Eats, Shoots & Roots
- Company typePrivate
- Founded2012
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Eats, Shoots & Roots does
Eats, Shoots & Roots is a Malaysian social enterprise, incorporated as Eats Shoots & Roots Sdn Bhd (registration 1148774-H), founded in 2012 and headquartered in Kuala Lumpur. The company operates three interconnected lines of business around urban edible gardening: (1) Edible Garden Builds, providing design and construction services for residential, commercial, rooftop, estate, and community gardens; (2) Edible Garden Education, running in-person workshops and educational programmes for children and adults, including school-linked content; and (3) Edible Garden Products, selling seedlings, supplies, and custom corporate gifts through a dedicated e-commerce storefront at shop.eatsshootsandroots.org. The company also operates Sayur In The City as a digital resource platform for urban food-growing tips.
The business model combines professional services (garden design/builds and workshops), hardware/retail sales (online shop), and corporate gifting, with revenue generated through direct on-site delivery within Malaysia and a direct-to-consumer online channel. Go-to-market is community-led and partnership-driven, leveraging relationships with Malaysian foundations and NGOs including Yayasan Hasanah, YWCA Kuala Lumpur, VTOC, and YBM, alongside organic social channels on Facebook, Instagram, and YouTube. Customer segments span urban communities, educational institutions and families, corporate clients (ESG, employee engagement, gifting), and individual homeowners.
The underlying technology is an edible garden design and implementation methodology tailored to urban environments rather than a software platform; the company does not disclose proprietary algorithms, software products, mobile applications, APIs, or AI/ML capabilities. The organisation has operated for more than a decade, tracking outcome metrics including edible gardens built, workshops run, volunteers participated, seedlings planted, urbanites trained, garden products sold, and awards won (as of August 2023). No funding rounds, acquisitions, headcount data, or financial figures are publicly disclosed.
Eats, Shoots & Roots firmographics
Firmographics- Name
- Eats, Shoots & Roots
- Legal name
- Eats Shoots & Roots Sdn Bhd
- Website
- https://eatsshootsandroots.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Eats, Shoots & Roots industry classification
Industry- Product category
- Urban Edible Gardening Services
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM)
- akta.pro secondary industries
- Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Eats, Shoots & Roots is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Eats, Shoots & Roots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Edible Garden Design and Builds: Professional design and construction services for edible garden spaces for individuals and organizations
- Educational Programmes and Workshops: Edible garden education programmes and workshops for kids and adults, both in-person and educational content
- Garden Products and Retail: Online retail store selling edible garden products and custom corporate gifts
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Eats, Shoots & Roots product offering
Product offeringCore offering
Eats, Shoots & Roots designs, builds, and installs edible (food-producing) gardens for urban homes, schools, corporates, and communities in Malaysia. It also runs educational workshops, school and community programs, and supplies edible gardening products through an online shop, alongside a corporate gifting line. The work is delivered through three integrated service pillars: Edible Garden Builds, Edible Garden Education, and Edible Garden Products.
Product overview
Eats, Shoots & Roots is a social enterprise offering a suite of interconnected services focused on urban edible gardening. The core portfolio consists of three main offerings: Edible Garden Builds (design and construction services for edible garden spaces), Edible Garden Education (programmes and educational content for children and adults), and Edible Garden Products (seedlings and garden supplies sold through the online shop). The company extends its offering through Corporate Gifting (custom garden-themed business gifts) and Sayur In The City (an educational resource website). All offerings are centered on reconnecting urbanites with nature by empowering them with skills and tools to grow food.
Differentiator
Problem solved
Functional benefit
Brands
- Sayur In The City: A resource/initiative mentioned under Resources for urban gardening tips and city-based food growing.
- Rimbun Montessori
Products and services
- Edible Garden Builds Custom design and installation of edible (food-producing) gardens for urban homes, schools, corporates, hospitality venues, and community spaces in Malaysia. Targets urban dwellers and organizations seeking to grow food in limited spaces.
- Edible Garden Education Workshops, school programs, and community programs that teach edible gardening, sustainability, and food-growing skills. Targeted at schools, families, NGOs, and community groups seeking hands-on nature and food education.
- Edible Garden Products Online shop selling gardening supplies and accessories for edible gardens. Serves individual urban consumers and existing Edible Garden Builds customers needing ongoing supplies.
- Corporate Gifting Curated edible garden-themed planters and gift sets for corporate customers to use as employee, client, or event gifts. Targets businesses seeking differentiated, sustainable corporate gifts.
Companies that use Eats, Shoots & Roots
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Eats, Shoots & Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eats, Shoots & Roots partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Yayasan HasanahcoreProgramme partner supporting edible garden initiatives. Hasanah is a Malaysian foundation focused on social impact projects.
- YWCA Kuala LumpurcoreProgramme partner with an edible garden build completed at YWCA Kuala Lumpur location for community use.
- VTOC (Victory Timeout Centre)coreProgramme partner organization featured on the Eats Shoots & Roots website.
- YBMminorProgramme partner with logo displayed on the website.
- Rimbun MontessoriminorRelated organization linked from the Eats Shoots & Roots website, Rimbun Montessori is an educational institution.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Eats, Shoots & Roots competitors and assessment
Company assessmentRegional players
- Common Ground: Malaysia-based community-supported agriculture and urban farming initiative focused on growing food in Malaysian cities. Direct geographic peer addressing the same urban Malaysian customer base for local food production and community workshops.
- Urban Hijau: Malaysian urban farming social enterprise building gardens, running workshops, and supporting community food production. Same country, same mission-driven urban agriculture category, and overlapping customer segments with Eats, Shoots & Roots.
Broad incumbents
- GrowNYC: Established New York nonprofit running urban agriculture, education, and greenmarket programmes. Wider portfolio, but operates the same urban gardening, education, and community food production model ESR delivers, and serves as a benchmark for mature scale.
- Sustenir Agriculture: Singapore-based controlled-environment agriculture company producing leafy greens and herbs with vertical farming technology. Larger and more capital-intensive, but addresses the same urban edible produce demand and overlaps with ESR's corporate and hospitality client base.
Emerging players
- Greenpop: South Africa-based social enterprise running urban greening, tree-planting, and food garden programmes with strong educational and community components. Comparable mission-driven model combining garden builds, workshops, and product/seedling distribution.
Direct peers
- Edible Garden City: Singapore-based social enterprise designing and building edible gardens for urban spaces, running education programmes, and selling related products. Highly comparable model across services, education, and community engagement, with regional urban-farming mission aligned to ESR's Malaysian operations.
- ComCrop: Singapore hydroponic urban farming company producing edible greens and engaging in community/educational programmes. Overlaps with ESR in urban food production for hospitality clients and educational workshops on growing food.
- VertiVegies: Singapore-based urban farming venture specializing in controlled-environment edible plant production for restaurants and consumers. Comparable urban edible produce supply business with overlapping food education and B2B gifting/hospitality customers.
- The Citizen Farm: Singapore urban farm focused on sustainable food production with community engagement and educational programming. Operates in the same Southeast Asian urban edible gardening category as Eats, Shoots & Roots, with overlapping community and education segments.
Others
- Sky Greens: Singapore-based commercial vertical farming operator producing leafy vegetables. Not a direct social-enterprise peer, but operates in the Southeast Asian urban edible produce ecosystem where ESR sells garden products and competes for sustainability-driven customer mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Eats, Shoots & Roots social profiles
Digital presenceEats, Shoots & Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eats, Shoots & Roots leadership team
Management profileNumber of profiles
Eats, Shoots & Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eats, Shoots & Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eats, Shoots & Roots
What does Eats, Shoots & Roots do?
Eats, Shoots & Roots designs, builds, and installs edible (food-producing) gardens for urban homes, schools, corporates, and communities in Malaysia. It also runs educational workshops, school and community programs, and supplies edible gardening products through an online shop, alongside a corporate gifting line. The work is delivered through three integrated service pillars: Edible Garden Builds, Edible Garden Education, and Edible Garden Products.
Is Eats, Shoots & Roots a public or private company?
Eats, Shoots & Roots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eats, Shoots & Roots founded?
Eats, Shoots & Roots was founded in 2012. It employs 1 to 10 people.
Where is Eats, Shoots & Roots based?
Eats, Shoots & Roots is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Eats, Shoots & Roots make money?
Three revenue lines are on record. Edible Garden Design and Builds are the primary driver. The others are educational Programmes and Workshops and garden Products and Retail.
Who are Eats, Shoots & Roots's main competitors?
Regional players on record are Common Ground and Urban Hijau. Broad incumbents are GrowNYC and Sustenir Agriculture. Greenpop is listed as an emerging player. Direct peers are Edible Garden City, ComCrop, VertiVegies and The Citizen Farm. Sky Greens is listed as an others.
Does Eats, Shoots & Roots have an API?
No public API is recorded for Eats, Shoots & Roots.
What industry is Eats, Shoots & Roots in?
Eats, Shoots & Roots's product category is Urban Edible Gardening Services. Its primary akta.pro industry code is HSAIAFAM, Vegetable & Herb Garden Installation and Maintenance, with a secondary code of EDAAAGAL, Home & Garden Hobbies (Gardening, Floral Design, Home Decor). Its NAICS code is 444240 and its SIC code is 700.