What EAT FIT does

EAT FIT (legally EFCG Sp. z o.o., trading as EatFitCatering / Eat Fit Catering) is a Polish dietary boxed-meal catering company headquartered in Łódź, Poland, founded in 2015. The company designs and delivers ready-to-eat, calorie-controlled daily meal plans (dieta pudełkowa) to individual consumers and small-business customers across more than 2,150 towns and municipalities in Poland, with morning delivery windows of 4:00–8:00 AM six days per week using an in-house refrigerated fleet to preserve cold-chain integrity.

The product portfolio comprises 13 distinct diet plans covering weight management (Odchudzająca), athletic nutrition (Sport 1500–2500 kcal and Super Sport 3000–3500 kcal), specialized medical nutrition (Low IG Diabetic, Lekkostrawna, Gluten/Lactose-Free), plant-based (Veggie, Veggie + Fish), low-carbohydrate and ketogenic (Low Carb, Keto), a Home plan, and a maternal-nutrition plan (Fit Mama). Most plans offer a configurable "Wybór Menu" (Menu Choice) variant with Basic (9–15 daily dishes) and Premium (15–25 daily dishes) tiers, supported by a calorie calculator tool and free dietitian consultation. The technology stack is intentionally lightweight: a self-serve website ordering flow (eatfitcatering.pl), a customer panel hosted on Dietly (panel.dietly.pl) for subscription management, and proprietary refrigerated logistics. There is no mobile app, no public API, and no disclosed AI/ML capability.

EAT FIT operates a direct-to-consumer subscription model with monthly billing, pricing ranging from 44.00 to 63.50 PLN per day depending on diet type and calorie range, plus a 3-day trial at 49 PLN/day and PayPo deferred-payment financing. Marketing relies on content/SEO across 2,150+ city-specific landing pages, an educational blog, Facebook organic social, an email newsletter, and a Dietly-powered loyalty/referral program. Distribution is single-channel and single-country: customers self-serve online, phone support handles complex orders, and the company executes all deliveries itself. The company is privately held with no disclosed institutional investors, no funding rounds, and a headcount of approximately 21 employees, suggesting a bootstrapped, founder-led operating model that has achieved nationwide geographic coverage without external capital.

Name

EAT FIT

Legal name

EFCG Sp. z o.o.

Website

https://eatfitcatering.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Polish dietary boxed-meal catering company founded in 2015 that designs and delivers 13 specialized daily meal plans to individual consumers and small-business customers across 2,150+ towns in Poland via its own refrigerated delivery fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Łódź

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Meal Plans: Recurring weekly/monthly subscriptions for daily meal delivery. Customers select diet type, calorie range, and subscription duration. Plans include 3-6 meals per day with flexible menu choices.
2. Trial Package Sales: One-time trial packages allowing customers to test the service for 3 days at 49 PLN per day before committing to full subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EAT FIT is a Polish dietary catering (boxed-meal) service that prepares and delivers daily fresh, calorie-controlled meals under 14 specialized diet plans to consumers across 2,150+ Polish towns. Meals are designed by qualified dietitians and prepared by professional chefs using fresh, preservative-free ingredients, with Basic (9-15 daily dish choices) and Premium (15-25 daily dish choices) program tiers. The service includes a 3-day trial package (49 PLN/day), free dietitian consultation, and an online calorie calculator, delivered Monday-Saturday between 4:00-8:00 AM via the company's refrigerated fleet.

Product overview

Eat Fit Catering (EAT FIT) is a dietary boxed-meal (catering dietetyczny) delivery service headquartered in Łódź, Poland, operating since 2015. The core offering is a portfolio of 13 distinct diet plans — Dieta z Wyborem Menu (with Basic and Premium variants), Standard/Light, Odchudzająca, Sport, Super Sport, Home, Lekkostrawna, Low IG Diabetic, Veggie + Fish, Veggie, GlutenLactose Free, Low Carb, Keto, and Fit Mama — each available across calorie ranges from 1200 to 3500 kcal. Supplementary services include a 3-day trial day (Zestaw Próбny at 49 zł/day), free dietitian consultation, and an online calorie calculator. Delivery is available Monday through Saturday, 4:00–8:00 AM, across more than 2150 localities in Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Dieta z Wyborem Menu (Menu Choice Diet) Customizable boxed-meal catering service allowing daily meal selection from 9 to 25 options across Basic and Premium programs, available in 1,200-3,500 kcal calorie ranges, starting at 48 PLN/day. Targeted at consumers who want flexibility and variety in their daily diet.
• Dieta Standard (Light) Light, balanced diet plan designed for everyday healthy eating, available in 1,200-2,500 kcal. Targeted at consumers seeking everyday nutritional balance without specific therapeutic goals.
• Dieta Odchudzająca (Slimming Diet) Weight-reduction diet plan supporting fat loss and calorie control, starting at 44 PLN/day, available in 1,200-2,500 kcal. Targeted at consumers seeking structured weight loss through portion- and calorie-controlled meals.
• Dieta Sport High-protein, energy-focused diet for active individuals and athletes, available in 1,500-2,500 kcal, starting at 50 PLN/day. Targeted at gym-goers and sport-active individuals needing higher protein intake.
• Dieta Super Sport High-calorie diet for highly active individuals and serious athletes, available in 3,000-3,500 kcal, starting at 63.50 PLN/day. Recommended by Marcin Różalski. Targeted at athletes and serious trainers requiring very high energy intake.
• Dieta Home Diet plan designed for home-focused individuals, available in 1,800-2,100 kcal, starting at 53 PLN/day. Targeted at customers seeking balanced everyday nutrition at home.
• Dieta Lekkostrawna (Easily Digestible Diet) Gentle, easily digestible diet for individuals with digestive sensitivities, available in 1,200-2,500 kcal, starting at 46.50 PLN/day. Targeted at customers recovering from illness or managing digestive issues.
• Dieta Low IG (Diabetic) Low glycemic index diet designed for individuals managing diabetes or insulin resistance, supporting stable blood sugar levels, starting at 46 PLN/day, available in 1,200-2,500 kcal. Targeted at diabetic or pre-diabetic customers.
• Dieta Veggie + Fish Vegetarian diet that includes fish, offering plant-based meals with seafood for balanced nutrition, starting at 44.50 PLN/day, available in 1,200-2,500 kcal. Targeted at pescatarian customers seeking plant-forward meals.
• Dieta Veggie (No Fish) Strict vegetarian diet without fish, providing fully plant-based nutrition, starting at 44 PLN/day, available in 1,200-2,500 kcal. Targeted at vegan/strict vegetarian customers.
• Dieta GlutenLactose Free Gluten-free and lactose-free diet for individuals with food intolerances and allergies, starting at 44.50 PLN/day, available in 1,200-2,500 kcal. Targeted at customers with celiac disease, gluten intolerance, or lactose intolerance.
• Dieta Low Carb Low-carbohydrate diet supporting fat burning and metabolic goals, starting at 47 PLN/day, available in 1,200-2,500 kcal. Targeted at customers seeking reduced-carb nutrition for weight or metabolic management.
• Dieta Keto Ketogenic diet with high fat and very low carbohydrate content, available in 1,350-2,450 kcal, starting at 54 PLN/day. Targeted at customers following a strict ketogenic nutrition protocol.
• Dieta Fit Mama Specialized diet for pregnant and breastfeeding women, designed to support maternal and fetal nutrition. Targeted at expecting and new mothers requiring carefully balanced life-stage nutrition.
• Zestaw Próbny (Trial Day Package) 3-day trial program priced at 49 PLN/day allowing new customers to test the quality and variety of meals before committing to a full subscription. Targeted at prospective customers evaluating the service.

Quantifiable outcome

• 86% of customers recommend EatFitCatering to friends and family
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• PayPominorGTM or Marketing PartnerPayPo provides deferred payment options allowing customers to pay for meal plans at a later date. This payment integration supports customer acquisition by reducing financial friction for first-time buyers and increasing order values.
• DietlycoreGTM or Marketing PartnerDietly provides the customer panel platform for order management, loyalty points system, and customer account management. Partnership includes loyalty program integration where customers earn points with each order through Dietly's platform. EatFit displays Dietly Awards 2025 badge and Dietly logo to build trust.
• Local Food SupplierscoreOthersPartnership with local food suppliers to source fresh, high-quality ingredients for meal preparation. Emphasis on seasonal products and quality produce to ensure food quality and support local agriculture.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FitApetit: Polish dietary catering company offering boxed meal subscription delivery across multiple cities. Comparable product offering, subscription model, and Polish customer base to EAT FIT.
• Jedz i Trenuj: Polish dietary catering brand focused on sport and fitness-oriented meal plans with home delivery. Overlaps directly with EAT FIT's Sport and Super Sport SKUs and target customers.
• Kuchnia Vikinga: Polish dietary catering provider delivering prepared meals across multiple cities. Comparable subscription model and calorie-tiered offering to EAT FIT.
• Maczfit: One of the largest Polish dietary catering subscription companies, offering daily-delivered calorie-controlled meal plans across Poland. Directly competes with EAT FIT on the same D2C catering dietetyczny model with overlapping diet types (sport, slimming, vegetarian).
• Pyszna Micha: Polish dietary catering service providing daily meal deliveries with multiple diet variants. Competes head-to-head with EAT FIT on subscription-based boxed diet delivery in Poland.
• BeDiet: Polish meal-kit subscription caterer offering several diet types (weight loss, sport, vegetarian) with home delivery. Closely mirrors EAT FIT's menu-choice and sports-nutrition positioning.

Broad incumbents

• Factor (formerly Factor 75): US-based prepared (heat-and-eat) meal subscription service, now owned by HelloFresh. Closest analog to EAT FIT's fully-prepared, daily-delivered model at scale and a useful benchmark for category economics.
• HelloFresh: Largest global meal-kit subscription company, providing weekly ingredient boxes and prepared meal options. While not a direct dietary catering competitor, it competes for the same weekly meal-planning wallet and demonstrates scale economics in the meal subscription category relevant to EAT FIT's model.

Others

• Dietly: Polish aggregator/platform that lists multiple catering dietetyczny providers (including EAT FIT) and powers loyalty programs. Functions as both a channel partner and an indirect competitor routing customers to rival caterers.

Regional players

• FreshMeal: Polish dietary catering brand offering calorie-controlled meal plans with delivery across major Polish cities. Comparable in product and subscription mechanics to EAT FIT.

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/eatfitcatering
• LinkedInlinkedin.com/company/eatfitcatering

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAT FIT