Lena’s Pizza & Italian Restaurant

What Lena’s Pizza & Italian Restaurant does

Lena's Pizza & Italian Restaurant is a family-owned, single-location Italian restaurant operating from 214 E. Adrian St., Blissfield, Michigan, since September 19, 2000. The business was founded by Lena, an immigrant from Borgetto, Sicily, who previously ran a small carry-out pizza shop in Lambertville, MI beginning in 1994. The restaurant generates revenue through three channels: dine-in service, take-out/carry-out (supported by an online ordering system integrated with Heartland POS), and event catering for birthdays, special occasions, and banquets. Menu pricing is unit-based across pizzas ($10–$28), Italian entrées ($13–$20), calzones, wings, subs, salads, appetizers, and a wine list, with catering requiring direct phone contact for custom menu creation.

The company's underlying 'technology' is culinary rather than software-based — proprietary Sicilian recipes brought from Borgetto and prepared from scratch in-house. The customer base is consumer-facing, segmented as the local Blissfield community and families seeking authentic Italian dining, plus event hosts requiring catering. Distribution is limited to one physical storefront plus its online ordering endpoint; there is no app, no app-store presence, and no public APIs. The business is privately held with no external funding, no parent company, no subsidiaries, no partnerships, and no registered trademarks or certifications in the source data. Customer acquisition is driven by local presence, regional earned media (a 2019 Toledo City Paper feature), and word-of-mouth. The business operates with approximately 5 employees and is closed Mondays, with limited dining-room hours the remaining six days.

Name

Lena’s Pizza & Italian Restaurant

Legal name

Lena's Italian Restaurant

Website

https://eatatlenas.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Lena's Pizza & Italian Restaurant is a family-owned, single-location Italian restaurant in Blissfield, Michigan, serving dine-in, take-out, and catering customers since 2000 with authentic Sicilian recipes brought from Borgetto, Sicily, by founder Lena.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Italian restaurant dining
• Pizza takeout service
• Italian event catering
• Sicilian cuisine restaurant
• Family-style pasta dishes

Headquarters

HQ city

Blissfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-In Restaurant Service: Full-service dining at the restaurant location with table service. Dine-in menu includes Italian entrees, pasta dishes, chicken dishes, and Italian favorites served with soup or salad and bread.
2. Take-Out and Carry-Out: Online ordering system through Heartland POS for pizza, dinners, subs, salads, appetizers, wings, and desserts for take-out. Separate take-out hours Tuesday-Sunday with closed Mondays.
3. Catering Services: Full-service catering for parties and events accommodating both small and large gatherings. Custom menu creation for birthdays, special occasions, and banquets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lena's Pizza & Italian Restaurant operates a single-location Italian restaurant in Blissfield, MI, offering dine-in service, take-out/carry-out, and event catering. The menu centers on authentic Sicilian recipes brought from Borgetto, Sicily, including pizzas, calzones, pasta dishes, chicken entrees, subs, salads, wings, appetizers, desserts, and a wine list. The restaurant also provides customizable catering for birthdays, special occasions, and banquets.

Product overview

Lena's Pizza & Italian Restaurant operates as a traditional Italian dining establishment offering two primary service channels: dine-in meals and take-out/carry-out orders. The dine-in menu features Italian entrees including pasta dishes (Spaghetti, Penne alla Roma, Ravioli, Tortellini, Gnocchi, Pasta Bruschetta, Fettuccine Alfredo), chicken preparations (Lena's Special Chicken at $20.00, Chicken Parmesan), and classic Italian favorites (Lasagna, Pasta Carbonara, Stuffed Shells, Sausage & Peppers). The take-out menu centers on pizza offerings (Original Cheese Pizza, specialty pizzas including Lena's Special Pizza, Pepperoni Blast, Meatsa, Vegetarian, Deluxe, BLT, Taco, and The Royal varieties) plus Sicilian deep dish, calzones, wings, appetizers, subs, salads, and desserts. Signature dishes highlighted on the main page include Pasta Borgetto ($19.00), Lasagna ($15.00), Pasta Carbonara ($19.00), and Lena's Special Chicken ($20.00). Additional services include catering for events (birthdays, special occasions, banquets) and a wine list featuring white and red wine selections. The restaurant was founded by Lena who immigrated from Borgetto, Sicily, and opened the Blissfield location on September 19, 2000.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Menu Full sit-down dining experience featuring Italian entrees including pasta dishes (Spaghetti, Fettuccine Alfredo, Lasagna, Pasta Borgetto, Pasta Carbonara, Stuffed Shells), chicken preparations (Lena's Special Chicken, Chicken Parmesan), and classic Italian favorites served with soup or salad and bread.
• Take-Out and Carry-Out Menu Carry-out service featuring original and specialty pizzas, Sicilian deep dish, calzones, traditional wings, appetizers, salads, submarine sandwiches, and desserts. Online ordering available through Heartland POS system. Take-out hours Tuesday through Sunday, closed Mondays.
• Catering Services Full-service catering for parties and events, accommodating both small and large gatherings, with customizable menus for birthdays, special occasions, and banquets. Orders handled by phone at (517) 486-4385.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Broad incumbents

• Pizza Hut: National pizza and Italian-American chain with dine-in, carry-out, and delivery. Competes broadly with Lena's pizza, wings, and pasta take-out occasions across price-sensitive segments.
• Domino's Pizza: Ann Arbor, MI-headquartered global pizza delivery and carry-out chain. Competes with Lena's for take-out pizza occasions in Blissfield and the broader region through digital ordering, app-based loyalty, and aggressive promotional pricing.
• Olive Garden: National full-service Italian casual-dining chain owned by Darden Restaurants. Competes with Lena's dine-in pasta, chicken, and Italian-entree occasions through sit-down service, lunch dayparts, and family bundle pricing.

Direct peers

• Marco's Pizza: Toledo, OH-based franchise pizza chain founded by an Italian immigrant family, offering authentic Italian-style pizza with dine-in, carry-out, and delivery. Comparable as a regional competitor anchored in Italian heritage recipes and operating near Lena's northwest Ohio/southeast Michigan market.
• Cottage Inn Pizza: Ann Arbor, MI-based pizza chain offering dine-in, carry-out, delivery, and catering — comparable to Lena's as a Michigan-based Italian/pizza operator with a similar service mix and a more developed multi-unit footprint.
• Jet's Pizza: Michigan-born deep-dish and square pizza chain founded in Sterling Heights, MI. Directly comparable as a regional Sicilian/Detroit-style pizza operator competing for the same take-out and dine-in occasions in southeast Michigan.
• Buddy's Pizza: Michigan-based pizza restaurant specializing in Detroit-style and Sicilian-influenced square pizza with dine-in, take-out, and catering — a directly comparable regional Italian/pizza concept operating at multi-unit scale within Lena's broader Michigan footprint.
• Mancino's Pizza & Grinders: Michigan-based grinder and pizza franchise with dine-in, take-out, and catering. Comparable to Lena's as a small-format Italian-American operator with regional Michigan presence and a similar family-style positioning.

Emerging players

• Anthony's Coal Fired Pizza & Wings: U.S. casual-dining chain specializing in coal-fired pizza, wings, and Italian-inspired entrees. Comparable to Lena's as an emerging dine-in/take-out concept with pizza-and-wings menu overlap in a more developed multi-unit format.

Others

• Heartland POS: Restaurant POS and online ordering platform provider that powers Lena's take-out ordering infrastructure. Relevant as an ecosystem enabler whose product decisions (delivery integrations, loyalty, marketing tools) directly shape Lena's digital ordering capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lena%E2%80%99s-pizza-&-italian-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lena’s Pizza & Italian Restaurant