Eat Tokyo

Eat Tokyo is a Japanese-owned, 40-year-old restaurant chain operating 17 branches across London (8), Tokyo (6), and Düsseldorf (3), serving traditional Japanese cuisine including sushi, sashimi, bento, and ramen to individual diners via dine-in, takeaway, and Deliveroo delivery.

Company typePrivate
Founded1986
HeadquartersGolders Green, United Kingdom
Headcount1–10
GTM typeB2C
OfferingServices

Eat Tokyo firmographics

Firmographics

Name: Eat Tokyo
Legal name: Eat Tokyo
Website: https://eattokyo.co.uk
Company type: Private
Founded year: 1986
Operating status: Operating
Headcount range: 1–10 employees
Short description: Eat Tokyo is a Japanese-owned, 40-year-old restaurant chain operating 17 branches across London (8), Tokyo (6), and Düsseldorf (3), serving traditional Japanese cuisine including sushi, sashimi, bento, and ramen to individual diners via dine-in, takeaway, and Deliveroo delivery.
Ownership category
akta.pro rank

Eat Tokyo industry classification

Industry

Product category: Japanese Restaurants
NAICS: Restaurants and Other Eating Places (72251)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

Keywords

Japanese restaurant chain
Authentic Japanese cuisine
Sushi and sashimi
Tonkotsu ramen dining
Shabu-shabu hotpot

Where Eat Tokyo is headquartered

Location

Headquarters

HQ city: Golders Green
HQ country: United Kingdom
HQ region: Europe

Offices17 records

Markets served

Eat Tokyo business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

Dine-in restaurant sales: Revenue generated from customers dining at restaurant locations, ordering from a menu of Japanese cuisine including sushi, sashimi, bento boxes, nigiri, chirashi, unagi, and traditional beverages.
Takeaway and delivery: Revenue from takeaway orders placed by phone and through Deliveroo delivery partner, serving customers who prefer to eat at home.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Tonkotsu Ramen at £14.00
Unit Pricing	Pay-as-you-go	Chashu Tonkotsu Ramen at £17.00
Unit Pricing	Pay-as-you-go	Miso and Spicy Tonkotsu Ramen at £14.00-£14.50

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Eat Tokyo product offering

Product offering

Core offering

Eat Tokyo is a Japanese-owned restaurant chain operating traditional Japanese restaurants offering sushi, sashimi, bento boxes, nigiri, chirashi, unagi, sake, and traditional beverages. The company runs 17 branches across the UK, Japan, and Germany, with specialized sub-concepts including G2 (Shabu-Shabu hotpot) and Tonkotsu-ya (Tonkotsu ramen). It also offers takeaway service and Deliveroo delivery.

Product overview

Eat Tokyo is a Japanese-owned restaurant chain offering traditional Japanese cuisine through multiple brand concepts. The core Eat Tokyo brand provides sushi, sashimi, bento boxes, nigiri, chirashi, unagi, sake, and traditional beverages across 8 London outlets. Specialized concepts include G2 (Shabu-Shabu), a branch serving thinly sliced meat and vegetable hot pot dishes, and Tonkotsu-ya, a ramen-focused restaurant. The company operates 6 branches in Tokyo, Japan and 3 branches in Düsseldorf, Germany, totaling 17 branches internationally. The company also has delivery integration with Deliveroo.

Differentiator

Problem solved

Functional benefit

Brands

Tonkotsu-ya: A sub-brand specializing in Tonkotsu ramen, located at 14 Woodstock Street, Mayfair, W1C 2AG. Offers Tonkotsu Base Ramen (£14.00), Chashu Tonkotsu Ramen (£17.00), Miso Tonkotsu Ramen, and Spicy Tonkotsu Ramen (£14.50).
G2 (Shabu-Shabu)

Products and services

Eat Tokyo Restaurant (Sushi, Sashimi, Bento, Nigiri, Chirashi, Unagi) Traditional Japanese restaurant offering sushi, sashimi, bento boxes, nigiri, chirashi, unagi, sake, and traditional beverages. Operates 8 dine-in outlets across London UK (Golders Green, Notting Hill Gate, Soho, Holborn, Hammersmith, Covent Garden, plus G2 and Tonkotsu-ya), and serves customers seeking authentic Japanese food at affordable prices.
G2 (Shabu-Shabu) Specialized Eat Tokyo branch serving Shabu-Shabu, a Japanese dish of thinly sliced meat and vegetables boiled quickly in a pot of boiling water and served with various dipping sauces. Located at 628 Finchley Road, Golders Green, London NW11 7RR, with full Eat Tokyo menu also available.
Tonkotsu-ya (Tonkotsu Ramen) Ramen-focused restaurant offering Tonkotsu Base Ramen (£14.00), Chashu Tonkotsu Ramen (£17.00), Miso Tonkotsu Ramen (£14.00), and Spicy Tonkotsu Ramen (£14.50). Located in Mayfair, London.
Eat Tokyo Takeaway (Cricklewood) Dedicated Japanese takeaway branch located at 40 Cricklewood Lane, London NW2 1HD, serving customers who want to order Japanese food for consumption at home.
Eat Tokyo Deliveroo Delivery Food delivery service operated in partnership with Deliveroo, allowing customers to order Eat Tokyo Japanese cuisine for home delivery.

Companies that use Eat Tokyo

Customer profile

Segments1 record

Ideal customer profiles1 record

Eat Tokyo technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Eat Tokyo partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo partnership enables Eat Tokyo to offer food delivery services to customers who prefer to order Japanese cuisine for home delivery. The partnership extends the company's reach beyond walk-in and takeaway customers to a broader delivery audience.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Eat Tokyo competitors and assessment

Company assessment

Emerging players

Feng Sushi: London-based independent Japanese sushi restaurant and delivery brand. Comparable as a smaller-scale London Japanese restaurant operator with delivery channel integration.
Sushi Daily: Grab-and-go sushi brand operating in-store kiosks within grocery and convenience retail. Adjacent business model targeting the same sushi customer but through a retail rather than restaurant channel.

Direct peers

Kanada-Ya: Specialized tonkotsu ramen restaurant chain with London locations. Directly comparable as a Japanese-owned ramen-focused concept competing for the same London tonkotsu ramen occasion.
Itsu: Japanese-inspired QSR and grocery brand with strong London presence offering sushi, bento, and ramen. Closely comparable in menu mix (sushi, bento), London-centric footprint, and quick-casual service model.
Wagamama: Pan-Asian casual dining chain with significant UK presence and broad menu including Japanese dishes. Directly competes with Eat Tokyo for dine-in Japanese/Asian cuisine customers across London.
Yo! Sushi: Japanese QSR and restaurant chain operating conveyor-belt sushi concepts in the UK. Directly comparable through Japanese menu focus, dine-in model, and UK high-street footprint.
Moshi Moshi: London-based Japanese restaurant group offering sushi and traditional Japanese dishes. Closely comparable as an independent Japanese restaurant operator in London.
Wasabi: Sushi and bento-focused QSR chain operating primarily in London and UK cities. Overlaps directly with Eat Tokyo on core menu items (sushi, sashimi, bento boxes) and price positioning.
Sticks'n'Sushi: Danish-founded Japanese dining chain with London presence serving sushi, sashimi, and grilled sticks. Comparable premium-positioned Japanese sit-down dining experience.

Broad incumbents

Marugame Udon: Large Japanese udon QSR chain with international presence. Comparable as a Japanese-cuisine QSR with multi-geography operations and authentic Japanese ownership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Eat Tokyo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eat Tokyo leadership team

Management profile

Number of profiles

Eat Tokyo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eat Tokyo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat Tokyo

What does Eat Tokyo do?

Is Eat Tokyo a public or private company?

Eat Tokyo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Eat Tokyo founded?

Eat Tokyo was founded in 1986. It employs 1 to 10 people.

Where is Eat Tokyo based?

Eat Tokyo is headquartered in Golders Green, United Kingdom, in the Europe region.

How does Eat Tokyo make money?

Two revenue lines are on record. Dine-in restaurant sales are the primary driver. The others are takeaway and delivery.

Who are Eat Tokyo's main competitors?

Emerging players on record are Feng Sushi and Sushi Daily. Direct peers are Kanada-Ya, Itsu, Wagamama, Yo! Sushi, Moshi Moshi, Wasabi and Sticks'n'Sushi. Marugame Udon is listed as a broad incumbent.

Does Eat Tokyo have an API?

No public API is recorded for Eat Tokyo.

What industry is Eat Tokyo in?

Eat Tokyo's product category is Japanese Restaurants. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 72251 and its SIC code is 5810.