Easy Turf Australia

What Easy Turf Australia does

Easy Turf Australia is a synthetic turf manufacturer and installer founded in 2006 and headquartered in Sunshine West, Victoria. It produces and distributes residential landscaping turf, sports surfaces, rubber softfall pads, and acrylic sports coatings through Australian manufacturing operations, serving households, schools, sporting clubs, fitness facilities, and commercial property owners across at least six Australian states and territories including Melbourne, Sydney, Adelaide, Brisbane, Perth, and Tasmania.

Its product portfolio spans landscaping lines (Summer Premium, Winter Lush, Eco Green, Platinum 35, Classic 30), sports systems (LigaTurf, Pro Court, Multi 19mm, League 40, Golf Pro), ProPlay rubber shock pads, and Laykold acrylic coatings sourced via its APT Asia Pacific partnership. Technical credentials include FIFA Quality Programme certification and compliance with AS 4685, AS/NZS 4422, and SGS testing standards, with landscaping products carrying a 10-year warranty.

The company operates a hybrid hardware-plus-services revenue model: it sells turf directly via e-commerce and field sales, through DIY, wholesale/onseller and distributor programmes, an approved installer network, and physical pickup locations, while also bundling professional installation. Pricing spans roughly $12 to $52 per square metre for turf products, with installation priced separately by project scope. Named customers span hundreds of schools, 500+ gyms from a single chain, and commercial accounts including Chadstone, Rebel Sport, Myer, Anaconda, and North Melbourne FC.

Name

Easy Turf Australia

Legal name

Easy Turf Australia

Website

https://easyturf.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy Turf Australia is a Victorian-founded synthetic turf manufacturer and installer serving residential, education, sporting, fitness, and commercial customers across at least six Australian states via direct, wholesale, distributor, and approved installer channels.

Ownership category

akta.pro rank

Product category

Synthetic Turf and Artificial Grass

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Sporting and Athletic Goods Manufacturing (33992)

SIC

Carpets & Rugs (2273), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Synthetic turf supply
• Artificial grass installation
• Sports surface systems
• Playground safety surfaces
• Commercial landscaping solutions

Headquarters

HQ city

Sunshine West

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Synthetic Turf and Product Sales: Sale of artificial grass products including various turf styles (Summer Premium, Winter Lush, Golf Pro, etc.), accessories (nails, sand, infill), and pre-made game surfaces. One-time product purchase with 10-year warranty.
2. Professional Installation Services: Supply and installation services provided by experienced in-house installation teams. Includes onsite consultation, professional preparation, and installation.
3. DIY Installation Products and Accessories: Sale of DIY artificial grass products with detailed installation instructions, video tutorials, and accessories for self-installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Easy Turf Australia manufactures and supplies Australian-made synthetic turf and artificial grass products for residential, commercial, sports, and education applications. The company sells turf products directly via its e-commerce store and through approved installers, while also providing full supply-and-install services delivered by in-house installation teams across major Australian cities.

Product overview

Easy Turf Australia is a manufacturer and supplier of synthetic turf and artificial grass products, operating as a single unified product portfolio with related accessories and safety products. The core offering consists of residential and commercial artificial grass products ranging from budget options (Eco Green, Supreme) to premium landscape products (Summer Premium, Ultimate 40, Winter Lush), alongside specialized sports turf lines (Golf Pro, League 40, Pro Court, Multi 19mm). The portfolio also includes complementary products: ProPlay Rubber Softfall Pads for playground safety, and Laykold Acrylic Surfaces for hard-court sports, both supplied through partnerships with APT. LigaTurf FIFA-approved soccer turf extends sports coverage. Products are available for both DIY supply and professional installation, with a 10-year warranty on all artificial grass products.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Premium Artificial Grass Premium Australian-made synthetic turf available in 35mm and 40mm pile heights, designed for residential and commercial landscapes with realistic appearance and UV stabilisation.
• Green Summer Premium Artificial Grass 40mm premium synthetic turf with natural green coloring, UV-stabilised and durable for all-weather use in residential and commercial landscapes.
• Winter Lush Artificial Grass 35mm synthetic grass engineered to maintain a lush, vibrant appearance year-round including winter, suited to residential lawn applications.
• Golf Pro Artificial Grass Specialised synthetic turf designed for golf putting greens and chipping areas, providing realistic ball roll and durability for golf applications.
• Leisure 40 Artificial Grass 40mm pile height artificial grass for residential and commercial leisure applications, balancing comfort and durability.
• Leisure 30 Artificial Grass 30mm pile height synthetic grass for residential and commercial leisure areas, offering a cost-effective option with good durability.
• Ultimate 40 Artificial Grass Premium 40mm synthetic grass with enhanced durability features designed for high-traffic residential and commercial applications.
• Classic 35 Artificial Grass 35mm standard synthetic grass offering reliable performance for residential lawns as a mid-range option in the product portfolio.
• Supreme Artificial Grass Value-priced 30mm synthetic grass suitable for budget-conscious residential projects with basic durability and appearance.
• Real 30 Artificial Grass 30mm synthetic grass focused on realistic appearance and natural feel, designed for residential landscape applications.
• Lifelike 25 Artificial Grass 25mm shorter-pile synthetic grass offering a neat, practical finish for areas requiring a lower-profile appearance.
• Natural 30 Artificial Grass 30mm synthetic grass designed to replicate natural lawn appearance with a balance of aesthetics and practicality.
• Eco Green Artificial Grass Budget-friendly synthetic grass option with eco-friendly positioning, serving as the lower-cost entry point for basic landscaping applications.
• Multi 19mm Sports Turf 19mm pile height synthetic grass designed for multi-sport applications including courts and sports surfaces.
• Pro Court 16mm Sports Turf 16mm specialised synthetic grass for sports courts and performance surfaces, providing consistent ball bounce and player traction.
• League 40 Sports Turf 40mm synthetic grass designed for sports fields including AFL and soccer applications, with higher pile for enhanced cushioning and durability.
• Hopscotch Synthetic Turf Game Pre-made hopscotch game integrated into synthetic turf, with professional precision-cut design for quick installation in playgrounds.
• ProPlay Rubber Softfall Pads Rubber softfall pads available in 23mm, 35mm, and 45mm thicknesses, designed to meet Australian Standards AS 4685 and AS/NZS 4422 for playground fall height compliance.
• Laykold Acrylic Sports Surfaces Premium acrylic sports surfacing system supplied in partnership with APT Laykold, suitable for tennis, basketball, netball, and pickleball courts with multiple colour options.
• LigaTurf Synthetic Soccer Turf FIFA-approved Australian-made soccer turf manufactured by APT Asia Pacific/Polytan, designed for elite and community soccer fields with exceptional durability and ball performance.
• Professional Installation Services Supply-and-install service delivered by experienced in-house installation teams across Australia, covering onsite consultation, surface preparation, and professional installation of synthetic turf and sports surfaces for schools, councils, sporting clubs, and commercial facilities.

Quantifiable outcome

• 10-year warranty on all artificial grass products
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• APT Asia PacificcoreStrategic or Co-development PartnerIn partnership with APT Asia Pacific, Easy Turf delivers high-performance, Australian-made turf and track systems built for durability, player safety, and year-round play. APT is a world leader in synthetic sports turf innovation, providing internationally recognised turf systems engineered for exceptional durability, player performance, and safety. The partnership enables Easy Turf to offer FIFA-approved LigaTurf synthetic soccer systems manufactured by APT Asia Pacific.
• APT LaykoldcoreStrategic or Co-development PartnerEasy Turf has partnered with APT Laykold, a globally recognised leader in acrylic sports surfacing systems. This partnership allows Easy Turf to offer professional-grade court surfaces for tennis, basketball, netball, and pickleball, trusted by sporting facilities, schools, clubs, and elite venues worldwide.
• APTcoreStrategic or Co-development PartnerEasy Turf works alongside schools, councils, and industry partners such as APT to deliver quality synthetic turf solutions. The company emphasises understanding the importance of creating safe, durable, and high-performing outdoor environments where students can learn, play, and thrive.
• Cricket VictoriaminorStrategic or Co-development PartnerEasy Turf supports organisations applying for Cricket Victoria grant funding by providing technical surface specifications, project scope documentation, and detailed cost estimates to help strengthen grant submissions. They assist clubs with project scope development, technical surface specifications, compliance documentation, budget estimates for grant submissions, project timelines, and site assessment and planning.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TigerTurf: TigerTurf is a major synthetic turf manufacturer with strong New Zealand and Australian presence across residential, commercial, and sports applications. Directly comparable to Easy Turf in product range, customer segments, and geographic market, making it the closest head-to-head competitor in Australia.
• SYNLawn: SYNLawn is one of the largest synthetic grass manufacturers globally, offering residential, commercial, pet, and sports turf products with a multi-tier pricing structure. Highly comparable to Easy Turf on product portfolio breadth, DIY/professional channels, and pet-friendly positioning.
• Act Global: Act Global is a synthetic turf manufacturer focused on sports fields, with FIFA Quality and World Rugby certifications. Comparable to Easy Turf on the sports side, particularly via its shared FIFA-grade positioning and engineered performance surfacing.
• CCGrass: CCGrass is the world's largest synthetic turf manufacturer, headquartered in China, supplying landscape and sports turf globally at competitive price points. Comparable to Easy Turf's full product range and is a primary source of import-based price pressure on lower-tier turf products.

Emerging players

• GreenFields: GreenFields is a Dutch synthetic turf and sports surfacing company serving football, hockey, and rugby fields across Europe and internationally. Comparable in sports turf focus and FIFA/FIH-grade systems, though it competes primarily outside the Australian market.
• Limonta Sport: Limonta Sport is an Italian manufacturer of synthetic turf and sports surfaces for football, rugby, and hockey. Comparable on engineered sports turf systems and acrylic hard-court offerings similar to Easy Turf's Laykold partnership range.

Broad incumbents

• AstroTurf: AstroTurf is the original branded synthetic turf manufacturer, now operating under SportGroup, with broad residential, commercial, and sports offerings. Comparable in product breadth and multi-vertical go-to-market, though it competes globally rather than being regionally concentrated like Easy Turf.
• FieldTurf: FieldTurf is a North American leader in synthetic sports turf, particularly football and soccer fields, and part of the larger Tarkett group. Comparable as a broad incumbent competing in the same FIFA-grade sports turf category Easy Turf accesses via LigaTurf, though FieldTurf operates at much larger scale.
• Shaw Sports Turf: Shaw Sports Turf is the athletic surfacing arm of Shaw Industries, a Berkshire Hathaway subsidiary, providing synthetic turf systems for professional and collegiate sports venues. Comparable as a premium sports turf provider with overlapping football and multi-sport applications.
• Polytan: Polytan is a German-based sports surfacing manufacturer and parent of APT Asia Pacific, which is Easy Turf's named partner. Comparable as both a partner and potential competitor in the global sports turf market, with overlapping FIFA-grade soccer systems and athletic track surfacing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easy-turf-australia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Turf Australia