Ebit AB

What Ebit AB does

Ebit AB (legal name Ebit Sverige AB) is a Swedish accounting and business advisory firm founded in 1991 by Peter Lindahl and headquartered in Tranås, with additional offices in Jönköping and Motala. The company positions itself as a 'företagsbyrå' (business bureau) rather than a conventional redovisningsbyrå, serving Swedish SMEs and sole proprietors with bookkeeping, annual reporting, tax declarations, payroll and HR, business advisory (including M&A and company formation), marketing services (graphic design, web, photography, film), and sustainability/climate reporting. Its client base spans hospitality, forestry, automotive, construction, media, and professional services, with named customers including Norraby Krog, Jofrab Skog och Trädgård, RE Group Scandinavia, and Axelsson Bygg.

The firm's technology backbone rests on certified partnerships with Visma SPCS (Spiris cloud accounting, payroll, time-tracking, scanning) and Reda for invoice scanning/approval, with integrations to Fortnox. A proprietary internal capability branded Ebit Apps builds custom low-code business applications on the Microsoft Power Platform (Power Apps, Power Automate, Power BI, Copilot, SharePoint) for clients needing workflow automation, integrated systems, and real-time dashboards — exemplified by a custom estimating and quoting tool for construction firm Axelsson Bygg that reduced quote work from 4-5 hours to under one hour.

Ebit generates revenue through a blend of recurring monthly subscriptions for bookkeeping, payroll, and HR services, plus project-based professional fees for advisory, marketing, sustainability reporting, and Ebit Apps custom software engagements. Go-to-market is sales-led via direct advisory relationships, content marketing (news articles on tax and regulatory topics), SEO targeting local and Swedish search terms, social media presence across Facebook, Instagram, LinkedIn, and TikTok, and referral channels including partnerships with Almi and SRF Konsulterna. Pricing is custom-quoted per engagement rather than publicly listed, and customer acquisition follows a structured four-step onboarding (contact, needs meeting, quote, startup).

Name

Ebit AB

Legal name

Ebit Sverige AB

Website

https://ebitab.se

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Ebit Sverige AB is a Swedish accounting and business advisory firm ('företagsbyrå') founded in 1991, serving SMEs and sole proprietors with bookkeeping, payroll, tax, advisory, marketing, sustainability reporting, and custom low-code software (Ebit Apps) from offices in Tranås, Jönköping, and Motala.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industry

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

Keywords

• Accounting and bookkeeping services
• Payroll and HR services
• Business advisory services
• Custom low-code software
• Sustainability and ESG reporting

Headquarters

HQ city

Tranås

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and bookkeeping services: Core recurring accounting and bookkeeping services delivered digitally via Visma cloud platform. Includes ongoing bookkeeping, period-end closings, annual reports, and tax declarations.
2. Payroll and HR services: Payroll processing, salary administration, HR advisory, and compliance services including payroll mapping for employers with 10+ employees.
3. Business advisory and consulting: Corporate advisory covering business planning, tax advisory, budget planning, company formation, M&A, marketing, software selection, pension and capital management. Positioned as the primary differentiator versus conventional accounting firms.
4. Custom software development (Ebit Apps): Low-code custom application development, IT consulting, and digital process automation services for administrative workflows.
5. Marketing and creative services: Graphic design, web development, photography, video production, social media management, SEO, and advertising services. Includes sustainability reporting and graphic profile development.
6. Sustainability and climate reporting: Sustainability reporting, ESG reporting, and carbon footprint analysis based on accounting data. Includes climate compensation options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ebit AB is a Swedish 'företagsbyrå' (business bureau) that delivers fully digital, cloud-based accounting, bookkeeping, payroll, HR, tax, and business advisory services to SMEs and sole proprietors across Sweden from offices in Tranås, Jönköping, and Motala. Through its Ebit Apps arm, the firm develops custom low-code business applications on Microsoft Power Platform for client digitalization, and it also provides marketing services and sustainability/climate reporting as integrated offerings.

Product overview

Ebit Sverige AB is a full-service accounting and business advisory firm with a named technology arm called Ebit Apps. Its core offering is a portfolio of professional services — accounting/bookkeeping, payroll and HR, business advisory, marketing, and sustainability reporting — delivered through a combination of third-party cloud platforms (Visma SPCS/Spiris, Visma eEkonomi, Fortnox, Reda) and a proprietary custom-software development capability (Ebit Apps). Ebit Apps develops bespoke administrative workflow solutions using low-code approaches (Microsoft Power Platform, Power BI, Power Automate, Copilot) for clients needing integrated systems, automated processes, real-time dashboards, and mobile-first business tools. The company also provides marketing services (graphic design, web, photo/film, SEO, social media) and sustainability reporting. The firm operates offices in Tranås (headquarters), Jönköping, and Motala, serving clients across Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Redovisning (Accounting) Core service encompassing bookkeeping, financial statements, annual reports, tax declarations, and income tax filings. Fully digital and cloud-based, scalable to client size and modular by need, delivered to SMEs and sole proprietors across Sweden.
• Lön & HR (Payroll & HR) Full-service payroll administration including time reporting, digital salary specifications (via Kivra), expense and mileage registration, scheduling, employee handbooks, and pay-equity analysis (lönekartläggning). Targeted at Swedish employers, particularly those with 10+ employees.
• Företagsrådgivning (Business Advisory) Strategic business advisory covering business advice, tax consulting, budgeting and financial planning, business development, M&A, capital management, marketing advisory, software selection, and company formation. Covers the full business lifecycle from startup through exit.
• Marknadsföring (Marketing) Marketing services including graphic design, web design and development, photography and film production, social media management, advertising, and SEO. Provided from Ebit's offices in Tranås, Jönköping, and Motala to clients across Sweden.
• Hållbarhet (Sustainability) Sustainability services including sustainability reporting, climate reporting based on bookkeeping data, and sustainability advisory. Includes climate compensation options for net-zero positioning.
• Ebit Apps Ebit's proprietary technology arm for developing custom administrative software solutions. Specializes in automated workflows, integrated systems, mobile-first access, real-time dashboards, and user-friendly interfaces — delivered primarily via low-code approaches on Microsoft Power Platform (Power Apps, Power Automate, Power BI, Copilot). Includes AI-driven automation of repetitive tasks.
• Kalkyl- och offertverktyg (Custom Estimating and Quoting Tool) A bespoke calculation and quotation tool developed for Axelsson Bygg (construction company). Consolidates customer, project, image, and meeting-note data; uses reusable building components with labor, material, and cost links; converts quotes directly into purchase orders, work orders, subcontractor management, and invoicing. Delivered via Ebit Apps.
• Mjukvaruutveckling (Custom Software Development) Tailored software development service building custom applications and systems for specific business needs. Delivered through low-code platforms (Microsoft Power Platform) for faster turnaround without compromising quality.
• Affärssystem och integrationer (Business Systems and Integrations) Integration services connecting modern ERP and business systems with existing client infrastructure to eliminate duplicate data entry and ensure information flows seamlessly across all business functions.
• IT-konsulting och strategisk rådgivning (IT Consulting and Strategic Advisory) Strategic consulting on digitalization, AI, and automation of administrative workflows. Ebit Apps positions itself as translating complex technology (low-code, AI, automation) into understandable business value for clients.
• Fotograf Tranås – Foto & Film Professional photography and video production services for businesses, including corporate portraits, environmental photography, product images, corporate videos, recruitment films, and social media content. Conducted at client's premises or Ebit's own photo studio at Hörngatan, Tranås.
• Klimatrapport (Climate Report) Climate report service derived from a client's bookkeeping data, showing greenhouse gas emissions and providing actionable improvement tips, with an option to offset for net-zero operations.

Quantifiable outcome

• Customer reports significant time savings and increased efficiency through digital invoice scanning and mobile invoicing workflows.
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Panalitix (Australia)minorStrategic or Co-development Partner · 1 January 2018Panalitix from Australia partnered with Ebit during the 2018-2019 digitalization transformation. Panalitix provides business analytics and benchmarking tools that contributed to Ebit's shift from a traditional accounting firm to a digital business bureau.
• Visma SPCS (Spiris)coreTechnology or IntegrationCore technology partnership providing the primary cloud-based accounting, bookkeeping, payroll, and time-tracking platform (Spiris). Ebit is a Certifierad Byråpartner (certified partner) of Visma SPCS. The platform powers all client accounting, invoice scanning, expense tracking, and payroll workflows delivered by Ebit.
• RedacoreTechnology or IntegrationReda is an invoice scanning and approval tool integrated into Ebit's service delivery. Ebit promotes Reda as part of its digital ecosystem and provides system training and support for Reda users.
• Almi FöretagspartnerminorChannel Partner/ Reseller/ DistributorAlmi, the Swedish state-owned business development company, referred Axelsson Bygg to Ebit Apps for custom software development. Almi acts as a referral source connecting entrepreneurs with appropriate service providers.
• Audit firm partnershipminorStrategic or Co-development PartnerEbit has a collaboration with an external audit firm to provide independent auditing services for clients whose companies exceed audit thresholds. Ebit acts as intermediary between the client and the auditor.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Bokio: Swedish digital-first accounting platform enabling self-service bookkeeping, invoicing, and tax filings for sole proprietors and small businesses. Comparable to Ebit as a Swedish SME-focused accounting solution, though positioned as a self-service alternative rather than a full-service bureau.

Broad incumbents

• Visma: Major Nordic software provider whose Spiris/Visma SPCS platform is the core technology Ebit builds on. Overlaps as an indirect competitor through software-led SMB services and as a potential disruptor if Visma expands its own advisory offerings.
• PwC Sweden: Global professional services firm providing audit, tax, and advisory services in Sweden. Relevant as a broader incumbent capturing larger SME and mid-market advisory engagements that overlap with Ebit's growth-stage client segment.
• Fortnox: Leading Swedish cloud accounting, payroll, and ERP platform for SMEs. Comparable to Ebit in serving the same SME buyer with finance and payroll tools, and an indirect competitor via its partner ecosystem of accounting bureaus.

Direct peers

• Azets: Nordic accounting, payroll, and advisory firm serving SMEs and mid-market companies with cloud-based delivery and consulting. Comparable to Ebit as a multi-service bureau combining bookkeeping, payroll, and business advisory.
• Björn Lundén: Swedish accounting and payroll services firm with a long history serving SMEs, combining professional services with proprietary software tools. Similar to Ebit in offering both compliance-focused accounting and value-added advisory.
• Accountor: One of the largest accounting and payroll services firms in the Nordics, offering bookkeeping, payroll, advisory, and digital tools to SMEs. Directly comparable to Ebit's core outsourced accounting and payroll offering, with a similar customer base of small and medium-sized businesses.
• Höglanders Redovisning: Swedish accounting bureau offering bookkeeping, payroll, tax, and advisory services to SMEs. Directly comparable to Ebit as a regional Swedish competitor with a similar service portfolio and customer profile.

Others

• Microsoft Power Platform Partners: The wider ecosystem of Microsoft Power Platform solution providers globally. Relevant as the broader set of competitors offering low-code custom business applications similar to Ebit Apps, representing the competitive set for Ebit's technology services line.
• Almi: Swedish state-owned business development company that has referred clients to Ebit (e.g., Axelsson Bygg). Relevant as a key channel partner and ecosystem participant rather than a direct competitor, shaping Ebit's lead generation pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ebitab

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebit AB