Philharmoniker, in.Stuttgart Veranstaltungsgesellschaft (parent), Porsche-Arena Stuttgart, Kultur- und Kongresszentrum Liederhalle Stuttgart, and national promoters such as Semmel Concerts, Music Circus, SBEntertainment, Limelight Live Entertainment, and S-Promotion. The platform additionally exposes value-added services including Ticket-Alarm email notifications, ticket insurance, premium seat upgrades, prize draws, and travel-transit links via VVS and Deutsche Bahn.

Name

Easy Ticket Service

Legal name

in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG

Website

https://easyticket.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy Ticket Service is a regional online ticketing platform headquartered in Stuttgart, Germany, selling advance tickets for concerts, theater, comedy, sports, and cultural events across the Stuttgart and Baden-Württemberg region on behalf of local venues and national promoters.

Ownership category

akta.pro rank

Product category

Event Ticketing Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Event ticketing services
• Concert ticket sales
• Live entertainment tickets
• Venue box office
• Regional ticket retailer

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Commission: Easy Ticket Service acts as an authorized ticket retailer for events, earning commissions on tickets sold through their platform on behalf of event organizers and venues.
2. Booking Fees: Online booking fee of max €1.50 per ticket is charged separately during the booking process. Additional shipping and handling fees apply for physical ticket delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Easy Ticket Service is a regional ticketing platform that sells tickets on behalf of event organizers and venues across the Stuttgart and Baden-Württemberg region. It offers online ticket purchase via web and mobile apps, physical presale locations, a ticket hotline, and print-at-home delivery for events spanning concerts, theater, musicals, comedy, classical music, ballet, sports, and family entertainment. The platform operates as a business division of in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG.

Product overview

Easy Ticket Service is an online event ticketing platform operated as a business division of in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG, headquartered in Stuttgart, Germany. The platform operates across two core channels: a web-based online ticket shop (easyticket.de) and native mobile apps for iOS and Android. The core offering centers on online ticket sales for live events across diverse categories including rock/pop/jazz concerts, comedy and shows, classical music and ballet, musical and theater, folk and volksmusik, exhibitions, and sports. Customers can purchase tickets via interactive seat maps, manage digital print@home tickets, pick up physical tickets at local venues, or use a hotline. The product portfolio is supplemented by value-added services including a Ticket-Alarm (email alerts for upcoming ticket releases), gift vouchers, premium seat upgrades, ticket insurance, a newsletter with topic-based preferences, periodic prize draws, travel service links (VVS transit directions, Deutsche Bahn route planning, hotel booking, rideshare matching), and a downloadable PDF event calendar. The platform also publishes a live events magazine (Live in.Stuttgart) and supports an event organizer directory (Veranstalter A–Z).

Differentiator

Problem solved

Functional benefit

Products and services

• Online-Ticketshop (easyticket.de) Primary web-based ticketing platform at easyticket.de where customers search and browse events, select seats via interactive hall/venue maps, purchase tickets, and manage digital tickets. Supports registered customer accounts and guest checkout, with payment via PayPal, MasterCard, Visa, Apple Pay, Google Pay, and SEPA direct debit.
• Mobile App (iOS & Android) Native mobile applications for iOS and Android that allow customers to browse events, purchase tickets, and manage tickets directly on mobile devices. Available via Apple App Store and Google Play.
• Ticketversicherung (Ticket Insurance) Insurance product that covers ticket holders in cases of event cancellation, postponement, or other covered circumstances, available for purchase alongside tickets.
• Gutscheine (Gift Vouchers) Gift vouchers available for purchase that can be redeemed for tickets to any event sold through the Easy Ticket Service platform.
• Vorverkaufsstellen (Presale Locations) Physical retail locations across the Stuttgart region where customers can purchase tickets in person or collect pre-purchased tickets, in addition to the central pickup location at Neckarwiesenstraße 5 and the venue box office at the Liederhalle.
• Ticket-Hotline Telephone-based ticket booking and customer service line available Monday–Friday 10–18h and Saturday 10–16h, handling ticket purchases, wheelchair bookings, and group orders.

Quantifiable outcome

• Approximately 650,000 annual visitors served at Kultur- und Kongresszentrum Liederhalle alone

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Stuttgarter PhilharmonikercoreChannel Partner/ Reseller/ DistributorEasy Ticket Service serves as the authorized ticket retailer for Stuttgarter Philharmoniker, offering advance tickets for their concert series including Philharmonic Pops, Große Reihe, Sinfonische Horizonte, and family concerts at Kultur- und Kongresszentrum Liederhalle.
• in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KGcoreStrategic or Co-development PartnerEasy Ticket Service is an unselbstständiger Geschäftsbereich (non-independent business division) of in.Stuttgart Veranstaltungsgesellschaft mbH & Co. KG. The parent company organizes major events including Holiday on Ice, German Masters equestrian tournament, and Landwirtschaftliches Hauptfest.
• Limelight Live Entertainment GmbHmajorChannel Partner/ Reseller/ DistributorAuthorized ticket retailer for Limelight Live productions including STORIES tap dance show, Viva La Vida (Frida Kahlo tribute), and STOMP performance.
• SBEntertainment GmbH & Co. KGmajorChannel Partner/ Reseller/ DistributorAuthorized ticket retailer for SBEntertainment events including Pumuckl theater productions, Conni Musical, Heavysaurus, and comedy shows.
• Music Circus GmbH & Co. KGmajorChannel Partner/ Reseller/ DistributorAuthorized ticket retailer for Music Circus productions including Dracula Musical, Fack Ju Göhte Musical, and Sebastian Fitzek's Die Einladung theater adaptation.
• Semmel Concerts GmbHmajorChannel Partner/ Reseller/ DistributorAuthorized ticket retailer for Semmel Concerts events including Beatrice Egli, Roland Kaiser, Disney in Concert, and Il Volo performances.
• S-Promotion Event GmbHmajorChannel Partner/ Reseller/ DistributorAuthorized ticket retailer for S-Promotion events including Dieter Nuhr, Monika Gruber, Martin Rütter, and Paul Panzer comedy shows.
• VVS (Verkehrs- und Tarifverbund Stuttgart)minorGTM or Marketing PartnerPartnership for public transit directions to event venues, enabling customers to plan their journey via VVS transportation network.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brainticket: German primary ticketing platform offering an authorized-retailer model similar to ETS, distributing tickets for concert, theater, and event organizers across multiple regions.
• ADticket: German primary ticketing platform serving multiple regional markets with an authorized-retailer model similar to ETS. Competes for the same B2B promoter and venue distribution mandates.
• Reservix: Primary ticketing platform and authorized retailer network operating across Germany (now part of CTS Eventim). Directly competes with ETS for regional venue and promoter ticketing mandates and operates a comparable multi-channel retail model (online, app, physical Vorverkaufsstellen).
• ProTicket: German primary ticketing platform focused on classical music, theater, and cultural events. Closely comparable event-category mix to ETS's Klassik & Ballett, Musical & Theater, and Ausstellung & Vortrag verticals.

Regional players

• Köln Ticket: Regional ticketing provider for Cologne and the Rhineland, operating a comparable multi-channel retail model (online, app, presale locations). Directly comparable as a city-level primary ticketing division under a local venue/event operator.
• München Ticket: Regional primary ticketing provider for Munich and Bavaria, structurally analogous to ETS as a regional 'Zentraler Vorverkauf' for its city. Same authorized-retailer business model, serving comparable venue types (classical, theater, sports, family).

Broad incumbents

• Eventim: Germany's largest ticketing platform and live entertainment operator, operating CTS Eventim across primary ticketing, ticketing software, and live entertainment. Directly comparable primary ticketing business model, but with national scope, promoter ownership, and substantially larger scale than ETS's regional Stuttgart focus.
• Ticketmaster Germany: Global primary ticketing platform with a German footprint. Comparable primary-ticketing model and B2B distribution to venues/promoters, though operating at vastly larger scale and with broader event inventory than ETS.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easyticketservice
• Instagraminstagram.com/easyticketservice
• LinkedInlinkedin.com/company/easy-ticket-service

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Ticket Service