Echo Machinery | Global Food Packaging Machines

What Echo Machinery | Global Food Packaging Machines does

Echo Machinery (legal name Wenzhou Echo Machinery Co., LTD., previously Zhejiang Mingrui Machinery Co., Ltd.) is a privately held Chinese industrial machinery manufacturer founded in 2000 and headquartered in Rui'an, Zhejiang. The company designs and builds packaging equipment for food, beverage, personal care, chemical, and agricultural manufacturers worldwide, with approximately 600 employees (including 50 R&D engineers) and annual production capacity exceeding 2,600 sets of packaging equipment.

The core product portfolio is built around a proprietary rotary platform that anchors multiple machine families. Flagship offerings include the MR Series premade pouch packaging machine (up to 80 bags/min, 8-station), the MRZK Series automatic vacuum packaging machine, the MRM quad seal bag machine, the new MR9 9-station rotary, the ZD roll-to-pouch integrated bag-making machine, and the KZF all-in-one carton erector. Supporting lines include piston and gravity liquid fillers (RJ-AFL, RJ-AGF), horizontal and vertical form-fill-seal machines (DXD, EC series), tray sealing and filling/capping systems (TA-350, RPC), the MRZK-200P vacuum flatten machine, and bag-in-bag packaging systems. Proprietary engineering components include specially customized cam indexers tested at 180 cycles/minute for three months, a circulating oil supply system backing a lifetime cam warranty, aviation-aluminum vacuum chambers, and 20CrMnTi cams machined to less than 0.02cm error. The MServer remote monitoring system provides Ethernet/4G/Wi-Fi-based diagnostics, while four registered software copyrights cover individual machine models.

Echo generates revenue primarily through one-time sales of packaging machinery to overseas manufacturers, supplemented by spare parts and after-sales services (servomotors, touch screens, cams, wearing parts). Pricing is quote-based with 60–90 day standard lead times, and a 2-year machine warranty is bundled with two sets of replacement wearing parts. The company reaches customers through direct enterprise field sales, factory visit programs, a multi-language website (English, Chinese, Spanish, Russian), and a heavy exhibition schedule including interpack, JAPAN PACK, SWOP, PACK EXPO, Gulfood Manufacturing, RosUpack, and Warsaw Pack 2025. Customers include Spice United GmbH, Elgin Organic, Kwang Dong Chemical, Philipworld International, Dabaco Group, Fuling Zhacai, Anddean Foods, Avalon Pharma, Davis Food Ingredients, Chocomory, Sunfood, Tea Squared, and PT Wings Surya. Certifications spanning CE, ISO 9001, ISO 14001:2015, ISO 22000:2018, BRC, BSCI, and GMI support access to European and global food-grade supply chains, and the company holds national standard-setter status for automatic premade bag packaging machines in China.

Name

Echo Machinery | Global Food Packaging Machines

Legal name

Wenzhou Echo Machinery Co., LTD.

Website

https://echomachinery.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Echo Machinery is a Chinese industrial packaging machinery manufacturer founded in 2000, designing rotary-platform premade pouch, vacuum, filling, and form-fill-seal equipment for food, beverage, and consumer goods manufacturers worldwide. With 600+ employees and 2,600+ sets of annual capacity, it serves enterprise customers across Europe, the Middle East, Asia Pacific, and the Americas.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993), Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH)

akta.pro secondary industries

Form-Fill-Seal (VFFS/HFFS) Machines (IMAHAOAA), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Capping, Sealing & Closing Machines (IMAHAOAG), Tray Sealing & MAP (Modified Atmosphere Packaging) Equipment (IMAHAOAL), Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ)

Keywords

• Packaging machinery manufacturing
• Food packaging equipment
• Pouch packaging machines
• Form fill seal machines
• Liquid filling machines

Headquarters

HQ city

Rui'an

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Machine Sales: Echo Machinery generates revenue primarily through the sale of packaging machinery and equipment. They sell various types of packaging machines including premade pouch packaging machines, vacuum packaging machines, liquid filling machines, and auxiliary equipment. Machines are sold globally to manufacturers with 2-year warranty and include 2 sets of wearing parts for replacement.
2. Spare Parts & After-Sales Services: Additional revenue comes from spare parts sales and after-sales support services. They offer spare parts including servomotors, touch screens, cams, and wearing parts that can be purchased separately.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Echo Machinery manufactures and sells industrial packaging machinery for food and consumer goods producers globally. The portfolio spans premade pouch packaging machines, automatic vacuum packaging machines, piston and gravity liquid filling machines, quad seal bag packaging machines, horizontal and vertical form fill seal machines, tray sealing and tray filling machines, bag making machines, carton erectors, and packaging auxiliary equipment. The company also produces flexible packaging pouches and rollstock, and provides engineering consultation, customization, installation guidance, and after-sales support to overseas manufacturers.

Product overview

Echo Machinery is a packaging machinery manufacturer offering a comprehensive portfolio of packaging solutions centered around their rotary platform technology. The core product line includes Premade Pouch Packaging Machines (MR Series) operating at up to 80 bags/min, Automatic Vacuum Packaging Machines (MRZK Series), Piston and Gravity Liquid Filling Machines, Quad Seal Bag Packaging Machines, Horizontal and Vertical Form Fill & Seal Machines, Tray Sealing and Filling & Capping Machines, Bag Making machines, Carton Erector machines, and Bag-in-Bag packaging systems. The company also manufactures various pouch types (Stand-Up, Spout, Quad Seal, 3-Side-Seal, Flat Bottom) and rollstock packaging materials. Supporting auxiliary equipment and packaging accessories round out the portfolio. With 26 years of experience and over 2,600 units annual production capacity, Echo Machinery serves diverse industries including liquid, powder, granule, food, coffee, rice, and pet food packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Premade Pouch Packaging Machine (MR Series)

Quantifiable outcome

• Up to 80 bags per minute packaging speed on premade pouch machines
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Messe Düsseldorf (Shanghai) Co., Ltd.minorGTM or Marketing PartnerPartnership for participation in swop (Shanghai World of Packaging) exhibition, part of the interpack alliance. Echo Machinery exhibits at this event to showcase their packaging solutions to international buyers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zhejiang Dingye Machinery: Zhejiang Dingye Machinery is a domestic Chinese manufacturer of filling, labeling and packaging equipment serving food, beverage and chemical customers. It is a direct Chinese-market peer competing on similar premade pouch and liquid filling categories.
• Zhangjiagang King Machine: Zhangjiagang King Machine is a Chinese packaging machinery exporter offering filling, labeling, form-fill-seal and pouch packaging equipment. It is one of the closest direct Chinese competitors to Echo Machinery in overseas food/beverage accounts.
• Ishida: Ishida is a Japanese manufacturer of multihead weighers, premade pouch packaging machines and VFFS systems for snack, frozen food and pet food applications. It directly competes with Echo's MR Series premade pouch and quad seal bag machines in the same food verticals.

Emerging players

• Landpack Machinery: Landpack is a China-based emerging exporter of VFFS, premade pouch and multihead weigher packaging lines serving small and mid-sized food manufacturers. It targets overlapping customers with Echo but typically at lower price points and smaller scale.

Broad incumbents

• ProMach: ProMach is a major North American packaging machinery integrator offering flexible packaging, filling, labeling and end-of-line systems. It overlaps directly with Echo Machinery's premade pouch, vacuum and form-fill-seal equipment across food, beverage and personal care end markets.
• Bosch Packaging Technology: Bosch Packaging Technology (now Syntegon) supplies vertical and horizontal form-fill-seal, premade pouch and liquid filling machinery to food and pharma customers worldwide. Its VFFS/HFFS and liquid filling lines directly compete with Echo's EC and DXD series machines.
• Coesia: Coesia is an Italian group of packaging machinery brands (including GDM, ROVEMA, FlexLink) serving consumer goods, food and personal care. Its flexible packaging and premade pouch equipment compete with Echo's MR rotary platform.
• IMA Group: IMA is an Italian packaging machinery group serving food, dairy, pharma and personal care with form-fill-seal, pouch filling, and end-of-line equipment. Its flexible packaging and premade pouch solutions overlap with Echo Machinery's rotary MR platform.
• GEA Packaging: GEA supplies processing and packaging equipment to the dairy, food and beverage industries, including form-fill-seal and filling systems. Its packaging machinery line is directly comparable to Echo's food and beverage-focused machines.
• MULTIVAC: MULTIVAC is a German premium packaging machinery manufacturer specializing in tray sealing, thermoforming and vacuum packaging for food, medical and consumer goods. It competes head-on with Echo's tray sealing, vacuum packaging and HFFS machines in global food-processing accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/echo-machinery

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echo Machinery | Global Food Packaging Machines