East Coast Flames Allstars

What East Coast Flames Allstars does

East Coast Flames Allstars (ECF) is a privately held, family-operated all-star cheerleading gym based in a single facility at 3300 S Congress Ave, Boynton Beach, Florida. The company serves youth athletes ages three and up, along with their families, offering competitive cheerleading team placement by skill level and age, pre-season training in May, an annual June tryout cycle, and approximately eight local and destination competitions per season. The service portfolio has expanded beyond core cheer to include a summer camp, an after-school and preschool care program with an on-site play area, and pre-season beginner training.

ECF operates with a small team of about five staff, including owner Edwin Ross and a coaching roster that includes multiple family members (Evelyn Ross, Lori Johnson, Juwan Riley). The business generates revenue through three streams: recurring season/competition tuition, one-time summer camp fees, and one-time apparel and merchandise sales (competition wear, practice wear, warm-ups, shoes, and fan merchandise) through both on-site sales at the gym and an ECF-branded e-commerce storefront on ecfallstars.com with PayPal integration. Season pricing is listed as TBA and is not publicly disclosed; the program differentiates on affordability via unlimited fundraising opportunities and no binding contracts.

Go-to-market is community-led and local, with active organic social channels (Facebook, Instagram, YouTube, Twitter/X), local earned media coverage (Palm Beach Post, Sun Sentinel), a Refer-a-Friend feature on the members-only page, and a multi-tier local business sponsorship program (Platinum, Diamond, Gold, Silver). The geographic footprint is concentrated in Palm Beach County / South Florida with no disclosed multi-location or international operations. There is no evidence of outside institutional investment, technology platform components, or material headcount expansion.

Name

East Coast Flames Allstars

Legal name

East Coast Flames Allstars

Website

https://ecfallstars.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

East Coast Flames Allstars is a privately held, family-owned all-star cheerleading gym in Boynton Beach, Florida serving youth athletes ages three and up through competitive teams, summer camp, after-school care, and branded apparel sold via an on-site gym and e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Boynton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Season/Tuition Fees: Program fees for competitive cheerleading teams covering coaching, training, and competition participation
2. Apparel and Merchandise Sales: Sale of branded ECF apparel including competition wear, practice wear, shoes, and fan merchandise through on-site pro shop
3. Summer Camp Fees: Fees for summer camp programs during school break periods

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

East Coast Flames Allstars is a competitive cheerleading gym that offers all-star cheerleading training and team placement for athletes ages 3 and up, organized by skill level and age. The core service is supplemented by a summer camp program, an after-school/preschool care program, and May pre-season training for beginners, with teams competing in approximately 8 local and destination competitions per season. The company also sells branded ECF apparel and merchandise including competition uniforms, practice wear, warm-ups, and shoes.

Product overview

East Coast Flames Allstars is a cheerleading gym offering a unified service portfolio centered on its All Star Cheerleading Program for athletes ages 3 and up. The core program is supplemented by Summer Camp and After School/Preschool programs, with Pre-Season Training available for beginners in May. The company also operates an ECF Apparel merchandise line offering competition uniforms, practice wear, warm-ups, and branded shoes. Competitive teams participate in approximately 8 competitions per season. The program emphasizes a family atmosphere with certified coaches, academic standards, and community involvement.

Differentiator

Problem solved

Functional benefit

Products and services

• All Star Cheerleading Program Competitive cheerleading program offering teams for athletes ages 3 and up, with team placement based on skill level and age range. Teams attend an average of 8 local and destination competitions per season. Pre-season training is offered in May for beginners.
• Summer Camp Seasonal summer camp program for cheerleading skill development and training during school break periods. Open for registration via the gym.
• After School/Preschool Program After school and preschool care program with play area available at the gym facility at 3300 S Congress Ave, Boynton Beach, FL.
• ECF Apparel Branded cheerleading apparel and merchandise including competition uniforms, practice wear, warm-ups, shoes, and fan wear. Sold through the gym's on-site pro shop and e-commerce storefront with PayPal payment processing. Includes products such as ECF Logo Tumble Wear, Warm Up Jacket, Warm Up Pants, Flames Tumble Shorts, practice shirts, NFinity Vengeance Shoes, and Nike Sideline III Shoes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Petty Capital Realty Inc.minorOthersPlatinum level sponsor. Ricky Petty, Broker/Owner. Financial sponsorship and support for the organization.
• W&B Trading Inc. / Rainbow City Food StoreminorOthersDiamond level sponsor. Awatif Warrayat. Financial sponsorship and support.
• Jon M. Wesley, M.D.minorOthersDiamond level sponsor. Financial support for the organization.
• Petrover OrthodonticsminorOthersDiamond level sponsor. Financial support.
• M.A.D. Academics Inc.minorOthersSilver level sponsor. Academic-focused organization providing financial support.
• Children's PhysiciansminorOthersSilver level sponsor. Healthcare provider supporting the organization.
• Ontario 'OJ' Johnson, RealtorminorOthersGold level sponsor. Real estate professional providing financial support.
• Willis TowingminorOthersGold level sponsor. Towing truck service supporting the organization.
• S. Florida Hand & Orthopedics Center PAminorOthersGold level sponsor. Healthcare provider supporting the gym.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Spirit of Texas: Competitive cheerleading and dance program in Texas. Directly comparable to ECF in offering competitive cheer teams with skill-based placement, year-round training, and participation in regional and national competitions.
• Pacific Coast All Stars: California-based competitive all-star cheerleading program. Directly comparable to ECF in offering team-based competitive cheer training, age-based skill leveling, and a competition-focused season structure.
• Cheer Athletics: Large competitive cheerleading gym based in Dallas, Texas, with multiple locations and a national competition reputation. Directly comparable to ECF as a competitive cheerleading program serving athletes through team placements, coaching, and competitions.
• CheerSport Sharks: Competitive cheerleading gym based in the Atlanta area. Directly comparable to ECF as a regional all-star cheerleading program operating team-based competitive training for youth athletes.
• Cheer Extreme: Multi-location competitive cheerleading gym based in North Carolina. Directly comparable to ECF in operating skill-leveled competitive cheer teams, training programs, and apparel sales for youth athletes.
• The Stingray Allstars: Multi-location competitive all-star cheerleading program. Directly comparable to ECF in offering skill-based team placement, certified coaching, and an annual competition calendar across multiple locations.
• Rockstar Cheer: Competitive cheerleading program with locations across multiple states. Directly comparable to ECF in offering skill-placed competitive cheer teams, certified coaching, and an annual competition calendar.
• Top Gun All Stars: Elite competitive all-star cheerleading gym based in Tennessee, widely regarded as one of the top programs in the sport. Directly comparable to ECF in offering competitive cheer teams, trainings, and competition schedules for youth athletes.
• FAME All Stars: Competitive all-star cheerleading gym with locations in the southeastern U.S. Directly comparable to ECF in operating youth competitive cheer teams with skill-based leveling and a multi-competition seasonal schedule.

Regional players

• Brandon All Stars: Long-established competitive cheerleading program based in the Tampa, Florida area. Directly comparable to ECF as a Florida-based all-star cheerleading gym, serving a similar climate and demographic but in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ECF_Cheer
• YouTubeyoutube.com/channel/UClYGh4uM3HxQ6nMWgit78pA
• Facebookfacebook.com/255976901953
• Instagraminstagram.com/ecf_allstars
• LinkedInlinkedin.com/company/east-coast-flames-allstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Flames Allstars