What ECCLES ENTERTAINMENT LIMITED does

Eccles Entertainment Limited is a New Zealand-based, full-service booking agency and concert promoter founded in 2000 by Brent and Helen Eccles and headquartered in Auckland. The company represents a roster of over 40 New Zealand and international artists — including SIX60, Lorde, Drax Project, Fat Freddy's Drop, Marlon Williams, Ladyhawke, Ocean Alley, Dragon, Th' Dudes, and Supergroove — and exclusively represents five major Australasian touring companies: The Frontier Touring Company, Illusive Presents, Chugg Entertainment, Arena Touring, and Roundhouse Entertainment. Founder Brent Eccles has been involved in the Australasian music industry since 1974, working as a concert promoter, artist manager, and musician on both sides of the Tasman.

The business operates with a team of 10 full-time staff and delivers artist booking, concert promotion, touring logistics, and roster management services for events ranging from emerging artists to major international acts performing on the biggest stages in New Zealand. Its core products are professional services rather than technology: there is no proprietary platform, no AI/ML component, and no disclosed software stack; booking inquiries are routed via email to [email protected], and ticketing is handled through third-party platforms (Ticketmaster, Moshtix, Ticketek).

The revenue model is commission-based, derived from booking agency fees on artist engagements and concert promotion margins on organized events. Go-to-market is sales-led and direct: artists engage Eccles for representation, venues and promoters engage Eccles for touring content, and ticket distribution is outsourced to established ticketing platforms. The customer base is split between B2B (artists, venues, touring companies) and B2C (concert-goers). The geographic footprint is concentrated in New Zealand, with selective international touring content brought into the NZ market rather than outbound expansion. Eccles Entertainment is privately held, family-owned, with no external institutional investment, no funding rounds, and no public listing.

Name

ECCLES ENTERTAINMENT LIMITED

Legal name

Eccles Entertainment Ltd

Website

https://eccles.co.nz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Eccles Entertainment is a New Zealand-based full-service booking agency and concert promoter representing over 40 artists and exclusively representing major Australasian touring companies, founded in 2000 by Brent and Helen Eccles.

Ownership category

akta.pro rank

Product category

Live Entertainment Booking and Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Artist booking agency
• Concert promotion services
• Live music touring
• Artist roster management
• Entertainment booking representation

Headquarters

HQ city

Not specified

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Booking Agency Services: Commission-based booking agency services for artists, facilitating live performances and tours across New Zealand
2. Concert Promotion: Concert promoter services, organizing and promoting live music events and tours

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Eccles Entertainment Limited is a full-service booking agency and concert promoter for live music in New Zealand. The company represents a roster of more than 40 New Zealand and international artists and exclusively represents major Australasian touring companies (The Frontier Touring Company, Illusive Presents, Chugg Entertainment, Arena Touring, and Roundhouse Entertainment). It organises concert tours, books artists into venues, and promotes live events from emerging acts to stadium-level performers across Aotearoa.

Product overview

Eccles Entertainment operates as a full-service booking agency and concert promotion company, offering artist booking services, concert promotion, artist roster management, and touring services. The company represents over 40 artists across New Zealand and exclusively represents major touring companies. Services are delivered through a team of 10 full-time staff, connecting performers with venues and events throughout Aotearoa.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking Services Full-service booking agency connecting performers with venues and events across New Zealand and Australasia; booking inquiries directed via email to [email protected].
• Concert Promotion Services Concert promoter services delivering live music events, from emerging artists to major international acts performing on the biggest stages in New Zealand.
• Artist Roster Representation Representation and management of a diverse roster of more than 40 New Zealand and international artists including SIX60, Drax Project, Fat Freddy's Drop, Ocean Alley, Marlon Williams, Lorde, Dragon, and Kaylee Bell.
• Touring Services Comprehensive tour organisation and management including venue booking, scheduling, and logistics for national and international acts across New Zealand.

Named customers21 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• The Frontier Touring CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 2000Exclusive representation partnership for booking and promoting artists in New Zealand. The Frontier Touring Company is one of the major touring companies in Australasia.
• Illusive PresentscoreChannel Partner/ Reseller/ Distributor · 1 January 2000Exclusive representation partnership for booking artists in New Zealand through Illusive Presents.
• Chugg EntertainmentcoreChannel Partner/ Reseller/ Distributor · 1 January 2000Exclusive representation partnership for booking and promoting artists through Chugg Entertainment in New Zealand.
• Arena TouringcoreChannel Partner/ Reseller/ Distributor · 1 January 2000Exclusive representation partnership for booking artists via Arena Touring in New Zealand.
• Roundhouse EntertainmentcoreChannel Partner/ Reseller/ Distributor · 1 January 2000Exclusive representation partnership for booking artists through Roundhouse Entertainment in New Zealand.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Select Music: Australian booking agency representing a roster of artists for touring. Comparable as a similarly scoped booking agency focused on placing artists into venues across Australasia.
• Chugg Entertainment: Australian concert promoter founded by Michael Chugg, exclusive partner of Eccles for booking in NZ. Operates an identical promoter-plus-booking-agent model focused on touring major international artists across Australasia.
• Unified Music Group: Australasian music group spanning booking agency (Unified Talent), promoter (Destroy All Lines), label and management. Directly comparable as a full-service booking and concert promotion company operating in Australia and New Zealand.
• Loop (NZ booking agency): New Zealand booking agency operating in the same local market as Eccles. Directly comparable as a competing NZ-focused artist booking agent competing for the same local artist roster and venue relationships.
• Frontier Touring Company: Australia's largest concert promoter, currently a partner of Eccles but operating the same booking/promotion business model across Australasia. Compares because both route major international acts through the region and act as exclusive booking representatives.
• Illusive Presents: Australian promoter and artist management company, exclusive partner of Eccles for NZ bookings. Overlapping business model of promoting tours and managing/booking artists makes it directly comparable.

Broad incumbents

• Live Nation Australasia: Global live entertainment giant's Australasian arm, dominating concert promotion across Australia and NZ. Comparable because it directly competes for tour routing decisions of major international artists visiting the region.
• Mushroom Group: Large Australian entertainment group covering booking, label, publishing, management and live events. Comparable as a broad incumbent spanning the same live-music value chain that Eccles operates within.
• WME (William Morris Endeavor): Global talent agency that books tours for major international artists. Comparable as the upstream representation entity that decides which local promoter/agent receives Australian/NZ touring rights for top-tier acts.

Regional players

• Rhythm Methods (NZ): New Zealand-based concert promoter and production company. Comparable as a fellow NZ promoter operating in the same territory for touring acts and local productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Xtwitter.com/ecclesentertainment
• YouTubeyoutube.com/channel/UCnCfnHR-A3B7SgRYI-zI1yg
• Facebookfacebook.com/EcclesEntertainment
• LinkedInlinkedin.com/company/eccles-entertainment-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECCLES ENTERTAINMENT LIMITED