Björn Lundén
- Company typePrivate
- Founded1987
- HeadquartersNäsviken, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Björn Lundén firmographics
Firmographics- Name
- Björn Lundén
- Legal name
- Björn Lundén AB
- Website
- https://bjornlunden.se
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Björn Lundén industry classification
Industry- Product category
- Accounting & Business Administration Software
- NAICS
- Software Publishers (51321), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- Expense Management & Reimbursements Administration (BPACAIAH)
Keywords
Where Björn Lundén is headquartered
LocationHeadquarters
- HQ city
- Näsviken
- HQ country
- Sweden
- HQ region
- Europe
Offices8 records
Markets served
Björn Lundén business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Software Subscriptions: SaaS-based subscription revenue from accounting, tax, and payroll software solutions. Customers pay recurring fees for access to BL Administration, BL Bokslut, BL Skatt, Lundify, and related programs. Pricing is typically per user or per company with tiered plans.
- Education and Training: Revenue from online courses, classroom courses, weekend courses, and webinars covering accounting, tax, payroll, and business topics. Includes the Stora Onlinekurspaketet subscription for accounting professionals.
- Books and Publications: Sale of accounting, tax, and business books including popular titles like 'Eget aktiebolag', 'Bokföring', and themed packages for business start-ups.
- Document Templates: Sale of document templates for business use including contracts, invoices, and compliance documents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for Lundify accounting software |
| Subscription | Monthly | Stora Onlinekurspaketet - Large Online Course Package for accounting professionals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Björn Lundén product offering
Product offeringCore offering
Björn Lundén AB develops and sells cloud-based SaaS software for accounting, tax preparation, payroll, year-end reporting, time tracking, and overall business administration, primarily targeting Swedish small and medium-sized enterprises and accounting firms (redovisningsbyråer). The portfolio is anchored by the Lundify suite and the legacy BL programs (BL Administration, BL Bokslut, BL Skatt), supplemented by time-tracking tools (QBIS, Timekeeper), the BL Byrå collaboration platform, and knowledge products including online courses, books, document templates, and an expert Q&A service.
Product overview
Björn Lundén is a SaaS company offering a unified portfolio of accounting, tax, payroll, and business management software and knowledge services for small and medium enterprises and accounting firms in Sweden and across Northwestern Europe. The core product is Lundify (the web-based suite encompassing AI-powered bookkeeping, invoicing, and year-end reporting), which complements the legacy BL program suite (BL Administration, BL Bokslut, BL Skatt) and the QBIS/Timekeeper time tracking tools. The company also provides knowledge services including an expert Q&A service (Frågeservice), online and in-person courses (Stora Onlinekurspaketet, Nyhetsdagarna), books and document templates, compliance tools (KYC & AML), and e-signature (Lundify Sign). All products are offered through a platform-plus-modules architecture targeting SMEs, accounting firms, and sole proprietors.
Differentiator
Problem solved
Functional benefit
Brands
- Lundify: Web-based accounting, invoicing, and year-end reporting solution. Includes AI-powered bookkeeping, invoice management, bank connections, and integrations.
- BL Administration
- BL Bokslut
- BL Skatt
- BL Lön
- QBIS
- Timekeeper
- Stora Onlinekurspaketet
- BL Byrå
Products and services
- Lundify Web-based SaaS accounting and financial-management suite for Swedish SMBs, encompassing AI-powered bookkeeping, invoicing, annual reporting, and a payroll module. Includes modules for accounting (Bokföringsprogram), invoicing (Faktureringsprogram), year-end reporting (Årsredovisning), and payroll. A 30-day free trial is available.
- BL Administration Comprehensive accounting and financial-management software for Swedish small and medium enterprises, supporting bookkeeping, invoicing, and overall business management. Björn Lundén's flagship legacy accounting system.
- BL Bokslut Year-end closing and annual-report preparation software for Swedish companies, with specialized support for housing cooperatives (bostadsrättsföreningar) including key ratios per square meter, BFNAR 2023:1 compliance, and digital submission to Bolagsverket.
- BL Skatt Tax preparation and declaration software for individuals and businesses, covering personal and corporate tax calculations, INK1, INK2, K10/KK10 forms, and digital submission to Skatteverket.
- BL Byrå Cloud-based solution for Swedish accounting firms (redovisningsbyråer) to manage multiple SME clients with digital workflows, enabling collaborative bookkeeping, year-end closing, and reporting at scale.
- QBIS Time tracking and project management system for businesses, available as a web application and mobile app, supporting time registration, expense reporting, project activity tracking, and integration with salary systems.
- Timekeeper Professional services automation and time tracking tool for businesses, originally acquired as a stand-alone brand and now offered alongside QBIS within the Björn Lundén AB portfolio.
- Lundify Sign E-signature service enabling legally binding digital signatures on documents, integrated into the Björn Lundén / Lundify ecosystem.
- KYC & AML Compliance Solution Compliance solution covering Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements for businesses and accounting professionals operating in Sweden.
- Stora Onlinekurspaketet Subscription-based 'Large Online Course Package' giving access to 60+ online courses in tax, HR, and accounting, used by 2,500 redovisningskonsulter and revisorer for continuing professional education and authorization maintenance.
- Frågeservice Expert question-and-answer advisory service for businesses and accounting professionals, available via web or telephone, staffed by Björn Lundén's tax, accounting, and payroll specialists.
- Böcker och e-böcker Physical books and e-books covering Swedish sole proprietorships, bookkeeping, annual reports, corporate taxation, payroll, and starting a business; sold individually and as themed packages such as Stora Ekonomipaketet and Lilla Ekonomipaketet.
- Dokumentmallar Document templates for Swedish businesses covering companies, bookkeeping, annual reports, sole proprietorships, personnel, and tax — including contracts, invoices, and compliance documents.
- Nyhetsdagarna Annual news-day courses providing updates on important tax, accounting, payroll, and legal developments in Sweden, offered both live and online for businesses and redovisningskonsulter.
Quantifiable outcome
- 2,500 accounting consultants and auditors use the Stora Onlinekurspaketet for continuing education
- +2 more outcomes
Companies that use Björn Lundén
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Björn Lundén technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature6 records
Björn Lundén partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- QLogic/QBIScoreSwedish time tracking system acquired by Bjorn Lunden Group in 2022 as part of Main Capital Partners' acquisition strategy. Later merged with Timekeeper under Björn Lundén AB.
- Eazy ProjectcoreDanish time tracking system acquired in 2022 as part of Bjorn Lunden Group's European expansion, adding to the company's Nordic presence.
- King SoftwarecoreDutch software provider for accounting and ERP systems acquired in 2022, establishing Bjorn Lunden's presence in the Netherlands with offices in Rotterdam and Heemskerk.
- TimekeepercoreSwedish time tracking tool acquired in December 2021 as the first acquisition under Main Capital Partners ownership. Later merged with Qlogic/QBIS under Björn Lundén AB.
- QredminorPartnership offering Qred Visa business cards to Bjorn Lunden customers and accounting firm clients. Provides special financing options for entrepreneurs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Björn Lundén competitors and assessment
Company assessmentDirect peers
- Fortnox: Swedish listed cloud-accounting and ERP SaaS provider for SMEs and accounting firms. Fortnox publicly identifies Björn Lundén as a direct local specialist competitor in the Swedish market and competes head-to-head on cloud bookkeeping, invoicing, payroll, and accounting-firm solutions.
- e-conomic (Visma): Danish cloud-accounting SaaS for SMEs and accountants, owned by Visma. e-conomic is a direct peer in Björn Lundén's Danish market after the Eazy Project acquisition, competing on the same SME and accounting-firm segments in Denmark.
Broad incumbents
- Visma: Large Nordic-headquartered business software group offering accounting, payroll, ERP, and HR solutions across the Nordics, Benelux, and the Baltics. Visma competes with Björn Lundén in Sweden and the Netherlands through overlapping accounting and ERP product lines, and is the dominant incumbent in the broader European SMB software market.
- Accountor: Nordic accounting, payroll, and advisory services group with software products for SMEs and accounting firms. Accountor overlaps with Björn Lundén on accounting-firm software, payroll, and ERP across the Nordics, and competes for the same redovisningsbyrå channel.
- Wolters Kluwer CCH Tagetik / Nordic Tax: Global professional information, tax, and accounting software provider with a strong Nordic presence in tax compliance and corporate tax software. Wolters Kluwer competes with Björn Lundén's BL Skatt in the higher-end tax-preparation segment for accounting firms and corporate customers.
- Sage Group: Global SMB accounting, payroll, and ERP software group. Sage competes with Björn Lundén through its Sage Business Cloud Accounting and payroll offerings targeting European SMEs and accountants, although it has limited Swedish-specific localization.
- QuickBooks (Intuit): Global SME cloud-accounting platform owned by Intuit. QuickBooks competes in the broader SMB accounting category but has limited Swedish compliance localization, making it a thematic/global incumbent peer rather than a direct head-to-head competitor.
Emerging players
- Bokio: Swedish cloud-based accounting and invoicing software for sole proprietors and small businesses, with a freemium model. Bokio targets the same SME segment as Björn Lundén's Lundify and competes on ease of use and price, making it a direct emerging challenger in the lower end of the Swedish market.
- Moneyflow: Nordic SMB financial management and accounting platform. Moneyflow is an emerging player in the same SME and accountant-firm segment, often competing for early-stage Swedish and Nordic customers alongside Björn Lundén.
Others
- Svea Bank / Svea Ekonomi: Nordic financial services and business software provider offering invoicing, factoring, and e-commerce financial tools for SMEs. Svea is an adjacent peer that competes in invoicing and financial workflows where Björn Lundén's Lundify also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Björn Lundén social profiles
Digital presenceBjörn Lundén compliance and trust
Trust signalCompliance1 record
Björn Lundén financial estimates
Financial estimateRevenue estimate
Valuation estimate
Björn Lundén leadership team
Management profileNumber of profiles
Profiles2 records
Björn Lundén subsidiaries and ownership
Company hierarchySubsidiaries5 records
Björn Lundén funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Björn Lundén M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Björn Lundén
What does Björn Lundén do?
Björn Lundén AB develops and sells cloud-based SaaS software for accounting, tax preparation, payroll, year-end reporting, time tracking, and overall business administration, primarily targeting Swedish small and medium-sized enterprises and accounting firms (redovisningsbyråer). The portfolio is anchored by the Lundify suite and the legacy BL programs (BL Administration, BL Bokslut, BL Skatt), supplemented by time-tracking tools (QBIS, Timekeeper), the BL Byrå collaboration platform, and knowledge products including online courses, books, document templates, and an expert Q&A service.
Is Björn Lundén a public or private company?
Björn Lundén is a private company. It is classified as private equity controlled and is currently operating.
When was Björn Lundén founded?
Björn Lundén was founded in 1987. It employs 101 to 250 people.
Where is Björn Lundén based?
Björn Lundén is headquartered in Näsviken, Sweden, in the Europe region.
How does Björn Lundén make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are education and Training, books and Publications and document Templates.
Who are Björn Lundén's main competitors?
Direct peers on record are Fortnox and e-conomic (Visma). Broad incumbents are Visma, Accountor, Wolters Kluwer CCH Tagetik / Nordic Tax, Sage Group and QuickBooks (Intuit). Emerging players are Bokio and Moneyflow. Svea Bank / Svea Ekonomi is listed as an others.
Does Björn Lundén have an API?
No public API is recorded for Björn Lundén.
What industry is Björn Lundén in?
Björn Lundén's product category is Accounting & Business Administration Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of BPACAIAH, Expense Management & Reimbursements Administration. Its NAICS code is 51321 and its SIC code is 7372.