easy-Watts Motorcycles
easy-Watts Motorcycles is a French designer and retailer founded in 2018 that sells 50cc- and 125cc-equivalent electric scooters and motorcycles through e-commerce, three showrooms, and 200+ dealers, serving urban commuters, municipalities, driving schools, and leisure riders in France and Switzerland.
- Company typePrivate
- Founded2018
- HeadquartersMinihy-Tréguier (Bretagne), France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What easy-Watts Motorcycles does
Easy-Watts Motorcycles is a French designer, distributor, and retailer of 100% electric two-wheelers, founded in 2018 in Minihy-Tréguier, Brittany by three associates. The company sells 50cc-equivalent and 125cc-equivalent electric scooters and motorcycles spanning entry-level urban models (e-opai, Emma, e-bonsaï, e-retro from €1,740) through high-performance maxi-scooters and the EXTREME motocross and Heritage lines (up to €8,490). Its core technology stack centers on brushless rear-wheel hub motors (2,000W to 22,000W peak), removable lithium battery packs (1.44-12.6 kWh) sourced from CATL and SK, regenerative hydraulic braking, and an in-development GPS telematics layer for connectivity and anti-theft features. Approximately 30 employees operate across headquarters and a showroom in Brittany, plus showrooms in Rennes and Paris Montparnasse.
The company operates a hybrid go-to-market combining direct e-commerce via easy-watts.com (home delivery within 3-5 working days), three company-owned showrooms offering test rides, and a network of 200+ dealer partners across France including chains such as Feu Vert and Dafy Moto. Revenue derives almost entirely from hardware sales of scooters, motorcycles, accessories (helmets, gloves, chargers, top cases), spare parts delivered within 48-72 hours, certified pre-owned vehicles, and bespoke B2B fleet contracts with municipalities, local governments, and driving schools. Pricing is one-time/perpetual with LOA (lease-with-option-to-buy) financing available, and the entire range carries a 2-year warranty.
Easy-Watts positions itself as the leading French brand in electric scooters, anchored by a Breton identity, French-language quality control on production lines, and an after-sales infrastructure that emphasizes local serviceability. Distribution is concentrated in France with recent expansion into Switzerland and a stated three-site footprint extending into Asia. Customer segments are diversified across urban commuters, motorcycle enthusiasts, municipalities, and auto-écoles (driving schools), with no disclosed anchor accounts. The business remains privately held by its founders with no institutional investors identified in the available data.
easy-Watts Motorcycles firmographics
Firmographics- Name
- easy-Watts Motorcycles
- Legal name
- easy-Watts
- Website
- https://easy-watts.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- easy-Watts Motorcycles is a French designer and retailer founded in 2018 that sells 50cc- and 125cc-equivalent electric scooters and motorcycles through e-commerce, three showrooms, and 200+ dealers, serving urban commuters, municipalities, driving schools, and leisure riders in France and Switzerland.
- Ownership category
- akta.pro rank
easy-Watts Motorcycles industry classification
Industry- Product category
- Electric Two-Wheelers
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where easy-Watts Motorcycles is headquartered
LocationHeadquarters
- HQ city
- Minihy-Tréguier (Bretagne)
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
easy-Watts Motorcycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Electric Scooter Sales: Primary revenue stream from selling electric scooters equivalent 50cc and 125cc. Prices range from €1,740 to €8,490 depending on model and specifications.
- Electric Motorcycle Sales: Sale of electric motorcycles including urban, motocross (EXTREME), and heritage models. Prices range from €3,990 to €7,990.
- Accessories and Spare Parts: Sales of accessories including helmets, gloves, protective covers, top cases, batteries, chargers, and original spare parts. Spare parts delivered within 48-72 hours.
- Professional Fleet Partnerships: Partnerships with municipalities, local governments, and businesses for fleet purchases of electric scooters with personalized pricing and access to spare parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level scooters (50cc equivalent) |
| One time/ perpetual license | Pay-as-you-go | Mid-range scooters (50cc and 125cc equivalent) |
| One time/ perpetual license | Pay-as-you-go | Premium scooters (125cc equivalent) |
| One time/ perpetual license | Pay-as-you-go | Electric motorcycles |
| Unit Pricing | Pay-as-you-go | Accessories and spare parts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
easy-Watts Motorcycles product offering
Product offeringCore offering
easy-Watts Motorcycles designs, manufactures, and sells 100% electric scooters and motorcycles (50cc and 125cc equivalents) equipped with removable lithium batteries, distributed via its e-commerce site, three company showrooms, and 200+ dealers across France. The portfolio includes urban scooters (e-opai, Emma, e-bonsaï, e-presto, e-retro lines), 125cc scooters (e-retro max, e-presto max, e-pallas, e-spark, e-scape one, e-orion, e-cruiser), electric motorcycles (Motopai, EXTREME CW3/CW5, BW8/BW11 Heritage), accessories and spare parts, and certified pre-owned vehicles.
Product overview
Easy-Watts Motorcycles is a French company founded in 2018 in Brittany, specializing in 100% electric scooters and motorcycles. The product portfolio comprises electric scooters equivalent to 50cc (including e-opai, Emma, e-bonsaï, e-presto, e-retro lines) and 125cc (including e-retro max, e-presto max, e-pallas, e-spark, e-scape one, e-orion, e-cruiser), electric motorcycles equivalent to 50cc and 125cc (Motopai, CW3, CW5, BW8 Heritage, BW11 Heritage in the EXTREME motocross range), plus a full range of accessories (helmets, gloves, batteries, chargers, locks, covers) and certified pre-owned vehicles. The company operates an e-commerce platform with showrooms in Paris, Rennes, and Tréguier, and a network of over 200 partners across France.
Differentiator
Problem solved
Functional benefit
Products and services
- e-opai 2026 Electric Scooter Lightweight 50cc-equivalent electric scooter for individual urban commuters, featuring one or two removable batteries, three driving modes, and reverse gear.
- e-opai cargo Electric Scooter Compact cargo 50cc-equivalent electric scooter with removable batteries, designed for last-mile delivery and utility use.
- Emma / Emma VIBES Electric Scooter 50cc-equivalent city electric scooter with dynamic acceleration, three driving modes, removable lithium battery, and optional second battery for extended range.
- e-bonsaï / e-bonsaï coco Electric Scooter Vintage-style compact 50cc-equivalent electric scooter with removable battery, up to 80 km range, and three driving modes.
- e-presto air Electric Scooter Urban 50cc-equivalent air-design electric scooter with removable battery and up to 100 km range.
- e-presto Electric Scooter High-range 50cc-equivalent electric scooter with 72V lithium battery, 3,000W brushless rear-hub motor, up to 150 km range in eco mode, and TFT touchscreen with smartphone integration.
- e-retro Electric Scooter Vintage-styled 50cc-equivalent electric scooter with brushless rear-hub motor, up to 120 km range, and removable battery.
- e-retro Vintage Edition Electric Scooter Limited-edition 100% vintage-styled 50cc-equivalent electric scooter with chrome accents, round headlight, and two removable 60V 20Ah batteries providing up to 100 km range.
- e-retro max Electric Scooter Retro-styled high-power 125cc-equivalent electric scooter reaching up to 85 km/h with a 6,300W motor and up to 125 km range.
- e-presto max Electric Scooter High-performance 125cc-equivalent electric scooter with a 5,500W motor reaching up to 90 km/h.
- e-pallas 90 Electric Scooter Urban 125cc-equivalent electric scooter with 90 km/h top speed, 4,000W motor, and up to 135 km range.
- e-spark Electric Scooter Powerful modern 125cc-equivalent electric scooter reaching 120 km/h with up to 150 km range using a dual-battery configuration.
- e-scape one Maxi-Scooter High-performance 125cc-equivalent electric maxi-scooter with a 6,000W motor, 110 km/h top speed, and up to 160 km range.
- e-orion Electric Scooter High-end 125cc-equivalent electric scooter with an 8,000W motor, 130 km/h top speed, and up to 185 km range.
- e-cruiser Electric Scooter Premium cruiser 125cc-equivalent electric scooter with an 11,000W motor, 130 km/h top speed, and up to 245 km range.
- Motopai Electric Motorcycle Road-homologated 50cc-equivalent electric motocross bike with a removable license plate bracket for transition between road and off-road modes and direct-drive transmission.
- CW3 Electric Motorcycle (EXTREME) High-power 125cc-equivalent electric motorcycle from the EXTREME range, available in supermoto version, with 12,000W peak power and up to 110 km range.
- CW5 Electric Motorcycle (EXTREME) High-power 125cc-equivalent electric motorcycle from the EXTREME range, available in trail version, with 22,000W peak power.
- BW8 Heritage Electric Motorcycle Retro-modern 125cc-equivalent electric motorcycle blending bobber, custom, and cruiser styles, with up to 15,000W power and 200 km max range.
- BW11 Heritage Electric Motorcycle Retro-modern 125cc-equivalent electric motorcycle blending bobber, custom, and cruiser styles, with up to 11,000W power and 180 km max range.
- Accessories and Original Spare Parts Comprehensive range of original easy-Watts accessories including safety equipment (helmets from €99, gloves €38–69, locks €90–125), comfort items (handlebar covers, aprons), maintenance parts (tires, batteries from €700, chargers €120–156), top cases (€49–69), and protective covers for all electric scooter and motorcycle models, with 48–72 hour delivery.
- Certified Pre-Owned Electric Scooters and Motorcycles Pre-owned electric scooters and motorcycles comprising 14-day trial returns and showroom demonstration models, offered at discounted prices with the same warranty coverage as new vehicles.
Quantifiable outcome
- Up to 245 km autonomy on premium models
- +2 more outcomes
Companies that use easy-Watts Motorcycles
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
easy-Watts Motorcycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
easy-Watts Motorcycles partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FMA AssurancescoreInsurance partnership providing adapted insurance solutions for all electric scooters and motorcycles in the easy-Watts range. Offers personalized insurance quotes through dedicated platform.
- CATL and SK Battery ManufacturerscorePartnership with leading lithium battery manufacturers CATL and SK for battery cell supply in electric two-wheelers.
- 200+ Dealer PartnerscoreExtensive dealer network across France for sales, delivery, maintenance and after-sales service. Partners include major chains (Feu Vert, Dafy Moto) and independent dealers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
easy-Watts Motorcycles competitors and assessment
Company assessmentEmerging players
- Cake (CAKE): Swedish premium electric motorcycle brand focused on lightweight urban and off-road models. Comparable to easy-Watts' EXTREME and Heritage motorcycle lines in product philosophy (electric, lightweight, design-led) though at a higher price point.
- Talaria: Specialist electric off-road motorbike brand with strong European dealer presence. Comparable to easy-Watts' EXTREME motocross SKUs as a niche, performance-focused electric motorcycle peer.
- Sur-Ron: Chinese electric off-road / motocross motorcycle brand popular in Europe. Comparable to easy-Watts' EXTREME motocross range (CW3, CW5) in product category and enthusiast customer base.
Direct peers
- Askoll EVA: Italian manufacturer of electric scooters and e-bikes sold across Europe. Comparable to easy-Watts as a European OEM with a similar 50cc/125cc-equivalent urban scooter line-up and a multi-channel distribution approach.
- NIU Technologies: Chinese-listed global electric scooter brand with deep European retail and dealer presence. Competes head-on with easy-Watts in the urban 50cc/125cc-equivalent e-scooter category with comparable battery and motor technology.
- VMoto (Super Soco): Australian-listed electric two-wheeler group (formerly Super Soco) selling 50cc- and 125cc-equivalent e-scooters and e-motorcycles across Europe at similar price points. Closest direct competitor to easy-Watts in product mix, distribution model and target customer.
- Silence: Spanish electric scooter manufacturer focused on urban mobility and fleet/B2B sales. Directly comparable to easy-Watts on product (electric sit-on scooters), target segments (commuters, municipal fleets) and European go-to-market.
Broad incumbents
- Yadea: Largest Chinese electric two-wheeler manufacturer with global distribution. Broad incumbent competing with easy-Watts in the 50cc/125cc-equivalent urban e-scooter segment but with a much wider portfolio and scale.
- Gogoro: Taiwan-based electric scooter leader known for swappable-battery urban scooters. Comparable to easy-Watts in urban e-mobility focus but operates at significantly larger scale and with a distinct battery-swap ecosystem.
- Kymco: Established Taiwanese scooter OEM with an expanding electric two-wheeler line. A broad incumbent offering overlapping urban e-scooter products alongside its ICE heritage range, comparable to easy-Watts in the 125cc-equivalent segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
easy-Watts Motorcycles social profiles
Digital presenceeasy-Watts Motorcycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
easy-Watts Motorcycles leadership team
Management profileNumber of profiles
easy-Watts Motorcycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
easy-Watts Motorcycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about easy-Watts Motorcycles
What does easy-Watts Motorcycles do?
easy-Watts Motorcycles designs, manufactures, and sells 100% electric scooters and motorcycles (50cc and 125cc equivalents) equipped with removable lithium batteries, distributed via its e-commerce site, three company showrooms, and 200+ dealers across France. The portfolio includes urban scooters (e-opai, Emma, e-bonsaï, e-presto, e-retro lines), 125cc scooters (e-retro max, e-presto max, e-pallas, e-spark, e-scape one, e-orion, e-cruiser), electric motorcycles (Motopai, EXTREME CW3/CW5, BW8/BW11 Heritage), accessories and spare parts, and certified pre-owned vehicles.
Is easy-Watts Motorcycles a public or private company?
easy-Watts Motorcycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was easy-Watts Motorcycles founded?
easy-Watts Motorcycles was founded in 2018. It employs 11 to 50 people.
Where is easy-Watts Motorcycles based?
easy-Watts Motorcycles is headquartered in Minihy-Tréguier (Bretagne), France, in the Europe region.
How does easy-Watts Motorcycles make money?
Four revenue lines are on record. Electric Scooter Sales are the primary driver. The others are electric Motorcycle Sales, accessories and Spare Parts and professional Fleet Partnerships.
Who are easy-Watts Motorcycles's main competitors?
Emerging players on record are Cake (CAKE), Talaria and Sur-Ron. Direct peers are Askoll EVA, NIU Technologies, VMoto (Super Soco) and Silence. Broad incumbents are Yadea, Gogoro and Kymco.
Does easy-Watts Motorcycles have an API?
No public API is recorded for easy-Watts Motorcycles.
What industry is easy-Watts Motorcycles in?
easy-Watts Motorcycles's product category is Electric Two-Wheelers. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.