Equinox Bahari Utama

What Equinox Bahari Utama does

PT. Equinox Bahari Utama (EBU) is a fully licensed Indonesian crewing company and a core business unit of Equinox Shipping Group, an Indonesian national shipping company founded in 2001. EBU specializes in recruiting, deploying, and managing Indonesian seafarers for international tanker operators, bulk carrier companies, and cruise lines. The company maintains a network of over 6,000 qualified seafarers and personnel placed on vessels worldwide, and has served as the official hiring partner for Royal Caribbean Group since 2019 through its dedicated Cruise Ship Department.

EBU operates alongside three sister entities within Equinox Shipping Group — PT. Perusahaan Pelayaran Equinox (PPE) for ship management and ownership including the Samudra Ayu vessel serving Indonesia's energy supply chain, PT. Equinox Sentra Bahari (ESB) for port and shipping agency services, and the Cruise Ship Department. The group's product surface is service-based with no proprietary technology platform described; revenue is generated through professional services fees for crewing and placement, managed services fees for ship management, and professional services fees for port agency engagements. Pricing is negotiated on a contract-by-contract basis with no public disclosure, and recruitment for both employees and seafarers runs through dedicated portals on the corporate website (equinoxshipping.co.id).

The go-to-market model combines enterprise field sales to international ship operators with formal partnership agreements for cruise line placements, supported by an active digital presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube. The stated vision is to be among the leading shipping companies in South-East Asia by 2030. The group is headquartered in South Jakarta (Globe Building 4–5th Floor) and appears to be founder-managed with Indonesian and expatriate leadership; no external institutional investors, private equity backers, or public market listings are disclosed in the source material.

Name

Equinox Bahari Utama

Legal name

PT. Equinox Bahari Utama

Website

https://ebu.co.id

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Equinox Bahari Utama is an Indonesian licensed crewing company placing over 6,000 qualified Indonesian seafarers on international tankers, bulk carriers, and cruise ships, including as official hiring partner for Royal Caribbean Group since 2019.

Ownership category

akta.pro rank

Product category

Maritime Crewing Services

NAICS

Support Activities for Water Transportation (4883)

SIC

Water Transportation (4400)

akta.pro primary industry

Crew, Marine & Offshore Travel Management (TMCs) (THACAAAG)

Keywords

• Maritime crewing services
• Ship management services
• Port agency services
• Seafarer recruitment
• Cruise ship crewing

Headquarters

HQ city

South Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Crew Manning & Placement Services: PT. Equinox Bahari Utama places Indonesian crew members on international tankers, bulk carriers, and cruise ships under licensed crewing arrangements. Revenue is derived from recruitment, placement, and ongoing crew management fees charged to ship operators. The company is described as a 'fully licensed crewing company.'
2. Ship Management Services: PT. Perusahaan Pelayaran Equinox (PPE) provides ship management services to vessel owners. This encompasses vessel operations, maintenance, and technical management, generating fees from shipowner clients.
3. Port Agency Services: PT. Equinox Sentra Bahari provides shipping agency services at Indonesian ports, handling port formalities, documentation, and regulatory compliance for vessels calling at Indonesian ports.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PT. Equinox Bahari Utama is a fully licensed crewing company that recruits, deploys, and manages highly competent Indonesian crew members for international tanker, bulk carrier, and cruise ship operators worldwide. As part of Equinox Shipping Group, it delivers crew manning alongside integrated ship management, port agency, and cruise ship crewing services, leveraging a talent network of more than 6,000 qualified seafarers.

Product overview

Equinox Bahari Utama is part of Equinox Shipping Group, an Indonesian national shipping company established in 2001. The company operates through four distinct business units: (1) PT. Equinox Bahari Utama provides crew management and manning services for international tankers, bulk, and cruise ships; (2) PT. Perusahaan Pelayaran Equinox handles ship ownership and management; (3) PT. Equinox Sentra Bahari provides port agency and shipping agency services; and (4) The Cruise Ship Department specializes in crewing for cruise lines, notably as Royal Caribbean Group's official hiring partner since 2019. The group also operates the Samudra Ayu vessel serving the energy supply chain. The portfolio represents an integrated maritime solutions platform combining ship ownership, crew management, port agency services, and cruise crewing.

Differentiator

Problem solved

Functional benefit

Brands

• Samudra Ayu: A vessel operated by Equinox Shipping Group, symbolizing dedication to quality, sustainability, and maritime growth, serving the nation's vital energy supply chain.

Products and services

• PT. Equinox Bahari Utama (Crew Manning / Marine) A fully licensed crewing company that recruits, deploys, and manages highly competent Indonesian crew members for international tanker, bulk carrier, and cruise ship operators worldwide. Target customers are international ship operators requiring certified Indonesian seafarers.
• PT. Perusahaan Pelayaran Equinox (Ship Management) Ship ownership and management services for vessel owners, encompassing vessel operations, maintenance, and technical management. Operates as an Indonesian national shipping company with local and international experience in all aspects of shipping.
• PT. Equinox Sentra Bahari (Port Agency) Port and shipping agency services at Indonesian ports, handling port formalities, documentation, and regulatory compliance for vessels calling at Indonesian ports. Operates with the highest level of ethical behavior and full compliance with governing laws and regulations.
• Cruise Ship Department The crewing unit of Equinox Shipping Group that hires and manages crew for cruise lines. PT EBU is one of the top crewing agencies in Indonesia and has been the official hiring partner for Royal Caribbean Group since 2019.
• Samudra Ayu Vessel Operations Ship ownership and operation of the Samudra Ayu vessel, serving Indonesia's vital energy supply chain. Symbolizes Equinox Shipping Group's dedication to quality, sustainability, and maritime growth.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Royal Caribbean GroupflagshipStrategic or Co-development Partner · 1 January 2019PT. Equinox Bahari Utama's Cruise Ship Department is the official hiring partner for Royal Caribbean Group since 2019. Under this arrangement, PT. EBU supplies Indonesian seafarers to Royal Caribbean's cruise fleet. This is described as the flagship and most prominent partnership in the company's crewing business.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• V.Group: London-headquartered global ship management and crew management group serving a large international fleet. V.Group offers integrated ship management and crewing services, directly comparable to Equinox's PPE and EBU business units across tankers, bulkers, and cruise.
• Wallem Group: Hong Kong-headquartered ship management and crewing company with deep Asian roots. Wallem provides ship management, crew manning, and maritime services to international commercial fleets, closely mirroring Equinox's service mix and Asian operating base.
• Bernhard Schulte Shipmanagement: German-origin ship management group providing technical management, crewing, and maritime services globally. Direct competitor in both crew manning and ship management across tanker, bulk, and container segments.
• OSM Maritime Group: Norwegian ship management and crewing group serving international commercial fleets. OSM is a direct peer in ship management and crew manning, with strong positioning in tankers and bulk carriers — segments where Equinox also has significant placement volume.
• Marlow Navigation: Cyprus-headquartered crew management and ship management specialist with strong focus on crewing for tankers and bulkers. Marlow's deep crewing orientation makes it one of the closest functional peers to PT. Equinox Bahari Utama's primary crew manning business.
• Wilhelmsen Ship Management: Norwegian-based global ship management and maritime services provider. Wilhelmsen offers crew management and ship management services to commercial fleets — directly comparable to Equinox's offerings across multiple vessel classes.
• Anglo-Eastern: Major independent ship management and crewing group with Asia-Pacific roots and global operations. Anglo-Eastern provides technical management, crew training, and manning services to commercial fleets — closely mirroring Equinox's integrated platform.
• Synergy Marine Group: Singapore-based ship management company providing technical management and crew services globally. Synergy's Asia-based integrated maritime services model and exposure to tankers and bulkers make it a strong regional peer for Equinox.

Regional players

• PT Wintermar Offshore Marine: Indonesian-listed ship owner and offshore vessel operator providing ship management, crewing, and offshore support services. Regional peer operating in the same Indonesian maritime services space with similar crew management activities.
• PT Samudera Indonesia: Indonesian-listed integrated shipping group providing container shipping, ship management, logistics, and crew services. Comparable Indonesian maritime services peer with overlapping business mix to Equinox Shipping Group's four business units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@equinoxshippinggroup
• Facebookfacebook.com/equinox.shipping.group
• LinkedInlinkedin.com/company/equinox-bahari-utama
• Instagraminstagram.com/ebu.marine
• TikToktiktok.com/@equinoxshippinggroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equinox Bahari Utama