easy-Watts Motorcycles

What easy-Watts Motorcycles does

Easy-Watts Motorcycles is a French designer, distributor, and retailer of 100% electric two-wheelers, founded in 2018 in Minihy-Tréguier, Brittany by three associates. The company sells 50cc-equivalent and 125cc-equivalent electric scooters and motorcycles spanning entry-level urban models (e-opai, Emma, e-bonsaï, e-retro from €1,740) through high-performance maxi-scooters and the EXTREME motocross and Heritage lines (up to €8,490). Its core technology stack centers on brushless rear-wheel hub motors (2,000W to 22,000W peak), removable lithium battery packs (1.44-12.6 kWh) sourced from CATL and SK, regenerative hydraulic braking, and an in-development GPS telematics layer for connectivity and anti-theft features. Approximately 30 employees operate across headquarters and a showroom in Brittany, plus showrooms in Rennes and Paris Montparnasse.

The company operates a hybrid go-to-market combining direct e-commerce via easy-watts.com (home delivery within 3-5 working days), three company-owned showrooms offering test rides, and a network of 200+ dealer partners across France including chains such as Feu Vert and Dafy Moto. Revenue derives almost entirely from hardware sales of scooters, motorcycles, accessories (helmets, gloves, chargers, top cases), spare parts delivered within 48-72 hours, certified pre-owned vehicles, and bespoke B2B fleet contracts with municipalities, local governments, and driving schools. Pricing is one-time/perpetual with LOA (lease-with-option-to-buy) financing available, and the entire range carries a 2-year warranty.

Easy-Watts positions itself as the leading French brand in electric scooters, anchored by a Breton identity, French-language quality control on production lines, and an after-sales infrastructure that emphasizes local serviceability. Distribution is concentrated in France with recent expansion into Switzerland and a stated three-site footprint extending into Asia. Customer segments are diversified across urban commuters, motorcycle enthusiasts, municipalities, and auto-écoles (driving schools), with no disclosed anchor accounts. The business remains privately held by its founders with no institutional investors identified in the available data.

Name

easy-Watts Motorcycles

Legal name

easy-Watts

Website

https://easy-watts.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

easy-Watts Motorcycles is a French designer and retailer founded in 2018 that sells 50cc- and 125cc-equivalent electric scooters and motorcycles through e-commerce, three showrooms, and 200+ dealers, serving urban commuters, municipalities, driving schools, and leisure riders in France and Switzerland.

Ownership category

akta.pro rank

Product category

Electric Two-Wheelers

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric scooters
• Electric motorcycles
• Urban electric mobility
• Lithium battery vehicles
• Two-wheeler manufacturing

Headquarters

HQ city

Minihy-Tréguier (Bretagne)

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Scooter Sales: Primary revenue stream from selling electric scooters equivalent 50cc and 125cc. Prices range from €1,740 to €8,490 depending on model and specifications.
2. Electric Motorcycle Sales: Sale of electric motorcycles including urban, motocross (EXTREME), and heritage models. Prices range from €3,990 to €7,990.
3. Accessories and Spare Parts: Sales of accessories including helmets, gloves, protective covers, top cases, batteries, chargers, and original spare parts. Spare parts delivered within 48-72 hours.
4. Professional Fleet Partnerships: Partnerships with municipalities, local governments, and businesses for fleet purchases of electric scooters with personalized pricing and access to spare parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

easy-Watts Motorcycles designs, manufactures, and sells 100% electric scooters and motorcycles (50cc and 125cc equivalents) equipped with removable lithium batteries, distributed via its e-commerce site, three company showrooms, and 200+ dealers across France. The portfolio includes urban scooters (e-opai, Emma, e-bonsaï, e-presto, e-retro lines), 125cc scooters (e-retro max, e-presto max, e-pallas, e-spark, e-scape one, e-orion, e-cruiser), electric motorcycles (Motopai, EXTREME CW3/CW5, BW8/BW11 Heritage), accessories and spare parts, and certified pre-owned vehicles.

Product overview

Easy-Watts Motorcycles is a French company founded in 2018 in Brittany, specializing in 100% electric scooters and motorcycles. The product portfolio comprises electric scooters equivalent to 50cc (including e-opai, Emma, e-bonsaï, e-presto, e-retro lines) and 125cc (including e-retro max, e-presto max, e-pallas, e-spark, e-scape one, e-orion, e-cruiser), electric motorcycles equivalent to 50cc and 125cc (Motopai, CW3, CW5, BW8 Heritage, BW11 Heritage in the EXTREME motocross range), plus a full range of accessories (helmets, gloves, batteries, chargers, locks, covers) and certified pre-owned vehicles. The company operates an e-commerce platform with showrooms in Paris, Rennes, and Tréguier, and a network of over 200 partners across France.

Differentiator

Problem solved

Functional benefit

Products and services

• e-opai 2026 Electric Scooter Lightweight 50cc-equivalent electric scooter for individual urban commuters, featuring one or two removable batteries, three driving modes, and reverse gear.
• e-opai cargo Electric Scooter Compact cargo 50cc-equivalent electric scooter with removable batteries, designed for last-mile delivery and utility use.
• Emma / Emma VIBES Electric Scooter 50cc-equivalent city electric scooter with dynamic acceleration, three driving modes, removable lithium battery, and optional second battery for extended range.
• e-bonsaï / e-bonsaï coco Electric Scooter Vintage-style compact 50cc-equivalent electric scooter with removable battery, up to 80 km range, and three driving modes.
• e-presto air Electric Scooter Urban 50cc-equivalent air-design electric scooter with removable battery and up to 100 km range.
• e-presto Electric Scooter High-range 50cc-equivalent electric scooter with 72V lithium battery, 3,000W brushless rear-hub motor, up to 150 km range in eco mode, and TFT touchscreen with smartphone integration.
• e-retro Electric Scooter Vintage-styled 50cc-equivalent electric scooter with brushless rear-hub motor, up to 120 km range, and removable battery.
• e-retro Vintage Edition Electric Scooter Limited-edition 100% vintage-styled 50cc-equivalent electric scooter with chrome accents, round headlight, and two removable 60V 20Ah batteries providing up to 100 km range.
• e-retro max Electric Scooter Retro-styled high-power 125cc-equivalent electric scooter reaching up to 85 km/h with a 6,300W motor and up to 125 km range.
• e-presto max Electric Scooter High-performance 125cc-equivalent electric scooter with a 5,500W motor reaching up to 90 km/h.
• e-pallas 90 Electric Scooter Urban 125cc-equivalent electric scooter with 90 km/h top speed, 4,000W motor, and up to 135 km range.
• e-spark Electric Scooter Powerful modern 125cc-equivalent electric scooter reaching 120 km/h with up to 150 km range using a dual-battery configuration.
• e-scape one Maxi-Scooter High-performance 125cc-equivalent electric maxi-scooter with a 6,000W motor, 110 km/h top speed, and up to 160 km range.
• e-orion Electric Scooter High-end 125cc-equivalent electric scooter with an 8,000W motor, 130 km/h top speed, and up to 185 km range.
• e-cruiser Electric Scooter Premium cruiser 125cc-equivalent electric scooter with an 11,000W motor, 130 km/h top speed, and up to 245 km range.
• Motopai Electric Motorcycle Road-homologated 50cc-equivalent electric motocross bike with a removable license plate bracket for transition between road and off-road modes and direct-drive transmission.
• CW3 Electric Motorcycle (EXTREME) High-power 125cc-equivalent electric motorcycle from the EXTREME range, available in supermoto version, with 12,000W peak power and up to 110 km range.
• CW5 Electric Motorcycle (EXTREME) High-power 125cc-equivalent electric motorcycle from the EXTREME range, available in trail version, with 22,000W peak power.
• BW8 Heritage Electric Motorcycle Retro-modern 125cc-equivalent electric motorcycle blending bobber, custom, and cruiser styles, with up to 15,000W power and 200 km max range.
• BW11 Heritage Electric Motorcycle Retro-modern 125cc-equivalent electric motorcycle blending bobber, custom, and cruiser styles, with up to 11,000W power and 180 km max range.
• Accessories and Original Spare Parts Comprehensive range of original easy-Watts accessories including safety equipment (helmets from €99, gloves €38–69, locks €90–125), comfort items (handlebar covers, aprons), maintenance parts (tires, batteries from €700, chargers €120–156), top cases (€49–69), and protective covers for all electric scooter and motorcycle models, with 48–72 hour delivery.
• Certified Pre-Owned Electric Scooters and Motorcycles Pre-owned electric scooters and motorcycles comprising 14-day trial returns and showroom demonstration models, offered at discounted prices with the same warranty coverage as new vehicles.

Quantifiable outcome

• Up to 245 km autonomy on premium models
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• FMA AssurancescoreGTM or Marketing PartnerInsurance partnership providing adapted insurance solutions for all electric scooters and motorcycles in the easy-Watts range. Offers personalized insurance quotes through dedicated platform.
• CATL and SK Battery ManufacturerscoreTechnology or IntegrationPartnership with leading lithium battery manufacturers CATL and SK for battery cell supply in electric two-wheelers.
• 200+ Dealer PartnerscoreChannel Partner/ Reseller/ DistributorExtensive dealer network across France for sales, delivery, maintenance and after-sales service. Partners include major chains (Feu Vert, Dafy Moto) and independent dealers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cake (CAKE): Swedish premium electric motorcycle brand focused on lightweight urban and off-road models. Comparable to easy-Watts' EXTREME and Heritage motorcycle lines in product philosophy (electric, lightweight, design-led) though at a higher price point.
• Talaria: Specialist electric off-road motorbike brand with strong European dealer presence. Comparable to easy-Watts' EXTREME motocross SKUs as a niche, performance-focused electric motorcycle peer.
• Sur-Ron: Chinese electric off-road / motocross motorcycle brand popular in Europe. Comparable to easy-Watts' EXTREME motocross range (CW3, CW5) in product category and enthusiast customer base.

Direct peers

• Askoll EVA: Italian manufacturer of electric scooters and e-bikes sold across Europe. Comparable to easy-Watts as a European OEM with a similar 50cc/125cc-equivalent urban scooter line-up and a multi-channel distribution approach.
• NIU Technologies: Chinese-listed global electric scooter brand with deep European retail and dealer presence. Competes head-on with easy-Watts in the urban 50cc/125cc-equivalent e-scooter category with comparable battery and motor technology.
• VMoto (Super Soco): Australian-listed electric two-wheeler group (formerly Super Soco) selling 50cc- and 125cc-equivalent e-scooters and e-motorcycles across Europe at similar price points. Closest direct competitor to easy-Watts in product mix, distribution model and target customer.
• Silence: Spanish electric scooter manufacturer focused on urban mobility and fleet/B2B sales. Directly comparable to easy-Watts on product (electric sit-on scooters), target segments (commuters, municipal fleets) and European go-to-market.

Broad incumbents

• Yadea: Largest Chinese electric two-wheeler manufacturer with global distribution. Broad incumbent competing with easy-Watts in the 50cc/125cc-equivalent urban e-scooter segment but with a much wider portfolio and scale.
• Gogoro: Taiwan-based electric scooter leader known for swappable-battery urban scooters. Comparable to easy-Watts in urban e-mobility focus but operates at significantly larger scale and with a distinct battery-swap ecosystem.
• Kymco: Established Taiwanese scooter OEM with an expanding electric two-wheeler line. A broad incumbent offering overlapping urban e-scooter products alongside its ICE heritage range, comparable to easy-Watts in the 125cc-equivalent segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easywatts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easy-Watts Motorcycles