Soji: Modern Asian

What Soji: Modern Asian does

Soji: Modern Asian is a single-location Asian cuisine restaurant founded in 2018 and operating from 5050 Government Street in the Mid-City neighborhood of Baton Rouge, Louisiana. The restaurant serves the local consumer market with a multi-cuisine Asian menu spanning Japanese (sushi, poke, ramen), Thai (Drunken Noodles), Chinese-American (General Tsoji Chicken), and other continental Asian dishes, all prepared in-house — handmade noodles, scratch ramen, fresh sushi. Customer-facing offerings are organized across three primary revenue streams: traditional dine-in service, takeout/pickup orders processed through the Toasttab online ordering platform (with a $2.50 per-order service charge), and a premium Raw Bar Omakase Experience priced at $75 per guest that requires 24-hour advance reservation via Exploretock.

The business model is transactional and consumer-direct. Soji operates under a single DBA ("Soji: Modern Asian," informally "Soji") and has extended into an adjacent lounge concept — Lotus Lounge (also branded as Drink Lotus) — which runs a Friday-night DJ programming schedule, Hawaiian pig roast events, and tropical drink specials. Promotional programming is a meaningful component of the weekly cadence and includes Happy Hour (Tue–Sun, 3–5 PM) with small plates ($7–$10), $5 beers, $9 cocktails, and $30 select wines; a Thursday "Girls Night" package at $35; and a Sunday Service Industry 20% discount. Marketing is executed primarily through Instagram (eatsoji, drink.lotus) and an email mailing list for chef dinners, tastings, cooking classes, and weekly specials.

From a structural standpoint, Soji is a privately held operating restaurant with no disclosed funding rounds, no parent company, no subsidiaries, and a headcount of approximately 15 employees. Operations are limited to one site in a single market (Baton Rouge, USA), with services concentrated in evening hours plus a limited weekday lunch seating, and the restaurant is closed on Mondays. There are no technology platform, AI/ML, or proprietary software components; the underlying "platform" is the physical restaurant and adjacent lounge combined with standard third-party restaurant SaaS (Toasttab, Exploretock).

Name

Soji: Modern Asian

Legal name

Soji: Modern Asian

Website

https://eatsoji.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Soji: Modern Asian is a single-location Asian cuisine restaurant in Baton Rouge, Louisiana, founded in 2018, serving local diners with sushi, ramen, poke, and Thai dishes, alongside a premium raw-bar Omakase experience and an in-house Lotus Lounge tiki bar.

Ownership category

akta.pro rank

Product category

Asian Fusion Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Asian fusion restaurant
• Sushi and ramen dining
• Omakase experience
• Craft cocktail lounge
• Happy hour specials

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Traditional restaurant revenue from food and beverage consumed on premises. Includes house menu items such as handmade noodles, scratch ramen, sushi, poke, Thai Drunken Noodles, and specialty items like General Tsoji Chicken.
2. Takeout and Pickup Orders: Online ordering through Toasttab platform for takeout orders. Subject to $2.50 service charge per order.
3. Omakase Experience Reservations: Premium raw bar dining experience at $75 per guest. Requires reservation 24 hours in advance. Limited intimate seating at sushi bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Soji: Modern Asian is a single-location Asian cuisine restaurant in Baton Rouge, LA, offering traditional handmade dishes spanning the Asian continent — including handmade noodles, scratch ramen, fresh sushi and poke, Thai Drunken Noodles, and the signature General Tsoji Chicken — served in a modern, hip dine-in atmosphere. Its premium differentiator is a $75-per-guest raw-bar Omakase experience with limited intimate seating requiring 24-hour advance reservation, alongside online takeout ordering via Toasttab and weekly social promotions (Happy Hour, Girls Night, Friday DJ, Sunday Service Industry Night).

Product overview

Soji: Modern Asian is a single-location Asian cuisine restaurant offering a unified dining experience across multiple culinary traditions spanning the Asian continent. The core product portfolio consists of handcrafted dishes — including handmade noodles and scratch ramen, fresh sushi and poke, Thai Drunken Noodles, and the signature General Tsoji Chicken — complemented by premium experiential offerings such as the Omakase raw bar tasting ($75 per guest) and social promotions including Happy Hour, Girls Night ($35), Lotus After Dark Friday DJ nights, and Sunday Service Industry Night. The restaurant operates on a house menu format with no modular or platform architecture; all products and services are delivered through the single Soji brand as an integrated dining and entertainment experience.

Differentiator

Problem solved

Functional benefit

Brands

• Lotus Lounge: Tiki bar and lounge operated by Soji, featuring Friday night DJ sets, Hawaiian pig roast events, and tropical drink specials
• Drink Lotus

Products and services

• Omakase Experience

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wagamama: International Asian noodle-house chain with ramen, curry, and stir-fry in a modern setting. Comparable modern Pan-Asian positioning and noodle/ramen focus, but multi-national in scale.
• Din Tai Fung: Global Taiwanese restaurant brand known for handmade noodles and dumplings. Comparable emphasis on handmade/scratch Asian production and a premium casual-dining format.
• P.F. Chang's: National full-service Asian bistro chain with a broad Pan-Asian menu and bar program. Comparable menu positioning and full-service delivery, but a chain operating at much larger scale across the U.S.
• RA Sushi: Multi-unit sushi and Asian-fusion chain with a strong bar/lounge component. Comparable Pan-Asian menu and lounge-driven evening traffic, though national in scope.
• Nobu Restaurants: Global upscale Japanese restaurant brand with omakase and signature dishes. Comparable premium sushi/omakase tier and chef-driven brand, though at a much higher price point and global scale.

Direct peers

• Sunda New Asian: Chicago-based Pan-Asian full-service restaurant offering sushi, noodles, and small plates in a modern atmosphere. Closely comparable concept, menu breadth, and modern-dining positioning, though in a different geography.
• Tsunami Sushi: Local Baton Rouge sushi and Asian-focused restaurant. Directly comparable as a nearby full-service Asian concept competing for the same sushi and Pan-Asian dining occasions in the same market.
• Asian Mint: Dallas-based Pan-Asian restaurant combining Thai, sushi, and other Asian influences with a contemporary dining room. Comparable menu breadth, full-service format, and modern-Asian positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/eatsoji
• LinkedInlinkedin.com/company/eatsoji

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soji: Modern Asian