Eberle Business GmbH

What Eberle Business GmbH does

Eberle Business GmbH is a B2B marketing and communications agency headquartered in Schwäbisch Gmünd, Germany, operating since 1997 as the B2B arm of the Eberle Gruppe alongside sister entities Eberle Werbeagentur (B2C) and Viscom Fotografie (photo studio). The firm delivers an integrated service stack spanning content marketing, public relations, branding and brand management, media planning, creative production, communication consulting, employer branding, and sector-specific offerings in industrial communication, construction PR (Bau-PR), and sustainability communication (Nachhaltigkeitskommunikation). Its clientele is dominated by German Mittelstand and enterprise industrial firms including Voith, Festo, Telenot, Godelmann, Rommelag, Provincial, VSB Group, Seifert Systems, and Arnold Glas, with multi-year retainers typical (Voith since 1999; Telenot since 2010). A flagship proprietary product is EB*II*SaiLES, an AI marketing tool launched in 2020 that provides predictive market intelligence, competitor communication analysis, regulatory impact monitoring, and budget-optimized recommendations for regional markets. The firm claims to be Germany's first completely CO2-neutral agency and has won the German Sustainability Prize (Deutscher Nachhaltigkeitspreis); in 2025 its work on the Voith 'Perspectives' digital customer magazine won the German Prize for Online Communication (DPOK).

The agency is owner-managed under three Geschäftsführer (Markus Rahner, Klaus Peter Betz, Bernd Eberle) and operates as a private German GmbH with no external funding, no M&A activity, and no public listing. Revenue mechanics are professional services billing: hourly rates (Stundenhonorar) per current employee rate cards, supplemented by project-based fixed prices (Festpreise), a 15% service fee on third-party services, and pass-through internal material costs at cost; invoicing is monthly with 10-day payment terms. Go-to-market is sales-led and direct: outreach to industrial and B2B2C enterprises via personal consultations and virtual meetings, with retainer-style long-term partnerships rather than project auctioning. The geographic footprint is DACH-led (Germany, Austria, Switzerland) with stated reach into broader Europe and the United States, though no specific international revenue or staffing is disclosed. The firm maintains a small core of 7 employees, supplemented by the Eberle Gruppe's broader resource pool, and markets itself through LinkedIn, Instagram, Facebook, Pinterest, email newsletters, case studies, and earned PR.

Name

Eberle Business GmbH

Legal name

Eberle Business GmbH

Website

https://eberle-business.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Eberle Business GmbH is a German B2B marketing and communications agency serving industrial, manufacturing, and Mittelstand enterprises with content marketing, PR, branding, and sustainability communications, anchored by a proprietary AI marketing tool called EB*II*SaiLES.

Ownership category

akta.pro rank

Product category

B2B Marketing & Communications Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B marketing agency
• Content marketing services
• Industrial communication
• Corporate PR agency
• Sustainability communication

Headquarters

HQ city

Schwäbisch Gmünd

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Services Revenue: Professional agency services billed on hourly rates (Stundenhonorar) according to time spent and current hourly rates of involved employees. Technical costs charged separately per current agency rates. Service fee of 15% on net amount for third-party services. Internal material costs charged at cost price. Fixed prices (Festpreise) or clearly defined hourly rates offered per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Eberle Business GmbH is a B2B marketing and communications agency that delivers strategic content marketing, public relations, branding, employer branding, and industrial communication services to industrial and Mittelstand companies. The agency combines editorial, creative, media, and consulting expertise through interdisciplinary teams, and powers its offering with a proprietary AI Marketing Tool called EB*II*SaiLES that provides predictive market, competitor, and regulatory intelligence. Services are sold on hourly rates or fixed-price project basis and span digital, social, sustainability, and traditional channels.

Product overview

Eberle Business GmbH is a B2B marketing and communication agency offering a comprehensive suite of services as a single integrated offering rather than a modular platform. The core portfolio centers on Content Marketing, AI Marketing (powered by the proprietary EB*II*SaiLES tool), PR, Branding, Markenführung (brand management), Media, Kreation (creative services), and specialized sector offerings including Bau-PR (construction PR), Industriekommunikation (industrial communication), and Nachhaltigkeitskommunikation (sustainability communication). The EB*II*SaiLES AI tool provides predictive market intelligence and content recommendations, while the broader service line encompasses digital marketing (SEO/GEO), communication consulting, and employer branding. Services are delivered through interdisciplinary teams combining editorial, creative, media, and consulting expertise to support sales, brand awareness, positioning, and talent acquisition goals.

Differentiator

Problem solved

Functional benefit

Brands

• EB*II*SaiLES: AI Marketing Tool for sales and brand communication that provides early insight into market and competitor topics, helps identify relevant themes, and delivers action recommendations for products in regional markets.

Products and services

• Content Marketing
• AI Marketing (EB*II*SaiLES)
• PR (Public Relations)
• Communication Consulting (Kommunikationsberatung)
• Branding
• Brand Management (Markenführung)
• Media Planning & Buying
• Bau-PR (Construction PR)
• Industrial Communication (Industriekommunikation)
• Sustainability Communication (Nachhaltigkeitskommunikation)
• Employer Branding & HR Marketing
• SEO & GEO (Digital Marketing)

Quantifiable outcome

• German Prize for Online Communication (DPOK) 2025 in Digital Publishing category for Voith Perspectives digital customer magazine
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

One partnership is on record.

• Eberle GruppecoreOthersParent company group consisting of Eberle Business GmbH (B2B marketing agency), Eberle Werbeagentur (B2C branding agency), and Viscom Fotografie (photo studio). All entities operate under shared ownership and brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fink & Fuchs AG: Wiesbaden-based PR and communications agency specializing in B2B technology and industrial accounts. Comparable in targeting Mittelstand/enterprise clients with PR-content-integration.
• cometis AG: German investor relations and B2B communications agency. Comparable in providing strategic communications services to mid-cap and enterprise industrial/technology clients.
• navos Public Dialogue Consultants GmbH: Hamburg-based B2B communications and PR consultancy. Comparable in serving industrial and B2B clients with integrated PR, content, and corporate communications.
• Schwartz Public Relations: Munich-based B2B tech and industrial PR agency with a comparable Mittelstand/enterprise client mix and content-led service model. Direct competitor for German B2B PR mandates across industrial verticals.
• KMS Team GmbH: Munich-based B2B marketing and communications agency with a strong industrial/tech client focus. Comparable in offering integrated PR, content, digital, and employer branding services.
• HBI Helga Bailey GmbH: Munich-based B2B technology and industrial PR agency. Direct peer given similar focus on B2B tech/industrial verticals and content-marketing-driven engagement model.
• Wilde & Partner Public Relations: Munich-based PR agency with a strong B2B tech and industrial client roster. Direct competitor for DACH B2B PR and content mandates.
• Faktor 3 AG: Hamburg-headquartered PR and communications agency focused on B2B technology, industrial, and consumer clients. Comparable in combining PR, content, and digital services for technical buyers.

Broad incumbents

• WE Communications (Germany): Global technology-focused communications network with German operations. Competes for the same enterprise B2B tech/industrial accounts, offering broader geographic reach and integrated digital services.
• FleishmanHillard Germany: Global PR network's German operations. Larger incumbent serving similar B2B/industrial/tech clients with a broader portfolio, often winning enterprise mandates Eberle Business also targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eberlegruppe
• LinkedInlinkedin.com/company/eberle-business
• Instagraminstagram.com/eberle.werbeagentur
• Pinterestpinterest.de/eberlegmbhwerbeagenturgwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eberle Business GmbH