Echo Oil

What Echo Oil does

Echo Oil is a Pakistan-based Oil Marketing Company (OMC) operating as a dedicated initiative under the Mehar Group, a conglomerate founded in 1936 by Haji Lal Din. The company is licensed by the Oil and Gas Regulatory Authority (OGRA) and headquartered in Islamabad. It markets Motor Spirit (petrol), High Speed Diesel (HSD), and lubricants under the EVOLVE brand, distributing through both owned and franchised retail outlets. Named stations include Gulraiz Filling Station, Bosal Petroleum, Usman Petroleum, and Al-Nabi Filling Station, alongside ancillary station-level services such as Motor SPA & Tyre Scape, on-site Marts, and Mobile Fuel Testing Units.

The company's revenue model is built on three lines: retail fuel sales at owned and franchised stations, bulk fuel sales leveraging storage infrastructure, and EVOLVE lubricants sales. The franchise-based go-to-market relies on dealer-operated retail outlets, with the company providing brand, supply, and (planned) ancillary service frameworks. The Thallian Oil Village storage facility — 10,000 MT HSD, 4,200 MT PMG, and 620 MT fire water reserve — is the operational backbone, enabling both retail distribution and likely commercial/industrial bulk sales.

Echo Oil has stated a target of scaling to 300 retail stations nationwide within five years and becoming a top-five Pakistani OMC by 2026. The company is privately held within the family-owned Mehar Group, with no disclosed external investors or funding rounds. Leadership comprises Chairman Mehar Muhammad Asif, CEO Muhammad Kashif, COO Muhammad Usman, and Director Fardous Ashraf. The Mehar Foundation operates as a CSR arm alongside the core business.

Name

Echo Oil

Legal name

Echo Oil

Website

https://echooil.com.pk

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Echo Oil is a Pakistan-based Oil Marketing Company (OMC) operating under the Mehar Group, distributing petrol, diesel, and EVOLVE lubricants through owned and franchised retail stations, with plans to scale to 300 outlets nationwide.

Ownership category

akta.pro rank

Product category

Petroleum Retail and Marketing

NAICS

Gasoline Stations (4571), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro industry

PRIMARYEUALAIAA

Retail Service Station Operations (Company-Owned & Dealer-Operated)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUALAIAB

Branded Fuels Wholesaling & Jobber Distribution

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUALAIAD

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUALAIAJ

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

Keywords

• Petroleum retail
• Oil marketing
• Fuel distribution
• Lubricant products
• Petroleum storage

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Retail (Motor Spirit & Diesel): Echo Oil retails Motor Spirit (Super) and High Speed Diesel to consumers through its franchisee-owned retail outlets across Pakistan, including Lahore, Karachi, Rawalpindi, and Islamabad regions.
2. Lubricants (EVOLVE Brand): Sale of proprietary EVOLVE lubricant products including Engine Oils, Gear Oils and Machine Oils in both retail and bulk packaging.
3. Bulk Fuel Sales: Bulk sales of petroleum products to businesses and industrial customers across Pakistan.
4. Storage and Logistics Services: Provision of petroleum product storage and logistics services, including import, agency trade, and export of petroleum energy and non-energy products including lubricants.
5. Motor Spa & Tyre Services: Ancillary automotive services including Ceramic Coatings, Paint Protection Film, Window Tinting, Detailing, and Automotive Accessories offered at select retail locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels2 records

Core offering

Echo Oil is an OGRA-approved Oil Marketing Company that retails Motor Spirit (Petrol) and High Speed Diesel through a franchise-based network of filling stations across Pakistan, distributes its proprietary EVOLVE lubricants (engine oils, gear oils, machine oils), and provides bulk petroleum storage, logistics, and agency trade services. The company also offers ancillary automotive services (Motor SPA & Tyre Scape, Mart convenience retail) and mobile fuel testing at select retail locations.

Product overview

Echo Oil is an OGRA-approved Oil Marketing Company offering a portfolio of petroleum products through a network of retail outlets and franchise stations. The core product portfolio consists of Motor Spirit (Petrol) and High Speed Diesel (HSD), complemented by the company's own EVOLVE Lubricants sub-brand covering engine oils, gear oils, and machine oils. Retail services are enhanced through Motor SPA & Tyre Scape (automotive care), Mart (convenience retail), and Mobile Fuel Testing Units. Storage infrastructure includes a state-of-the-art facility at Thallian Oil Village. The company operates a franchise model for retail outlet expansion, with plans to grow to 300 stations across Pakistan.

Differentiator

Problem solved

Functional benefit

Brands

• EVOLVE: Echo Oil's own lubricant brand with complete range of Engine Oils, Gear Oils and Machine Oils in Retail as well as Bulk Packing. Product lines include EV8 EV6 EV4 (PMG), ED5 ED7 EDX (DIESEL), EM3 (MOTORBIKE), EX1 EX2 EX3 (GEAR OILS).

Products and services

• Motor Spirit (Petrol) Motor Spirit (Super/Petrol) retailed to individual consumers through Echo Oil's franchise-operated filling stations across Pakistan. Priced at PKR 310.71 per liter as of 11 July 2026.
• High Speed Diesel (HSD) High Speed Diesel retailed to consumers at franchise outlets and supplied in bulk to commercial and industrial customers across Pakistan. Priced at PKR 323.30 per liter as of 11 July 2026.
• EVOLVE Lubricants Proprietary lubricant brand offering a complete range of Engine Oils (EV8, EV6, EV4 PMG), Gear Oils (EX1, EX2, EX3), Machine Oils, Diesel oils (ED5, ED7, EDX), and Motorbike oil (EM3) in both retail and bulk packaging. Distributed to retail consumers and commercial/industrial buyers.
• Retail Outlet / Filling Station Network (Franchise) State-of-the-art fuel retail stations operated by franchisees under the Echo Oil brand across Pakistan, including named locations such as GULRAIZ FILLING STATION (Rawalpindi), BOSAL PETROLEUM (Malakwal), USMAN PETROLEUM (Chakari), and AL-NABI FILLING STATION (Pindigheb). Franchisees are recruited via downloadable forms and provided brand, storage, and logistics support.
• Bulk Oil Storage Facility (Thallian Oil Village) State-of-the-art bulk petroleum storage depot at Thallian Oil Village with total capacity of 10,000 MT High Speed Diesel, 4,200 MT Petrol Motor Gasoline, and 620 MT fire water tank. Supports Echo Oil's supply chain and agency trade activities.
• Motor SPA & Tyre Scape Ancillary automotive service offering at select Echo Oil retail locations, providing Ceramic Coatings, Paint Protection Film (Clear Bra), Window Tinting, Vehicle Detailing, and Automotive Accessories. Targets vehicle owners visiting Echo Oil filling stations.
• Mart (Convenience Retail) Convenience retail shop located at Echo Oil fuel stations, offering everyday products to fuel-purchasing customers.
• Mobile Fuel Testing Unit Mobile fuel quality testing service operated by Echo Oil at various locations, providing on-site quality assurance for petroleum products supplied through the retail network.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Attock Petroleum: Listed mid-sized Pakistani OMC with retail outlets, bulk fuel sales, and lubricants. Closely comparable in scale profile, domestic focus, and franchise-style retail model — the most relevant scale peer for Echo Oil.
• Hascol Petroleum: Emerging Pakistani OMC that scaled rapidly via dealer/franchise model before financial distress. Comparable as a homegrown challenger OMC pursuing nationwide retail expansion in the same market.
• Byco Petroleum / Cnergyico: Vertically integrated Pakistani fuel player with refining, storage, and retail operations. Comparable on storage infrastructure, fuel marketing license, and retail network buildout in the same regulatory regime.

Broad incumbents

• Puma Energy: Global downstream marketer with retail and storage operations across emerging markets including Pakistan. Comparable as a multi-country branded fuel retailer expanding through dealer/franchise networks in similar regulatory environments.
• Pakistan State Oil (PSO): Largest OMC in Pakistan with dominant retail network and storage infrastructure. Directly comparable as the market leader Echo Oil aims to challenge in the same product lines (petrol, diesel, lubricants) and customer segments.
• Shell Pakistan: Multinational OMC operating company-owned and dealer retail stations plus bulk fuel marketing in Pakistan. Closely comparable on franchise/dealer retail model, branded fuels, and lubricant portfolio (Shell V-Power, Rimula).
• TotalEnergies Marketing Pakistan (TotalParco): Joint-venture OMC with extensive retail and bulk fuel presence in Pakistan. Comparable on multi-channel GTM (retail, commercial, lubricants) and same OGRA-regulated operating environment.

Emerging players

• Gas & Oil Pakistan: Smaller listed Pakistani OMC focused on retail fuel stations and lubricants. Comparable as a domestic, growth-oriented OMC navigating the same competitive landscape but at smaller scale than PSO/Shell.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/echo-oil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echo Oil